Tesla Motors is a relatively new company in which case it must find a way to inform the public about its product. Tesla’s main focus is on its technological advancements in 100% electric cars. The company promotes its products through the use of articles in magazines such as Wired Magazine. Wired Magazine is a magazine that does reports about new products in the technological industry and how these products affect our culture, the environment, and certain political aspects. Tesla wants the public to be informed about its new revolutionary products. If the company only promoted in magazines however, it wouldn’t be able to attract a very wide audience; for this reason, Tesla uses other means of communications such as short promotional videos. These videos interview owners to talk about their experiences with the cars, talk about products themselves, and others show the execution of activities to demonstrate the products and their features. The short videos of Tesla focus on promoting the quality of their products in a more attractive way for potential clients. In the videos you can see a person driving the vehicle showing its efficiency and style. The videos stress certain characteristics of the car through the use of multiple words such as “design”, “performance”, “100% electric”, and “style” which look attractive to the target audience. After the public sees these videos, Tesla has to find a way for the potential client to view the car and give a more thought out opinion.
Tesla has various show rooms where the client has the opportunity to see the cars up close and personal and get a feel for what the car truly is. If the client is interested but not yet sure whether or not to make the decision of actually buying the car, Tesla offers then the option of a test drive where the client can get a sense of how the car feels on the road. If the client is fascinated with