...In this example of overcoming adversity, Elon Reeve Musk is an American entrepreneur, designer and financial specialist. He is best known for his role as CEO of Tesla Motors, and as co-founder of online money transfer system PayPal, and of commercial space program SpaceX. Which was the first private company to launch a rocket into space. Musk was cited as saying, "I feel extremely fortunate. For us, it's similar to winning the Super Bowl." Elon Musk puts resources into the undertakings that can change our reality. Elon Musk gives himself to space and alternative essentialness progresses. He plays by some particular rules and does that successfully. The unmistakable personality characteristics of Elon Musk are dauntlessness, essential considering,...
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...1. History of Tesla Motors Global warming is the issue of universe but let’s keep it limited with our planet EARTH, to save earth from global warming Tesla motors took great step ahead to control pollution on EARTH by discovering electric car with high cost saving cars, soon they will be launch electric motorcycles. Tesla motors are baby of great person ELON MUSK and his team, who is founder of PAYPAL, SPACEX and now TESLA MOTORS. His visionary thinking to save planet by pollutions, creating spacecraft which is reusable gave him big success in markets of world. Company’s main strategy is to provide high cost affordable electric cars, which will help us to save earth from pollution. (Executives. (2012, June 26). Executive Bios. Retrieved March 31, 2014) Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle power train components (EVs).Tesla Motors is public company that trades on the NASDAQ stock exchange under the symbol TSLA. In the first quarter of 2013, Tesla posted profits for the first time in its ten year history.Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, a fully electric luxury sedan.Tesla also markets electric power-train components, including lithium-ion battery packs, to automakers, including Daimler and Toyota.Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker...
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...Business & The Entrepreneur(HKMA) BHS0011 Jackson Wong Table of Contents Table of Contents Page 2 Portfolio Instructions Page3 Man of the Future Page4 SWOT Analysis Page5 Musk’s Methods Page6 Elon Musk: Man with Great Innovations Page7 Historic Moments of Elon Musk’s Companies Page9 Predicable Future Page12 References Page13 Please See Email for Google Drive Link to Portfolio! Man of the Future Elon Reeve Musk is a man of the future. As the co-founder of PayPal, CEO of both Tesla Motors, Inc. and Space Exploration Technologies Corporation (SpaceX), Musk is a rare entrepreneur who has pioneer more than one technology in multiple fields. As one knows, Tesla has become a leading manufacturer in electric automotive industry in recent times, while Space X has become the first commercial aerospace manufacturer and space transport services to dock with the International Space Station and thus officially began commercial space faring. Tesla vehicles have shown that electric vehicles can be luxurious and efficient at the same time. SpaceX, even though its rockets are still under development, has proven that spacecraft can become more practical and affordable for commercial companies to operate. Both of these fields have been considered an unexplored market and his companies get first dip. Elon Musk has been few steps ahead in terms of innovation. He is one of the entrepreneurs who truly think outside the box. His vision can be described as seen during...
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...8 Available online at www.sciencedirect.com ScienceDirect journal homepage: www.elsevier.com/locate/he Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors? Scott Hardman a,*, Eric Shiu b, Robert Steinberger-Wilckens a Centre for Hydrogen and Fuel Cell Research, School of Chemical Engineering, University of Birmingham, Birmingham, B15 2TT, UK b Birmingham Business School, University House, University of Birmingham, Birmingham, B15 2TT, UK a article info Article history: Received 15 September 2014 Received in revised form 24 November 2014 Accepted 29 November 2014 Available online 24 December 2014 Keywords: Fuel cell Market entry Tesla Electric vehicle marketing abstract Fuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for FCVs. It was found that FCVs need to enact a paradigm shift from their current market entry strategy to one...
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...International Expansion Report Tesla Motors, Inc. November 21, 2011 Rio Consulting Group Michael Dawes James Hadel Daniel Ma Simon Qin International Expansion Report | Tesla Motors, Incorporated | Rio Consulting Group Executive Summary Founded in 2003, Tesla strives to design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. Currently, Tesla’s presence internationally is limited to dealerships in Europe and a minor production plant in Britain. In order to be best positioned moving forward, we recommend expanding into Latin America and Asia Pacific to better fulfill CEO Elon Musk’s primary goal to commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic,...
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...Equity Research Industrials | U.S. Autos & Auto Parts 12 February 2015 Tesla Motors Inc. Another reminder of challenges ahead EQUAL WEIGHT Stock Rating Unchanged NEUTRAL Industry View 4Q print validated concern that crossing the chasm is tougher than it looks: Last week we caught the ire of Tesla bulls by lowering our estimates based on concerns about production delays and rising opex and capex (see “Crossing the chasm is tougher than it looks”). The 4Q print validated many of those concerns. Behind an EPS loss of 13c vs. consensus +30c were several soft spots – Tesla missed 4Q deliveries and guided softly for 1Q’15, ZEV credits artificially boosted results, opex grew faster than expected, and capex was guided well ahead of our conservative model. The result reinforces that Tesla’s push to become a mass market OEM is much harder than it looks. We reiterate our EW rating and remain cautious on the stock near-term. Unchanged USD 190.00 Price Target lowered -5% from USD 200.00 Price (11-Feb-2015) USD 212.80 Potential Upside/Downside -11% Tickers TSLA 26681 Shares Outstanding (mn) Don’t get caught up with ambitious mid/long-term targets…: Despite the weak quarter, there was enough to keep the die-hard bulls interested. Our take - don’t get caught up in it. On the demand side, Musk noted Tesla could reach its ‘15 S/X delivery guide of 55k even ex. China, and has a “secret weapon” which could be deployed later ...
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...FAMILY NAME: LEON FIRST NAME: ALEXEI REG NO: 1102810 ESSEX BUSINESS SCHOOL COVER SHEET BE431 BUSINESS STRATEGY Based on your own research, analyse the current strategic position of Tesla Motors both in terms of their competitive environment and their capabilities. You must draw on relevant frameworks discussed on the module. Your comments in this section should include a discussion of the extent to which the frameworks you used were helpful for your analysis. Critically evaluate the concept of ‘disruption’ in the context of business strategy. Your analysis in this section should make specific reference to Sillince (2006). Lecturers: Dr. Christina Volkmann, Dr. Marina Michalski and Dr. Danielle Tucker Date: 2nd March 2015 Word Count: 2553 Introduction The literature in the field of business and technology has covered the analysis of the term disruptive innovation in respect to the concept of competitive advantage. Scholars such as Christensen (1997) and Johnson (2008) have developed the theory of disruptive innovation and focused on stressing the difference between the disruptive innovations which are sustainable and the ones which are not. Furthermore, the research conducted by Sillince (2006) as well as Penrose (1959), Balogun (2014) has been essential to critically evaluate the methods used by the companies to construct their competitive advantage. The persuasion often used by the companies to differentiate themselves from the competitors and gain competitive...
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...Tesla is a growing motor vehicles company founded in 2003 by a group of fearless Silicon valley engineers who set out to prove electric vehicles are practical and awesome. Martin Eberhard and Marc Tarpenning were responsible for creating the company. Leading the first investment was Elon Musk in February of 2004. In 2008 the company released the Tesla Roadster, to which there was no equal. The electric vehicle drives emission free in 37 countries. Tesla registered for an Initial public offering during January of 2010 and began trading on the NASDAQ exchange in June of the same year. When the market opened, shares sold at $17 dollars. At closing the price per share was $23.89, an increase of 40.5%, netting Tesla 226.1 million in funding. Investors saw potential in a company with a vision of the future that was back by an emerging Elon Musk. Elon Musk was born June 28, 1971 in Pretoria, South Africa. After earning a degree in physics from the Universty of Pennsyvania and a degree in business from the Wharton School at UPENN, Musk started Zip2. The web software company was sold for $307 million dollars. He received 7% or $22 million dollars from the sale. Musk moved on to co-found PayPal which was aquired by E-bay in 2002 for $1.5 billion in stock. The early growth of PayPal can be credited to the campaign created by Musk. Waisting no time, Musk founded his third company, Space Exploration Technologies(SpaceX), in 2002. With Musk as the CEO and CTO, SpaceX would become the first...
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...Environmental and Consumer Influences of Tesla Motors Model S Consumer behavior is “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Schiffman, Kanuk, & Wisenblit, 2010). An important part of growing up is when you reach the age that you can drive an automobile. You dream of the type of car you want, before you even reach the age that you can get your Driver’s License. This is because it psychologically defines who you are and projects to others your social status. As we continue through our cycle of life we adapt to our surroundings and make different choices of vehicles because we have evolved as a consumer. In most cases no matter what our culture, subculture, and values are; the global economic situation and technological advancements of the global tribe lead our decision making process. It will not be of importance what your level of achievement and success is or the degree of education you have obtained. The automobile that you choose will define many aspects of what your perceived social factors are today. The Tesla Model S is a vehicle unlike all others and has its own unique customer base. Motives, Perception, Attitudes, and Personality The Model S Tesla Motors experience starts well before you get into the car. Nothing has been so anticipated since the iPhone ® or iPad...
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...Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER OVERVIEW | DAIMLER ............................................................................. 1 TARGET OVERVIEW | TESLA MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE TO ACQUIRE TESLA OVER COMPETITORS ........................................ 7 MOVE FROM PARTNERSHIP WITH TESLA TO ACQUISITION ................................................ 7 TESLA'S MOTIVATION .................................................................................................... 8 DAIMLER AND TESLA SYNC ............................................................................................ 9 TECHNOLOGY STRATEGY MATRIX ............................
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...Tesla China Explain your choice of the 3 potential target markets - why these? • Which issues in the economic, cultural and political environment will the company have to consider when entering 3 new markets you suggested? How are those issues likely to impact? d. Suggest modes of entry for the new markets. 1.Tesla’s battery recharged with charging ponts. Tesla Motors said it would partner with China’s second-largest mobile phone company, Unicom, to build a nationwide network of charging points for its electric vehicles. The companies have signed a deal to build charging points at 400 China Unicom stores in 120 cities, and will also set up supercharging stations in 20 Chinese cities. The provision of charging infrastructure in China is seen as key to growing sales of electric vehicles there. It’s expected that the charging points will be completed by the end of this year and open to Tesla customers for free. Tesla CEO has said he wants to invest heavily(!) in a recharging infrastructure for the country where EV sales have been slow despite central and local government subsidies(!) which started in 2009. 2. The Chinese government has been encouraging consumers to buy electric vehicles as one of the solutions to the country’s pollution problems, but the effort has been hindered by lack of charging infrastructure. Also,the Chinese government has set a goal – 30 % of all cars sold in Chinese market have to be EV to the beginning of 2016. 3. Panasonic Corporation...
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...FRANK T. ROTHAERMEL DAVID R. KING Tesla Motors, Inc. January 1, 2015. Elon Musk, chief executive officer (CEO) of Tesla is taking it easy on this New Year’s Day. While having his coffee, he scrolls through some recent issues of The Wall Street Journal on his iPad. A headline from one current story jumps out at him, “Gasoline prices have declined for 88 consecutive days, the longest streak of falling prices on record.”1 The slide in gas prices, which began in September 2014, also happened to coincide with the slide in Tesla Motors (TSLA) stock. With increasing oil, and therefore gas, prices, people had an incentive for purchasing electric cars. Now with gas prices drop- ping, the incentive to buy would start to become less of one, and the demand for the product would probably drop. This was one of the challenges facing Musk on this New Year’s Day. In addition to hav- ing to contend with lower selling costs due to rising production, Tesla was also confronting increasing competition and economic headwinds that were likely going to lower the demand for electric cars. Musk is a serial entrepreneur longing to leave a legacy, and he believes that Tesla just might be the company that will help him leave his mark. He has a large profile already and has been described as “Henry Ford and Robert Oppenheimer in one person,” as well as “Tony Stark, the eccentric inventor better known as Iron Man.”2, 3 (In fact, Musk made a cameo appearance in Iron Man 2.) But, with sev- eral pressing...
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...Tesla: Supercharging the Future by Akash G. Nandi An honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science Undergraduate College Leonard N. Stern School of Business New York University May 2013 Professor Marti G. Subrahmanyam Faculty Adviser Professor Joseph Foudy Thesis Adviser 1 I. Introduction...................................................................................................................Page 4 A. The Inefficiency of Cars Today B. Thesis Objective C. Thesis II. Research and Resources...............................................................................................Page 7 A. Research Framework B. Research Perspectives C. Resources and Data III. Tesla in Context.............................................................................................................Page 9 A. The Global Auto Industry B. Tesla: The Innovative Disrupter C. Sparking the Electric Revolution IV. The Man Behind the Machine...................................................................................Page 12 A. Elon Musk B. Entrepreneur from the Start C. Space X V. Tesla Motors Overview...............................................................................................Page 15 A. Company Offerings B. Phase I. Roadster C. Phase II. Models S and X 2 D. Phase III. Project BlueStar VI. How It Works: The Model S......................................................................................Page...
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...Sharp • Known for its televisions • Origins in mechanical pencils • With Sharp struggling as a consumer-electronics company, the company will ramp up an experiment they started in July, 2013 – Strawberry farming. • Sharp’s LED lights, sensors, and air-purification system are key inputs into the growth of the strawberries. • Will not enter business of selling strawberries. • The company wants to create an agricultural engineering business that will focus on factory design, technology that monitors growing conditions, and maintenance. • The company will also begin to sell sensors that will enable companies to monitor the purification of the air. • Shift from consumers to business customers. Since Sharp’s conception, they have had two major shifts in their core business. Originally a mechanical pencil maker, the company has, now, long been known for consumer electronics, namely their TVs. With their consumer-electronics suffering, and reporting of a $5.3 billion net loss, the company could be forced to shift their corporate level strategy. Sharp has started a project in which they will be growing strawberries in a controlled location near Dubai. They will be gathering data on how its cultivation techniques work to “achieve stable production of high-quality strawberries.” The company will not enter the business of selling strawberries, but rather an agricultural engineering business that will focus on technology to monitor growing conditions. With that said, Sharp is...
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...gasoline only vehicles that will help decrease the environmental footprint of Lotus Rental Cars. Cost of Vehicles The current vehicle, the 2014 Lotus Evora S, is the primary vehicle in Lotus Rental Car fleet. The Lotus Evora S has a base price of $69,965 to $81,465 (Hearst Communications, Inc., 2015). The cost of the Lotus depends on what options and features are added to or come with the vehicle. The two new alternative fuel vehicles to be added to the fleet, the 2014 Cadillac ELR and the 2014 Tesla Roadster Model S, cost around the same as the Lotus Evora S. The General Motors (2015) website shows that the Cadillac ELR has a base price of $75,995 to $82,135. The price of the vehicle changes depending on what size engine, options, and features are put into the vehicle. The Tesla Motors (2015) website has the Tesla Roadster Model S priced from $71,070 to $105,670. This price range also depends on the features that are installed on the car. Both the Cadillac ELR and the Tesla Roadster Model S have comparable prices, engine sizes, options, and features...
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