1- List ways that Dell conducts research on its costumers to continually improve products and services

2- What are the features of Dell's research?

The main features are that the company has a direct relationship with its customers, whether these are individual consumers or global giants.

3- What is Dell's unique selling point?

Dell’s Unique Selling Point (USP) is the ability for consumers to select and customise their computer. Customers can purchase custom-built products and services. A pre-built machine may contain features the customers will not use, or not include features important for a specific customer need. Customers, whether online, via phone or in a retail outlet, can select the features they require.

4- What are the strategies Dell uses to generate revenue?

5- What does return on investment in relation to Dell's marketing campaign and how is it measured?

6- Identify three external threats and two internal weaknesses that Dell could face.

7- What types of information can a business gather from its internal system about its customers to assist in the planning process? 8- List four ways environment scanning can be conducted to look for information

9- Describe qualitative and quantitative research and provide three ways research could be conducted

10- How could the Australian Bureau of Statistics assist with the research process?

11- What is business opportunity?

12- What is a business threat? Provide one example.

13- What does the Pareto Principle mean? How could your business use the Pareto Principle to grow market share of a product?

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15- Describe how Ansoff's Matrix is used to develop new opportunities with range of strategies.

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