...Perspective Telecommunication Industry in Bangladesh Perspective Telecommunication Industry in Bangladesh Managing Churn in a Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Subject: Submission of internship proposal Sir, I am glad to submit the internship report proposal on “Managing the churn in hypercompetitive market in Telecom Industry” as a requirement of internship program for the fulfillment of BBA Program In this report I would like to focus on strategies and application, execution model, current attack and defense to hold their position in perspective to other operator. I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report. I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation. Yours Sincerely Belal Hasan Introduction “Churn” is a common phenomenon that occurs in telecom industry...
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...Executive summary This term paper is prepared on the telecommunication sector of Bangladesh. Telecom sector of Bangladesh is a very fast growing and dynamic sector. This sector marked its inception in 1989. In this report we have analyzed the history, the value chain activities, the competitive forces, mobile network portability, and national telecom policy etc. We have conducted the risk analysis of the industry in terms of different analysis tools that is SWOT, PESTEL etc. We have covered in and out of the industry in the part A of our report. In part B, we have analyzed the industry players. We have done TTF of our respective company that we have chosen. Then in part C, we have written the case of the respective company that the group members have chosen. Bangladesh’s mobile phone market has achieved exceptional growth since the beginning of 2004, registering a massive 100% growth in its subscriber base during 2004, and 137% during 2005. In recent year of 2012, 15% has been observed in the industry. This trend is forecast to continue over the coming years as the 3G will further boost up the pace of subscribers’ acquisition Many foreign investors are now interested to do business in telecom sector in Bangladesh which reveals that Bangladesh has become a significant hub for telecoms. It has been forecasted that the average revenue from telecoms sector will be Tk 2500 crore a year. Bangladesh is a country which is densely populated and also is a flat and easily extends able...
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...the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance. From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone. Then we have discussed about the competitive advantage of the company. From our discussion we have found that grameen phone is the market leader, banglalink is the market challenger, AKTEL is the market follower and Citycell is the market nicher. Then last of all we have analyzed the SWOT analysis. In our SWOT analysis we have tried to discuss about the strength weakness opportunities and treats as broadly as possible. Then we have discussed about the marketing mix strategies. Marketing strategies are the strategies of each company with 4ps that is product, price, place and promotion. We have tried to discuss broadly the the company’s marketing mix strategy. From our overall activities, we can say that cellular phone sector is the most crucial for the growth of our economy and to survive in global market. We have tried to made our report as comparable as...
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...June 11, 2008 How suitable is Bangladesh Telecom market for an internationalized Telecom company (TeliaSonera) and what could be a preferable entry strategy for such company to enter into such market? A Study of Bangladesh Telecom Market Authors: Group 2011 Rana Alamgir 801004 Nitin Anand 810618 Supervisor: Professor Jan Löwstedt Master Thesis in Business Administration (EFO705) School of Sustainable Development of Society and Technology Mälardalen University, Västerås, Sweden Abstract Date Course name Program Authors June 11, 2008 Master Thesis Masters in Business Administration (International Marketing) Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Title of the Paper Target Audience Problem Statement Jan Löwstedt “A Study of Bangladesh Telecom Market” The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been investigated. The project is based on both primary and secondary information...
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...June 11, 2008 How suitable is Bangladesh Telecom market for an internationalized Telecom company (TeliaSonera) and what could be a preferable entry strategy for such company to enter into such market? A Study of Bangladesh Telecom Market Authors: Group 2011 Rana Alamgir 801004 Nitin Anand 810618 Supervisor: Professor Jan Löwstedt Master Thesis in Business Administration (EFO705) School of Sustainable Development of Society and Technology Mälardalen University, Västerås, Sweden Abstract Date June 11, 2008 Course name Master Thesis Program Masters in Business Administration (International Marketing) Authors Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Jan Löwstedt Title of the Paper “A Study of Bangladesh Telecom Market” Target Audience The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. Problem Statement “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” Purpose The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been...
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...to grow. Absence of good telecommunication facilities deters investments in other sectors of the economy. In order to enhance the investment in the telecommunication sector, the government has been pursuing the policy of raising the public sector allocation and attracting private sector investment by privatizing certain services e.g. rural telecommunication, cellular mobile service, paging and radio trunking services etc. Current Scenario The most prospective and booming mobile telephone has brought about many positive changes in the country's economy and socio-economic sectors and has been successful by attracting a huge some of Foreign Direct Investment (FDI) by big telecom giants like Telenor, Telekom Malaysia (TM), Orascom and SingTel in rural network expansion in Bangladesh. The foreign operators in collaboration with their local partners is working on with the infrastructure to widen the very base of mobile subscribers by removing the entry barrier and make the mobile telephone affordable even to rural masses. The following graph will depict the current market scenario of the major operators in Bangladesh. Figure 1: Major operators and their market share It is quite clear that GrameenPhone is the market leader in this field with a subscriber base of more than ten million (10,000,000) which is around 58% of the total market share. The second highest...
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...MARKETING STRATEGY OF BANGLALION WIMAX LTD. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ............................ Saadia Shabnam Lecturer Department of Business Administration. East West University Subject: Submission of the Term Paper. Dear Madam, With due to respect it is our pleasure to present the term paper entitled “Marketing Strategies of Banglalion”. While preparing the report we have tried our level best to focus closely on the topic and tried to collect most complete and up-dated information available. We believe that it will provide a clear scenario of Marketing Strategies of Banglalion. To prepare this term paper, we have given best effort to accumulate needed information. We shall be available to answer my question clarification. Thank you for your sincere support. Sincerely yours: Khorshed Ahmmad Opu Toukir Azam Chowdhury Acknowledgement . Making a term paper is such a thing of pleasure. But doing this is also a tough thing. With the help of some people we finally...
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...AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) By Tarannum Binte Shaheed ID: 081 044 030 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration Fall 2012 NORTH SOUTH UNIVERSITY February 2013 1 AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) Submitted to: Dr. Jashim Uddin Ahmed Internship Supervisor Director & Lecturer, School Of Business BUS 498: Internship Submitted By: Tarannum Binte Shaheed ID # 081 044 030 Bachelor of Business Administration (Fall 2012) NORTH SOUTH UNIVERSITY 2 LETTER OF TRANSMISSION February 15, 2013 To Dr. Jashim Uddin Ahmed Director & Lecturer School of Business North South University Bangladesh Subject: Submission of Internship Report Dear Sir, It is my great honor to submit the report of my 3 months long Internship Program in Grameenphone Ltd. The report titled ―An analysis of the practice and application of Stealth Marketing through Customer Relationship Management & The frontier of Competitive Differentiation (Grameephone‘s Perspective)‖ is the final outcome of successful completion of my internship program at the company. It has been a joyful and enlightening experience for me to work in an organization...
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...Chapter: 1 Introduction The telecom sector in Bangladesh is rapidly emerging. Bangladesh Telecommunication Regulatory Commission (BTRC) is the regulatory authority for this sector, overseeing licensing and policy etc. In Bangladesh some calls are being terminated in nationally and some calls are being terminated internationally. In case of international call termination we need to go through of IGW service providers. Only licensed IGWs providers can terminate international call legally. This IGW or VoIP service providers are giving facility for international incoming and outgoing calls of Bangladesh. NovoTel is One of the establish IGW in Bangladesh. Now NovoTel is engaging in VoIP operation in different destination around the world. To execute this IGW operation smoothly, NovoTel always concern on its different risk management and engage in formulating competitive business strategies on regular basis to sustain this business industry. Objectives of the Study This report has been designed to accomplish two objectives; Primary objectives: • To understand the overall telecommunication structure of Bangladesh • To get an overview of IGW operations in Bangladesh Main Objectives: • Different Risks Management and corporate strategy practices of NovoTel. Significance of the Study: Risk management and strategy formulation play an important role for every business to sustain in log run. In case of telecommunication sector these...
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...Dhaka 1212. Subject: Submission of a term paper on “Analysis of Prime Bank overall performance from strategical point of view”. Dear Sir, We, the students of Strategic Management (MGT-480), would like to present a term paper on “Analysis of Prime Bank overall performance from strategical point of view”. To complete this term paper we have gathered some information as we find. According to your valuable advice we did study on internet, read some article published on performance evaluation from strategical point of view. The remaining data we got from the different websites (WDI) etc. We really have learned a lot and gained valuable experience while preparing this term paper. If you need any further clarification for any part of this term paper, we are always ready to provide any kinds of information regarding this term paper. Yours Sincerely, On behalf of the group- _____________________________ Md. Naeem Mia ID: 2009-2-10-153 Department of Business Administration East West University Acknowledgement In the beginning, we want to give many thanks to the Almighty to help us complete this term paper on the Analysis of Prime Bank overall performance from strategical point of view. We are also thankful to our instructor Leo V. Dewri sir who helped us to complete this term paper in the right process. Without his unconditional help, we would not be able to complete this term paper in due time. His valuable advice and proper...
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...Term Paper Report On Competitive Marketing Policies & Strategies Of Pharmaceutical Products in Bangladesh Submitted to Mr. Abdus Samad Chowdhury Senior Management Councilor Bangladesh Institute of Management Submitted By MD. MAHAFUZUR RAHMAN ID: 14MM028 Post Graduate Diploma In Marketing Management Date of Submission 21-12- 2014. Bangladesh Institute of Management Department of Marketing Management Letter of Transmittal December 21, 2014 Mr. Abdus Samad Chowdhury Bangladesh Institute of Management Subject: Request to accept my term paper report on competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information and make this paper acceptable to all but there can be still existing mistake. So we like to request you to consider if any fault is found in this paper. Finally I would like to request you to accept our paper and permit us to present it before the panel of experts. Yours Sincerely Md. Mahafuzur Rahman Roll No : 14MM028 Post Graduate Diploma in Marketing Management. Bangladesh...
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...Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service, SMS, video telephony, teleconference, video conference etc. along with other communicating ways, have emerged. So, the best news from the business point of view is the creation of the telecommunication market. Its size is beyond imagination that there are 750 GSM operators doing business throughout the world. The picture of Bangladesh helps to realize the matter more clearly that we have six...
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...Bangladesh Software Industry Chapter One Introduction Software industry is labor-intensive, has relatively low-entry barriers and few economies of scale and so offers lucrative opportunities for developing countries to join the ranks of the developed world. The scale and pace of growth in this sector is faster than in any other industry, and a number of developing countries having cheap, talented labor are attempting to emulate the success enjoyed by countries such as China, Thailand and India. The government in 1997 identified the software sector as a thrust sector for the overall economic growth of the country. Accordingly, a commission was formed under the ministry of commerce (later called JRC commission) to formulate some recommendations for the rapid growth of the software industry in Bangladesh. The commission identified four problematic functional areas namely: fiscal, human resource, infrastructure, and marketing, and provided some recommendations to overcome the barriers in software development in our country. By accepting these recommendations (however, some of these recommendations are yet to be implemented), the government had set a target to export yearly software worth two billion dollar (Tk 14,000 crore) by the year 2006. However the statistics (BCIT) reveal that the total earning from software sector during 2004-2005 was approximately Tk 88.34 crore. No doubt, this achievement lies far behind as it has been envisaged. In this research the main...
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...Telecommunication Day. In fact, Telecommunication is one of the talks of the world at present. Tele density of Bangladesh is still the lowest in South Asia, according to the statistics of the International Telecommunication Union (ITU). About 1.56% among 100 people has access to telecom facility. It shows the high potential in the telecommunication sector in Bangladesh. The existing telecommunication companies operating in Bangladesh have been enjoying competitive advantage because of less global competition but this scenario is soon to be changed as global giants are focusing on Bangladeshi markets with differentiated service and competitive advantages. With the advancement of science and technology, we wonder regularly. Today’s world is the world of technology. No doubt of it that the most success sector is telecommunication. Few days ago people can not even imagine about the today’s communication ways. And it is also true that people have become more desperate to think about new things in this sector. In this course of action, mobile, voice call service, SMS, video telephony, teleconference, video conference etc. along with other communicating ways, have emerged. So, the best news from the business point of view is the creation of the telecommunication market. Its size is beyond imagination that there are 750 GSM operators doing business throughout the world. The picture of Bangladesh helps to realize the matter more clearly that we have...
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...Business Research Marketing to subsistence consumers: Lessons from practice Kelly L. Weidner a,⁎, José Antonio Rosa b, Madhu Viswanathan c a b c University of Illinois at Chicago, Department of Managerial Studies, 601 S. Morgan Street (MC 243), Chicago, IL 60607, United States University of Wyoming, Department of Management and Marketing, Dept. 3275, 1000 E. University Ave., Laramie, WY 82071, United States University of Illinois at Urbana-Champaign, 61 Wohlers Hall, 1206 South Sixth Street, Champaign, IL 61820, United States article info Article history: Accepted 1 February 2009 Keywords: Subsistence marketplaces Subsistence consumers Bottom of the pyramid abstract Over 4 billion people live in what is commonly referred to as the “bottom of the pyramid” or as subsistence marketplaces. These individuals and families live in substandard housing, with limited or no access to sanitation, potable water, and health care, have low levels of literacy, and earn very low incomes. Scholars and practitioners alike suggest that the problems existing in subsistence marketplaces demand the attention and involvement of responsible businesses and that doing business with consumers in such marketplaces can be both socially responsible and profitable. This research explores the strategies and tactics currently being used across commercial and social enterprises engaged in subsistence marketplaces. The analysis leads to recommendations about marketing practices currently...
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