...and Malaysia 25 6. Technology and CRM Implications 26 7. Marketing Strategies 30 ♦ Size of Market 30 ♦ Socioculture Acceptance of Product 32 ♦ Method for Marketing & Distributions 32 8. Conclusion 33 References 34 1. The Company - Introduction Picture 1 ICT Facilities Integrated Container Terminal (Thailand) Pte (ICT) was incorporated in 1st February 2011 with an authorized and paid up capital of Thai Baht 10 million. The company’s nature of business is container storage, maintenance and repair of containers. ICT (Thai) is a subsidiary of Integrated Container Terminal (M) Sdn Bhd, located in Pelabuhan Tanjung Pelepas, Malaysia. The company was established on the 6th February 2002 and currently is one of the main service providers for container storage in Malaysia’s port. 3 Picture 2 ICT Container Yard Based on good relationship, ICT (M) Sdn Bhd has secured contracts with 25 shipping lines in PTP. This relationship has been continuously done by ICT (Thai) with these reputable shipping companies and as a result, ICT(Thai) has entered into an agreement with 5 reputable shipping companies within less than a year in operation namely; Malaysian Shipping Corp Bhd (MISC),...
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...luckily that Krispy Kreme FC who always was the first queue both Paragon and Central Lardpraow branch gave help to set role of the line and told K.Ausanee about what Krispy Kreme FC do in other country (Element of culture) Anyway, I think Krispy Kreme Thailand has very good marketer as I remember that they spend only a year to be number 3 in Thailand Doughnut Market. Since year 2009 until now, Krispy Kreme got many problems from uncontrollable factors such as flood disaster, economic, politic crisis etc. Even K.Ausanee can’t control these uncontrollable factors but she lead Krispy Kreme Thailand to adjust or adapt business itself in a manner consistent with successful outcome. I think many marketing campaign of Krispy Kreme Thailand didn’t anticipate the uncontrollable factors but minimize its effect. For example, when K.Suthep was shutdown Bangkok and it made Thai people not go to the mall or any department store as they concern in life safety because the bomb or the battle can happen anytime (Thai people has high uncertainty avoidance if compare with Chaina or Australia) so, Kripy Kreme launched 1 year...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...[pic] THAILAND [pic] Ana Sofia Da Silva Justo Pedro Renato Da Costa Faria Joao Miguel De Carvalho Iglésias Killian Belleil Introduction Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ». Of many reasons foreign investors want to do business in Thailand. However, the famous Thai hospitality can quickly become a problem for those trying to break into the closed sphere of Thai trade. Indeed, many investors who have tried have failed because of the many administrative tasks. On top of that, many sectors are reserved for work by Thai nationals only if foreigners are restricted in the types of activities they can perform. It would seem that the best way to start a business in Thailand is to know someone on the territory that is able to help us. But we behave as ambitious entrepreneurs. So let’s make our own idea with this following market analysis. First, we will focus on the country's history and key events that affected its economy. Then we look at the factors affecting the development of the country through two analysis tools. We will discover the culture and ways to behave to do business. We’ll end our analysis by doing an analytical report on a mega-size environmental challenge. ...
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...in Thailand if the Thai customer renews its commitment for another three years? ANSWER: If the Thai customer renews its commitment for another three years, the price Blades receives in baht would continue to be fixed. Conversely, Blades’ cost of goods sold incurred in Thailand would be subject to the high level of inflation in Thailand. In addition, the high inflation may cause the baht to depreciate, which would reduce the dollars received from baht-denominated sales to Thailand. 2. Holt believes that the Thai importer will renew its commitment in two years. Do you think his assessment is correct? Why or why not? Also, assume that the Thai economy returns to the high growth level that existed prior to the recent unfavorable economic events. Under this assumption, how likely is it that the Thai importer will renew its commitment in two years? ANSWER: Before renewing its commitment to purchase a fixed number of products at a fixed price from Blades, the Thai importer would have to assess the advantages and disadvantages of such an arrangement. If the Thai level of inflation continues to be high, the retailer has the advantage of incurring costs denominated in baht that are not subject to the high level of inflation. However, if consumers in Thailand continue to reduce their spending on leisure products, the Thai firm may not be able to sell all of the products it has purchased from Blades. If the Thai economy returns to a high growth level, the Thai customer will probably...
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...protection in addition to the male clothing/protective gear. In European kickboxing, where kicks to the thigh are allowed using special low-kick rules, use of boxing shorts instead of long trousers is possible. In addition, amateur rules often allow less experienced competitors to use light or semi-contact rules, where the intention is to score points by executing successful strikes past the opponent's guard, and use of force is regulated. The equipment for semi-contact is similar to full-contact matches, usually with addition of head gear. Competitors usually dress in a t-shirt for semi-contact matches, to separate them from the bare-chested full-contact participants. Kickboxing is often confused with Muay Thai, also known as Thai Boxing. The two sports are similar, however, in Thai Boxing, kicks below the belt are allowed, as are strikes with knees and elbows. There are many arts labelled kickboxing including Japanese kickboxing, American kickboxing, Indian, Burmese boxing, as well as French savate. The term kickboxing is disputed and has become more associated with the Japanese and American variants. Many of the other styles do not consider themselves to be 'kickboxing', although the public often uses the...
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...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
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...Marketing Mix Product: offering full line of original Thai food from four main parts of Thailand including Northern part, Northern East part, Middle part and Southern part. All foods are cook from origin chef from each part with the high quality of ingredients that will create the finest menus with the best taste of any food. Moreover, “O-Cha” restaurant also serves Thai sweets and beverages more than 10 menus. In all of menu lists provide the information of important herbal ingredients and the benefits that are healthy meals for consumer. Northen Recipes: ❖ Chicken Curry Noodle ❖ Pasta Siamese Style and Pork-Tomato Curry ❖ Spicy Northern Sausage ❖ Pickled Pork Sausage ❖ Ground Pork Dip ❖ Crispy Pork Rind ❖ Steamed Ground Pork ❖ Chillies Paste Dip ❖ Hang Lay Curry ❖ Northern Ground Pork ❖ Combination Vegetable Curry ❖ Meat Curry Soup ❖ Young Jackfruit Curry E-san Recipes: ❖ Sup No Mai (Bamboo Shoot Yum) ❖ Tub Hwan (Thai Spicy Liver Salad) ❖ Jaew Hon ❖ Tom Saeb ❖ Om Gai ❖ Moo Nam Tok (Thai Spicy Pork Salad) ❖ Sai Krok Isan ❖ Pla Ra Bong ❖ Chin Ping, Tap Ping (Northern Thai-style Grilled Pork or Liver ) ❖ Chaeo Bong (Anchovy Dip) ❖ Neu-ah Nam Tok (Thai Spicy Beef Salad or Larb Beef ) ❖ Goong Dten (Dancing Shrimps) ❖ Pla Chon Phao Gluea (Grilled Fish Salted ) ❖ Pla Som Tod ❖ Laab Ped (Ground Duck Salad) ❖ Laab Moo...
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...In Mary Beth Mills’ book, “Thai Women in the Global Labor Force” explains to the reader her explanation of her fieldwork in Thailand. There is a lot of evidence that she has been proven to me throughout her reading in chapter one that I had no I idea about and things that I do not agree with. I understand other countries outside of the United States don’t have the freedom we are lucky to have as Americans, but women are not treated the way that they are supposed to be. I believe strongly in inequality under any circumstance. Modernity is a big topic throughout this chapter. I had no idea what is was until I starting reading Mills’ book. Modernity is the movement throughout America to stay up with all the trends and the new popular product. According to Mills, “progress, growth, and advancement” (Page 13) is what she has broken it down to for a better understanding of modernity. The Thai women are making and producing products for Americans to buy to be “up-to-date” says Mills. American trends come and go. From new different styles to taking it back to the 70s and 80s with high wasted shorts and bright colors, other countries like Mexico, China, Thailand, ect are always producing modernity. There is always something changing within America for companies to make more money and create new things that is being brought in and produced from outside of America in factories full of women making the products. Within Thailand modernity, women are fad upon how someone views them as a person...
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...1st Galaxy Web Café was opened at Parkway Square on October 31st, 2004 by local Phnom Penh entrepreneurs offering a new dining option to Cambodian people. With our continued growth over the years, Galaxy Web Café plays a positive role promoting local eating culture. Galaxy Web Café's vision is to be the natural choice for today's health conscious people as all our fresh ingredients are carefully selected and our dishes are meticulously prepared. We promote Healthy Eating in Style - among others, no MSG is used by our expert chefs, we only serve family raised non-industrial chicken for our rice chicken, and our rice noodles do not have the chemical additive. Our menu includes a wide range of local favorites, including Khmer, Chinese, Thai and Western cuisines that are suitable for breakfast, lunch and dinner. In addition, Galaxy Web Café Calmette Outlet serves gratifying dinner buffet every evening from 6:00 to 9:30 pm. Everyone can enjoy a wide range of coffees flavors, fresh tropical fruit juices and delectable cakes and at the same time get free access of internet. Come to enjoy with us to experience the utmost in ambience and delicacies. Locations Parkway Square outlet Mao Tsetoung Blvd., Infront of Parkway Square Sovanna outlet Corner of st.271 and entranceway to Sovanna Shopping Center Calmette outlet Monivong Blvd., directly across from Institute Pasteur du Cambodge VTrust Building outlet #10 St.109 across from Thvay Dongkom...
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...Thai food is internationally famous. Whether chilli-hot or comparatively bland, harmony is the guiding principle behind each dish. Thai cuisine is essentially a marriage of centuries-old Eastern and Western influences harmoniously combined into something uniquely Thai. Characteristics of Thai food depend on who cooks it, for whom it is cooked, for what occasion, and where it is cooked. Dishes can be refined and adjusted to suit all palates. Originally, Thai cooking reflected the characteristics of a waterborne lifestyle. Aquatic animals, plant and herbs were major ingredients. Large chunks of meat were eschewed. Subsequent influences introduced the use of sizeable chunks to Thai cooking. With their Buddhist background, Thais shunned the use of large animals in big chunks. Big cuts of meat were shredded and laced with herbs and spices. Traditional Thai cooking methods were stewing and baking, or grilling. Chinese influences saw the introduction of frying, stir-frying and deep-frying. Culinary influences from the 17th century onwards included Portuguese, Dutch, French and Japanese. Chillies were introduced to Thai cooking during the late 1600s by Portuguese missionaries who had acquired a taste for them while serving in South America. Thais were very adapt at "Siameseising" foreign cooking methods, and substituting ingredients. The ghee used in Indian cooking was replaced by coconut oil, and coconut milk substituted for other dairy products. Overpowering pure spices were toned...
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...famously called it"Human Cockfighting"-John McCain. McCain sent letters to 50 states protesting against the sport and it worked. The UFC was practically shut down. (Bonandar,2013.) Until one of the entertainments most lucritive business deals were made. Casino billionaire brothers, Frank and Lorenzo Fertitta bought the UFC for 2 million dollars in 2001. In three years, they were 34 million in the red. They got their program put on to Spike TV, by offering to pay for the production of a reality show, The Ultimate Fighter. In 2006, the show was worth 700 million. The founding brothers were to fight in 3 five minute rounds with current UFC president, Dana White to be the referee. There are many different styles of fighting. The main ones are Muay thai, Jiu jitsu, and kickboxing. Kickboxing consists of...
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...VoiceThread #: Script and Annotated Bibliography Script Slide 1 Image Description: A geographical map of Thailand, national flag, and Songkran Festival poster. Narration: Today is April 13th and it is the date when Songkran festival starts in my home country Thailand. Songkran festival is held to celebrate traditional Thai New Year’s Day and it is known as the biggest, longest and most important event of the year in my country. The main point of this festival is to bring unity in family and community, making merit, and sharing religious rituals which will bring fortune throughout the year. Slide 2 Image Description: A picture of making merits by offering food and giving alms to monks. Narration: First thing to do during the festival, my family decided to visit Wat, which is the sacred temple, to make merits. Making merit to visit the temple is an important part of Songkran because in Thailand, as well as my family, nearly 95% of them are Theravada Buddhists. It is believed that Buddhism is first introduced during the reign of Ashoka who is a famous Indian King when he sent missionaries far in Asia. When my family arrived in the temple, we first sat silent listening to Dhamma talk and observing the precepts. When we are done with it, in part of making merits, we offered foods and alms to the monks. Slide 3 Image Description: A picture of Buddhism religious ritual by pouring fragrant water to Buddha statue. Narration: In the afternoon, we approached to one of the...
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...person, and dishonest taxi driver is abnormal cells which spread through Thailand and we cannot find a cure. Unscrupulous taxi-drivers are seriously damaging the country's reputation. It leaves a bad taste in the mouths of foreign visitors also to us. Why is there neither will nor effort to stop the bad taxis yet? Credibility: A.) Charging for extra. i. News; a foreigner was killed after accusing a taxi driver for cheating meters. B.) Bad driving C.) Rejecting Passengers . One of the biggest complaints from passengers is that taxi drivers often refuse to pick them up. This is usually because the passenger wants to go to an area of the city that has bad traffic jam. It is well known among Thai people that some taxi drivers will pick up a foreigner in preference to a Thai person. i. Taxi drivers have a variety of excuses for not picking up passengers. Some of them are genuine and you should try and be sympathetic. Taxi...
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...Eating Sugar An essay by Nadia Khattab Humans are often afraid of the unknown, whether it is different cultures, challenges, food, etc. In “Eating Sugar” the fear of the unknown is focused on the encounter with a different culture, the Thai. The setting is a Thai jungle where the couple Alex and Eileen are visiting their daughter, who is a 21 year old English teacher. They have been forced to go there in April, when the humidity and heat is at its worst. The parents are uneasy with the situation, as they are suspicious of the Thai’s intentions. They end up in the middle of the jungle, where a marketplace was supposed to be. The place is empty, and no people are to be seen. When the Thais appear, it’s very interesting to interpret the different reactions that the family members have to the Thais. Both parents are extremely nervous, and expect the worst from the Thais. The daughter on the other hand, who knows the Thai because she lives and works in Thailand, is not at all afraid. She is very glad that she has met other people. One of the Thais speak English, and he tells her that a car is going to come by soon. The mother, who constantly shows her anxiety, is worried a car might come by, and that there is no guarantee. The daughter is throughout the whole story very calm, and keeps insuring her parents that it’s going to be all right. The roles have been switched, and the child is now the responsible one, and the parents are panicky. “Suzanne, their brave twenty-one-year...
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