...T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT 1 T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16, 2010 T.G.I. Friday’s Restaurant Executive Summary 2 T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable going. Friday’s has presented great marketing strategies over the years that have helped them become the restaurant they are today such as the Give Me More Stripes program and World Bartender Championship. Within the Grand Rapids locations, we have researched marketing strategies that will help the company generate more income. These possible marketing tools will create the company with an advantage over other competitors in their locations. By discussing the industry and the customers within the Grand Rapids area, we have figured out what will work and what hasn’t been as effective. The recommendations that are stated are the events and promotions we have planned for Friday’s. These events/promotions will help the company increase their overall sales. Although Friday’s is already engaged to different programs to benefit their company, there are many other strategies that will help benefit them. Friday’s needs to be more aware of the opportunities they are given, therefore...
Words: 13164 - Pages: 53
...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
Words: 4969 - Pages: 20
...Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an updated menu and atmosphere to attract new target markets while still catering to there existing customers. New promotions for families will be offered to stimulate volume in this larger market segment. TGI Fridays Credo is to “treat all our guests as we would an honored guest in our home” (Carlson Resturants Worldwide, 2009). They will continue working to create an atmosphere friendly to every race, gender and age. Friday main focus will be to make Fridays fun for young children dining... T.G.I. Friday’s [pic] 1. Geographic Geographic segmentation is used for dividing the market into different geographical units such as nations, states, regions, countries, cities, neighbourhoods, etc. Carlson Restaurant is the parent company of T.G.I. Friday’s Inc. Carlson Restaurants is a privately held company owned by the US-based Carlson Group, a company that involves in hospitality, travel and marketing industries. Carlson Restaurants owns, operates, and licenses more than 1,000 restaurants in 61 countries. Asia is a big market for the company and it had a resilient performance last year. Asia-Pacific accounted for about 60% of the company’s revenue last year. Countries...
Words: 1260 - Pages: 6
..."Those are the immediate and tangible value components of the program that are ongoing: the more you spend at Friday's restaurants, the more you receive," continued Jordan, "But the spirit of the program is more than just dollars off. It's about special treatment that will continue to evolve and will be shaped according to guest feedback and individuals' preferences." Earlier this month, Friday's began surprising Give Me More Stripes members in participating U.S. restaurants with complimentary Friday's Chips and Dip (fresh, crispy golden crown potato chips sprinkled with a Parmesan Romano cheese blend and served with sides of green Chile sour cream sauce and Ranch dressing) or Hummus and Chips (a blend of chickpeas, tahini, lemon juice and roasted garlic and served with warm Friday's red and white tortilla chips). It is a while-supplies-last early thank you to its newest members. According to a recent survey1 conducted by Harris Interactive® on behalf of T.G.I. Friday's restaurants, nearly nine in ten (87%) of U.S. adults would find membership in a restaurant recognition or rewards program appealing. Of those adults, nearly eight in ten (79%) would find complimentary food/drink an appealing feature in a restaurant recognition and rewards program membership. "The beauty of this program is what's to come based on our continued research and more importantly, what our guests tell us they want. The T.G.I. Friday's brand will continue to lead the way in listening to the consumer...
Words: 266 - Pages: 2
...Industry Market Trends Many casual dining restaurants, like TGI Fridays, are preparing for a gradual decrease in sales growth fueled by the Baby Boomer generation. As this demographic begins to taper, restaurants are looking for ways to appeal to a younger demographic, 15- to 30-year olds, who may be craving different menu items or eating at nontraditional times. Fast casual is one of the fastest-growing segments in the restaurant industry. Fast casual’s year-over-year traffic rose 6 percent in 2011. Consumers are trading down to quick-service and fast casual outlets in favor of their convenience and value. Gen Y, a demographic that is “entering their prime dining-out years,” favors the quality and value perceptions of fast casual options. In response, restaurants are revamping interiors to be more modern, rethinking marketing with new social media campaigns and revising menus to cater to a younger flavor palate. Other restaurants are focusing on to-go menus that appeal to this younger generation’s on-the-go lifestyle. Competitive Trends * Brands * Product * Generic * Total Budget Technological Trends Restaurant operators have data tools at their fingertips that help them understand their customers and the effectiveness of their marketing messages. Data from social media, public relations, email marketing and advertising can help operators evaluate strategies and plan for the future. However, first casual dining chains must break down the walls of traditional...
Words: 570 - Pages: 3
...‘The summary of the rules of work’ The thing I like about this book is that it is stating what may seam obvious; yet, there is something in the way he explains it and puts it to you that makes you forget you know this already. So I was not sitting in that chair think "yes, I know". I was thinking something more like: "Yes, I know that but I also know I fail at that". So, I'd say it's unfair to label this book as states the obvious and then the end. For some people, work's a breeze, they glide effortlessly through all the office politics and back stabbing, always saying and doing the right thing, getting raises, getting promotions, getting results. What do they know that everyone else doesn't? The rules of work. Those rules are surprisingly easy to learn and once you know them, they're equally easy to live by. Now, Richard Templar's brought them all together in one place like the quick, irreverent The Rules of Work, A Definitive Guide to Personal Success. Templar doesn't just show you how to look more effective, he shows you how to be more effective in today's workplace environments. Discover how to get ahead without compromising your principles; how to project the air of confidence and energy that wins respect; how to carve out a powerful niche for yourself; how to handle conflict without alienating the warriors; how to read your corporate culture; when to speak and when to remain silent; when to stay late and when to leave early; and how to capitalize on the key moments...
Words: 846 - Pages: 4
...and confessed to have heard of the coming study. They had a few questions were I easily answered using the leaflet and information gained during the meeting the day before (e.g. will all the children at the school be used, What activities will be done etc).The only question asked will wasn’t given a clear answer is when they asked if Chikando staff will actively participate in the activities when they come. I informed them I would get back to them with the answer because I wasn’t too sure. Most attendees expressed gratitude that their school was chosen. When asked if anyone would refuse their child to partake, no negative answer was registered. Day 2 Friday 22nd April 2011 On this day which was a Good Friday, most the Thantwe NHC (Chakwaba, Zala and Chisaba villages) went to the nearest Catholic Church to celebrate Good Friday .I used that platform and before the end of the service was given time to give health education on the study. Most people had heard of it and were quite conversant with the details and no major problems were encountered during the brief discussion. Overall the community is happy that their school has been chosen and welcomes the study wholeheartedly. No major problems...
Words: 291 - Pages: 2
...CONNECTION PRESENTS: BEER BASH NORVAN CAFE' INCLUDES: FOOD WHILE IT LAST SLIGHTLY HIGHER AT DOOR Cost $10 Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm Cost $10 Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm JUNE 20, 2015 9 pm to 2 pm Cost $10 Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm Cost $10 Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 Friday Fri 4567 Main St. Arcadia, CA 98052 Friday, June 22 7pm Cost $5 Admit One A Ticket to the Benefit Concert at Fourth Coffee Featuring Mikael Sandberg Admit One Friday Fri 4567 Main St. Arcadia, CA 98052 Friday, June 22 7pm Cost $5 Admit One A Ticket to the Benefit Concert at Fourth Coffee Featuring Mikael Sandberg Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm Cost $10 DETROIT CREOLE CONNECTION PRESENTS: BEER BASH NORVAN CAFE' INCLUDES: FOOD WHILE IT LAST SLIGHTLY HIGHER AT DOOR Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm Cost $10 DETROIT CREOLE CONNECTION PRESENTS: BEER BASH NORVAN CAFE' INCLUDES: FOOD WHILE IT LAST SLIGHTLY HIGHER AT DOOR Admit One Friday Fri 13310 E. 8 MILE DETROIT, MI 48205 JUNE 20, 2015 9 pm to 2 pm F Cost $10 DETROIT CREOLE CONNECTION PRESENTS: ...
Words: 365 - Pages: 2
...Decision Making Process Katrina Graham Management Theory and Practice July 26, 2013 Edgar De Jaegher I was working at a collection company. The job entailed us calling on customers and collecting on past due loans. The job does require crazy hours because of the times that you are allowed by law to call the customer when collecting a debt. We were required to work Monday and Tuesday from 11 am to 8 pm, Wednesday and Thursday from 9 am to 6 pm, Friday from 9 am to 4 pm and every other Saturday from 10 am to 2 pm. This work schedule was already hectic and taking up a lot of my time. I had another job offer from another collection agency but I didn’t accept it because I am loyal to a company I work for. Without notice, the company made us work from 12-9 on Monday and Tuesday, 9-5 on Friday and 10-4 on Saturday without any extra benefits or pay. The other agency that offered me a position paid more money and the work schedule was 10 am to 7 pm Monday through Thursday and 9-3 on Fridays and no weekends. The hours were more convenient and the pay was better and those were the determining factors when I decided to change jobs. I would use the same steps in making any important decisions and it would still be the same. When you use critical analytical thinking you can make a better and more rational decision because it gives you the chance to consider all your...
Words: 265 - Pages: 2
...he long weekend tipsheet... fireworks, splash pads, picnics, a fishing pond! find your camp | read our top picks this week | meet your neighbours TODAY’S THE DAY! we’ll see you WeeFestival Family Day at The Barns for stories, music, performances and fishing! the little paper proudly sponsors WeeFestival – Toronto’s first international arts festival dedicated to early childhood 13_06_weefestival_enhanced my little city our favourite places, people and things to do > back story 13_06_cover_large every cover has a story... my child | my city east these are the families in the neighbourhood... the tipsheet 5.07_juju08_ninaplus our best picks for the weekend... other mothers you have to look at this > om_ks_fall_backtoschool "Why is the world so messy?" asks Willow. “We generate as much trash as we do in part because we move at a speed that requires it. I don’t have time to take care of the stuff that surrounds me every day that is disposable, like coffee cups and diapers and tea bags and things that if I slowed down and paid attention to and shepherded, husbanded, nurtured, would last a lot longer. I wouldn’t have to replace them as often as I do. But who has time for that? We keep it cognitively and physically on the edges as much as we possibly can, and when we look at it head-on, it betrays the illusion that everything is clean and fine and humming along without any kind of hidden cost.” ― Robin Nagle om_ak_fall_corn little paper parents ...
Words: 362 - Pages: 2
...per church service each Sunday. As I looked around during his speech everyone seemed to be tuned in and listening to him speak as he spoke. The similarities of the audience, is that most of them attended with their families. * During the week the Pastor runs through his speech multiple times by himself and then Friday and Saturday he rehearses with the rest of the staff. As a pastor he knows that his audience is made up of all ages, so he tries to incorporate things that the younger kids can understand as well. * The Topic of the speech was about how impatient people are. * Thesis of the speech was being impatient can potentially make us harm others even if we don’t mean too. * The Main Points extracted from the speech were: how impatient driving makes us break the law, the retail season we are facing on how people harmed people for the bargains of black Friday because they were impatient, and the Advent season is supposed to be the season of waiting. * Support Materials in this speech were effective. He used stories from the news on how people were impatient and harmed others to get what they wanted faster during the black Friday sales. He also narrated a story out of the bible describing the impatience of people back then. * The Speaker’s Delivery was really good. He was very clear, and when there was a strong point or...
Words: 456 - Pages: 2
...January 2014 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 First day of classes 16 17 18 19 20 21 22 NO CLASSES City of Milwaukee: M L King Day 23 24 25 Bryant & Stratton College Day 26 27 28 29 CENSUS 30 CENSUS 31 CENSUS POP IN EVENT Day: 11:30-12:30pm EVE: 4:30-5:30pm February 2014 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 CENSUS 2 CENSUS 3 CENSUS 4 CENSUS 5 CENSUS ENDS 6 Random Acts of Kindness Week 7 Random Acts of Kindness Week 8 Random Acts of Kindness Week Random Acts of Kindness Week Random Acts of Kindness Week Random Acts of Kindness Week Random Acts of Kindness Week 9 Random Acts of Kindness Week 10 Random Acts of Kindness Week --I 11 STUDENT RECOGNITION CEREMONY 5:30pm 12th FLOOR 12 First Quarter 13 CJ CLUB MEETING 4pm - Room 208 VALENTINE PARTY Day:11:30-12:30pm EVE: 4:30-5:30pm 14 15 Valentine's Day 16 17 18 NO CLASSES Presidents' Day 19 20 21 22 23 24 25 HEALTHY LIVING 11:00am - 12:30pm 26 27 28 March 2014 Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 12 Midterms 13 14 15 16 17 18 Last day to Withdraw for grade ‘W’ 19 20 ...
Words: 326 - Pages: 2
...Peoples Club of Nigeria International World Convention July 19-20, 2013 Hosted by Dallas Fort Worth Branch ASSIGNMENT SHEET REGISTRATIONS: 1. FRIDAY EVENING (5pm to 9pm) a. Linus Ayozie b. Desmond Imoh c. Chris Nwanmuo d. Obie Ifediora e. Polycap Ohakwe f. Clive Anyanna g. Dr. Elijah Ukoha 2. SATURDAY MORNING (8am to 11.30am) a. Linus Ayozie b. Desmond Imoh c. Chris Nwanmuo d. Obie Ifediora e. Lawrence Oliobi f. Polycap Ohakwe g. Dr. kingsley Ajoku h. Chief Livinus Ibezim RECORDERS: (Friday and Saturday Nights) a. Dr. Stephen Mbah b. Paul Nwoke c. Chris Ogbuehi d. Paul Onyabor (Friday night only) e. Chris Anyaibe f. Lawrence Oliobi (Saturday night only) COLLECTION AND GATHERING OF MONEY (Friday and Saturday Nights) 1. Chief Linus Ayozie 2. Desmond Imoh 3. Chris Nwanmuo 4. Dr. Elijah Ukoha 5. Obie Ifediora (handling & distribution of Brochures) 6. Mathew Anoka (Friday night) 7. Felix Ezeonye (Friday night) 8. Emeka Elegonye (Friday night) 9. Emma Chidozie (Friday night) 10. Emma Udenkwo (Raffle Tickets Friday & Saturday nights) 11. Linus Okpara (Saturday night) 12. Livinus Ibezim (Saturday night) 13. Lawrence Oliobi (Saturday night) 14. Atty. Frank Odueze (Saturday night) 15. Borniface Anakwuo (Satuday night) 16. Dr. Nnamdi Durugbo (Saturday night) ...
Words: 645 - Pages: 3
...Black Friday is the day after Thanksgiving Day on which people find a huge number of offers and deals on different products particularly technology related products such as electronics and toys. However, there are also a good number of other products such as clothes, home goods and miscellaneous items. There is a huge crowd of people, who come to purchase those items, which they require at decreased price. This day is economically beneficial for the country and financially helps many retailers and businesses to cover huge losses and to get benefits covering their financial issues for all of the year. It is also obvious from the term black, which shows the profitable session in contrast to the red session, which shows the session of losses. The concept of Black Friday goes back to the time of 1960s. Black Friday is also approaching this year. Some people among us would not go to enjoy the benefits of this country while many people are counting down the days till it arrives. This Black Friday will also be hilarious as it will also present a huge number of offers and deals to people. As the time of those great deals is coming, people have started looking for best deals in the town. Many new products have been introduced during the last working year and this Black Friday would also introduce great offers on those items making it interesting for customers. Many businesses and retailers start rolling commercials for their offers in the beginning of November. Customers can also find...
Words: 501 - Pages: 3
...Black Friday is the day after Thanksgiving in the United States, where it is the beginning of the traditional Christmas shopping season. Since Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday may be as early as the 23rd and as late as the 29th of November. More recently, there is new understanding that the term originates from the theory that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season. When this would be recorded in the financial records, accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period where retailers would no longer have losses (the red) and instead take in the year's profits (the black). With more retailers shifting the start of their big holiday pushes to Thanksgiving, it prompts the question of whether Black Friday even exists in the traditional sense. Things started moving from Friday to Thanksgiving Thursday in 2010 when Sears announced that they would be open on Thanksgiving. Then Walmart opened on Thanksgiving. Followed by Target. Today most of the major retailer are open on Thanksgiving. Black Friday is quickly becoming a relic of years gone by according to Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors (USA Today.com As shopping season expands is Black friday dead...
Words: 718 - Pages: 3