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Term Paper on Tyre Industry

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TERM PAPER

SUSTAINABILITY OF LOW-PRICED SEGMENT OF SMART PHONES

SUBMITTED BY:
MBA(IB)- Section F
Richa Bhalla- A1802010121
Udai Bir Bhasin-A1802010332

AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
AMITY UNIVERSITY – UTTAR PRADESH

ACKNOWLEDGEMENT

Every endeavor in itself is an impression of the efforts of not only those who pursue it but of those as well who provide guidance and motivation towards its successful completion. Likewise, this project bears an imprint of all those who helped us at various stages and it would be unfair on our part not to thank them.

The successful completion of this project could not have been possible without the co-operation and encouragement of our Class Mentor and Faculty, Mrs. Kokil Jain and Mrs. Meenakshi Malhotra who provided us with their unending support from the very beginning of the project, which helped in the timely completion of the project.

The faculty members at AIBS, who continued to have an impact on our thinking which helped us to complete this project. And all other staff members at the institute.

Richa Bhalla
Udai Bir Bhasin

INDEX

S.NO. | PARTICULARS | PAGE NO. | 1. | Executive Summary | 4 | 2. | Introduction | 5 | 3. | Difference between a Smartphone & Feature Phone | 7 | 4. | Indian Telecom Industry | 8 | 5. | SWOT Analysis of Mobile Industry | 12 | 6. | Low-Priced Segment of Mobile Phones | 13 | 7. | Market Structure & Segmentation | 15 | 8. | International Business | 20 | 9. | The Case of Micromax | 26 | 10. | The Case of Karbonn Mobiles | 30 | 11. | Recommendations | 33 | 12. | Conclusion | 34 | 13. | Bibliography | 35 |

EXECUTIVE SUMMARY

The purpose of this paper is to focus on the low-priced segment of mobile phones. The mobile subscription rate in India has had an exponential growth over the last decade out doing China in leading the world market for number of wireless

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