...AIRLINES 4/4/2011 Facilitator: Raymond Wiranatakusuma Student: Thanh Le – MCP 170 I. Introduction Originally Malaysia Airline is a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways and goes for separation in 1965. Malaysia Airline today is well known as a 5 star airlines with holding a lengthy record of service and best practices excellence, flies around 50,000 passengers daily to 100 destinations worldwide and having more than 100 awards in the last 10 years (Malaysia Airline, 2011). Vision: To be the World’s Five Star Value Carrier (FSVC). Mission: To be a consistently profitable airline. Customer Value Proposition: To deliver Malaysian Hospitality, hassle free all the way, and in doing so reflect our nation’s highest ambitions. Purpose of the report: As a strategic management consultant, this report is aimed at conducting a thorough strategic analysis in order to recommend the future strategic direction for the Malaysia Airlines and compete in the airline industry on the Southeast Asian market effectively. Table of Contents I. Introduction 2 II. SWOT ANALYSIS 4 Internal Analysis 4 External Analysis 6 III. Competitors Analysis 8 Thai Airways 8 Garuda Indonesia: 9 Financial Data Comparison 10 IV. Conclusion 11 V. Recommendation 12 Strategic Objectives in the next 3-5 years: 12 Key strategies in the next 3 – 5 years: 12 VI. Reference list: 14 II. SWOT ANALYSIS Internal...
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...Kevin Coen Professor Langston ENGLISH 1301 9/29/2015 The Land of Smiles I stepped off a Thai Airways “Golden Jet” into the tropical air. I instantly react to the temperature, smells and sights of Thailand all at once. Sweat broke out on my brow, my nostrils crinkled, and my head spun around as if on a swivel to take it all in. I remember smelling a mixture of jet fuel, damp air, and grilled chicken. Several airport workers gathered around food vendors congregated outside of the open-air fence, smiling, talking, and enjoying a snack on their break. Big puffy clouds moved swiftly overhead, unlike anything I’ve ever seen in Houston. There were big jets everywhere. I looked up and there stood my mother and 5-year old little sister, waving at me. We gathered up our bags and piled into a taxi bound for Sukumvit Soi, an area in Bangkok, where our family waited for us to arrive. My mother being a Thai immigrant, we often visit her side of the family in Thailand, some of them located directly in the heart of Bangkok. I can remember Bangkok being alive, vibrant, and full of traffic. The sacred temples are found all over the city and one could spend a whole trip just taking in the structures and feel the serene calm of the temple grounds; many times I rode the packed city busses to these places as a boy. Movie theaters, shops, and the markets were always accessible by klong boat or bus, a favorite destination being Sanam Luang, where the weekend market was. One of my favorite things...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years a whole class of low cost carriers such as Singapore’s Tiger Airways and other airline carrier coming into the market. PESTLE analysis is to conduct an environment analysis in the context of Air Asia international business operations, describing the major variables involved and the impact of the specific threats and opportunities confronted by Air Asia. The second part of the report is...
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...With reference to the case study, summarize the relationship between goals, objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. Clear goals and objectives are required by every organization accomplish or achieve their expectations or targets as there is a strong relationship between the goals and objectives which will guide a company to a right direction. Generally, goals can be defined as something that one's efforts or actions are intended to achieve or accomplish. The definition of a company's goal can be to survive, to move forward and to gain or profit either from development or wealth. Goals also determine the inputs' nature, (which include employees, management and efforts) as well as nature of outputs (which can be defined as quality of service). Goals are set for long-term and are future expectations for an achievement or accomplishment. For an organization to be able to realize their objectives setting goals are the essential tasks. There are four types of organizational goals; a) Consumer b) Product c) Operational d) Secondary Confusion in understanding of relationship and difference between goals and objectives are common. Objectives are specific sets of goals or targets within the general goals. Moreover, objectives are time-related which means that there are time limitations to achieve or obtain certain tasks. In other words, goals are the intentions...
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...in Thailand if the Thai customer renews its commitment for another three years? ANSWER: If the Thai customer renews its commitment for another three years, the price Blades receives in baht would continue to be fixed. Conversely, Blades’ cost of goods sold incurred in Thailand would be subject to the high level of inflation in Thailand. In addition, the high inflation may cause the baht to depreciate, which would reduce the dollars received from baht-denominated sales to Thailand. 2. Holt believes that the Thai importer will renew its commitment in two years. Do you think his assessment is correct? Why or why not? Also, assume that the Thai economy returns to the high growth level that existed prior to the recent unfavorable economic events. Under this assumption, how likely is it that the Thai importer will renew its commitment in two years? ANSWER: Before renewing its commitment to purchase a fixed number of products at a fixed price from Blades, the Thai importer would have to assess the advantages and disadvantages of such an arrangement. If the Thai level of inflation continues to be high, the retailer has the advantage of incurring costs denominated in baht that are not subject to the high level of inflation. However, if consumers in Thailand continue to reduce their spending on leisure products, the Thai firm may not be able to sell all of the products it has purchased from Blades. If the Thai economy returns to a high growth level, the Thai customer will probably...
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...protection in addition to the male clothing/protective gear. In European kickboxing, where kicks to the thigh are allowed using special low-kick rules, use of boxing shorts instead of long trousers is possible. In addition, amateur rules often allow less experienced competitors to use light or semi-contact rules, where the intention is to score points by executing successful strikes past the opponent's guard, and use of force is regulated. The equipment for semi-contact is similar to full-contact matches, usually with addition of head gear. Competitors usually dress in a t-shirt for semi-contact matches, to separate them from the bare-chested full-contact participants. Kickboxing is often confused with Muay Thai, also known as Thai Boxing. The two sports are similar, however, in Thai Boxing, kicks below the belt are allowed, as are strikes with knees and elbows. There are many arts labelled kickboxing including Japanese kickboxing, American kickboxing, Indian, Burmese boxing, as well as French savate. The term kickboxing is disputed and has become more associated with the Japanese and American variants. Many of the other styles do not consider themselves to be 'kickboxing', although the public often uses the...
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...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
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...Marketing Mix Product: offering full line of original Thai food from four main parts of Thailand including Northern part, Northern East part, Middle part and Southern part. All foods are cook from origin chef from each part with the high quality of ingredients that will create the finest menus with the best taste of any food. Moreover, “O-Cha” restaurant also serves Thai sweets and beverages more than 10 menus. In all of menu lists provide the information of important herbal ingredients and the benefits that are healthy meals for consumer. Northen Recipes: ❖ Chicken Curry Noodle ❖ Pasta Siamese Style and Pork-Tomato Curry ❖ Spicy Northern Sausage ❖ Pickled Pork Sausage ❖ Ground Pork Dip ❖ Crispy Pork Rind ❖ Steamed Ground Pork ❖ Chillies Paste Dip ❖ Hang Lay Curry ❖ Northern Ground Pork ❖ Combination Vegetable Curry ❖ Meat Curry Soup ❖ Young Jackfruit Curry E-san Recipes: ❖ Sup No Mai (Bamboo Shoot Yum) ❖ Tub Hwan (Thai Spicy Liver Salad) ❖ Jaew Hon ❖ Tom Saeb ❖ Om Gai ❖ Moo Nam Tok (Thai Spicy Pork Salad) ❖ Sai Krok Isan ❖ Pla Ra Bong ❖ Chin Ping, Tap Ping (Northern Thai-style Grilled Pork or Liver ) ❖ Chaeo Bong (Anchovy Dip) ❖ Neu-ah Nam Tok (Thai Spicy Beef Salad or Larb Beef ) ❖ Goong Dten (Dancing Shrimps) ❖ Pla Chon Phao Gluea (Grilled Fish Salted ) ❖ Pla Som Tod ❖ Laab Ped (Ground Duck Salad) ❖ Laab Moo...
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...In Mary Beth Mills’ book, “Thai Women in the Global Labor Force” explains to the reader her explanation of her fieldwork in Thailand. There is a lot of evidence that she has been proven to me throughout her reading in chapter one that I had no I idea about and things that I do not agree with. I understand other countries outside of the United States don’t have the freedom we are lucky to have as Americans, but women are not treated the way that they are supposed to be. I believe strongly in inequality under any circumstance. Modernity is a big topic throughout this chapter. I had no idea what is was until I starting reading Mills’ book. Modernity is the movement throughout America to stay up with all the trends and the new popular product. According to Mills, “progress, growth, and advancement” (Page 13) is what she has broken it down to for a better understanding of modernity. The Thai women are making and producing products for Americans to buy to be “up-to-date” says Mills. American trends come and go. From new different styles to taking it back to the 70s and 80s with high wasted shorts and bright colors, other countries like Mexico, China, Thailand, ect are always producing modernity. There is always something changing within America for companies to make more money and create new things that is being brought in and produced from outside of America in factories full of women making the products. Within Thailand modernity, women are fad upon how someone views them as a person...
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...1st Galaxy Web Café was opened at Parkway Square on October 31st, 2004 by local Phnom Penh entrepreneurs offering a new dining option to Cambodian people. With our continued growth over the years, Galaxy Web Café plays a positive role promoting local eating culture. Galaxy Web Café's vision is to be the natural choice for today's health conscious people as all our fresh ingredients are carefully selected and our dishes are meticulously prepared. We promote Healthy Eating in Style - among others, no MSG is used by our expert chefs, we only serve family raised non-industrial chicken for our rice chicken, and our rice noodles do not have the chemical additive. Our menu includes a wide range of local favorites, including Khmer, Chinese, Thai and Western cuisines that are suitable for breakfast, lunch and dinner. In addition, Galaxy Web Café Calmette Outlet serves gratifying dinner buffet every evening from 6:00 to 9:30 pm. Everyone can enjoy a wide range of coffees flavors, fresh tropical fruit juices and delectable cakes and at the same time get free access of internet. Come to enjoy with us to experience the utmost in ambience and delicacies. Locations Parkway Square outlet Mao Tsetoung Blvd., Infront of Parkway Square Sovanna outlet Corner of st.271 and entranceway to Sovanna Shopping Center Calmette outlet Monivong Blvd., directly across from Institute Pasteur du Cambodge VTrust Building outlet #10 St.109 across from Thvay Dongkom...
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...Thai food is internationally famous. Whether chilli-hot or comparatively bland, harmony is the guiding principle behind each dish. Thai cuisine is essentially a marriage of centuries-old Eastern and Western influences harmoniously combined into something uniquely Thai. Characteristics of Thai food depend on who cooks it, for whom it is cooked, for what occasion, and where it is cooked. Dishes can be refined and adjusted to suit all palates. Originally, Thai cooking reflected the characteristics of a waterborne lifestyle. Aquatic animals, plant and herbs were major ingredients. Large chunks of meat were eschewed. Subsequent influences introduced the use of sizeable chunks to Thai cooking. With their Buddhist background, Thais shunned the use of large animals in big chunks. Big cuts of meat were shredded and laced with herbs and spices. Traditional Thai cooking methods were stewing and baking, or grilling. Chinese influences saw the introduction of frying, stir-frying and deep-frying. Culinary influences from the 17th century onwards included Portuguese, Dutch, French and Japanese. Chillies were introduced to Thai cooking during the late 1600s by Portuguese missionaries who had acquired a taste for them while serving in South America. Thais were very adapt at "Siameseising" foreign cooking methods, and substituting ingredients. The ghee used in Indian cooking was replaced by coconut oil, and coconut milk substituted for other dairy products. Overpowering pure spices were toned...
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...famously called it"Human Cockfighting"-John McCain. McCain sent letters to 50 states protesting against the sport and it worked. The UFC was practically shut down. (Bonandar,2013.) Until one of the entertainments most lucritive business deals were made. Casino billionaire brothers, Frank and Lorenzo Fertitta bought the UFC for 2 million dollars in 2001. In three years, they were 34 million in the red. They got their program put on to Spike TV, by offering to pay for the production of a reality show, The Ultimate Fighter. In 2006, the show was worth 700 million. The founding brothers were to fight in 3 five minute rounds with current UFC president, Dana White to be the referee. There are many different styles of fighting. The main ones are Muay thai, Jiu jitsu, and kickboxing. Kickboxing consists of...
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...and Malaysia 25 6. Technology and CRM Implications 26 7. Marketing Strategies 30 ♦ Size of Market 30 ♦ Socioculture Acceptance of Product 32 ♦ Method for Marketing & Distributions 32 8. Conclusion 33 References 34 1. The Company - Introduction Picture 1 ICT Facilities Integrated Container Terminal (Thailand) Pte (ICT) was incorporated in 1st February 2011 with an authorized and paid up capital of Thai Baht 10 million. The company’s nature of business is container storage, maintenance and repair of containers. ICT (Thai) is a subsidiary of Integrated Container Terminal (M) Sdn Bhd, located in Pelabuhan Tanjung Pelepas, Malaysia. The company was established on the 6th February 2002 and currently is one of the main service providers for container storage in Malaysia’s port. 3 Picture 2 ICT Container Yard Based on good relationship, ICT (M) Sdn Bhd has secured contracts with 25 shipping lines in PTP. This relationship has been continuously done by ICT (Thai) with these reputable shipping companies and as a result, ICT(Thai) has entered into an agreement with 5 reputable shipping companies within less than a year in operation namely; Malaysian Shipping Corp Bhd (MISC),...
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...VoiceThread #: Script and Annotated Bibliography Script Slide 1 Image Description: A geographical map of Thailand, national flag, and Songkran Festival poster. Narration: Today is April 13th and it is the date when Songkran festival starts in my home country Thailand. Songkran festival is held to celebrate traditional Thai New Year’s Day and it is known as the biggest, longest and most important event of the year in my country. The main point of this festival is to bring unity in family and community, making merit, and sharing religious rituals which will bring fortune throughout the year. Slide 2 Image Description: A picture of making merits by offering food and giving alms to monks. Narration: First thing to do during the festival, my family decided to visit Wat, which is the sacred temple, to make merits. Making merit to visit the temple is an important part of Songkran because in Thailand, as well as my family, nearly 95% of them are Theravada Buddhists. It is believed that Buddhism is first introduced during the reign of Ashoka who is a famous Indian King when he sent missionaries far in Asia. When my family arrived in the temple, we first sat silent listening to Dhamma talk and observing the precepts. When we are done with it, in part of making merits, we offered foods and alms to the monks. Slide 3 Image Description: A picture of Buddhism religious ritual by pouring fragrant water to Buddha statue. Narration: In the afternoon, we approached to one of the...
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