ch3
Student: ___________________________________________________________________________

1.

Maintaining goodwill within an organization can improve a firm's financial performance. True False

2.

Goodwill is not important in government organizations. True False

3.

More and more organizations are realizing that treating employees well is financially wise as well as ethically sound. True False

4.

Goodwill is important externally but does not need to be considered when communicating with people within an organization. True False

5.

The word "you" does not necessarily have to be included in a message that conveys the you-attitude. True False

6.

Wordiness means having more words than the meaning of a message requires. True False

7.

Wordiness helps to clarify a message by making it concise and easy to read. True False

8.

Adding words to increase you-attitude or develop a reader benefit will make a sentence wordy. True False

9.

The word "you" should be used in all business messages in order to convey the you-attitude. True False

10. Long sentences, by definition, are wordy. True False

11. Revisions to sentences in order to include the you-attitude should not change the basic meaning of the message. True False

12. To best convey the you-attitude, a company should refer to a customer's order generically as "Your order" since the customer already knows what he ordered. True False

13. A sentence that focuses on the communicator's work or generosity will convey the you-attitude only if the word "you" is included. True False

14. "We" should never be used in a business situation because it focuses on the writer, not the reader, and therefore makes the reader feel excluded. True False

15. The word "I" in a written document suggests that you are concerned about the organization's problems, needs, and