Premium Essay

Text

In:

Submitted By cholon
Words 817
Pages 4
How business and marketing are changing
‣ Customer empowerment: * Company empowerment
‣ Heighten competition:
‣ Retail transformation:-
‣ Changing technology:
‣ Globalization:
‣ Deregulations
‣ Privatization:
‣ Customizations:
‣ Industry convergence:
‣ Dis-intermediation:-
-------------------------------------------------
‣ Consumer Resistance
Marketing Management Orientation
Marketing management is the art and science of choosing target and building profitable relationships with target customers.
-------------------------------------------------
To carry out these activities, marketing managers have to take marketing efforts. What philosophies should guide these marketing efforts? What weight should be given to the interests of the organization, customers and the society?
There are five alternative concepts under which organization conduct their marketing activities. Such as are i) The production concept ii) The product concept iii) The selling concept iv) The marketing concept v) The societal marketing concept vi) -------------------------------------------------
The Holistic marketing Concept

The production concept * It holds that consumers will favor the products that are available and highly affordable. * -------------------------------------------------
Management should focus on improving production, low costs and distribution efficiency.
It is appropriate in two situations * When the demand for a product exceeds the supply. * When the product’s cost is too high and improved productivity is needed to bring it down. * When a company wants to expand the market. * -------------------------------------------------
This orientation makes sense in developing countries such as China.
Criticism
* The production concept can lead to marketing myopia. *

Similar Documents

Premium Essay

To Text or Not to Text

...To text or not to text Text messaging has become a convenient way to communicate or maybe an obsession. Texting as is it is commonly referred to today, allows individuals to literally to express their thoughts, information, and maintain relationships with the tips of their fingers. The use of the text message has redefined the way in which our society communicates with each other. Would you believe that 11% of people have sent a text message during sex! Wow! This trend seems to have become an addiction. Text messages are usually read within 5 minutes of being received and responded to instantly. Though this function has many benefits, it has created several negative problems as well. The cost to ones safety as well as the general public has made texting a highly debated subject. I prefer to just pick up the phone and make a call. It’s quick, it’s easy and if you don’t get an answer, you just leave a message or call back later. Thought of as a convenient way of communication, texting with technology advances faster than etiquette has contributed to the erosion of our society. The power of text messaging is one that has redefined how the world communicates and those that choose to use it have a responsibility to use it correctly. Text messaging allows for individuals to maintain person relationships for those that do not have the ability to see one another on a regular basis. As a study showed, the average teenager uses the text message for about 54% of their interactions with...

Words: 698 - Pages: 3

Premium Essay

Text Message

...necessity for social survival. However, we are no longer limited to the simple phone call, as most of us teens now use our phones to send text messages. The danger is this: are we, as teens, becoming addicted to our cell phones? Parents, I am sure that when you consider punishing your teen one of the first ideas that comes to mind is taking away the cell phone. This is no coincidence, for we truly have become irrationally attached to our phones and to text messaging in particular. But whether you are a parent or teen, who is to say that the new age of the text message is all bad or all good? Here are some pros and cons : Pros to Text Messaging: It is ConvenientTruly we are not always available or in the mood to talk on the phone. Phone conversations are time consuming and often require complete and undivided attention. Moreover, you are limited to the locations in which you can talk on the phone without disturbing others. Text messaging allows you to quickly communicate short thoughts to your friends and family. Comments such as “I’ll be in home in five minutes” Often it is less intimidating to begin communicating with someone over text message because you have more time to think of what you are going to say and how you are going to express yourself. Parents, think of it as a shorter, digital version of a letter. Personally, I know that I text a lot of people that I would have never had contact with otherwise. This allows me to expand beyond my narrow group of friends and to experience...

Words: 668 - Pages: 3

Free Essay

Text Analytics

...Selection of the topic- Text Analytics Title- Using text analytics to improve the hospitality experience of customers. Key Words- Text analytics, content categorization, sentiment analysis, Abstract- With advance text analytics solutions, the hotels and hospitality providers can analyze conversations on the social media and online public forums to extract valuable business insights and using the same to improve their customer’s experiences into their hotels and with their services. Introduction- Today’s travelers are vocal and willing to share their experiences with hotel and travel providers; they’re more apt to share their experiences online with others through means of social media like- facebook & twitter, in online review sites such as tripadvisor.com etc. From check-in process to the quality of services, their feedbacks provide valuable insights that hospitality providers can improve the guest experience with their brands, better target customers with offers and differentiate ‘emselves from the competitors in terms of products and services. Collecting quantitative responses from the guests through surveys was the sole feedback method used by hotels and travel service providers. Of late, the trend has changed. These days, these providers recognize the value of collecting feedback through social media and other online sites. They even encourage open-ended comments in their surveys these days. With thousands of reviews generated each day, compiling and interpreting...

Words: 890 - Pages: 4

Free Essay

Text Mining

...2013 Submitted To: Prof. Raleigh 06/07/2013 Text Mining Submitted By: Roshan Bhattachan What challenges does the increase in unstructured data present for businesses? Text mining is the discovery of pattern and relationships from large set of unstructured data-the kind of data we generate in emails, phone conversation, blog posting, online customer surveys, and tweets (Laudon & Laudon, 2012). These unstructured data contains lots of useful information, and businesses can use this information to make a better decision making. The challenges for today businesses are how they can make best use of this unstructured information. It’s not a piece of cake to get information out easily because there are millions of information over the internet, and the success of businesses lies in how effectively and efficiently they can process and analyze this information , and use it to make better decision making. It’s a complex and rigorous tasks, and needs people time and money to take out best of information from this unstructured data. How does text-mining improve decision making? Text mining tools are now available to help businesses analyze unstructured data. These tools are able to extract key elements from large unstructured data sets, discover patterns and relationship, and summarize the information. For example: JetBlue in 2007 experienced a number of customer discontent which resulted in large number flight cancelation. It received around 15000 emails per day, and...

Words: 758 - Pages: 4

Free Essay

Text Addiction

...popular and trendy over the last several years. In 2005 I purchased my first cell phone a Boost Mobile/ Walkie Talkie Phone. I was able to send text messages but never did. Being a prepaid phone it was expensive and I preferred for every bit of my time to go towards and actual conversation. However once phone companies started offering plans of unlimited texting, texting became very popular. I can appreciate the fact of how convenient texting is. It’s a great way for people to communicate quickly and quietly. Texting is a accommodating device to use when transferring information, directions, and other helpful things. On the other hand there are cases of the negative effects texting can cause people. I watched a television program on MTV about two young ladies who considered their selves textaholics. (http://www.mtv.com/videos/true-life-im-a-textaholic/1672744/playlist.jhtml, True Life: I am a Textaholic, October 2011) One young lady was a senior with the dream of playing volleyball in college. She texted so much that she begun having difficulties in her wrist. She also was going to have to have surgery. What surprised me was that her mother was asking her if she could text less. If a child cannot resist the urge to lay their phone down for their own safety and health reasons then a parent needs to step in. At the end the girl reduced her text messaging by thousands but ended up not playing volleyball. The other young lady neglected her husband with her excessive texting. They ended...

Words: 471 - Pages: 2

Premium Essay

Don't Text and Drive

...Don’t Text and Drive Every day there are many motor vehicle accidents in the world. The use of cell phones while driving causes many of these accidents. In Albuquerque there is a hands free law. We can get fined if we have our cell phone in our hand when we are driving. Even with the law, I still see people with their phone in their hands while driving all of the time. Some people are talking on their phone and other people are texting. In order to save your own life as well as save the lives of other people on the road, it is important that people stop texting while driving. Texting while driving is very distracting. Imagine if your best friend was driving a car and received a text. They look down to read the text and a car pulls out in front of him or her. They look up at the last second but it is too late. If someone is going 55 mph, they will drive the length of an entire football field in the time it takes to look at a text. There are applications people can get that will read a text to you. I think the best thing would be to turn your phone on silent until you have reached your destination. Most text messages can wait. If someone is texting, that means they do not have both hand on the steering wheel. The reaction time if they need to swerve out of the way would not be as good. They would need to drop their phone and grab the steering and then turn the wheel. This would also cause an accident. Text messaging makes the likelihood of an accident...

Words: 599 - Pages: 3

Free Essay

Do Not Text and Drive

...will happen to them and that they are immune. Despite so, that is most definitely not the case. Life is precious and can be taken away in an instant. I urge everyone, especially my friends and family, to not text and drive . I beg everyone to listen carefully to my statements. Do not disregard this plead; it may save your life and others’ lives . I know that you may be rolling your eyes. However, even YOU can be a victim of an accident that resulted from texting and driving. When individuals text and drive, they are have greater chances of crashing. By texting and driving, people are tremendously impaired. To be a safe driver, people must pay attention to the road and be aware of upcoming dangers. Drivers are not conscious of traffic, pedestrians, signs, or changes when they are texting. When eyes are taken off the road, the driver has no control over the direction they are going in and are at risk. In the blink of an eye, an accident may suddenly occur. This may have happened because of ONE text message. Is answering a text message more important than preventing critical injuries and deaths? If someone died in an accident because of a car accident, imagine how heartbreaking that would be. Imagine if your friend, sibling, parent, or child died in a car crash due to a text message of all things. It is unquestionably tragic because the person could have achieved...

Words: 966 - Pages: 4

Premium Essay

Dont Text and Drive

...Don’t text and drive Victoria Guerriero Image Analysis “Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field.” (2009, VTTI). While texting and driving has always been an issue since people were able to text on phones, it has not gained much media attention until recently. People may have sent an occasional text while driving ten years ago, but because the keyboard was harder to use, people were not doing it as often. Today’s phones allow you to text with one hand, making it easier to text while driving. With that being said there have been more accidents related to texting and driving. Those that have been injured or almost injured in an accident may no longer text and drive, but the vast majority of people that have yet to injure themselves or others while doing this will continue to text and drive because they feel safe. There are many ads, commercials and even organizations that are against texting and driving but the number of people that have actually stopped texting while driving is at a bare minimum. “60% of drivers use cell phones while driving.” (2011, Harris Poll). It seems as if all the advertisements have not paid off like planned. The reason behind so many ads is to cut back on texting and driving and I believe the media helps get the idea of texting and driving into people’s heads. People will participate in this dangerous action...

Words: 601 - Pages: 3

Free Essay

Building a Text Corpus

...Patel et al. (Eds) Amsterdam: IOS Press © 2001 IMIA. All rights reserved Building a Text Corpus for Representing the Variety of Medical Language Pierre Zweigenbauma, Pierre Jacquemarta, Natalia Grabara, Benoît Habertb a DIAM — Service d’Informatique Médicale/DSI, Assistance Publique – Hôpitaux de Paris & Département de Biomathématiques, Université Paris 6 b LIMSI-CNRS & Université Paris 10 Abstract Medical language processing has focused until recently on a few types of textual documents. However, a much larger variety of document types are used in different settings. It has been showed that Natural Language Processing (NLP) tools can exhibit very different behavior on different types of texts. Without better informed knowledge about the differential performance of NLP tools on a variety of medical text types, it will be difficult to control the extension of their application to different medical documents. We endeavored to provide a basis for such informed assessment: the construction of a large corpus of medical text samples. We propose a framework for designing such a corpus: a set of descriptive dimensions and a standardized encoding of both meta-information (implementing these dimensions) and content. We present a proof of concept demonstration by encoding an initial corpus of text samples according to these principles. Keywords: Natural language processing, documents, French. text corpus, medical apply to another type [2]1. This has consequences for the design...

Words: 3989 - Pages: 16

Premium Essay

Text vs Call

...of the draw would have it, the next speaker also had the same topic. I value the ideas that young people have and find that often the first ideas, ideas which haven’t been researched or massaged into the perfect five paragraph essay, are ideas that are near and dear to the heart. Here is a summary of the points these students made regarding texting vs. phone calls: 1. Private conversations—texting is more private than a phone call because it is silent. As one speaker said, “If I’m sitting on a bus and talking to my friend on the phone about where I hid the pirate treasure, the guy next to me will hear it and might steal the treasure. If I text the information, only my friend will know.” 2. Non-Interruptions. Texting doesn’t have to interrupt an activity. 3. Easier to Multi-task Multi-tasking is easier because you can ignore the text message for a while. 4. Multiple conversations are possible. 5. On-going conversationYou can take your time with responding. The conversation can “linger” and occur with larger time breaks than on the phone. 6. Time differences (Time zones) are less important because you can...

Words: 390 - Pages: 2

Premium Essay

Text While Driving

...Parents always tell us how dangerous it is to text or talk while driving. But we don’t even think about it. . How many of you have ever text or call while you were driving? I want to share a story with you that happened only a few weeks ago. We had just finished our match against BYU and we were trying to find a place to eat. Since we have never been to Utah we didn’t know where we could get food. Our coach decided to call her friend who lives in Provo. While she was on the phone a cop drove by and I heard her say “ Ill call you back in a second because there is a cop driving next to me”. Her friends said that it was legal to talk and drive in Utah. So, our coach stayed on the phone. She was so focused on her phone call that she didn’t really pay attention to the road. We saw that the light in front of us was red but our coach wasn’t stopping. A bus was coming from the right and we were going right at it. And still our coach didn’t stop. When we were about to hit the bus Emily screamed “IT’S RED!”. Our coach turned the car quickly and we just missed crashing. This would not have happened if she wasn’t talking on her phone while driving. U.S. National Highway Traffic Safety surveys state that 79% people from 19 to 24 years old admit that they use their phone while they drive. These surveys also show that cell phones are a leading cause of car crashes. The police records of 2012 show that about 6,000 deaths and a half a million injuries were caused...

Words: 823 - Pages: 4

Premium Essay

Problems with Text Messaging

...meant a conversation I could utterly control. I get to say exactly what I want exactly when I want to say it. It consumes no more time than I want it to and, to a much greater degree than is possible with a phone call, I get to decide if it takes place at all. The telephone call is a dying institution. According to a recent survey, the number of text messages sent monthly in India. exploded from 14 billion in 2000 to 188 billion in 2010 and the trend shows no signs of abating. The problem, of course, is what's lost when that chit-chat goes. Developmental psychologists studying the impact of texting worry especially about young people, not just because kids are such promiscuous users of the technology, but because their interpersonal skills have not yet fully formed. For example a texted apology — we type an 'I'm sorry' message and hit send. Its a vivid example of what's lost when we type instead of speak. A full-scale apology means I know I've hurt you, I get to see that in your eyes. You get to see that I'm uncomfortable, and with that, the compassion response kicks in. There are many steps and they're all bypassed when we text. When the apology takes place over the phone rather than in person, the visual cues are lost, of course, but the voice and the sense of hurt it can convey is preserved. Part of the appeal of texting in these...

Words: 521 - Pages: 3

Premium Essay

Is Text Worth A Life Essay

...Is a Text Worth a Life? "More than ten of us are killed and 1,000 are injured every day in the United States as a result of distracted driving", according to the highway traffic safety administration. People can all relate to texting and driving as an everyday accordance. In todays' society most people own a cellular device. This ad although using a male as the example was made to provide awareness to all genders to take responsibility behind the wheel. This ad with a cell phone and text message showing the person never made it home was made to show awareness to drive safe and not to text behind the wheel. While analyzing this ad one of the things people start off noticing is the cell phone. It is one of the most noticeable items in the ad. A cell phone is a device people all have and carry at their sides. All it takes is seconds for someone to pick up a cell phone and send an instant message that can result in a catastrophic event. The audience can also notice how the driver is holding the phone. The way his hands are off the steering wheel and onto the phone. Resulting in not having complete and...

Words: 733 - Pages: 3

Premium Essay

At&T Text Messaging Case

...AT&T TEXT MESSAGING CASE QUESTIONS 1. Describe the cost behavior in the wireless industry. What are the key cost drivers? What are the implications of this cost behavior for cost-volume-profit (CVP) relationships? The cost behavior is difficult in the wireless industry because the key components making up the costs for texting and wireless calls are the same. While there has been an increase in the number of text messages sent, almost to the point where more time is spent texting than calling, it’s hard to differentiate how the costs should be split. The key cost driver’s include several factors ranging from the fixed costs of infrastructure (purchasing servers, cell towers, etc), services (billing, accounting, maintenance, etc), and variable costs (storage on servers). The implications of the CVP is that it is difficult to determine what portion of the fixed/variable costs are associated with texting vs. other cell phone operations that use all of the same cost drivers. 2. What kinds of margins does text messaging produce? It’s difficult to say exactly what type of margins texting produces, but I think that the best way to determine it would be to allocate a weighted-average contribution margin to determine the approximate number. The fixed costs such as servers should have a 90/10 allocation because text messages take up little bandwidth, but all other costs should be allocated 50/50 because the total income from the two operations seems to be about equal...

Words: 462 - Pages: 2

Premium Essay

The Hidden Positive Impact of Text Messaging on Literacy

...The Hidden Positive Impact of Text Messaging On Literacy The importance of text messaging is emphasized by several research findings. According to research cited in Education (Education), text message shorthand is vital in assisting youngsters to improve their phonic awareness and linguistic creativity. Powell and Dixon also discuss the importance of short messaging systems (SMS) and exposure to textism (the use of texting slangs) in enhancing learners’ spelling skills (Powell and Dixon). Wood conducted a research on the implications of text messaging on the literacy of 9 to 10-year-old-children’s literacy skills. Wood notes that the exposure to text messaging and their counterparts who do not have access to SMS might be contributing, positively, to the literacy skills development among 9 to 10-year-old-children (Wood). Furthermore, past studies analyzed by Verheijen report a positive correlation between the use of SMS and literacy levels among users (Verheijen). Belying the findings of these studies, however, is the viewpoint among older generation researchers and academicians that text messaging has negative correlations to improving learning skills among users. They argue that text messaging has contributed detrimental implications on learners as opposed to its emphasized importance by recent researchers. They present counterarguments justifying their disapproval of the importance of text messaging on learning. They cite the negative implications of technology on learners...

Words: 1435 - Pages: 6