...10 Steps to Effective Copywriting This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines. 1. Don’t Read This or the Kitty Gets It! 2. To Be or Not To Be? 3. How to Write Headlines That Work 4. Why Writing Headlines Deserves a Second Installment 5. The Structure of Persuasive Copy 6. Now Featuring Benefits! 7. “Kids Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other...
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...Defining advertising copy Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results. Although a short advertising copy is more common in consumer-product advertising, according to the UK advertising guru David Ogilvy (1911-1999) people do read (and listen or attend to) lengthy advertisements if they are skillfully written. Most advertising copy is based on advertising/consumer research and is composed by professional copywriters hired by advertising agencies. Also called advertisement copy, ad copy, or just copy. Various ways of Writing effective copy: It is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It’s how you know if your content marketing is working. In bad copy, one (or both) of these elements...
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...Assignment -1: Short questions 1. You are generating leads from online channels to sell credit cards. You are running two campaigns (let’s say A & B) on google to sell your product online and campaign A has better CTR. Assume A &B has same targeting but different set of keywords. These campaigns also use different ad copies. Mark these statements as true or false with some explanation: A. You should allocate more budget to campaign A if CTR continue to remain high – to remain high as in average position it depends on the conversion rate so this False B. Your cost per lead will be less for campaign A- True Could be where if the CTR is high. C. People searching keywords listed in campaign A find ad copy at campaign A more relevant- True – probably STP is done appropriately D. You should replace Campaign B ad copy with Campaign A ad copy as A is giving you better results- False not necessarily as it depends STP is done for specific audience with same message or keyword 2. LinkedIn allows you to bid either as CPC or as CPM. You realized that your ad position will be the same for both pricing models. Avg CPC would be Rs 110 and avg CPM is 150. You expect CTR to be in 0.2%-0.3% range based on historical data. What pricing plan will you choose? CPC or CPM. Why? Answer I would choose for CPM as the cost to the advertiser would come as per impression where CPC would be a little costly when position is coming as same 3. You are generating leads...
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... * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on a project. After meeting, the graphic designers will be given adequate time to develop the changes and have them approved by the art director. This mutual development will allow the artists to work collaboratively; the timeframe will ensure that the client...
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...sold “as is” are sent directly to JKL Electronics, whose owner, John K. Lucas, is a deacon at St. Paul’s Episcopal Church. In addition to his primary business, each month John donates 45 hours of an electrician’s time and 30 hours of a technician’s time to rebuild and test televisions and stereos for Alpine Attic. In addition to a tax write-off, he feels rewarded by helping out his church. The recycled televisions and stereos typically sell for $50 and $30 each at the Alpine Attic Thrift Store. Each recycled television averages 90 minutes of an electrician’s time to rebuild and 30 minutes of a technician’s time to test, whereas each stereo averages 30 minutes of an electrician’s time to rebuild and 60 minutes of a technician’s time to test. What is the best use of the electrician’s and technician’s time to help Alpine Attic realize its optimal profit each month? 2. [15 pts.] Intronix uses copy editors, computer graphics specialists, and Java programmers to produce ads for magazines and the Internet. The average new ad for magazines typically requires 180 hours of a copy editor’s time and 135 hours of a computer graphics specialist’s time, whereas ads produced for the Internet require 35 hours of copy editor time, 195 hours of computer graphics time, and 60 hours of a Java programmer’s time. Lassie Foods, a dog food manufacturer, has hired Intronix to produce adds in the next four weeks. Although currently it considers magazine ads 3 times more valuable than...
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...Trades Recognition Australia Migration Skills Assessment Applicant Guidelines (March 2015) Table of Contents Section 1 Overview of TRA Migration Skills Assessment 5 1.1 Purpose of the TRA Migration Skills Assessment Guidelines 5 1.2 TRA Migration Skills Assessment Summary 6 1.3 Program objective 6 1.4 Relevant legislation 6 1.5 Program delivery 7 1.6 Fees payable for the TRA Migration Skills Assessment 7 1.7 Paying fees 8 1.8 Refunds 8 1.9 TRA roles and responsibilities 8 1.10 Applicant roles and responsibilities 9 1.11 Authorised representatives for Migration Skills Assessment applicants 9 1.12 Privacy 9 1.13 False or misleading information 12 1.14 Certification of documents and statutory declarations 12 1.15 TRA Migration Points Advice 14 Section 2 TRA Migration Skills Assessment requirements and processes 15 2.1 Overview of the TRA Migration Skills Assessment 15 2.2 Purpose of the TRA Migration Skills Assessment 15 2.3 Nominated occupation for the TRA Migration Skills Assessment 15 2.4 Eligibility for a TRA Migration Skills Assessment 16 2.5 The TRA Migration Skills Assessment process 16 2.6 Meeting the eligibility requirements: qualifications 19 2.7 Meeting the eligibility requirements: apprenticeships 22 2.8 Meeting the eligibility requirements: employment 23 Section 3 Contact details for Trades Recognition Australia 30 Section 4 Glossary 31 Section 5 Acronyms 34 * Document particulars TRIM ID | ED11/017630 | File...
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...Server Configuration Installation of operating system * Install Windows Server 2008 R2 to both the Adelaide server and Mt Gambier server. * The Adelaide server is to be named IT101ADLSrv01 and Mt Gambier is IT101MTGSrv01 Install and configure AD DS * Domain name: ITtraining101.com * Adelaide is to be configured as the writable domain controller whilst Mt Gambier is to be configured as a read-only domain controller. Adelaide AD DS configuration Mt Gambier AD DS configuration DHCP * Install DHCP role on both servers. * Create a scope on the Adelaide server of 10.70.52.51 – 10.70.52.150. DNS * Install and configure DNS role on both servers. * Create a forward lookup zone on IT101ADLSrv01 server named ITtraining101zone.com. Sites * This is to be done on the IT101ADLSrv01 server * The sites to be created are IT101ADLSite and IT101MTGSite. * A site link named IT101ADL_IT101MTGSiteLink is to be created between them with a replication schedule of 30 minutes. * Create a subnet for each site HDD configuration * Setup RAID 5 on 3 hard drives. * This RAID drive is to be assigned the letter E:// and called UserData. * Create 3 folders- Management Admin Training * Two more folders, userdata and userprofiles will be created on the E: drive. OUs/Users/Groups The OUs that were created were: Top Level OU | OUs | Staff | Admin | | ICTstaff | | Lecturers | | Management | Students...
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...accessible here. Please fill this form and send it to maximum 3 PPGG Master courses of your choice. Please be aware that the University-Duisburg Essen will mainly consider applicants that have chosen Duisburg-Essen as a first and second priority. If you are applying for the Master of Development and Governance at the University Duisburg-Essen within the PPGG DAAD scholarship programme, the application form including all required documents have to be send to: ppgg-application@uni-due.de. Required documents for application: • Statement of Purpose • Two confidential letters of recommendation (by university professors and/or current or former employers) • Original or certified true copies of academic transcripts and graduation diploma from each university attended • Certified true copy of secondary education certificate • Full Curriculum Vitae including information about precise field of study and job experience (should not exceed two pages) • Proof of good English language proficiency:...
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...brand design was well placed, and as of Q5 we have maintained the strongest workhorse brand with a score of 72. We expect this score to improve even further in Q6 given the new R&D items we have purchased (New Word Program & High Speed modem). While the CostCutter brand has been a bit more volatile (We no longer had the best brand as of Q5 68 versus MicroChip's 72) we believe that our coming changes to the brand will give us the strength we need to recapture the market and re-establish ourselves as the premier CostCutters. In year two we plan to continually redesign our brands as we learn from our competitors and as we gather more market data. We have also planned the launch of an Innovator brand and a Traveler brand. These brands are simply copies of the best brands on the market. We feel that by doing this we can capture the under-served markets in which we have no real competitors and at the same time deny valuable resources to our competitors. These new brands will of course be updated as our competitors launch improved versions and if they prove successful we will purchase R&D components for them and attempt to surpass the competition with them. Our optimism regarding our...
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...Copyediting & Proofreading FOR DUMmIES by Suzanne Gilad ‰ Copyediting & Proofreading For Dummies® Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks...
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...Student Handbook (Procedure & Guideline) for Undergraduate Programmes 2014 Revised: April 2014 UCSI Education Sdn. Bhd. (185479-U) VISION AND MISSION STATEMENT OF UCSI UNIVERSITY VISION STATEMENT To be an intellectually resilient praxis university renowned for its leadership in academic pursuits and engagement with the industry and community MISSION STATEMENT To promote transformative education that empowers students from all walks of life to be successful individuals with integrity, professionalism and a desire to contribute to society To optimize relationships between industry and academia through the provision of quality education and unparalleled workplace exposure via Praxis Centres To spearhead innovation in teaching and learning excellence through unique delivery systems To foster a sustainable culture of research, value innovation and practice, in partnership with industries and society To operate ethically at the highest standards of efficiency, while instilling values of inclusiveness, to sustain the vision for future generations 2 UCSI Education Sdn. Bhd. (185479-U) Graduate Attributes Getting a university degree is every student‟s ultimate dream because it opens doors to career opportunities anywhere in the world. A university degree is proof of one‟s intellectual capacity to absorb, utilize and apply knowledge at the workplace. However, in this current competitive world, one‟s knowledge and qualifications...
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...is defined by canyon.edu as “the rules governing socially acceptable behavior”. This will vary depending on the situation. For example environment and relationship with the e-mail recipient play a part in what is and what isn’t acceptable. Composing a Message 1. Open the Email portion of the program by clicking on the “Mail” primary tab 2. Click the “Compose” button 3. The New Message Window will open. 4. Enter the email addresses of message recipients in the TO field. (Note: if recipients are on campus you do not need to include @uwosh.edu) You may access the address book by clicking the blue TO link. 5. If you would like to Carbon Copy, or send the message to someone other than the main recipient, add their email addresses to the CC field. Click the CC to access the address book. 6. To Blind Carbon Copy, or send someone a message while concealing their email address to other recipients, enter email addresses into the BCC field. Example: professors often use BCC to email an entire class, every student gets the message, but to protect privacy, message recipients are not listed in the email. 7. To add an attachment, click the Attachments link. (See directions below) 8. The main point of the email can be added to the Subject field. 9. There are two ways to enter text into your message. Plain Text and Rich Text (HTML). Plain text is just plain black text but will be easier for other email programs to read. Rich Text (HTML) allows more formatting options...
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...January 15, 2008 TAMIS v2.0.0 User Manual 4.6 Managing Sustainment Load Requirements A Sustainment Load (SL) is the quantity of ammunition needed to initiate and support a force’s operations until re-supply can be established. A unit’s SL is initially calculated using the unit’s Combat Load as the baseline requirement. SL requirements can only be edited at the UIC level. In addition, a SL can be copied from one UIC to one or more UICs. These SLs can also be edited. When complete, a SL must be submitted for approval by all levels of command up to HQDA. The Sustainment Load features are accessed from Sustainment Load Menu. Figure 4-18. Sustainment Load Menu 4.6.1 Viewing and Editing Sustainment Load Requirements When authorized by HQDA, users can develop Sustainment Load (SL) requirements. Users can only edit requirements at the UIC unit level. Users can edit the attribute quantity (number of weapons) and the DODIC multiplier. Additional DODICs can be added individually or by weapon system. Once completed, UIC level requirements are submitted to the parent organization for review. Units are unable to edit requirements after they have been submitted. The following sections provide a detailed explanation at the unit level shown. • • • Viewing and editing SL requirements (UIC level) Viewing and editing SL requirements (Parent level) Viewing and editing SL requirements (HQDA level) TIP: Save changes frequently while editing to prevent data loss due to a system time-out...
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...FROM: worldconnectlanguageservices@gmail.com TO: melindaaparksangels@org.com CC: BCC: DATE: 26th March 2013 SUBJECT: INVESTMENT IN OUR COMPANY. Managing director, Melinda Sparks, Following the Entrepreneur’s Lunch Forum, World Connect Language Services Company wishes to work together with you to facilitate their activities well. World Connect Language Services Company is a new company that has started very well and is growing in a very fast rate. World Connect Language Services Company would like to expand beyond our home market in Memphis Tennessee and open very many branches worldwide. With this, World Connect Language Services Company needs a onetime infusion of cash in the organization. Our company wishes to invest in more than ten other cities globally that could support the language service offered by World Connect Language Services Company. The company is ready to work with you to enable them achieve their success. World Connect Language Services Company would appreciate your assistance and in refund would provide Melinda Sparks with a share of ownership of World Connect Language Services Company. In this case, the World Connect Language Services Company will be able to operate as it has dreamed of. , main mission is to provide very good services to its customers and ensure that they are comfortable with the services offered. We would very much appreciate if we had a chance to meet in four weeks time. This is because Memphis office has been booked to the...
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...collarless attire) and without eyeglasses/contact lenses. No facial piercings allowed; Report of Birth (See Report of Birth Requirements); original and one (1) photocopy; Duly accomplished application form signed by applicant, or in case of minor below 8 years old, signed by the parent or legal guardian; For applicants who are military servicemen/military personnel and who came to the U.S. using only military ID and without a Philippine passport, a Certification (with duplicate) issued by his/her Commanding Officer to the effect that he/she is still a Filipino citizen who is on active duty with the U.S. military service must be submitted. In addition, applicants falling under this category must submit: a. original or authenticated copy of birth certificate issued by the National Statistics Office; and b. other supporting documents which will establish the applicant's identity as a Filipino citizen, i.e. marriage certificate, school records, professional ID, etc. For minor children below 18 years old applying for new passport and unaccompanied by both parents, notarized Affidavit of Consent to Travel issued by either one of the parents; ePassport Processing Fee - $60.00 BASIC REQUIREMENTS FOR PASSPORT RENEWAL 1. 2. 3. 4. 5. 6. 7. 8. Personal appearance is required in all cases (including applicants who...
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