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Tesco Core Competency

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CORE COMPETENCIES AND DISTINTIVE CAPABILITIES
A core competency is a skill or expertise the organization has or anything that a firm can do well and use to gain a competitive advantage over it competitors. Hamel and Prahalad (1990) suggested that a core competency should meet the following three criteria.
1. Customers should benefit.
2. Competitors should find it difficult to imitate
3. The core competence can be transferred to many products and markets.
One of Tesco’s core competencies is its customer focused strategy. The clubcard reward scheme allows Tesco to collect, analyze and understand their customers very well. Tesco uses the information and adapt their services to the local market, thus adding value to the customer experience. Tesco’s club card gave them a distinctive capability of observing customers preferences thus, enabling them to predict customers buying behaviour and arranging their stocks accordingly in stores giving them an edge over competitors.
Tesco has also designed and implemented supply systems that effectively link existing shops with Tesco.com. While online shopping is a feature of its competitors, Tesco was able to design a good user interface which personalizes online shopping resulting in its customers valuing the Tesco.com experience highly. This has helped to improve the performance of the company in different markets.
Further, the strong Tesco brand has led to an increase in the number of customers, sales and profits and has helped the company to achieve competitive advantage. The brand offered by Tesco is focused on different market segments and enables the company to establish a strong leadership in the food retailing industry. The company has been recognized as the best company providing customized and efficient services. This is as a result of good customer relationship management in the

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