...Tesla: Supercharging the Future by Akash G. Nandi An honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science Undergraduate College Leonard N. Stern School of Business New York University May 2013 Professor Marti G. Subrahmanyam Faculty Adviser Professor Joseph Foudy Thesis Adviser 1 I. Introduction...................................................................................................................Page 4 A. The Inefficiency of Cars Today B. Thesis Objective C. Thesis II. Research and Resources...............................................................................................Page 7 A. Research Framework B. Research Perspectives C. Resources and Data III. Tesla in Context.............................................................................................................Page 9 A. The Global Auto Industry B. Tesla: The Innovative Disrupter C. Sparking the Electric Revolution IV. The Man Behind the Machine...................................................................................Page 12 A. Elon Musk B. Entrepreneur from the Start C. Space X V. Tesla Motors Overview...............................................................................................Page 15 A. Company Offerings B. Phase I. Roadster C. Phase II. Models S and X 2 D. Phase III. Project BlueStar VI. How It Works: The Model S......................................................................................Page...
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...Tesla Motors, Inc. designs, develops, manufactures, and sells electric vehicles, electric vehicle powertrain components, and stationary energy storage systems in the United States, China, Norway, and internationally. It also provides development services to develop electric vehicle powertrain components and systems for other automotive manufacturers. The company sells its products through a network of Tesla stores and galleries, as well as through Internet. Tesla Motors, Inc. was founded in 2003 and is headquartered in Palo Alto, California. We believe that more than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology has raised environmental concerns, created dependence among industrialized and developing nations on oil largely imported from foreign nations and exposed consumers to volatile fuel prices. In addition, we believe the legacy investments made by incumbent automobile manufacturers in manufacturing and technology related to the internal combustion engine have to date inhibited rapid innovation in alternative fuel powertrain technologies. We believe these challenges offer a historic opportunity for companies with innovative electric powertrain technologies and that are unencumbered with legacy investments in the internal combustion engine...
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...teslaTesla Biography NIKOLA TESLA THE GENIUS WHO LIT THE WORLD Nikola Tesla symbolizes a unifying force and inspiration for all nations in the name of peace and science. He was a true visionary far ahead of his contemporaries in the field of scientific development. New York State and many other states in the USA proclaimed July 10, Tesla’s birthday- Nikola Tesla Day. Many United States Congressmen gave speeches in the House of Representatives on July 10, 1990 celebrating the 134th anniversary of scientist-inventor Nikola Tesla. Senator Levine from Michigan spoke in the US Senate on the same occasion. The street sign “Nikola Tesla Corner” was recently placed on the corner of the 40th Street and 6th Avenue in Manhattan. There is a large photo of Tesla in the Statue of Liberty Museum. The Liberty Science Center in Jersey City, New Jersey has a daily science demonstration of the Tesla Coil creating a million volts of electricity before the spectators eyes. Many books were written about Tesla : Prodigal Genius: The Life of Nikola Tesla by John J. O’Neill and Margaret Cheney’s book Tesla: Man out of Time has contributed significantly to his fame. A documentary film Nikola Tesla, The Genius Who Lit the World, produced by the Tesla Memorial Society and the Nikola Tesla Museum in Belgrade, The Secret of Nikola Tesla (Orson Welles), BBC Film Masters of the Ionosphere are other tributes to the great genius. Nikola Tesla was born on July 10, 1856...
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...The power of innovation The power of innovation IMBA ’14 The N2 Group B Sebastian Wittke Long Zhou Tommaso Fraccaroli Alfonso Garcìa-Rada Bruno Carvajal Sunyoung Hwang Bosede Omolehinwa | “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1 These are the words of Elon Musk, the co-founder and CEO of Tesla Motors, a technology company founded in Silicon Valley. Due to his visionary experience in disruptive business models and global trends of propulsion technology, Elon Musk founded Tesla to start producing sports/luxury electric cars. After a decade since the creation of the company, Tesla has managed to set a new value proposition in the EV* industry. Its electric vehicles contribute significantly to EVs becoming the standard in alternative energy transportation. However, Tesla is now focusing on a more complex issue: if electric propulsion becomes the standard in the automotive industry, which particular “functioning/operating system” will win the race in this new industry? Will Tesla’s battery and battery management technology be the new standard? Industry Analysis – worldwide automotive Industry (real time) (Fig 1) Barriers to enter the automotive industry are high due to the large fixed costs, cutting edge technology, high learning curve and strong customer loyalty to the brands. This basically also applies...
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...Globally: Change: Tesla plans to open car dealerships in 25 countries within the next 2 years. Opportunity: Expand Customer Base. Threat: Will Tesla be affordable in 3rd world countries where income is low? Can Tesla preserve its culture when recruiting employees in other countries? Considering the companies’ current financial problems, continued global expansion may not be such a good idea. Demographic: Change: Tesla is now attracting middle-class consumers by becoming more affordable Opportunity: Capture low to middle end of electric car market, while continuing to sustain the high end Threat: Losing high end of the market to competitors, like Mercedes and BMW Political: Change/Opportunity: Congress established CAFE(Corporate Average Fuel Economy) after oil embargoes of 1970’s In 1990 CARB(California Air Resource Board) passed the ZEV(zero emission vehicles) mandate * This allowed for tax credits on all ZEV cars, and set a man. requirement of 10% by 2003 * Most importantly the ZEV mandate was credited with increased R&D of the electric car prototype US Govt. currently offers economic incentives to sellers and buyers of electric vehicles Threat: Tesla, Solar City and Space X are all heavily subsidized by US Govt. * During financial crisis Tesla received $465m in low-interest federal loans * The big question is “Can Tesla succeed without govt. assistance?” Economic: Change: Domestic and global economies...
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...issued on the 08/12/2014 TESLA MOTORS INC Nasdaq / TSLA / US88160R1014 Company Profile Sector >> Electrical (Alternative) Vehicles Business Summary Tesla Motors, Inc. designs, develops, manufactures and sells fully electric vehicles and advanced electric vehicle powertrain components. It provides services for the development of electric powertrain components and engages in the sale of electric powertrain components to other automotive manufacturers. Tesla Motors has manufactured its first electric vehicle, Tesla Roadster in 2008. The company was founded by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning on July 1, 2003 and is headquartered in Palo Alto, CA. Number of employees : 5 859 persons. Income Statement Evolution Sales per Businesses 2012 USD (in Million) % 2013 USD (in Million) % Delta +79.48% Electric Vehicles and Electric Vehicle Powertrain Components 413.26 100% 2,014 100% Sales per Regions 2012 USD (in Million) % 2013 USD (in Million) % Delta +77.01% +89.23% -658.27% - EPS - Rate of surprise North America Europe Asia United States International 355.33 50.32 7.61 - 86% 12.2% 1.8% - 1,545 467.08 1.00 - 76.8% 23.2% 0% - Upcoming events on TESLA MOTORS INC 02/18/15 05/06/15 08/05/15 11/03/15 FY 2014 Earnings Release (Projected) Q1 2015 Earnings Release (Projected) Interim 2015 Earnings Release (Projected) Q3 2015 Earnings Release (Projected) Past events on TESLA MOTORS INC 12/03/14 | 03:45pm...
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...Corporate strategies for Tesla 1. Open patents As an electric car pioneer, Tesla had always playing a traditional IP game, holding more than 1,400 patents. However, on June 12, 2014, Tesla CEO Elon musk surprised all by releasing its patents and said that the company would not challenge infringements on most of its patents (Musk, 2014). Some say that this particular strategic move of Tesla will make the company suffer in the end since all its competitors could get access to its IP. But Elon Musk thinks different in his announcement by saying that instead of the small trickle of non-Tesla electric cars being produced, the true competition is the enormous flood of gasoline cars pouring out of the world’s factories everyday. The whole electric car industry and the world would benefit from a common, rapid-evolving technology platform (Musk, 2014). We perceived this strategy to be really effective and try to analyze impacts of this move on both the EV industry as a whole and on Tesla itself. * Creating affordable mass market of electric vehicles. By opening its patents, not only some small or medium-size car manufacturers but also some high-end premium car manufacturers like Mercedes could use Tesla’s technology to build EVs thus enlarge the EV market. Also that makes Tesla technology becomes a standard and most companies producing electric vehicles will dependent on Tesla’s improvement. * Promoting standardization. Tesla could set the industry standard...
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...Tesla Motors, founded by Elon Musk, Marc Tarpenning and Martin Eberhard, is a company that produces a high-performance electric sports car, and is backed by a number of high-profile investors. Introduced in June 2006 to the public complete with a test drive by California Governor Arnold Schwarzenegger, the Tesla Roadster is able to go from 0 to 60 in less than 4 seconds (competitive with Porsche and Lamborghini models), while also delivering 100 miles per gallon (double the efficiency of the Toyota Prius). The car's base price is around $100,000, and can be ordered online. - See more at: https://www.crunchbase.com/organization/tesla-motors#sthash.134SJzBO.dpuf Tesla Motors Inc is the only company to succeed in manufacturing Electronic vehicles. This assignment will demonstrate more on the introduction of the company, what is strategic management, the components and elements of strategic management. Also strategic roles of the CEO, Elon Musk will be discussed. Moreover it will detail in the effectiveness of strategic management of Tesla Motors Inc. companywasfoundin2003headquarteredinPaloAlto,California. Engineerswhodesiredtoprovethattheseelectronicvehiclescouldbecomethenextbighit tisanAmericancompanywhichdealsinmanufacturing,designingandwholesalingelectriccarsandvehiclepowertraincomponents production was a remarkable after it hit the streets in early 2008. It is an American company which deals in manufacturing, designing and wholesaling electric cars and vehicle power...
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...Equity Research Industrials | U.S. Autos & Auto Parts 12 February 2015 Tesla Motors Inc. Another reminder of challenges ahead EQUAL WEIGHT Stock Rating Unchanged NEUTRAL Industry View 4Q print validated concern that crossing the chasm is tougher than it looks: Last week we caught the ire of Tesla bulls by lowering our estimates based on concerns about production delays and rising opex and capex (see “Crossing the chasm is tougher than it looks”). The 4Q print validated many of those concerns. Behind an EPS loss of 13c vs. consensus +30c were several soft spots – Tesla missed 4Q deliveries and guided softly for 1Q’15, ZEV credits artificially boosted results, opex grew faster than expected, and capex was guided well ahead of our conservative model. The result reinforces that Tesla’s push to become a mass market OEM is much harder than it looks. We reiterate our EW rating and remain cautious on the stock near-term. Unchanged USD 190.00 Price Target lowered -5% from USD 200.00 Price (11-Feb-2015) USD 212.80 Potential Upside/Downside -11% Tickers TSLA 26681 Shares Outstanding (mn) Don’t get caught up with ambitious mid/long-term targets…: Despite the weak quarter, there was enough to keep the die-hard bulls interested. Our take - don’t get caught up in it. On the demand side, Musk noted Tesla could reach its ‘15 S/X delivery guide of 55k even ex. China, and has a “secret weapon” which could be deployed later ...
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...cool for the Tesla, but Tesla faces the biggest problem for this future technology. Supercharger location is the primary issue. Where geographically not all locations will be provided with a backup. There are 85 stations in the North America; it has complete West to East Coast coverage. There also have 14 stations in Europe. These statics make consume to consider that is it worth to buy a luxury electrical vehicle? In order to improve their marketing, tesla has a plan to build more superchargers in the Unite State. By the end of the 2015, they estimate and will build over 200 stations throughout the United States. Meanwhile, they also will expand their Europe market, and China market. On the other hand, they have battery swap service in their superchargers, Model S is designed to allow a fast battery swap, exchanging your battery for a fully charged battery in less than half the time it takes to refill a gas tank. But for this service has one problem is consume want fast or free. I think tesla management depart should find better way to instead of swap charge fee. http://www.teslamotors.com/supercharger Issue 3 Law of the Tesla for the franchised dealerships Tesla Motors faces sales and distributive problems in states due to laws that ban manufacturers from selling vehicles directly to consumers, and this results in hindrance of marketing strategies. “Tesla Motors prides itself on promoting a disruptive technology -- electric cars -- but it was Tesla itself that was...
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...MIS-302-08 Tesla Motors Inc. (Sustainability & CSR) Tesla Motors Inc. The corporation I chose to investigate is Tesla Motors Inc. My Dad is extremely into cars, especially high-end ones, and when he first caught news of Tesla it was all he could talk about for days; that’s what sparked my interest in this corporation. Tesla Motors Inc. is an American car company that designs, manufactures and sells its own electric vehicles. Not only do they sell cars but now they produce the “Powerwall” which is basically a system that uses solar panels to convert to usable energy for home appliances (Tesla). Tesla is a fairly new company, founded in 2003 and their headquarters are located in Palo Alto, California. The current CEO is Elon Musk who is also well known for being the founder of SpaceX and Co-Founder of PayPal. BY just glancing at their website, www.teslamotors.com, I was able to get a grasp on how innovative and socially/environmentally conscious this corporation really is. Within the past year Elon Musk made a huge step in advancing their corporate sustainability; the announcement of their 5 million square foot “GigaFactory”, which is supposed to be up an running by 2020 (Lavrinc). This Factory will produce enough energy for 500,000 Tesla cars and will run on renewable energy, ultimately making it a net zero energy Factory. Also the company has focused on developing more charging stations in convenant locations, which are free for Tesla Consumers to use. ...
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...Telsa Motors, Incorporated As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information. The paper provides a summary of Tesla Motors, the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit. Summary Tesla Motors, Inc. is a company based in Silicon Valley. Telsa designs, manufactures, and sells electronic cars. Telsa is a publically traded company that trades in NASDAQ stock exchange. Telsa became well known after producing the Telsa Roadster, the first fully equipped eclectic sports car. In addition, Telsa also sells power train components like lithium-ion batteries to other auto makers. According to Morris (2012), “CEO Elon Musk announced that the company has stopped burning cash and reached the break-even point, a major milestone for any start-up.”(Morris, 2012). Tesla has been producing 200 cars per week and according to the article, Tesla expected to increase that quantity to 400 cars per week by December 2012. Although Tesla has reached its break-even point, their concern at this point is to fulfill the more than 5,000 advanced orders as they understand the importance in making sure the customers get what they ordered and meeting profit goals. Weekly Objectives Relevance Two essential accounting concepts...
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...decentralized --> works better with a divisional structure * Operating processes: outsource plastic parts for machine to increase efficiency and focus on core activities and capabilities | Organizational Structure | * Functional: assumption based on goal of becoming a mass manufacturer and focus on efficiency | * Divisional: will allow a full division for each product to tailor business processes for each target market and promote effectiveness * Will allow for separate division for powertrains | Conclusion: Organizational Capabilities for the differentiated firm focus on collaboration and innovation. Tesla is innovative by transforming their human capital resource and are collaborative by working with other organizations to become a market leader. The changes to the 3 levers will help promote these capabilities through the behaviour and culture at Tesla. Management Preferences Basic Needs | Need for Power: high--> took over as CEO, reduced headcount, goal of being mass manufacturer shows need for control Need for Achievement: high--> Model S...
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...Tesla Distribution Plan Students Name University Affiliation Tesla Distribution Plan Recall, the primary objective of the marketing plan is to get the general public to purchase our products or services. Distribution talks about the location tactics and possible strategies we would use to sell your product (Edmunds& Demand media, n.d.). The distribution unit of a marketing plan consists of a review of where our competition is selling, where our target clienteles like to buy, the effect that selling at a certain place has on our brand, and our distribution channel alternatives and the effects that these channels will have on our costs, sales volumes and profit margins. Where we sell, our product can affect the brand identity, conveying a message to our customers centered on what they think of the retailer selling our product. The Sales and Distribution sector of the marketing plan analyzes how this will happen. The correct distribution strategy will drive our business growth. Working with companies and sales agents with reputable customers, for instance, is a brilliant way to expand into new markets where the price would otherwise limit our ability to grasp clients. An operative distribution strategy will allow us to maximize profits and use our sales channels effectively. Concentrating on a small number of sales channels allows us to invest in each one and build strong associations with crucial intermediaries. A tactical approach to distribution will also ascertain conflicts...
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...Rahmatullah 1 Aly Rahmatullah Ms. Heeg Introduction to Business 20 December 2015 Elon Musk Did you know that the founder of Tesla was born in South Africa? Did you also know that Elon Musk taught himself computer programming at the age of 12? As a child, Elon Musk spent at least a minimum five hours reading every single day. In this paper you will learn about Elon Musk’s childhood, how he became an entrepreneur, and what he offered. Elon Musk was born on June 28th, 1971 in Pretoria, South Africa. He has a younger brother and a younger sister. His mom was a model in South Africa and his dad was an electromechanical engineer. His parents divorced in 1980, and he stayed with his dad in South Africa. At the age of ten, he discovered computer programming, and also sold a video game called Blastar to a magazine company for $500. Throughout his years in school, Elon Musk was bullied a lot, and once hospitalized due to injuries. He attended a private school in South Africa, then moved to live with his mom and attend college in Canada. At the age of 19, he was accepted into Queen’s University of Ontario for undergraduate study. In 1992, he transferred to University of Pennsylvania. He received his Bachelor’s of Science Degree in physics. He also received his Bachelor’s of Science Degree in economics at Wharton University. In 1995, he moved Rahmatullah 2 to California to get a PhD in physics at Stanford University. He left two days after he got there because he wanted to pursue his...
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