Describe how the cinema can use market
Market Research Report

To: AMK Line manager
From: Emmanuel Umana (Marketing Consultant)
Date: 17/12/13
Ref: STU/AMK/Unit3

1.0 Terms of reference
I work for a professional organization for marketers. One of the activities that the organization undertakes is to evaluate the marketing activites of different companies and produce a list of ‘A’ – classed marketers.
2. 0 Findings This is the largest section and contains most of your information. In it, you will present your research findings to the reader. You need to organise the information into smaller subsections, and give these sections a heading. Make sure the information flows logically from one section to the next.
3. Conclusion
You must not introduce any new information here. You should pull together the main points of the report in a brief summary, and emphasise the most significant points. You should link your conclusion back to the purpose of the report which you stated in your introduction.
4. Recommendations
This is where you have a chance to suggest how things could be improved or progressed. Your recommendations must flow logically from your conclusions, so that the reader can see the basis for your suggestions. Recommendations can be listed and numbered. Make sure your recommendations are realistic!
5. References/Bibliography
A reference list tells the reader all the sources you have referred to in your report. A bibliography tells the reader all the sources you have consulted, but not necessarily referred to.
6. Appendices
Appendices are materials you have referred to which are not essential for the reading of the report, and which could distract the reader from its logic. However, they need to accompany it so the reader can refer to them. Examples are tables, graphs, statistics, diagrams, which have been mentioned in the report.