...Tesla Motors, Inc.’s 5 most valuable assets and their inherent risks Tesla’s most valuable assets are the ones in the company’s control and on which the company’s future growth will largely depend. This paper identifies: the CEO, customer loyalty, execution of strategy, workforce, and hardware and software systems security as the most important drivers of growth in the company’s control. 1. CEO Elon Musk: One of Tesla’s most valuable assets is CEO Elon Musk. Musk is a charismatic leader who is admired by the company’s employees. Talented people choose his company because they believe that, by working for a person with his track record, they will be a part of something great.1 Elon Musk made his millions selling PayPal to eBay. He is also the CEO and founder of Space X and serves as the chairman at SolarCity, where he plans to bring solar Photovoltaic (PV)...
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...Ruiz 1 History 12 17 June 2015 Nikola Tesla: The Father Of Electricity Nikola Tesla was born on July 10, 1856 in what is today the Republic of Croatia. Tesla grew up in a time where young men had two choices in their lifelong professions, join the army or be a priest. His dad being a priest, one would think a young Tesla would follow in his footsteps, but he didn’t. Luckily for Tesla his love and passion for electricity and inventing would lead him to Joanneum Polytechnic School in Graz, Austria. This is where his professor Jacob Poeschi brought a generator to his physics class and author Stephanie Sammartino McPherson states in her book ar of The Currents that while W watching the dynamo perform, Tesla thought it was needlessly complicated (page 16). When Tesla voiced his opinion, his teacher didn’t like that very much. Poeschi would spent the rest of the class explaining why Tesla’s idea would not work. Tesla was humiliated by the criticism of his teacher, but he didn’t let it sway him.He believed in his heart that he could make a system for powering machines with alternating current. There is something about great thinkers and the way they use criticism and negative energy to fuel their own inventive power, and Tesla was no exception. One afternoon while walking through the park in Budapest with a good friend. The setting sun brought on a spark of inspiration inside Tesla's mind. Dropping to the ground, he grabbed a nearby twig and started to draw a diagram in the dirt...
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...Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER OVERVIEW | DAIMLER ............................................................................. 1 TARGET OVERVIEW | TESLA MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE TO ACQUIRE TESLA OVER COMPETITORS ........................................ 7 MOVE FROM PARTNERSHIP WITH TESLA TO ACQUISITION ................................................ 7 TESLA'S MOTIVATION .................................................................................................... 8 DAIMLER AND TESLA SYNC ............................................................................................ 9 TECHNOLOGY STRATEGY MATRIX ............................
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...Tesla is a growing motor vehicles company founded in 2003 by a group of fearless Silicon valley engineers who set out to prove electric vehicles are practical and awesome. Martin Eberhard and Marc Tarpenning were responsible for creating the company. Leading the first investment was Elon Musk in February of 2004. In 2008 the company released the Tesla Roadster, to which there was no equal. The electric vehicle drives emission free in 37 countries. Tesla registered for an Initial public offering during January of 2010 and began trading on the NASDAQ exchange in June of the same year. When the market opened, shares sold at $17 dollars. At closing the price per share was $23.89, an increase of 40.5%, netting Tesla 226.1 million in funding. Investors saw potential in a company with a vision of the future that was back by an emerging Elon Musk. Elon Musk was born June 28, 1971 in Pretoria, South Africa. After earning a degree in physics from the Universty of Pennsyvania and a degree in business from the Wharton School at UPENN, Musk started Zip2. The web software company was sold for $307 million dollars. He received 7% or $22 million dollars from the sale. Musk moved on to co-found PayPal which was aquired by E-bay in 2002 for $1.5 billion in stock. The early growth of PayPal can be credited to the campaign created by Musk. Waisting no time, Musk founded his third company, Space Exploration Technologies(SpaceX), in 2002. With Musk as the CEO and CTO, SpaceX would become the first...
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...Sharp • Known for its televisions • Origins in mechanical pencils • With Sharp struggling as a consumer-electronics company, the company will ramp up an experiment they started in July, 2013 – Strawberry farming. • Sharp’s LED lights, sensors, and air-purification system are key inputs into the growth of the strawberries. • Will not enter business of selling strawberries. • The company wants to create an agricultural engineering business that will focus on factory design, technology that monitors growing conditions, and maintenance. • The company will also begin to sell sensors that will enable companies to monitor the purification of the air. • Shift from consumers to business customers. Since Sharp’s conception, they have had two major shifts in their core business. Originally a mechanical pencil maker, the company has, now, long been known for consumer electronics, namely their TVs. With their consumer-electronics suffering, and reporting of a $5.3 billion net loss, the company could be forced to shift their corporate level strategy. Sharp has started a project in which they will be growing strawberries in a controlled location near Dubai. They will be gathering data on how its cultivation techniques work to “achieve stable production of high-quality strawberries.” The company will not enter the business of selling strawberries, but rather an agricultural engineering business that will focus on technology to monitor growing conditions. With that said, Sharp is...
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...Research Paper Wireless Electricity Imagine the following scenario unfolding. Nick has had a long day at work on Friday and is ready to go home. The whole twenty minute drive home all he can think about is how excited he is to take his family on a weekend trip to the beach. As he pulls into his driveway, he notices that the front light isn’t on like usual, but the fact is quickly lost in his mind as a thousand other thoughts are clamoring for his attention. Just as he steps through the threshold of the door, his phone goes off. It’s his wife. Something’s come up, their daughter isn’t feeling well. She tells Nick that they are at the local hospital and is about to tell him to pick something important up at the pharmacy when his phone dies. Panic sets in. The first thought that leaps into his head is what happened to his daughter. The second is what is he supposed to get to help her. After a couple minutes of searching around his house for a charger, Nick is finally able to call his wife back and discover that he was supposed to pick up the allergy medicine his daughter needs. While this situation may seem a bit more dramatic than a normal situation, dead cellphone batteries, and any battery for that matter, are becoming a familiar headache in a wireless world. But what if this headache had a cure? Imagine that instead of Nick’s phone dying once he got home, it started instantly charging once he entered his house. No cord or cable needed, just wireless...
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...Tesla Motors 3500 Deer Creek Palo Alto, CA 94304 650-681-5000 650-681-5101 I. I. Background and Introduction The focus of this analysis is on Tesla Motors and the electric vehicles they design, develop, and manufacture. Tesla Motors was incorporated in 2003 and using technology developed at the headquarters in California the company introduced the Tesla Roadster in 2008 (Tesla Motors, 2010b). On June 28, 2010 the company filed an initial public offering that was accepted by the SEC. They have also become business partners with Toyota Motor Corporation to develop an electronic version of the Toyota RAV4 to be sold in 2012 (Tesla Motors, 2010b). The importance of this analysis is two-fold. First, if a company can successfully develop a fully electric vehicle that is affordable and has mass market appeal it would mark a realistic solution to the diminishing worldwide oil supplies. Second, the technology that would be developed could be used as a springboard for the entire automotive industry. As with any business that is being hinged on new technology, there are significant risks and issues that could potentially be detrimental to the company. Being a new company, there is a very limited operating history for potential investors to go by (Tesla Motors, 2010b). Therefore, future earnings cannot be predicted based on past earnings. The company is losing money and in the SEC filing for the last quarter they state that they expect to keep losing money for...
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...International Expansion Report Tesla Motors, Inc. November 21, 2011 Rio Consulting Group Michael Dawes James Hadel Daniel Ma Simon Qin International Expansion Report | Tesla Motors, Incorporated | Rio Consulting Group Executive Summary Founded in 2003, Tesla strives to design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. Currently, Tesla’s presence internationally is limited to dealerships in Europe and a minor production plant in Britain. In order to be best positioned moving forward, we recommend expanding into Latin America and Asia Pacific to better fulfill CEO Elon Musk’s primary goal to commercialize electric vehicles all the way to mass market. As we predict slow growth for the standard auto industry, we believe the electric vehicle industry is extremely attractive for several reasons, including high oil prices, less greenhouse gas emissions and government incentives. Our best estimates suggest the electric vehicle industry will have average growth rates of 35 – 40% over the next 10 years. International expansion, if done correctly, can help improve upon Tesla’s current strategic position in order to become the global leader in electric vehicles. We have determined that the optimal points of entry for the market are in Brazil and Singapore. In addition to gained access to the two fastest growing regions in the segment, the two locations are attractive for many political, economic,...
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...Wireless Transmission of Energy Using Tesla Coil Submitted by:- Komal Bhorkar (B-1) Pranjali Ramtekkar (B-3) Sonal Thakre (B-7) Satyam Divecha (B-61) B.E VII SEMESTER Under Guidance of:- Prof. J.G.Chaudhary DEPARTMENT OF ELECTRICAL ENGINEERING G. H. RAISONI COLLEGE OF ENGINEERING, NAGPUR. (An autonomous institute under UGC Act 1956 & affiliated to RTMNU) Abstract Tesla coils are unique in the fact that they create extremely powerful electrical fields. Our objective is to use this field to light up florescent light placed at some distance and because of the fact that it is an electric field that goes directly into the light and doesn't use the electrodes; even burned-out florescent lights will glow. The significant part of our proposed plan is that power is transferred wirelessly. The field produced is without any radiations and hence is harmless to human beings. I. Introduction Nikola Tesla invented the Tesla Coil, a type of air-cored resonant transformer, which is used to generate high voltage and high frequency electrical currents. Tesla coils are used to produce high-voltage, low-current, and high-frequency alternating-current. It can produce higher voltages than other artificial sources of high-voltage discharges and electrostatic machines. It takes the output from a 230vAC to several kilovolt transformer & driver circuit and steps it up to an extremely high voltage. II. Basic Scheme of Tesla Coil A Tesla coil is a resonant transformer containing...
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...Globally: Change: Tesla plans to open car dealerships in 25 countries within the next 2 years. Opportunity: Expand Customer Base. Threat: Will Tesla be affordable in 3rd world countries where income is low? Can Tesla preserve its culture when recruiting employees in other countries? Considering the companies’ current financial problems, continued global expansion may not be such a good idea. Demographic: Change: Tesla is now attracting middle-class consumers by becoming more affordable Opportunity: Capture low to middle end of electric car market, while continuing to sustain the high end Threat: Losing high end of the market to competitors, like Mercedes and BMW Political: Change/Opportunity: Congress established CAFE(Corporate Average Fuel Economy) after oil embargoes of 1970’s In 1990 CARB(California Air Resource Board) passed the ZEV(zero emission vehicles) mandate * This allowed for tax credits on all ZEV cars, and set a man. requirement of 10% by 2003 * Most importantly the ZEV mandate was credited with increased R&D of the electric car prototype US Govt. currently offers economic incentives to sellers and buyers of electric vehicles Threat: Tesla, Solar City and Space X are all heavily subsidized by US Govt. * During financial crisis Tesla received $465m in low-interest federal loans * The big question is “Can Tesla succeed without govt. assistance?” Economic: Change: Domestic and global economies...
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...Tesla Motors Strategic Analysis Report Industry, Company Analysis and Recommendations on Accelerating Transition to a Solar-Electric Economy By Candela Díaz, Michelle Ikoma, Benton Moss, John Son, David Valenstein Introduction The United States automobile industry is one characterized by incumbent behemoth corporations whose distribution channels span the world. Companies like Toyota, General Motors, and Volkswagen form entire segments of their respective countries’ economies and have dominated the auto industry for generations. Yet Tesla Motors, a company started in 2003, represents a disruptive threat characteristic of the information age in which industries are constantly challenged to innovate by smaller, more nimble firms. Led by Elon Musk–a serial entrepreneur who co-founded PayPal, serves at the helm of SpaceX and chairs the board of SolarCity–Tesla Motors evokes memories of Apple in the 1980s and Napster in the new millenium, companies that shook their respective industries. Industry Analysis The United States automobile industry can be divided into three categories: fully internal combustion engine (ICE), hybrid (a mixture of ICE and electric) and plug-in electric (fully electric vehicles). Within these categories, there are two subcategories based solely on price point: luxury and mass market. For this analysis, we define luxury as vehicles priced at $30,000 and more. Tesla Motors operates within the fully electric luxury segment of the market, but has...
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...The subsidiary of Telsa Motors in China was registered in the year 2006, but full operations began in 2013 when the trademark issue for Telsa Motors was resolved. Organizations must learn that their trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens 3). Business has been average for Telsa Motors, Inc and it is only on 2013 when Telsa Motors posted their first profits since the year 2003. An analysis of Telsa Motors reveals that they have ventured into the Chinese market where it is expected that they face several challenges and influences from the business environment. Telsa Motors trades its shares on the NASDAQ stock exchange...
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...SECTION I: Introduction/Executive Summary Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components. Named after the scientist Nikola Tesla, Tesla Motors ($TSLA) was founded in 2003. Exactly who founded Tesla Motors can be discussed, but it was probably by a group of intrepid Silicon Valley engineers Martin Eberhard, Marc Tarpenning, and Ian Wright. Their goal was to build an electric vehicle with the same performance as a Porsche and more environmental friendly than a Toyota Prius. The problem was that the founders didn't have the money needed to realize their idea, so they contacted Elon Musk, who decided to invest in the company. Elon Musk had earlier founded the companies Zip2, PayPal, and SpaceX. The difference between Elon Musk and the founders was that Elon Musk wanted Tesla Motors to become an improved General Motors with several car models, while the original founders wanted to design only a sports car. Elon Musk became interested in electric cars because he is well aware of peak oil. The idea behind peak oil is that oil is a finite resource we will run out of. Elon Musk believes the production of oil will begin to decrease after year 2020. As the production of oil decreases, the price of oil will increase and more people will buy electric cars SECTION II: Current Situation Tesla Motors headquarters is in Palo Alto, California. Its goal is to speed up this transition from gasoline cars to...
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...Tesla: Supercharging the Future by Akash G. Nandi An honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science Undergraduate College Leonard N. Stern School of Business New York University May 2013 Professor Marti G. Subrahmanyam Faculty Adviser Professor Joseph Foudy Thesis Adviser 1 I. Introduction...................................................................................................................Page 4 A. The Inefficiency of Cars Today B. Thesis Objective C. Thesis II. Research and Resources...............................................................................................Page 7 A. Research Framework B. Research Perspectives C. Resources and Data III. Tesla in Context.............................................................................................................Page 9 A. The Global Auto Industry B. Tesla: The Innovative Disrupter C. Sparking the Electric Revolution IV. The Man Behind the Machine...................................................................................Page 12 A. Elon Musk B. Entrepreneur from the Start C. Space X V. Tesla Motors Overview...............................................................................................Page 15 A. Company Offerings B. Phase I. Roadster C. Phase II. Models S and X 2 D. Phase III. Project BlueStar VI. How It Works: The Model S......................................................................................Page...
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...Brand Audit of TESLA Motor’s Owner The owner and director of Tesla Motor’s is Elon Musk, a South African born Canadian American, Inventor, Business magnate and global investor. (Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning, The name Tesla giving reference to the great electronic Inventor Nikola Tesla. The company was founded in the Silicon Valley, California. In 2004 Elon musk became the chief financial officer after contributing more than 30 million to the new Project aiming to develop the first electric sports car. (Schreiber, 2014) By 2007 Eberhard moved to join the advisory board of Tesla and Elon Musk took over as the CEO. It was not until 2008 until Tesla released its first car called the “Roadster” the first completely electric car. This car was able to achieve up to 245 miles (394 km) on a single battery charge. This was a huge land mark for the electric car’s feasibility in such a competitive and stagnant Automotive Market. With an acceleration of 0-60 miles (94km) in less than 4 seconds and a top speed of 125 miles (200km) this car proved to be competitive in the sports car category. (Schreiber, 2014) Products and Service Currently in 2014 the only tesla car for sale...
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