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Textual Analysis Of Food

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The understanding of food influences a person’s decision regarding what they should eat on a daily basis. The understanding of food can also be broken down into five categories: health, body image, race, class, and gender. These factors pressure people on not only what to eat, but also where to eat. The BK Veggie Burger has an interesting background as well as challenges all the factors noted. It was brought to the United States menu in 2013, while being available on menus across other countries, such as India. The burger is comprised of a MorningStar Farms Garden Veggie Patty with lettuce, tomatoes, white onions, pickles, ketchup and mayo topped with a toasted sesame seed bun. Burger King is using the MorningStar patty for the first couple …show more content…
“For example, in the documentary, Killing Us Softly 4: Advertising’s Image of Women Now, Jean Kilbourne sheds light on how advertisers use unrealistic, distorted images to reach their target audience. Kilbourne showed a video on how Photoshop is used to turn a normal woman into the ‘“perfect’” woman used in ads.” (Luke Kushner) This influences women on how to shape their body which also influences them on what to eat in a negative way. A perfect example of this is Kate Dillion. Dillion was an overweight teen who was getting abused at school. Through the abuse, she obtained an eating disorder and became thin. In her new body, she was popular and liked throughout her school. Her natural beauty and new found body led her in the direction of a modeling career. The disorder was only about to get worse when photographers and companies told her to lose more weight. She talked in Dying to Be Thin, about the minimal amount of food she would actually intake to reach the body that was needed. Luckily, Dillion summoned the courage to leave that world behind her and decided to take on a career as a plus sized model. The differences in food consumption were clear as the documentary showed pictures of her new and old body. How someone views their body can immediately change the way you view food. The old Kate Dillion probably wouldn't even recommend a veggie burger let alone one from a fast …show more content…
According to Dana Goodyear, the author of Of Meat and Men, “undergraduate women claimed to be more into chocolate, salad, fruit, and vegetables, while the guys gave higher “‘like’” scores to beef.” (Goodyear) Goodyear’s finding proves that women would be more likely to order the veggie burger than the men making it a more feminine meal. Carol Adams would readily agree, but from a different point of view. Adams is a vegetarian, feminist, and author of The Sexual Politics of Meat. Adrienne Johnson wrote an article called, Women and meat linked in advertising and uses Adam’s novel as evidence, “The equation of women and meat, Adams argued, hurts both women and animals. In a chapter titled “The Rape of Animals, the Butchering of Women,” she explained how the two-way metaphor legitimates violence to both women and animals in one fell stroke. According to Adams, we must move beyond seeing both women and dead animals as pieces of meat.” (Johnson) It is evident that Adams would recommend this meal to everyone due to the lack of

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