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Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling, how it’ll help them, and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavor, nutrients and variety. Jamba Juice is a company that follows on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers’ fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company’s main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables. The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near the University Of Massachusetts Lowell, an environmental scan would prove to be useful. The strengths could be the college environment since they seem to have expendable income to use. However, the area around the university tends to be a more situated around the middleclass income. The college student is an ever transient demo since they are only here for about 4 years. College students are also not here all year long so they are not truly your long-term customers, especially because they only have four years to spend at the university. The people who live around the school would be considered the main customer base. Also, a juice bar is a trend-based business, so one should consider whether or not a college area is a trend-setting environment. Considering the economic downturn we are in right now, does it truly make a Juice.
Children and the Intake of Fruit Juice A recent controversy that is still semi-continuing is whether or not fruit juice consumption has a negative effect on growing children. There are always two sides to every story. The kind of juice being referred to is only 100% juice. Other juice drinks are being mistaken for fruit juice. For example, fruit drinks, such as sport drinks, or less than 100% juice drinks. Fruit juice does have its positives. When consuming 100% fruit juice, children are taking in several important nutrients such as ascorbic acid, folate and potassium (3). A negative to fruit juice is that is high in sugars/carbohydrates. Back in 1997 a study was done between the correlation of fruit juice consumption and childhood obesity and short stature. The study publicized their results that fruit juice did have a relationship to obesity in children and height. It was then suggested for parents to limit the intake of juices for their children. One of the methods they said to control fruit juice consumption was to dilute the juice with water when being served to children (3). This study did not take into effect what the children were eating as well as drinking. They could have absorbed two different types of children to help formulate their opinion. The first type of child could have been a child that consumed a mass of amount of fruit juice and because of the high caloric intake, might have lead to a slight increase in weight, especially if the child was not active. The other child could have been consuming fruit juice as well as eating foods high in fat with the juice. Both of these situations could make it appear that fruit juice could have a relationship to childhood obesity when not taking into consideration the food intake of the child. Childhood obesity could be the result of many factors. The study did not realize that because children do like the sweet taste in juice that as the fruit juice intake de...
A Biological Assay To Determine The Vitamin C Content OF Fresh Fruit Juices Compared To Commercially Sold Juices using DCPIP (dichlorophenolindophenol) as an Indicator Sinead O’Keeffe Word Count: 3991 words Table of Contents Page Introduction p. 1~3 Materials p. 3 Procedures p. 4 Chart Showing the Amount of Fruit Juice Needed in Millilitres p. 5~ 6 To Turn 2ml's of DCPIP from Blue to Clear with explanation And analysis Chart Showing the Different Amount of Each Juice in Millilitres p. 7 Needed to Turn 2ml's of DCPIP from Blue to Clear with Explanation The Amount of Commercially Drinks in Millilitres Needed to p. 8 Fulfill the Required Daily Allowance (RDA) of Vitamin C with Explanation and analysis The Amount of Fresh Fruit Juices in Millilitres Needed to Fulfill p. 9 The Required Daily Allowance (RDA) of Vitamin C with analysis Evaluation p. 9~10 Bibliography p. 11 Endnotes p. 12 Abstract Vitamin C (ascorbic acid) is a very important vitamin to the body. Vitamin C promotes healthy teeth and gums, helps absorption of iron, aids in maintenance of normal connective tissue, promotes wound healing, and helps boost the immune system. With vitamin C being such a useful substance to our bodies, finding good sources of vitamin C is important. Many people today rely on vitamin supplement tablets. But fruit juices, vitamin-supplemented drinks, or vitamin supplemented foods may contain just as much vitamin C as a supplement tablet. Which one is better though, commercially sold drinks or fresh fruit juices? This was the research question: Are commercially sold and popularly consumed juices (in Japan) a good substitute fro fresh fruits in terms of dietary vitamin C? What this experiment sought to find out was exactly what kind ...