| Lahiru Malshan Peiris | | Yield Management Case Analysis and Report /Individual Assignment | | |

Executive Summary

An airline is a company that provides air transport services for travelling passengers and freight. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. Among the airline industries, in this report it’s looked at Qantas Airlines. It voted as Australia’s favorite domestic and international airline at the 2015 Trip Advisor Travelers choice awards. Qantas Airlines established itself as a niche player in the long haul market of business travel. By continuously focusing on the needs of the customers Qantas will provide the best value proposition in the markets it serves. It offers customer a compelling value proposition; a high level of service. Qantas Airline has built a firm reputation for excellence in safety, operational reliability, engineering and maintenance & customer service. Qantas Airline is widely considered as the world’s leading long distance airline and one of the strongest brands in Australia. (http://www.qantas.com.au)

Introduction

Qantas is the world’s second oldest airline. The name ‘QANTAS’ came from an acronym for its original name “Queensland and Northern Territory Aerial Services”. (https://en.wikipedia.org/wiki/Qantas#Current) The Qantas airline was founded on 16 November 1920 in Winston, Queensland. The airline’s first aircraft was an Avro 504k.The airline flew internationally from May 1935, when it commenced service from Darwin, Northern Territory to Singapore. In 1959 July Qantas entered the jet age when the first Boeing 707 – 138 was delivered. (http://www.qantas.com.au/travel/airlines/history-birthplace/global/en) The Qantas group