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Test Mkt 402

In:

Submitted By adveiga
Words 32682
Pages 131
• Question 1 ©
0 out of 2 points Customer-driven pricing may depress profits because _____.
Answer
Selected Answer: customers will only pay so much for a product
Correct Answer: pricing for short term sales objectives often undermines perceived value by customers • Question 2
2 out of 2 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____.
Answer
Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets
Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets • Question 3
2 out of 2 points Proactive, value-based, and profit-driven principles are typically embodied by _____.
Answer
Selected Answer: successful pricing strategies
Correct Answer: successful pricing strategies • Question 4
2 out of 2 points A problem with customer-driven pricing is _____.
Answer
Selected Answer: pricing is based on willingness-to-pay and the ignorance of the value of the product
Correct Answer: pricing is based on willingness-to-pay and the ignorance of the value of the product • Question 5
2 out of 2 points A company that is willing to be a smaller company in order to be profitable is employing the _____ principle of strategic pricing.
Answer
Selected Answer: profit-driven Correct Answer: profit-driven • Question 6
0 out of 2 points Strategic pricing is proactive in _____.
Answer
Selected Answer: anticipating what a customer will pay for a product before calculating cost to produce the product
Correct Answer: acknowledgment that pricing affects volume and that volume affects cost • Question 7
0 out of 2 points Good pricing policies _____.
Answer
Selected Answer: allow for behavior that will undermine

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