...International Journal of Retail & Distribution Management Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme Jennifer Rowley Article information: To cite this document: Jennifer Rowley, (2005),"Building brand webs", International Journal of Retail & Distribution Management, Vol. 33 Iss 3 pp. 194 - 206 Permanent link to this document: http://dx.doi.org/10.1108/09590550510588361 Downloaded on: 15 September 2014, At: 19:08 (PT) References: this document contains references to 37 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 17452 times since 2006* Downloaded by UNIVERSITI MALAYSIA SABAH At 19:08 15 September 2014 (PT) Users who downloaded this article also downloaded: Jason J. Turner, Karen Wilson, (2006),"Grocery loyalty: Tesco Clubcard and its impact on loyalty", British Food Journal, Vol. 108 Iss 11 pp. 958-964 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 Jennifer Rowley, (2007),"Reconceptualising the strategic role of loyalty schemes", Journal of Consumer Marketing, Vol. 24 Iss 6 pp. 366-374 Access to this document was granted through an Emerald subscription provided by 313615 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about...
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...Loading... Animals In The News Weird News Things You Can't Do Naked Paranormal Smarter Ideas More Log in Create Account August 24, 2012 weird-news The Internet Newspaper: News, Blogs, Video, Community Edition: U.S. FRONT PAGE Politics Ann Romney's Heartbreaking Loss 7k Why Do Fox News Female Anchors Wear So Much Makeup? 4k Mitt Romney Makes Birth Certificate Joke 31k Leaked Documents Link Romney Money To Some Shady Business 24k Paul Ryan Weighs In On Chick-Fil-A's 'Free Speech Rights' 4k Go to Politics More in Politics Pollster 2012 Blog Speculatron Off The Bus Election Dashboard You might also like World Green Black Voices Latino Voices Gay Voices Business Target Hides Horrible Truth From Customers 2k 10 Things You Should Never Pay For 200 Leaked Documents Link Romney Money To Some Shady Business 24k Romney Will Be President, CU Professors' Model Predicts 27k Texas Judge: Obama Reelection Could Lead To 'Civil War' 13k Go to Business More in Business Small Business Money You might also like World Tech Media Arts Sports Weird News Crime Crime BREAKING: Gunman Shoots 5 Outside Empire State Building 16k Child-Welfare Agency...
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...Controlled assessment Applied business unit 1. I am writing about both business Woburn safari park and Cadburys world. Why have I chosen these businesses? Woburn safari park: I have chosen this business to explore the business qualities this company has, Woburn safari park plays a key tourist attraction in the UK it provides both local and international tourists a chance to explore the different animals the company provides, Woburn is a perfect example due to the fact that it promotes tourism development not just for the safari park but it also within a family of services such as inns, weddings , occasions and cooperate events and you can also book it for your own use. Cadbury world: I have also chosen this business because it includes a lot of business opportunities it provides confectionary foods and beverages for the outside world it also plays a part for tourism because they own a factory which includes shops where customers can purchase any Cadbury creations, they also have an interactive tour where people get shown all around the factory and get given free samples of chocolate, this gives me a chance to really dwell on how the business operates. What do these businesses do? Woburn Park provides a service for anyone willing to participate they give families a chance to enjoy a fun day out for full customer satisfaction they also promote animal awareness to maintain the company’s reputation; they also do a VIP experience where customers get up close with the animals. Cadbury...
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...Vysoká škola ekonomická v Praze FAKULTA MEZINÁRODNÍCH VZTAHŮ Obor: Mezinárodní obchod Trh potravin pro specifický tržní segment (bakalářská práce) Autor: Klára Leflerová Vedoucí práce: Ing. Alena Filipová, Ph.D. Prohlášení: Prohlašuji, že jsem bakalářskou práci vypracoval/a samostatně a vyznačila všechny citace z pramenů. V Praze dne ………… ………………… podpis studenta Poděkování Ráda bych v první řadě poděkovala mé vedoucí práce, paní Ing. Aleně Filipové, Ph.D., za její trpělivost, konzultace, podporu a ochotu, a pak také svým přátelům a všem dotazovaným za veškerou jejich pomoc a podporu. Anotace Tato práce se primárně zabývá vymezením veganů, jakožto cílové skupiny určitých podnikatelů. Nejprve je popsána tržní segmentace z obecného hlediska, dále je pak práce zaměřena na popis veganů jak z psychologického, tak i demografického hlediska. Jsou zde podrobně popsány postoje veganů, rozšířené o popis důvodů a skutečností, jež k nim vedou. Dále je zde provedena analýza trhu v České republice a popsána nabídka a poptávka zboží i služeb, jež jsou vhodné pro vegany. Klíčová slova: Tržní segmentace, veganství, vegan, trh, nabídka, poptávka Annotation This bachelor thesis is primarily concerned with the definition of vegans in terms of a target group for certain entrepreneurs. First of all, there is a market segmentation described in general terms. This thesis is then focused on the description of vegans from both...
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...Robert Johnston Stuart Chambers Christine Harland Alan Harrison Nigel Slack Cases in Operations Management third edition Cases in Operations Management We work with leading authors to develop the strongest educational materials in operations management, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: www.pearsoneduc.com THIRD EDITION Cases in Operations Management Robert Johnston Warwick Business School, University of Warwick Stuart Chambers Warwick Business School, University of Warwick Christine Harland School of Management, University of Bath Alan Harrison Cranfield School of Management, Cranfield University Nigel Slack Warwick Business School, University of Warwick Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE United Kingdom and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published 1993 Second published 1997 Third Edition 2003 © Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison and Nigel Slack 1993, 2003 The rights of Robert Johnston, Stuart Chambers, Christine Harland, Alan Harrison...
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...Table of Contents Executive summary 1.0 Introduction 2.0 Research Methodology 3.0 Secondary Data 3.1 The 2011 retail and leisure report prepared by DTZ for Canterbury City Council 3.2 The 2014 Canterbury District Local Plan Publication Draft (CDLP Publication Draft) 3.3 Canterbury.gov.com (official city council website) 3.4 Canterbury.co.uk (official tourism website) 3.5 The 2013 consumer lifestyle in the UK report by Euromonitor 4.0 Primary Data 4.1 Focus Groups 4.2 One-to-one interviews 4.3 Questionnaire 4.4 Sampling 5.0 Results and Analysis 6.0 Conclusion 7.0 Appendices 7.1 Appendix 1: Focus Group Transcripts 7.2 Appendix 2: One-to-one interview Transcript 7.3 Appendix 3: Questionnaire 8.0 Bibliography Executive Summary This report was commissioned by Canterbury City Council to investigate the demand for current and new leisure facilities. These researchers have also determined how the parent market could affect the demand for local businesses and tourist attractions. To conduct this study researchers had to formulate some research aims and objectives. The research design involved collecting qualitative data through focus groups and one-to-one interviews as primary data however quantitative research was conducted through designing an online survey which was distributed to a sample of 107 people. The collection of secondary research helped identify the gaps within the current leisure market and provided a broad overview of the different...
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...Andrew Whalley Strategic Marketing Download free eBooks at bookboon.com 2 Strategic Marketing © 2010 Andrew Whalley & Ventus Publishing ApS ISBN 978-87-7681-643-8 Download free eBooks at bookboon.com 3 Contents Strategic Marketing Contents Preface 9 1. 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4. 1.4.1 1.4.2 1.5 So what is marketing? The Three levels of Marketing The value of Marketing; Needs, Utility, Exchange Relationships & Demand The Theoretical basis of competition Generic Strategy: Types of Competitive Advantage What is the basis for competitive advantage? How is competitive advantage created? How is competitive advantage implemented? How is competitive advantage sustained? What are core competencies and capabilities? Resource-Based View of the Firm (RBV) Alternative Frameworks: Evolutionary Change and Hypercompetition Evolutionary Change Hypercompetition The Marketing Concept 11 11 13 20 21 23 24 27 30 31 33 36 36 37 38 2. 2.1 2.2 2.3 What can be marketed? Core Benefit Product Basic product Augmented product 43 47 47 48 Create connections with more impact Technology Roles This is a chance not just to work with a vast range of clients – but to use technology to help them solve some of the most complex challenges they face. In other words, whether you’re in a technical role or one that’s focused...
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...Economist readings 1. It pays to give Allowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity http://www.economist.com/whichmba/it-pays-to-give?fsrc=nlw|mgt|01-12-2011|management_thinking [pic]IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, “In Rainbows”, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment. One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity? The authors set up their pricing experiment...
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...Table of Contents Title Page Dedication the girl and her doll family portraits kicking and wailing hypotonia n. a state of reduced tension in muscle. spoon fed mon ami school runs dead people still have birthdays a different story second opinion a whole new chapter handshakes prodrome n. an early symptom that a disease is developing. the watching stair a cloud of smoke is this question useful? the magnolia elephant milestones the same story make yourself at home truth no. 1 truth no. 2 truth no. 3 how best we can support you clock watching day 13, for example *I don’t hear voices drawing behaviour writing behaviour empty dull thud open wide sharp scratch this goodbye, the goodbye keepsake Acknowledgements all of my strength About the Author Copyright About the Publisher the girl and her doll I should say that I am not a nice person. Sometimes I try to be, but often I’m not. So when it was my turn to cover my eyes and count to a hundred – I cheated. I stood at the spot where you had to stand when it was your turn to count, which was beside the recycling bins, next to the shop selling disposable barbecues and spare tent pegs. And near to there is a small patch of overgrown grass, tucked away behind a water tap. Except I don’t remember standing there. Not really. You don’t always remember the details like that, do you? You don’t remember if you were beside the recycling bins, or further up the path near to the shower blocks, and whether actually the water tap is up there? I can’t...
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...PARTEA 1 MANAGEMENTUL MARKETINGULUI – CE ESTE ªI CUM TREBUIE ÎNÞELES CAPITOLUL 1 DEFINIREA MARKETINGULUI PENTRU SECOLUL XXI ÎN ACEST CAPITOL VOM ABORDA URMÃTOARELE CHESTIUNI: 1. De ce este important marketingul? 2. Care este sfera de acÆiune a marketingului? 3. Care sunt conceptele fundamentale ale marketingului? 4. Cum s-a schimbat managementul marketingului? 5. Care sunt activitåÆile absolut necesare pentru un management de succes al marketingului? Marketingul este peste tot. În mod formal sau informal, oamenii çi organizaÆiile desfåçoarå un mare numår de activitåÆi care s-ar putea numi „marketing“. Marketingul bine fåcut a devenit din ce în ce mai mult o componentå vitalå pentru succesul în afaceri. Çi ne influenÆeazå profund viaÆa de zi cu zi. Marketingul este înglobat în tot ceea ce facem: de la hainele cu care ne îmbråcåm, la site-urile Web pe care intråm çi la reclamele pe care le vedem! ouå adolescente intrå în cafeneaua Starbucks din cartierul lor. Una se duce la tejghea çi-i då barmanului carduri pentru douå ceçti de cafea cu lapte çi mentå gratuite, lângå care cumpårå çi câteva produse de patiserie. Cealaltå se açazå la o maså çi-çi deschide laptopul Apple PowerBook. În câteva secunde, s-a conectat la Internet, graÆie acordului încheiat de Starbucks cu T-mobile pentru crearea unei reÆele de conectare fårå fir, HotSpots, în peste o mie de localuri Starbucks. Odatå intratå pe Net, fata tasteazå în motorul de cåutare Google numele formaÆiei care interpreteazå...
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...DOCUMENT DE RÉFÉRENCE 2014 179,8 179,8 Chiffre d'affaires 2014 par zone géographique Effectif 2013 par méti CHIFFRE D’AFFAIRES AJUSTÉ PAR ZONE GÉOGRAPHIQUE 2012 2013 2012 2014 2013 2014 2012 Reste du Monde 9,6 % Royaume-Uni 11,8 % Asie-Pacifique 23,3 % CHIFFRE D’AFFAIRES AJUSTÉ PAR ACTIVITÉ Administration et informatique 16% Vente et Marketing 19% * Hors France et Royaume-Uni Marge opérationnelle 2014 par activité Marge opérationnelle 2014 par activité 2 813,3 Chiffre d'affaires 2014 par zone géographique 2 676,2 2 813,3 602,2 623,6 Femmes 54% 602,2 Rest of the World 9.6% 45,3% Transport Affichage Affichage 439,0 1 012,5 38,6% 1 014,0 37,9% 1 078,8 38,6% 1 014,0 37,9% 1 078,8 38,4% 16,7% 439,0 2012 458,8 16,7% 470,3 17,6% 458,8 16,3% 470,3 17,6% 2012 2013 2013 2014 623,6 630,0 Mobilier Urbain Europe* 374,9 Mobilier Urbain 27.2% 374,9 62,3% 391,0 62,7% 408,0 62,3% 391,0 62,7% 408,0 64,8% 64,8% 170,6 28,3% 170,2 27,3% 175,7 28,3% 170,2 27,3% 175,7 27,9% 27,9% 9,4% 62,4 10,0% 46,3 62,4 10,0% 46,3 7,3% 7,3% 38,4% 16,3% Transport 170,6 Asia-Pacific 23.3% Transport Affichage 56,7 Affichage Le chiffre d’affaires ajusté du Mobilier Urbain s’établit à 1 275,7 millions d’euros, en augmentation de 7,0 %. A périmètre et taux de change constants, la croissance est de 4,3 %. 9,4% 2012 2014 En 2014...
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...Instructor’s Manual Operations and Process Management: Principles and Practice for Strategic Impact Second Edition Nigel Slack Stuart Chambers Robert Johnston Alan Betts ISBN: 978-0-273-71852-9 Pearson Education Limited 2009 Contents Part 1: Teaching Guide ........................................................................................................................................ 7 Chapter 1: Operations and processes.................................................................................................................... 8 Chapter 2: Operations strategy ........................................................................................................................... 12 Chapter 3: Supply network design...................................................................................................................... 19 Chapter 4: Process design 1 – positioning.......................................................................................................... 22 Chapter 5: Process design 2 – analysis ............................................................................................................... 26 Chapter 6: Product and service design processes ............................................................................................... 31 Chapter 7: Supply chain management ................................................................................................................ 34 Chapter...
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...LIST OF BGMEA ASSOCIATE MEMBER 4 Star Trade International (Reg: 323) Rizur Rahman Managing Director 385/1 (6th Floor), East Rampura Rampura, Dhaka-0 Tel: 9340830, 8855811, 0171532301 Email: suman@4starfashions.com 7 Mark (Reg: 799) Dr. Ezazur Rahman Proprietor 7-9, Kawran Bazar, BTMC Bahaban (7th Floor) Kawran Bazar, Dhaka-0 Tel: 8112523, 01711590399 Email: info@7mark.net A & B Apparels (Reg: 58) Anwar Kabir Proprietor House # 26, Road # 3, Block-C, Flat # 4A, Bonasree project Rampura, Dhaka-0 Tel: 7286871 Email: anbapparels@bdonline.com A & S Dot Com (Reg: 1005) Sumon Hamid Proprietor House # B-11 (3rd Floor), Lane-07, New DOHS Mohakhali, Dhaka-1206 Tel: 01819241069, 8411260.61 Email: sumon@aandsdotcom.com A K Tex Trading (Reg: 674) Amal Chandra Datta Proprietor Section 10, Block C, Road # 18, House 01 Mirpur, Dhaka-0 Tel: 01713009108, 01190238186 Email: aktex@pradeshta.net A & C (BD) Ltd. (Reg: 109) Bong IL Kim Managing Director House # 26 (3rd Floor), Block-G, Road # 7 Banani, Dhaka-0 Tel: 8828066, 9892549-50 Email: ancbd@citech-bd.com A & S Sourcing (Reg: 1046) Amirul Absar Proprietor RDR House (5th Floor), Plot 1, Road # 1, Nikunja-2 Khilkhet, Dhaka-1229 Tel: 01711439081, 7912885 Email: contact@assourcingbd.com A & R Apparels International (Reg: 1037) Tultul Chowdhury Managing Partner 6/2, Jawab Street (1st Floor) Wari, Dhaka-1203 Tel: 01833311286, 01671333681 Email: ar.apparelsintl@gmail.com A & Y Services (Reg: 783) Syed Abu Ali Proprietor Niketon Heights, Road...
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...Can You Keep A Secret? Sophie Kinsella Contents Acknowledgements One Two Three Four Five Six Seven Eight Nine Ten Eleven Twelve Thirteen Fourteen Fifteen Sixteen Seventeen Eighteen Nineteen Twenty Twenty-one Twenty-two Twenty-three Twenty-four Ttwenty-five Twenty-six Twenty-seven Acknowledgements A big thank you to Mark Hedley, Jenny Bond, Rosie Andrews and Olivia Heywood for all their generous advice. And hugest gratitude as always to Linda Evans, Patrick Plonkington-Smythe, Araminta Whitley and Celia Hayley, my boys and the board. ONE Of course I have secrets. Of course I do. Everyone has a secret. It's completely normal. I'm sure I don't have any more than anybody else. I'm not talking about big, earth-shattering secrets. Not the-president- is-planning-to-bomb-Japan-and-only-Will-Smith-can-save-the-world type secrets. Just normal, everyday little secrets. Like for example, here are a few random secrets of mine, off the top of my head: 1. My Kate Spade bag is a fake. 2. I love sweet sherry, the least cool drink in the universe. 3. I have no idea what NATO stands for. Or even what it is. 4. I weigh 9 stone 3. Not 8 stone 3, like my boyfriend Connor thinks. (Although in my defence, I was planning to go on a diet when I told him that. And to be fair, it is only one number different.) 5. I've always thought Connor looks a bit like Ken. As in Barbie and Ken. 6. Sometimes, when we're right in the middle of passionate sex, I suddenly want to...
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...10000 quiz questions and answers www.cartiaz.ro 10000 general knowledge questions and answers 10000 general knowledge questions and answers www.cartiaz.ro No Questions Quiz 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Carl and the Passions changed band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous...
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