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Thai Massage

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http://www.newsmaker.or.kr/news/articleView.html?idxno=4915

http://duduchina.co.kr/?p=3023

http://blog.daum.net/heizle76/498

http://blog.daum.net/icarios/451

http://news702.ndsoftnews.com/news/articleView.html?idxno=4662
한국타이마사지협회(http://www.koreathai.co.kr/)에 따르면 2007년 8월 현재 전국에 모두 69 곳의 태국 마사지 숍이 개점되었다. 이 협회는 서울을 포함해 13개의 지부를 전국에 개설하고 있다
태국 마사지가 저변을 확대하고 있는 원인으로는 우선 마사지 문화가 발달되어 있는 태국 여행이 많아진 것을 들 수 있다. 한국인 태국 관광객 수는 이미 1년에 100만명을 이미 돌파했다. 또 웰빙이라는 사회적 트렌드와 함께 업무 피로로 인한 스트레스 해소도 이유가 될 것이다. 태국 마사지의 경쟁력도 중요한 원인으로 꼽을 수 있다.
[pic]

Thai Orchid

Thai Orchid
[pic]
Thai Traditional Massage

Feasibility Plan Prepared By

이 성 화
상경계열 4학년
9710435

Date Prepared

2003년 4월 14일

EXECUTIVE SUMMARY

Venture Description

젊은 층을 대상으로 태국 전통 마사지를 제공하는 서비스업.

Service

기존의 안마 시술소나 피부 관리실에서만 행해지던 마사지를 젊은 층의 휴식 및 놀이 문화로 전환시켜, 쾌적한 까페와 같은 분위기에서, 태국 전통의 전신 마사지, 발 마사지, 얼굴 마사지 등을 제공하는 서비스. 부대적으로, 태국식 아로마 테라피 용품을 비롯한 건강, 미용 용품 판매.

The Market

이 사업이 진출할 시장은 아직 존재하지 않으나, 미용실, 피부 관리실 등이 유사한 시장이라고 볼 수 있음.

Start-up Costs

3억원

Price & Profitability

점포 임대 비용, 내부 인테리어 비용, 관련 설비 구입비용, 수건 및 장비 구입비용, 종업원 교육 비용

PRODUCT/SERVICE

Concept of the Service
태국 전통 마사지는 근육을 대상으로 하는 유럽의 마사지와는 달리 몸을 통해 흐르는 에너지의 중요한 경선들에 집중하여, 신체를 조화롭게, 막혀있는 혈관을 뚫어주고, 에너지 선들을 따라 부족함을 보충하는 방식. 스트레칭을 통한 치료법으로 신체의 압점에 작용하는 것으로 경직된 근육을 완화하고 혈액순환을 자극함. 사업 모델의 태국 전통 마사지는 전신 마사지, 발 마사지, 얼굴 마사지 등 3개의 서비스로 이루어짐.

Stage of Development
태국의 Wat Pho Thai Traditional Massage School의 프로그램을 토대로 종업원 교육 프로그램 구축. 전문 마사지사 양성.

Service Limitations
마사지사-고객의 1대 1 서비스인 만큼, 노동집약적이고, 임금 비중이 큼. 태국 현지 네트워크를 통해 숙련 마사지사의 채용이 중요함.

Related Products/Services and Spin-Offs
마사지 서비스로부터 시작해, 태국 전통 아로마 테라피, 허브 등의 건강 및 미용 상품 판매, 태국 관련 상품 판매로 사업 범위를 넓혀갈 수 있음. 브랜드와 태국 현지 네트워크를 통해, 태국음식 전문 식당, 태국 액세서리 전문점 등도 확장 가능한 사업 영역임.

THE MARKET

Current Industry Size
첫 점포가 위치할 상권인 신촌 지역은 1일 15~6만 명의 유동인구를 형성하고 있으며, 이 중 사업의 타겟 고객이 될 20~30대는 82.7%로 조사됨. 잠재고객 pool이 사업의 1일 수용 가능 고객인 300명의 430배에 이름.

Growth Potential of the Industry

젊은 층의 휴식, 놀이, 문화 공간이 턱없이 부족한 현실에서, 태국 전통 마사지 사업을 친구, 연인들과 함께 즐길 수 있는 놀이 문화로서 포지셔닝할 경우, 잠재 성장성은 매우 클 것으로 예상됨.

Industry Trends

사회적으로, 건강과 미용에 대한 관심이 증대되고 있으며, 연간 태국 여행객 수가 지속적으로 증가하고 있는 현상도 이 사업의 성장에 긍정적인 영향을 줄 것임. 태국 전통 마사지는 태국 패키지 여행의 필수 코스로 포함되어 있으며, 경험자의 대부분은 독특한 방식의 태국 마사지의 효능에 대해 호감을 갖고 있음.

Competition Profile

사업 특성상 후발 주자의 진입이 용이하나, 초기 진입을 통한 시장 선점과 브랜드 구축, 그리고 태국 현지와의 강력한 네트워크는 경쟁에서 우위를 점할 수 있는 요인으로 작용할 것임.

Customer Profile

10대 후반의 고등학생부터 30대 초반의 직장인이 잠재 고객임.

Target Markets

함께 즐길 수 있는 놀이문화를 찾는 연인, 친구들이 주 타겟 고객층이 될 것이며, 이미 태국에서 태국 전통 마사지를 경험했던 여행객들을 고객으로 확보할 수 있을 것임.

Market Penetration

초기에는 제품에 대한 소비자 교육을 통한 욕구 창출에 중점을 둔 마케팅 전략으로 시장을 창출하고, 이후 강력한 브랜드와 노하우, 전문 인력을 바탕으로 프랜차이즈 체인점 확장을 통해 강력한 브랜드 이미지를 구축할 것임.

PRICE & PROFITABILITY

Price and Profitability Analysis
연세대학교 학생들을 대상으로 한 Focus Group Interview를 통해 전신 마사지 서비스에 대해 고객이 지불할 용의가 있는 가격을 책정함. 전문 마사지 센터의 전신 마사지 요금(70,000원 / 시간), 발 마사지 요금(60,000원 / 시간)이나 전문 피부미용실의 얼굴 마사지 요금(50,000원 / 1회) 보다 경쟁력 있는 가격임.
전신 마사지 : 20,000원 / 시간
발 마사지 : 15,000원 / 시간
얼굴 마사지 30,000원 / 1회

Sales Estimate
Sales는 고객 수용 가능 설비 및 인력과 밀접한 연관이 있을 것임.
개업시, 침대 20개 규모의 설비와 인력을 갖춰, 오전 10시부터 저녁 8시까지 10시간 동안 28일간 영업하고, 60% 의 점유율을 달성할 경우 월 매출은 7천3백만원 정도임.

Cost of Service
초기투자 비용은 약 2억5천만원으로 예상됨.

|매장 보증금 |6천만원 |
|매장 권리금 |1억2천만원 |
|인테리어 및 시설투자 |3천만원 |
|태국 현지 계약 관련 |3천만원 |
|초기 마케팅 비용 |1천만원 |

(임대료 관련 source : 점포라인)

월 지출 비용은 약 3천만원으로 예상됨. (자세한 재무 분석은 뒤에 첨부함)

|인건비 |2천만원 |
|재료비 |2.5백만원 |
|점포 월세를 포함한 관리비 |3백만원 |
|마케팅 비용 |5백만원 |

Profit
고객 점유율에 따른 예상 매출총이익은 아래와 같음.

|고객 점유율 |매출액 |비용 |순이익 |
|30% | 35,700,000원 | 30,000,000원 | 5,700,000 원 |
|40% |47,600,000원 | 30,000,000 원 | 17,600,000 원 |
|50% |59,500,000 원 | 30,000,000 원 | 29,500,000 원 |
|60% |71,400,000 원 | 30,000,000 원 | 41,400,000 원 |
|70% |83,300,000원 |30,000,000 원 |53,300,000 원 |
|80% |98,560,000 원 |30,000,000 원 |68,560,000 원 |
|90% |110,880,000 원 |30,000,000 원 |80,880,000 원 |

Financial Projections
첨부함.

PLAN FOR FURTHER ACTION

Needed Capital
초기 투자 자본금 중 1억원은 가족으로부터 투자를 받기로 하고, 구체화된 사업계획서를 바탕으로 태국 현지 기업과 엔젤 투자자로부터 나머지 자본금을 투자 받을 것임.

Entrepreneur’s Role
이 사업의 성패 여부는 전문 마사지사를 확보하고, 효과적인 마케팅 전략을 수립하는 데 있음.
사업 초기에는 마사지 프로그램 도입과 마사지사 채용, 마케팅 수행 등이 창업가의 주요한 역할이 될 것이며, 이후, 브랜드 구축 및 프랜차이즈 사업 확장과 태국 관련, 건강관련 사업모델 창출로 확대될 것임.

Business Plan
사업 구상을 구체화한 비즈니스 플랜이 작성될 것임.

License Potential
마사지업계에서 통용되는 별도의 License가 요구되지 않으나, 종업원들의 현지 교육을 통해 태국 마사지 교육기관에서 발행하는 Certificate을 보유하도록 할 것임.

Corporate Partners
창업가의 네트워크를 바탕으로, 태국 Wat Pho Thai Traditional Massage School, 태국 BMP Co.은 사업 모델 구축 과정에서 동반자적 관계를 유지할 것이며, 한국의 동남아시아 전문 여행사 Travel Guerilla, 태국 관련 최대 인터넷 사이트 Thailove와는 효과적인 상호 마케팅을 위한 협력관계를 맺을 것임.

Infrastructure Members
BMP Co.이 현지 네트워크의 구심적인 역할을 하며, 마사지사 채용과 현지 교육 프로그램을 지원할 것임. 3명 정도의 숙련 마사지사의 확보가 필수적임.

F
Financial Projection
|Revenue | |Year 1 |Year2 |Year3 |
| | | |Q1 |
| | |Q1 |Q2 |Q3 |Q4 |
| |원제품은 상품 매출의 50% | | | | | |
| | | | |
| | | | | | |
| |Promotion : 매출의 10% | | | | |

|Capital Expenditure |Year 1 |Year2 |Year3 |
| | |Q1 |Q2 |

| |Q1 |Q2 |Q3 |Q4 |Q5 |Q6 |Q7 |Q8 |Q9 |Q10 |Q11 |Q12 | |필요 인원 | | | | | | | | | | | | | | |숙련 마사지사 | 3 | 3 | 3 | 3 | 6 | 6 | 10 | 10 | 15 | 15 | 15 | 15 | | |마사지사 | 3 | 3 | 3 | 10 | 14 | 14 | 14 | 14 | 35 | 35 | 35 | 35 | | |보조 마사지사 | 10 | 10 | 10 | 7 | 20 | 20 | 20 | 20 | 50 | 50 | 50 | 50 | | |Admin | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | | | | | | | | | | | | | | | | |1인당 급여 | | | | | | | | | | | | | | |숙련 마사지사 |7,500,000 | 7,500,000 | 7,500,000 | 7,500,000 | 8,250,000 | 8,250,000 | 8,250,000 | 8,250,000 | 9,075,000 | 9,075,000 | 9,075,000 | 9,075,000 | | |마사지사 |4,800,000 | 4,800,000 | 4,800,000 | 4,800,000 | 5,280,000 | 5,280,000 | 5,280,000 | 5,280,000 | 5,808,000 | 5,808,000 | 5,808,000 | 5,808,000 | | |보조 마사지사 |2,400,000 | 2,400,000 | 2,400,000 | 2,400,000 | 2,640,000 | 2,640,000 | 2,640,000 | 2,640,000 | 2,904,000 | 2,904,000 | 2,904,000 | 2,904,000 | | |Admin |3,600,000 | 3,600,000 | 3,600,000 | 3,600,000 | 3,960,000 | 3,960,000 | 3,960,000 | 3,960,000 | 4,356,000 | 4,356,000 | 4,356,000 | 4,356,000 | | | | | | | | | | | | | | | | |교육비 | | | | | | | | | | | | | | |태국 유학 | | | | 6,000,000 | | 8,000,000 | | 10,000,000 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |급여(COGS) |60,900,000 | 60,900,000 | 60,900,000 |93,300,000 |176,220,000 |184,220,000 |209,220,000 |219,220,000 |484,605,000 |484,605,000 |484,605,000 |484,605,000 | |급여(G&A) | 3,600,000 | 3,600,000 | 3,600,000 | 3,600,000 | 7,920,000 | 7,920,000 | 7,920,000 | 7,920,000 | 21,780,000 | 21,780,000 | 21,780,000 | 21,780,000 | | | | | | | | | | | | | | | | |Note 1 : 1인당 급여 | | | | | | | | | | | | |숙련 마사지사 : 2백5십만원 / 월 | | | | | | | | | | | | |마사지사 : 160만원 / 월 | | | | | | | | | | | | |보조 마사지사 : 80만원 / 월 | | | | | | | | | | | | |Admin : 120만원 / 월 | | | | | | | | | | | | |연 10% 인상 | | | | | | | | | | | | |

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