President of Toyota Motor Industries:

Rizaburo Toyoda (1937–1941) Kiichiro Toyoda (1941–1950) Taizo Ishida (1950–1961) Fukio Nakagawa (1961–1967) Eiji Toyoda (1967–1981)

President of Toyota Motor Corporation:

Eiji Toyoda (1981) Shoichiro Toyoda (1982–1992)

CEO of Toyota Motor Corporation:

Dr. Tatsuro Toyoda (1992–1995) Hiroshi Okuda (1995–1999) Fujio Cho (1999–2005) Katsuaki Watanabe (2005–2009) Akio Toyoda (2009–present)

Chairman of Toyota Motor Corporation:

Shoichiro Toyoda (1992–1999) Hiroshi Okuda (1999–2006) Fujio Cho (2006–present)

Toyota is publicly traded on the Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo exchanges under company code TYO: 7203. In addition, Toyota is foreign-listed on the New York Stock Exchange under NYSE: TM and on the London Stock Exchange under LSE: TYT. Toyota has been publicly traded in Japan since 1949 and internationally since 1999.[10]

As reported on its consolidated financial statements, Toyota has 540 consolidated subsidiaries and 226 affiliates.

Toyota Motor North America (100% – 2004) Toyota Canada Inc. owned via Toyota Motor North America Toyota Tsusho – Trading company for the Toyota Group Daihatsu Motor Company (51.2% – March 31, 2006) Hino Motors (50.1% – 2001) Lexus 100% (1989) Scion 100% (2003) DENSO (24.74% – September 30, 2006) Toyota Industries (23.51% – March 31, 2006) Aisin Seiki Co. (23.0% – September 30, 2006) Fuji Heavy Industries (16.66% – June 28, 2008) Isuzu Motors (5.9% – November 10, 2006) PT Toyota Astra Motor (49% – 2003) PT Toyota Motor Manufacturing Indonesia (95% – 2003)

Financial results
Calendar Year Total Japan United States
Production Sales Production Sales Sales
2008 9,225,236[11] 4,911,861[12] toyota corolla2001

>"Toyota Reports 2008 and December Sales". Theautochannel.com. Retrieved July 25, 2009.
2009 7,234,439[13] 3,543,199[13] 1,996,174[13] 1,770,147[14]
2010 8,557,351[15] 8,418,000[16] 4,047,343[17] 2,203,849[17] 1,763,595[18]
Calendar Year Production Sales Production Sales Sales
Total Japan United States

In 2010, the Toyota ranked first in units produced globally, with 8.6 million units. (Market share based on OICA 2010 global total of 77,743,862)[3] For the first half of 2011, Toyota had fallen to third place, with GM first and Volkswagen second. The OICA list is usually published in late July or early August of the following year.[19][20][21]

Toyota's financial unit has asked for an emergency loan from a state-backed lender on March 16, 2009, with reports putting the figure at more than US$3 billion. It says the international financial situation is squeezing its business, forcing it to ask for an emergency loan from the Japan Bank for International Cooperation. It is the first time the state-backed bank has been asked to lend to a Japanese car manufacturer.[22]

On May 8, 2009, Toyota reported a record annual net loss of US$4.2 billion, making it the latest automobile maker to be severely affected by the global financial crisis that started in 2007.
Main article: 2009–2010 Toyota vehicle recalls

From November 2009 through 2010, Toyota recalled more than 9 million cars and trucks worldwide in several recall campaigns, and briefly halted production and sales.[23] The US Sales Chief, James Lentz, was questioned by the United States Congress committees on Oversight and Investigations on February 23, 2010, as a result of recent recalls.[24] On February 24, 2010, Toyota CEO Akio Toyoda testified before the House Committee on Oversight and Government Reform.[25] On April 6, 2010, the US government sought a record penalty of US$16.375 million from Toyota for its delayed response in notifying the National Highway Traffic Safety Administration regarding the defective accelerator pedals.[26] On May 18, 2010, Toyota paid the fine without an admission of wrongdoing.[27][28][29] The record fine and the high profile hearings caused accusations of conflict of interest. Senior managing director Takahiko Ijichi said that recall-related costs in the financial year that ended March 2010 totaled US$1.93 billion (¥180 billion).[30] the U.S. [[National Highway Traffic Safety Administrat

ion]], NASA and Japanese Ministry of Transport have been involved in the investigations, driver error or pedal misapplication was found responsible for most of the incidents. This included sticking accelerator pedals, and pedals caught under floor mats.

On March 31, 2011, the Toyota F

actory in Onnaing, France, was hit by a strike of several hundred workers asking for more pay.[31] [32]
Logo and branding
Employee at Toyota Museum explains development of Toyota name and brand

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda." It was believed that the new name sounded better and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles but remains the corporate emblem used in Japan.

Still, there were no guidelines for the use of the brand name, "TOYOTA", which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.

To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. There are three ovals in the new logo that combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company while the larger oval that surrounds both of these inner ovals represent the "global expansion of Toyota's technology and unlimited potential for the future."[33][34]

The logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
Marketing
MEGAWEB, Toyota's permanent exhibition showroom and museum in Odaiba, Tokyo

United States advertising slogans

Toyota's marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality.[35] The ownership experience has been targeted in slogans such as "You asked for it! You got it!" (1975–1979), "Oh, what a feeling!" (1979 – September 1985, in the US),[35] "Who could ask for anything more?" (September 1985 – 1989),[36] "I love what you do for me, Toyota!" (1989–1997), "Everyday" (1997–2001)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present).[37]
Japan
Toyopet Store Saitama

In Japan, Toyota currently maintains separate dealership sales channels, called "Toyota Store" (トヨタ店) that was established in 1949, which sells large luxury sedans like the Toyota Century, and the Toyota Crown, and "Toyopet Store" (トヨペット店), that was originally established to sell the Toyota Corona and the Toyota Corona Mark II in 1957.(Toyota's five channel dealerships in Japan choronology in Japanese) Toyota also established a commercial dealership called Toyota Diesel Shop (トヨタディーゼル店) from 1957 until 1988 that sold various commercial platform trucks, buses, and forklifts, including Hino products after acquiring the company in 1967. Starting in 1980, the Diesel Shop also sold the Starlet, Corolla, Corona, Vista and Crown installed with diesel engines. When the Toyota Diesel Store was disbanded, commercial products were divided between Toyota Store and Toyopet Store locations.[38]

Currently, the "Toyota Corolla Store" (トヨタカローラ店) was renamed from the "Toyota Public Store" (トヨタパブリカ店), which was established to sell the Toyota Publica in 1961, then renamed to sell the Toyota Corolla in 1966. Currently, the "Toyota Netz Store" (ネッツ店), established in 2004, sells the Toyota ist and the Toyota RAV4, and replaced the "Toyota Vista Store" (トヨタビスタ店), which was established at the introduction of the Toyota Vista, and the Toyota Cresta in 1980. "Toyota Vista Store" replaced the sales channel called "Toyota Auto Store" (トヨタオート店) that sold the Corolla companion, called the Toyota Sprinter established in 1966. "Netz" is an acronym that means "N etwork of E nergetic T eams for Z enith"

Previous models sold at "Toyota Netz" have been rebranded as Lexus (レクサス), like the Toyota Altezza, and the Toyota Aristo. "Netz" locations are being repositioned to resemble the North American Toyota network, called Scion and is currently exclusive for the Toyota 86. Most models were exclusive to particular retail chains, while some models, like the Prius, are available at all sales channels. The following are models that are available at retail channels nationally, as retail chains in Tokyo and Osaka are different.

Vehicles sold at Toyota Store (Nationally)

Toyota Century, Toyota Crown Majesta, Toyota Crown, Toyota SAI, Toyota Prius, Toyota Allion, Toyota Avensis, Toyota Succeed, Toyota Blade, Toyota Corolla RunX, Toyota Porte, Toyota Estima, Toyota Isis, Toyota FJ Cruiser, Toyota Comfort, Toyota Land Cruiser, Toyota Hilux Surf, Toyota Land Cruiser Prado, Toyota Dyna, Toyota Coaster, Toyota QuickDelivery, Toyota 2000GT, Toyota Carina, Toyota Carina ED, Toyota Brevis, Toyota Gaia, Toyota Cavalier, Toyota Classic, Toyota MasterAce, Toyota Hilux, Toyota Mega Cruiser, Toyota Soarer, Toyota Origin, Toyota Caldina