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Tesla Motors Business Analysis

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Tesla Motors
3500 Deer Creek
Palo Alto, CA 94304
650-681-5000
650-681-5101

I.

I. Background and Introduction
The focus of this analysis is on Tesla Motors and the electric vehicles they design, develop, and manufacture. Tesla Motors was incorporated in 2003 and using technology developed at the headquarters in California the company introduced the Tesla Roadster in 2008 (Tesla Motors, 2010b). On June 28, 2010 the company filed an initial public offering that was accepted by the SEC. They have also become business partners with Toyota Motor Corporation to develop an electronic version of the Toyota RAV4 to be sold in 2012 (Tesla Motors, 2010b).
The importance of this analysis is two-fold. First, if a company can successfully develop a fully electric vehicle that is affordable and has mass market appeal it would mark a realistic solution to the diminishing worldwide oil supplies. Second, the technology that would be developed could be used as a springboard for the entire automotive industry.
As with any business that is being hinged on new technology, there are significant risks and issues that could potentially be detrimental to the company. Being a new company, there is a very limited operating history for potential investors to go by (Tesla Motors, 2010b). Therefore, future earnings cannot be predicted based on past earnings.
The company is losing money and in the SEC filing for the last quarter they state that they expect to keep losing money for the foreseeable future (Tesla Motors, 2010b). Reasons why the company is losing money are somewhat unclear. For the time being, only one vehicle is offered and is out of the price range of most individuals. What money the company does bring in is being used to fuel research and development. Going into debt for the short term does not seem to be a problem for Tesla.
The automotive

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