...Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593 ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially it is covering a historical remembrance of the automotive industry and how different companies competing in this market have achieved success at different times with different strategies. Following is a brief historical review of Tesla, with the intention to place it within the context of the automotive industry. Finally, is investigated Tesla’s strategies used from its birth until now, analyzing which have been the key to success for an small company could enter the automotive market and successfully compete, knowing that it is a market dominated by giants companies and recognized brands, and with a long tradition in the industry. Key Words: Tesla Motors, Electric Autos, Automotive Industry, Automotive Strategy. Contents 1. Introduction ……………………………………………………………………... 2. Methodology……………………………………………………………………… 3. Discussion………………………………………………………………………… 3.1. Automotive Industry’s Brief History and Strategies………………………….. 3.2. Modern Automotive Industry Strategies………………………………………. ...
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...teslaTesla Biography NIKOLA TESLA THE GENIUS WHO LIT THE WORLD Nikola Tesla symbolizes a unifying force and inspiration for all nations in the name of peace and science. He was a true visionary far ahead of his contemporaries in the field of scientific development. New York State and many other states in the USA proclaimed July 10, Tesla’s birthday- Nikola Tesla Day. Many United States Congressmen gave speeches in the House of Representatives on July 10, 1990 celebrating the 134th anniversary of scientist-inventor Nikola Tesla. Senator Levine from Michigan spoke in the US Senate on the same occasion. The street sign “Nikola Tesla Corner” was recently placed on the corner of the 40th Street and 6th Avenue in Manhattan. There is a large photo of Tesla in the Statue of Liberty Museum. The Liberty Science Center in Jersey City, New Jersey has a daily science demonstration of the Tesla Coil creating a million volts of electricity before the spectators eyes. Many books were written about Tesla : Prodigal Genius: The Life of Nikola Tesla by John J. O’Neill and Margaret Cheney’s book Tesla: Man out of Time has contributed significantly to his fame. A documentary film Nikola Tesla, The Genius Who Lit the World, produced by the Tesla Memorial Society and the Nikola Tesla Museum in Belgrade, The Secret of Nikola Tesla (Orson Welles), BBC Film Masters of the Ionosphere are other tributes to the great genius. Nikola Tesla was born on July 10, 1856...
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...Marc Tarpenning Tesla Motors The electric car, once the “zero-emissions” darling of environmentalists, is sometimes maligned as an “emissions-elsewhere” vehicle, since the electricity to charge its batteries must be generated in electrical generation plants that produce emissions. This is a reasonable point, but we must then ask how much pollution an electric car produces per mile – accounting for all emissions, starting from the gas or oil well where the source fuel is extracted, all the way to the final consumption of electricity by the car’s motor. When we work through the numbers, we find that the electric car is significantly more efficient and pollutes less than all alternatives.In this paper, we will investigate the Tesla Roadster™, which uses commodity lithium-ion batteries instead of lead-acid batteries or nickel-metal-hydride batteries as most electric cars have used. Not only does this lithium-ion–based car have extremely high well-to-wheel energy efficiency and extremely low well-to-wheel emissions, it also has astonishing performance and superior convenience.Lithium ion batteries are a lot more difficult to use than previous technologies; this is the reason that they have not so far been used in electric cars. Tesla Motors is spending a lot of effort making a safe, light, and durable lithium ion battery system. Over time, Tesla will probably put tens of millions into pack and cell features and optimization. However– as this paper will show, the energy...
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...energy transmission and the universally employed alternating current, most commonly known as AC Current. Nikola Telsa was born on July 10th 1856, in Smiljan,lIka part of Austro-Hungarian Croatia. He was the fourth of seven children. In Crotia when Telsa was a young boy the choices or career were more or less limited to farming, the Army or the Church. Telsa’s Dad Miltutin Telsa as a boy was send to Army Officer’s school. He decided that this wasn’t the path for him and joined the ministry. This was the same profession he hoped for his two sons, Nikola and Dane. His mother Duka Mandic was a hard working woman of many talents who created appliances to help with home and farm responsibilities. One of these was a mechanical eggbeater. Tesla attributed all of his inventive instincts to his mother. Nikola started his inventory ways at the name of five. His very first invention was of a small waterwheel which he had seen in his local town. Some of his other boy hood experiments were not very successful. From an early stage in his life he was gifted with photographic memory, many believed this came from the daily routine his father would have him practice to prepare him for his clergy. The routine comprised of all sorts or exercises-as guessing one another’s thoughts, discovering the defects of some form or expression, repeating long sentences or...
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...Tesla: Supercharging the Future by Akash G. Nandi An honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science Undergraduate College Leonard N. Stern School of Business New York University May 2013 Professor Marti G. Subrahmanyam Faculty Adviser Professor Joseph Foudy Thesis Adviser 1 I. Introduction...................................................................................................................Page 4 A. The Inefficiency of Cars Today B. Thesis Objective C. Thesis II. Research and Resources...............................................................................................Page 7 A. Research Framework B. Research Perspectives C. Resources and Data III. Tesla in Context.............................................................................................................Page 9 A. The Global Auto Industry B. Tesla: The Innovative Disrupter C. Sparking the Electric Revolution IV. The Man Behind the Machine...................................................................................Page 12 A. Elon Musk B. Entrepreneur from the Start C. Space X V. Tesla Motors Overview...............................................................................................Page 15 A. Company Offerings B. Phase I. Roadster C. Phase II. Models S and X 2 D. Phase III. Project BlueStar VI. How It Works: The Model S......................................................................................Page...
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...Joseph Soto Mr. Eldon Conder EN 1410 April 9, 2014 What is a tesla coil? A tesla coil is a resonant air core transformer system invented by inventor Nikola Tesla in the 1890’s. Originally, tesla coils were designed to broadcast electricity and signals wirelessly, however, several engineering and monetary setbacks prevented the tesla coil from becoming the popular mode of energy transfer, and a power distribution method architecture relying on use of power grid lines (wires/cables) became the prevailing and accepted method. Now, tesla coils are primarily used for short-range wireless power transmission, for lighting up some types of lights, and for presentation/entertainment purposes. The operating principle behind a tesla coil is somewhat simple. Energy is sent to charge up a capacitor or set of capacitors. At a certain point, the capacitors are forced to discharge into the primary coil. When the energy that is stored in the capacitors is sent through the primary coil, a large amount of energy is induced “sent” into the secondary coil alternating current is basically just electricity that changes voltage. When a capacitor is fires the voltage changes from essentially zero to something really large in a very short time. Since there are more turns in the secondary coil, the induced energy has a higher voltage, but a lower current than in the primary coil. The capacitors recharge and start this cycle again. The capacitance of the capacitor and the inductance of the...
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...understanding the grading scale, and creating a writing piece that follows the template structure was never a problem. The main problem I encountered and continued to struggle with was the ability to properly follow the writing process. It was difficult for me to embrace the fact that this class would require me to create multiple drafts, edit after peer reviews, and worst of all, share my writing. Turning in an essay for the professor to read was never an issue of concern. But when I realized I would be sharing my work with my peers, that was a serious adjustment issue. From my first piece to the last piece, it is evident that once I embraced the writing process from the brainstorming to the multiple drafts to discussions among peers to the final copy, I was able to create a focus and stick to that focus without going off on a tangent. For Project One, I was asked to choose a video series which speaks about a certain topic, then identify three episodes that I would analyze. In this analysis, I would need to identify how a channel’s episodes persuades viewers to subscribe and also encourage other members to do the same. In addition, I needed to identify how the episodes within the series appeal to the viewer’s pathos, logos, and ethos. In other words, I was writing a rhetorical analysis. I needed to specifically focus on how the speaker attempts to persuade the audience to subscribe to the channel through the use of images, texts, and sounds. “Throughout all three episodes, it...
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...SWOTT Analysis Paper- Honda-Fuel Falon Padron BUS/475 April 29, 2015 Yamil Guevara SWOTT Analysis Paper-Honda-Fuel The following documentation will analyze external, internal, and supply chain analysis that has been proposed for our new Gasoline, and gas station division manufactures by Honda Motors. A SWOTT tables has been added which represent the company’s strength, weakness, opportunity, threat, and trends. Relevant forces and trends will also be discussed in the following document. |SWOTT Analysis | |Strength |Weakness | |- Cater to a variety of vehicles. |Product Range. | |- New innovating signature Fuel. |Similar Competition. | |-Affordable gas price’s. |No Promotion advancements. | |- On site customer service. |Product accessibility. | |Opportunity |Threats ...
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...Tesla Motors 3500 Deer Creek Palo Alto, CA 94304 650-681-5000 650-681-5101 I. I. Background and Introduction The focus of this analysis is on Tesla Motors and the electric vehicles they design, develop, and manufacture. Tesla Motors was incorporated in 2003 and using technology developed at the headquarters in California the company introduced the Tesla Roadster in 2008 (Tesla Motors, 2010b). On June 28, 2010 the company filed an initial public offering that was accepted by the SEC. They have also become business partners with Toyota Motor Corporation to develop an electronic version of the Toyota RAV4 to be sold in 2012 (Tesla Motors, 2010b). The importance of this analysis is two-fold. First, if a company can successfully develop a fully electric vehicle that is affordable and has mass market appeal it would mark a realistic solution to the diminishing worldwide oil supplies. Second, the technology that would be developed could be used as a springboard for the entire automotive industry. As with any business that is being hinged on new technology, there are significant risks and issues that could potentially be detrimental to the company. Being a new company, there is a very limited operating history for potential investors to go by (Tesla Motors, 2010b). Therefore, future earnings cannot be predicted based on past earnings. The company is losing money and in the SEC filing for the last quarter they state that they expect to keep losing money for...
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...Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER OVERVIEW | DAIMLER ............................................................................. 1 TARGET OVERVIEW | TESLA MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE TO ACQUIRE TESLA OVER COMPETITORS ........................................ 7 MOVE FROM PARTNERSHIP WITH TESLA TO ACQUISITION ................................................ 7 TESLA'S MOTIVATION .................................................................................................... 8 DAIMLER AND TESLA SYNC ............................................................................................ 9 TECHNOLOGY STRATEGY MATRIX ............................
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...The American University of Sharjah College of Arts and Sciences Department of English Spring Semester 2010/2011 ENG207: English for Engineering Multidisciplinary Project Final Report The Green Cars By Name Major ID Aliyu Tukur Chemical Engineer 42426 Mohamed El-Lakkis Mechanical Engineering 36522 Muhammad Fawad Mechanical Engineering 42195 Sheikh Salman Kabir Electrical Engineering 39907 Date of Submittal: 21/5/2013 Submitted to Dr. Tharwat M. EL-Sakran Table of Contents Cover Page 1 List of Tables 4 List of Figures 5 Abstract 6 1. Introduction 8 2. The Automotive engine 10 2.1 Introduction to the Four-Stroke Engine 10 2.1.1 Intake Stroke: 11 2.1.2Compression stroke 11 2.1.3 Power stroke: 11 2.1.4 Exhaust stroke: 12 2.2 Types of engines: 14 3. The Hybrid Car Concept 15 3.1 Why Hybrid cars? 15 3.2 The Cost of transportation: 16 3.3 The rate of fossil fuel depletion: 17 3.4 Reduction of pollutants, greenhouse gases: 17 3.5 Regenerative Breaking: 18 3.6 Engine size reduction: 19 3.7 Constant loading in acceleration and deceleration: 19 3.8 Benefits in urban area (even lesser fuel consumption) 21 4. Emissions 21 4.1 Oxides of Nitrogen 22 4.2 Carbon Monoxide 23 4.3 Carbon Dioxide 24 4.4 Unburned Hydrocarbon & Volatile Organic Compounds (VOCs) 25 5. Alternatives 26 5.1 HYBRID CARS 26 5.2 HYDROGEN FUEL CELL CARS 27 6. Battery Technology...
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...For the exclusive use of T. Song, 2015. 9-714-413 REV: JANUARY 24, 2014 ERIC VAN DEN STEEN Tesla Motors “Tesla is in California, so it is not April Fool’s yet!” tweeted Elon Musk, CEO of Tesla Motors, around 10 PM PT on March 31, 2013. “First profitable Q for Tesla thanks to awesome customers & hard work by a super dedicated team”1 he had tweeted a few minutes earlier. And indeed, on May 8, Tesla announced a net income of more than $10mln on $560 mln in sales.2 Tesla had outsold both Nissan and GM in electric cars in the U.S.3 Its Model S had sold more than the BMW 7 and Audi A8 combined.4 Tesla raised its Model S sales target for its first full year from 20,000 to 21,000 cars.5 Over the next three months, its stock price almost tripled.6 In its 10 years since founding, Tesla had launched both a high-end limited edition “Tesla Roadster” and its “Model S” production car, and was now taking reservations on its upcoming “Model X” electric crossover SUV. Despite a public controversy about its range, the Model S had received the coveted Car of the Year award and earned the highest rating that Consumer Reports ever gave to a car, an astonishing feat for a company that was only at its second car. While some of its most visible EV competitors went bankrupt or halted production,7 Tesla became profitable. Elon Musk wanted Tesla to be a mass manufacturer of electric cars.8 Becoming profitable meant that that goal was within reach. Or was it not? The Car Business ...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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... 16 IV. Wireless Technology with Today’s Culture 20 V. Ethical Implications of Wireless Power 26 VI. Environmental Impact 30 VII. Bibliography 33 ABSTRACT: Wireless electricity is not a new idea, but it has recently become revitalized. This paper looks at the different facets of this invigorated technology. First, it talks about what wireless electricity is and the different approaches of producing it. The paper also talks about the history of wireless electricity and what social factors have motivated it to become invigorated. Next, the government involvement and political issues are talked about. Wireless electricity will also affect the economy so its economic impact is also a topic that is discussed. The psychological and sociological effects of wireless electricity will also be well-thought-out in the next section. The cultural background of this technology is studied and highlighted in American culture. Every technology needs to be examined in detail for its effect on the environment and wireless electricity is no different. The last section of this paper talks about the moral and ethical effects of wireless technology. Wireless Electricity: Explanation and History In the fast paced world of today, people's demands of their resources become greater with each passing moment. With the technology we employ for our constant “on the go” lifestyles, the need for a reliable source...
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...Research Paper Wireless Electricity Imagine the following scenario unfolding. Nick has had a long day at work on Friday and is ready to go home. The whole twenty minute drive home all he can think about is how excited he is to take his family on a weekend trip to the beach. As he pulls into his driveway, he notices that the front light isn’t on like usual, but the fact is quickly lost in his mind as a thousand other thoughts are clamoring for his attention. Just as he steps through the threshold of the door, his phone goes off. It’s his wife. Something’s come up, their daughter isn’t feeling well. She tells Nick that they are at the local hospital and is about to tell him to pick something important up at the pharmacy when his phone dies. Panic sets in. The first thought that leaps into his head is what happened to his daughter. The second is what is he supposed to get to help her. After a couple minutes of searching around his house for a charger, Nick is finally able to call his wife back and discover that he was supposed to pick up the allergy medicine his daughter needs. While this situation may seem a bit more dramatic than a normal situation, dead cellphone batteries, and any battery for that matter, are becoming a familiar headache in a wireless world. But what if this headache had a cure? Imagine that instead of Nick’s phone dying once he got home, it started instantly charging once he entered his house. No cord or cable needed, just wireless...
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