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Symbiosis, Symbiotic Relationship
A relationship where both sides benefit from the other

Roone Arledge, Jr.
- American sports and news broadcasting pioneer
- President of ABC sports from 1968 to 1986
- President of ABC news from 1977 to 1998.
- Key part of the company's (ABC) rise to competition with two other main television networks (NBC and CBS) in the '60s, '70s, '80s, and '90s.
- Created many programs still airing tonight such as Monday Night Football, ABC World News Tonight, Primetime, Nightline and 20/20

Jim McKay
An American tv sports journalist. Is best known for hosting ABC's Wide World of Sports
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Billie Jean King
An american former World No. 1 professional tennis player. In 1973, at the age of 29, she won the s0-called Battle of the Sexes match against the 55-year-old Bobby Riggs

Bobby Riggs
An american tennis player who lost to Billie Jean King in the Battle of the Sexes Match

What is meant by the relationship between sports and tv being a symbiotic relationship?
- Both have derived enormous benefits from the other.
- Both have been around for most of the last 100 years.
- The world of sports has helped to grow the business of tv, while tv has enable sports ventures, worldwide, to become high-end family entertainment.
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By the end of the '50s, what happened to sports programming and where during the weekly programming schedule did they find their place? What were the factors mentioned in the text that contributed to this change in programming?
Other genres began to mature and develop their own loyal audience, most of which were women. Sports disappeared from prime time tv, settling into a very profitable and successful weekend niche.

In the'40s and '50s in what way did sports impact tv?
- During this era, sports fans became TV set owners and no sport had a larger following than baseball.
- Putting

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