...MKTG203 Investigative Essay: Consumer Influence on Brand Meaning The marketing team or the end consumer: Who determines the underlying meaning behind an established brand? By design, the marketing of a brand or product is undertaken with the intention to stir a response within a consumer about the apparent value attributed to that product or brand, and ultimately result in the consumer making a purchase. With that in mind, one could assume that the definitive meaning of a brand would be formed as the general intention of the marketers who have either created the brand, or currently work on it. This essay will debate that it may indeed be consumers that have the capacity to determine a brand’s meaning, rather than the marketer responsible for the brand, and that this newly developed meaning may not even be remotely comparable to the marketer’s initial intended meaning. The underlying meaning behind a brand, whether intentional or not, can be conveyed and interpreted through the influence of multiple factors. From culture, religion, politics and travel exploration in an increasingly global landscape; to multiple media platforms including film and television; to internal factors such as past experience and memories revived from childhood; consumers can use their own awareness, surroundings and experiences to form their own interpretations on a brand’s meaning. Culture can often have a great influence on brand meaning. The addition of all the customs, beliefs and values that...
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...starting one lesson early at the end of week 6). Level or Grade A*-C Differentiate appropriately for the group that you teach and for individuals within that group th Length 7 weeks (To include CA) Learning objectives AO3 (See mark scheme for band descriptors) Interpretations of texts/understanding significant meanings of the text Engagement with writer’s ideas and attitudes Interpretation of ideas supported with evidence Understanding of features of language and structure Learning outcomes Close analysis of text extracts leading to development of reading skills Consideration of context and writer’s intentions/themes and ideas Speaking and Listening to show understanding of issues and empathy with character Writing a draft essay and set targets for the assessment Produce an analytical essay for CA (New Acronym = SMILE (Structure, Meanings, Ideas, Language, Evidence) Prior knowledge (Enter pre-requisite knowledge and skills.) Analytical essay – Year 9 KS3 reading skills National Framework for Secondary English Strands National Framework for Secondary English – Strands 5 Reading for meaning 5.2 Understanding and responding to ideas, views, themes and purposes 6 Understanding the author’s craft 6.1 Relating texts to the social, historical and cultural contexts in which they were written 6.2 Analysing how writers’ use of linguistic and literary features shapes and influences meaning 6.3 Analysing writers’ use of organisation and...
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...Critical Thinking Student Development Unit 2005/06 [pic] [pic] Welcome! This booklet contains all the handouts and information that you will need for the Critical Thinking workshop held at the Student Development Unit. As well as the exercises we’ll be working on during the session, you will also find guidance that you can keep for future reference, such as advice on active learning and intelligence, models for critical thinking skills, and questions to help you think critically. When you are asked to complete an academic assignment, your tutor will be looking for evidence of these three skills: • Gathering of complex material • Making sense of that complex material • Communicating your understanding of that complex material to an informed reader.[1] The ‘making sense’ stage is the one we tend to neglect out of fear that we may not have anything of value to contribute. But, as the eminent thinker Edward De Bono puts it: ‘Thinking is a skill that can be improved by training, by practice and through learning how to do it better. Thinking is no different from any other skill and we can get better at the skill of thinking if we have the will to do so.’[2] We hope that this handbook will help you to develop strongly argued and well-structured pieces of work, and encourage you to build critical thinking into every aspect of your academic life. Be prepared to make some changes to how you work – if you always...
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...The Analytical Writing Assessment (AWA) consists of two 30-minute sections, the Analysis of Issue essay and the Analysis of Argument essay. You will receive a grade from 1 to 6, which will be sent with your GRE scores.The good news is that the AWA can be beaten.The essay topics are available for you to review beforehand. The structures for the AWA answers are simple and may be learned. In addition, while much GRE preparation may appear "useless" and without any merit beyond test day, the skills, reasoning tools, and techniques you learn for the AWA may be applied to any essay or persuasive writing. These skills will help you throughout business school and beyond. 800score has graded thousands of essays from GRE candidates and we have an unparalleled knowledge of where students go wrong. Here are some tips before we get started: * Grammar and spelling is, by-and-large, less important than structure and content. Focus on structure and your argument formation. * Take plenty of timed practice tests on a computer. Our sample essays on the site are designed for you to take timed practice essays and be evaluated. * Do not procrastinate AWA preparation. Students tend to put off the AWA until it is too late and then they cannot adequately prepare. | Chapter 2 - Section 1: Analysis of Issue | The Analysis of Issue question asks you to discuss your opinion toward an issue. You will need to write a well-balanced analysis of the issue the test presents to you.The most common topics...
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...To what extent does biological psychology contribute to our understanding of human emotion? This essay will briefly consider some definitions and early theories of emotion. It will evaluate evidence from studies which suggests that biological psychology makes a major contribution to our understanding of human emotion. It will, however, acknowledge that there are limitations to the biological aspect of emotion, and that interaction with other areas of psychology including evolutionary, developmental, cognitive and social must also be considered. Finally, it will include ways in which this knowledge can be applied. Watson (1924, cited in Plutchik 1994, p 3) suggests ‘An emotion is a hereditary pattern-reaction involving profound changes of the bodily mechanisms….’ McLean (1963, cited in Plutchik 1994, p3) suggests ‘Emotional feelings guide our behaviour with respect to the two basic life principles of self-preservation and the preservation of the species.’ Arguably, these definitions allude to evolutionary nature and innateness of emotion, but the former refers also to physiological changes. Plutchik (1994) highlights some confusion over what qualifies as an emotion, and suggests that emotions are goal orientated: - emotion fear – goal escape. Lewis, Sullivan, Stanger and Weiss (1989, cited in Slater & Muir, 1999) distinguish between the primary emotions of joy, fear, anger, sadness, disgust and surprise, found in babies, and the secondary emotions of embarrassment...
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...Post-National Enquiries Post-National Enquiries: Essays on Ethnic and Racial Border Crossings Edited by Jopi Nyman Post-National Enquiries: Essays on Ethnic and Racial Border Crossings, Edited by Jopi Nyman This book first published 2009 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2009 by Jopi Nyman and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-0593-9, ISBN (13): 978-1-4438-0593-3 TABLE OF CONTENTS Acknowledgments ..................................................................................... vii Chapter One................................................................................................. 1 Introduction Jopi Nyman Part I: Crossing Racial Boundaries Chapter Two ................................................................................................ 8 Between Camps: Paul Gilroy and the Dilemma of “Race” Tuire Valkeakari Chapter Three ............................................................................................ 30 Breaking the Apartheid: Blocking Actors of Color in Globalized Multicultural...
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...MULTIPLECHOICE SECTION INSTRUCTIONS: Read all instructions carefully. Please answer all questions. Each question is worth 0.5 points. The Multiple Choice section is worth 40 points. **Do not enter your answers here.** Type in the letter you select as the best answer on the Answer Sheet provided by your instructor. 1. Which of these would be a valid hypothesis? A) Human history is determined by a series of supernatural events. B) Humans should help in the conservation of other animal species. C) Humans are controlled by forces beyond our understanding. D) Humans and bacteria share a common genetic code. 2. In the scientific method, a hypothesis . E) is a statement of fact F) can only be tested once G) is usually proven to be correct H) is a proposed explanation based on observations I) none of the above 3. What is the correct sequence of steps in the scientific method? I. State the problem II. Analyze and interpret the data III. Share the results with other scientists IV. Develop a hypothesis V. Design and perform an experiment to test the hypothesis A) I → II → III → IV → V B) III → I → V → II → IV C) V →IV → III → II → I D) I → IV → V → II → III E) V → II → I → III → IV 4. To test a hypothesis about a given variable, experimental and control groups are tested in parallel. Which of the following best explains the dual experiments...
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...Analysis of Two Short Stories Laura Cutler Ashford University Introduction to Literature ENG125 Instructor Rivera March 2, 2015 Analysis of Two Short Stories A literary analysis is important to assist a reader in knowing how or why an author writes a particular piece of literature, whether it is a poem, short story, novel , play, informational piece, etc. and then have the ability to relate to it as an individual. In the short stories 'Sweat' and 'Where Are You Going, Where Have You Been' the characters are from different walks of life, they both encounter conflict of: individual versus self, individual versus individual and individual versus society; many literary devices create theses stories that include the author's point of view, the conflicts that arise throughout and the resolution that takes place in the endpoint of view, the conflicts that arise throughout and the resolution that takes place in the end. The theme to any piece of literature is the basis for the whole story, in 'Sweat' and 'Where are Going, Where Have You Been' the story is centered primarily on one individual and what they each go through to survive an abusive/violent situation. The theme involves the survival of an individual through: external and external factors, that include the influence of society and the issue of class; sexuality of a women and men and the men's masculinity; suffering and the struggles that deal with violence, both physical and mental; family and religion....
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...2014-2015 Edition 30 How to Reference using the Harvard System The Harvard System (also called the Author - Date System) is the preferred referencing method for most LSBU departments. Other referencing styles include APA (Psychology), OSCOLA (Law) and Numeric (Electrical Engineering). If you’re not sure which style to follow, please check your module guides or speak to your lecturers. If you look at other Harvard Referencing guides available in print or online, you may notice variation between them. The important thing is to be consistent and to follow any specific instructions from your lecturers. Contents 1. Why do we need to reference? ............................................................................................................ 3 2. The two stages of the Harvard system ................................................................................................. 3 2.1 In-text citation............................................................................................................................... 3 2.2 Reference list ................................................................................................................................ 3 3. Citing references within the text .......................................................................................................... 3 3.1 Work by a corporate author ..........................................................................................................
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...HISTORY AND THEORY STUDIES FIRST YEAR Terms 1 and 2 Course Lecturers: CHRISTOPHER PIERCE / BRETT STEELE (Term 1) Course Lecturer: PIER VITTORIO AURELI (Term 2) Course Tutor: MOLLIE CLAYPOOL Teaching Assistants: FABRIZIO BALLABIO SHUMI BOSE POL ESTEVE Course Structure The course runs for 3 hours per week on Tuesday mornings in Terms 1 and 2. There are four parallel seminar sessions. Each seminar session is divided into parts, discussion and submission development. Seminar 10.00-12.00 Mollie Claypool, Fabrizio Ballabio, Shumi Bose and Pol Esteve Lecture 12.00-13.00 Christopher Pierce, Brett Steele and Pier Vittorio Aureli Attendance Attendance is mandatory to both seminars and lectures. We expect students to attend all lectures and seminars. Attendance is tracked to both seminars and lectures and repeated absence has the potential to affect your final mark and the course tutor and undergraduate coordinator will be notified. Marking Marking framework adheres to a High Pass with Distinction, High Pass, Pass, Low Pass, Complete-toPass system. Poor attendance can affect this final mark. Course Materials Readings for each week are provided both online on the course website at aafirstyearhts.wordpress.com and on the course library bookshelf. Students are expected to read each assigned reading every week to be discussed in seminar. The password to access the course readings is “readings”. TERM 1: CANONICAL BUILDINGS, PROJECTS, TEXTS In this first term of...
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...LACAN AND CONTEMPORARY FILM EDITED BY TODD McGOWAN and SHEILA KUNKLE OTHER Other Press New York Copyright © 2004 Todd McGowan and Sheila Kunkle Production Editor: Robert D. Hack This book was set in 11 pt. Berkeley by Alpha Graphics, Pittsfield, N.H. 10 9 8 7 6 5 4 3 2 1 Allrightsreserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from Other Press LLC, except in the case of brief quotations in reviews for inclusion in a magazine, newspaper, or broadcast. Printed in the United States of America on acid-free paper. For information write to Other Press LLC, 307 Seventh Avenue, Suite 1807, New York, NY 10001. Or visit our website: www.otherpress.com. Library of Congress Cataloging-in-Publication Data McGowan, Todd. Lacan and contemporary film / by Todd McGowan & Sheila Kunkle. p. cm. Includes bibliographical references and index. ISBN 1-59051-084-4 (pbk : alk. paper) 1. Motion pictures-Psychological aspects. 2. Psychoanalysis and motion pictures. 3. Lacan, Jacques, 1901- I. Kunkle, Sheila. II. Title. PN1995 .M379 2004 791.43'01 '9-dc22 2003020952 Contributors Paul Eisenstein teaches literature and film in the English department at Otterbein College, Columbus, Ohio, and is the author of Traumatic Encounters: Holocaust Representation and the Hegelian Subject (SUNY Press, 2003). Anna Kornbluh...
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...Introduction Mass culture would have most readers and viewers believing that the Post-modern American male is a simple creature. Common stereotypes margin male satisfaction in a minimal setting – a Lazyboy armchair in a lounge with a flat screen TV playing ‘the game’ along with primal banter regarding women. More often than not, this is washed down with a beer. With this array of comfort and leisure we are inclined to believe that male lifestyle has reached its peak on the timeline of satisfaction. This was until David Fincher took Chuck Palahniuk’s novel Fight Club and made it into a big budget Hollywood blockbuster. With the male demographic being the hardest to pinpoint in the literature sense, David Fincher’s adaptation helpfully put Palahniuk’s thoughts into the cinematic forefront. This increased the popularity of Palahniuk’s other works and placed him in the cannon of Post-modern American fiction. It is the issues of modern masculinity that grasps critics’ attention more so than any other Palahniuk themes. It is very apparent that masculinity has changed as a natural progression of modernisation. This dissertation will analyse masculinity as it is depicted in Palahniuk’s writings and explore Palahniuk’s intentions and beliefs. I will interpret the responses of select critics in order to gain some understanding of what Palahniuk deems to be the ideal model of masculinity in the modern world, beneath his post-modern twists, transgressive characterization and...
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...trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children and adolescents. Calvert explains that government regulations implemented by the Federal Communications Commission and the Federal Trade Commission provide some protection for children from advertising and marketing practices. Regulators exert more control over content on scarce television...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...PUBLIC ENTERPRISE INEFFICIENCY AND THE ROAD TO PRIVATIZATION IN BANGLADESH Tanweer Akram Abstract This essay provides an overview of public enterprises inefficiency and discusses the main issues concerning the privatization program in Bangladesh. The paper points out how the country’s privatization program can be improved. Keywords: Privatization, Public Enterprises, Bangladesh. The Scope of this Essay This essay provides an overview of public enterprise inefficiency in Bangladesh and issues related to the problem of privatization of public enterprises in Bangladesh. The main argument of this essay is that there is ample scope for improving the country’s privatization program. The terms and conditions of sale must be well defined and upheld. The potential buyers must have access to material information about the firms. The financial sector must be disciplined. In order to show the importance of financial sector discipline, empirical findings on the debtdefault status of privatized enterprises in Bangladesh are presented. The proceeds from privatization can be used for workers’ compensation and labor training since in the short-run labor retrenchment due to dismissal of excess workforce may lead to social and political problems unless alternative arrangements are available for workers. Prudential regulatory environment is required to protect the interests of the consumers when public monopolies are transferred to the private sector. Privatization program needs to be carried out...
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