Introduction:
Advertisement is one of the most important promotional activities a firm used to depend on to communicate with specific target audience. Each advertisement contains some messages for target audiences and advertiser has to turn these messages into an actual ad execution which is quite difficult. There are various execution style under which messages can be presented in front of customers which seem interesting t o me during the course.
The message execution style of advertisement is very interesting and also difficult factor that can never be noticed while enjoying ads on television. But after going through this topic it is really easy to realize the fact of differentiating ads under various style of execution very prominently and the felling of understanding the fact is enjoyable. For this reason I have chosen the topic as I can relate this with the reality around me.

Discussion:
Lifestyle
It can be seen in the advertisement of BOOST where the superstar cricketer Sachin Tendulker used to say that “Boost is the secret of my energy, your energy”. It means that the ad wants to show that Sachin finds the energy of playing such a good cricket by drinking BOOST and it will make consumer’s life energetic too. Recently world’s no.1 all-rounder Sakib Al Hasan has become the model of BOOST with the same message toward customers. This is one of the ways to communicate with target audiences through showing the lifestyle of their favorite celebrities.
Slice of life
The advertisement of TEER soybean oil with the mission statement of “বিশুদ্ধতায় সেরা মমতায় ঘেরা” where an affectionate housewife serves her family with healthy food made of TEER oil represents a happy life.

Fantasy
In an advertisement of THUMS UP with the mission statement of “ Aaj Kuch Toofani karte Hai” shows some young energetic people jumping from aero plane which is 6000 fit above from the land by drinking THUMS UP which is the style of fantasy.
Mood or image
In the advertisement of LUX with Beauty Oils for Satin Soft Skin, the model Katrina Kaif is presented in such a lucrative way that immediately creates a mood or image around the product LUX. Besides, all ads of CADBURY Silk show the intensity of love for chocolate and it makes an environment around people that anyone seeing the ad feels to have the CADBURY SILK immediately.
Musical
The very popular advertisement series of “ বাংলালিঙ্ক দেশ” make an atmosphere of joy and happiness with festive look containing jingle which make people dance and sing with. Bangladeshi ad makers follow this musical style very often.
Personality symbol
If I focus on the advertisement base on personality symbol then the advertisements of KFC reminds us the face of a man in a smiling face wearing a red cooking apron who was the founder of KFC named Colonel Harland Sanders. Similarly DURACELL batteries use the presence of bunny in their TV commercials in an animated format since 1983 carrying the battery on its back.
Technical expertise
Many companies are now showing their technical expertise of products to make it more trustworthy toward customers. Like RADHUNI PURE MUSTARD OIL ad says their products are manufactured from the finest grade of indigenous mustard seeds and purified in fully automated plant. Also SUNSILK is co-created with 7 of the world's best hair experts. They define Sunsilk as “The number one expert shampoo in Bangladesh” showing how expert providing the solutions of Damage Repair, Smooth and Manageable, Hair Fall Solution, Anti-Dandruff, Strong and Long, Straight and Sway, Soft and Smooth.
Scientific evidence
HORLICKS demands that they provide balanced nutrition including 19 vital nutrients and in an overall growth of children because the existing calcium in the milk can not be absorbed properly without vitamin D and HORLICKS contains Vitamin D. Another ad shows, after working hard for 6 month with 2 groups of children they come to the conclusion that the group that is provided with HORLICS are Taller Stronger and Sharper than the other group who is given other drink than HORLICS. In the advertisement of COMPLAN milk they show that the milk contains 34 vital nutrients in balanced proportion including 100% milk protein that help children grow better. In all the cases the ads show scientific evidence of their messages.
Testimonial evidence
Various ads show the general people’s perception toward the product which is known as testimonial evidence. In an ad of VIM BAR it shows that a representative goes to the house of a common people and asks to use the product and after using it accept the housewife accepts the fact that no other dish washer can be better than VIM BAR. HARPIC and RIN are also following the same strategy.
Consumer generated message
Sometimes marketers buzz the consumers to share their feeling about the product. For example, a recent advertisement of DOVE soap asked consumers a test named “Dove Seven Day Test” to ensure consumers that after taking the test women can go out without makeup. After the consumer responded they have created another ad based on customers reactions. Through consumer generated message Dove made ads which become a new trend in the field of advertisement.