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TGI FRIDAY T.G.I. Friday's",is an American restaurant chain focusing on casual dining.
The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday", although as of 2010 some television commercials for the chain have also made use of the alternative phrase, "Thank God It's Friday's."[2] The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps, and frequent use of antiques as decor. It was founded in March15, 1965 in New York City.
T.G.I. Friday’s primary objectives as a company for the next five years are to maximize overall profits of the company, customer loyalty, and stock profit margin. The company is always looking to maximize their income as a whole but in order to do so they are going to first build customer loyalty. Having customer loyalty will bring customers “regulars” into the restaurant, which will keep sales increasing. By having customer loyalty that increases sales, the company will begin to maximize the stock profit margin

The décor, music, and lights of the restaurants provide a lively environment that keeps an engaging atmosphere for customers to feel welcomed. T.G.I.
Friday’s overall business philosophy is great food, great drinks, and loads of fun.

SWOT ANALYSIS Strengths: Well-known Chain First to start ½ off appetizers Multiple locations Famous Foods Jack Daniel’s Burger Loaded Potato Skins Weaknesses: Bad Advertising On big opportunities with their specials and events Menu Prices Economy Lack of Social Media Website The menu is hard to read T.G.I. Friday’s Restaurant 6 Opportunities: ½ off appetizers Events Promotions Awareness to

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