...Title of Paper: Political Marketing and Social Media: A Case Story of Aam Aadmi Party Author 1: Dr. Sanjeev Prashar Professor – Marketing Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-9039039499 E-mail: dr.sanjeev.prashar@gmail.com Author 2: Raghu Vara Teja Thudi Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501045 E-mail: teja.raghuvara@gmail.com Author 3: Abhishek Reddy K Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501005 E-mail: abhishek.koleri@gmail.com Author 4: Abhishek Mukherjee Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501004 E-mail: abhishek.mukherjee.one@gmail.com Political Marketing and Social Media: A Case Story of Aam Aadmi Party Dr. Sanjeev Prashar Professor Marketing, IIM Raipur Raghu Vara Teja Thudi Student, Post Graduate Program, IIM Raipur Abhishek Reddy Student, Post Graduate Program, IIM Raipur Abhishek Mukherjee Student, Post Graduate Program, IIM Raipur Abstract For the world’s...
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...Steps towards Mobocracy Everybody knows that Politics and Religion form the bedrock of a civilised human society. Both are supplementary to each other and fill the void present in the societal framework. While the latter is almost a stagnant concept, the former i.e. politics is very dynamic in nature and compensates for the stagnancy in religion and its branches. Politics is omnipresent. It exists in various forms all around the world and has shaped the current face of the world. The geographical divide between nations is bridged or further widened by political forces and its ever changing paradigm. The Indian political scenario is witnessing a watershed since last two years. The rampant corruption in the government agencies, its ministers and bureaucrats has shaken the people of the country from slumber and has infused a deep sense of anger, revolt and a slight hue of responsibility and belongingness towards the State. The involvement of people in the fight against corruption and other vices is really worth appreciating. It shows the real face of Democracy, which is also a government ‘By the People’. But it is pertinent to ask that even in a democratic setup, up to what extent is the involvement of public feasible and productive for the State? It is true that all the policies of the government are meant for public welfare and the laws serve the people, but when this ‘involvement’ does become an ‘intrusion’ and turns disruptive in nature? Revolutions by the people of a country...
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...Arvind Kejriwal (born 16 August 1968) is an Indian politician and former civil servant who was the 7th Chief Minister of Delhi from 28 December 2013 to 14 February 2014. He is the National Convener of the Aam Aadmi Party (AAP). Kejriwal is a Mechanical Engineering graduate of the Indian Institute of Technology Kharagpur and worked for the Indian Revenue Service (IRS) as a Joint Commissioner in the Income Tax Department. In 2006, Kejriwal was awarded the Ramon Magsaysay Award for Emergent Leadership recognising his involvement in a grassroots movement (Parivartan) using right-to-information legislation in a campaign against corruption. The same year, after resigning from the IRS, he donated his Magsaysay award money as a corpus fund to found the Public Cause Research Foundation, a non-governmental organisation (NGO). In 2012, he launched the Aam Aadmi Party, and defeated Chief Minister Sheila Dikshit in the 2013 Delhi Legislative Assembly election. Following the election, he took office as the Chief Minister of Delhi on 28 December 2013. He resigned 49 days later, on 14 February 2014, stating he did so because of his government's inability to pass his proposed anti-corruption legislation due to a lack of support from other political parties. Early life Kejriwal was born in a middle-class family in Siwani, Bhiwani district, Haryana on 16 August 1968, the first of the three children of Gobind Ram Kejriwal and Gita Devii. His father was an electrical engineer who graduated...
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...AAP Introduction funcationality how can help in development some cons and there solutions. Aam Admi party(AAP) was formed on 26th NOVEMBER 2012 headed by Mr Arvind Kejriwal. It was formed as a result of India against corruption movement which asked for Jan lokpal bill to be passed.The movemnt was headed by Sri Anna Hazare, however he was not in favor of enetring into politics,hence parted ways. AAP was formed with an aim to remove corruption which is the reason of mass discontent.It threw light on various scams that were occurring in country. It placed the detials how politicians and private organizations are betraying and fooling people.It asked for more stringent laws for sexual assault that is prevalent in the country especially in New Delhi. As a result of these various protests held by the party and some harsh facts were brought under public's eyes and thus via adressing to common man's problems effectively came to fame. AAP knew the root problems which country was facing. Moreover it knew the loopholes and corruption in various government policies. Hence it channelised these as a way to reach the masses. It addressed the problems of the citizens of the Capital and provided a feasible solution that government could have provided if worked deligently. For example the water crises that Delhi was facing. AAP recognized the loopholes in water distribution and adressed to them. It promoised to reduce the wate price by 50% and supply 700 litres of water for free. Similarly...
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...on Wednesday. With campaigning for the high-profile contest coming to an end at 5pm on Monday, both the BJP and Congress have lined up their arsenal in full force for a fight to finish. While BJP's charge will be led by its PM candidate Narendra Modi, Congress will have Priyanka Gandhi leading from the forefront. While Modi is defying tradition to storm into the constituency of his chief rival, Congress insiders say that even party chief Sonia Gandhi might join her razing army on the front on Monday to give the prospects of her son one last push. The Aam Aadmi Party, too, will have its star campaigners bolstering the campaign of Kumar Vishwas which, of late, has got mired in the tangle of attacks and FIRs. Even BJP top brass in the state was taken unawares when word reached them on Friday evening about Modi's rally right in Amethi. When TOI reached the rally ground on Saturday, top state BJP leaders were found running around to make arrangements. "It's a big battle and neither side wants to yield even an inch," was the feeling among party workers in both Congress and BJP camps. They admit that the fact that Modi chose to take the battle right into Rahul's territory...
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...U Urge you to think on the lines of the various mediums such as ONLINE, TV, PRINT and GROUND ACTIVATIONS INSIGHTS: Most of us who had enjoyed ANDAZ APNA APNA (AAA) are now on the internet. But still no marketing works as Field Activations ONLINE/TV: 1. Funny ADS where Aamir, Salman endorse a product in the same style as they speak in AAA. Please look up Ron Burgundy ads for Anchorman 2 here: http://www.youtube.com/watch?v=bsYSTPGDotY This is the coming of age marketing funda in marketing movies. 2. Develop a mobile game; an app; The app will be a 2 player game; the same game that Aamir Khan demonstrates to Robert and Bhalla on the football match http://www.youtube.com/watch?v=iww0LlIElhY So one player shows a ball inside a glass and moves it around the screen and the other player has to guess where the ball is. Upon right guessing, a dialogue from the movie plays. Or a game app, depending on the new script of the movie. 3. Talk shows esp. Comedy Nights with Kapil (CNWK) where slapstick comedy like AAA will be appreciated. CNWK commands a high TRP and promoting on CNWK will provide great visibility to any new project PRINT 1. Please consult Rahul Singh or some such designer who will be creative with print media GROUND ACTIVATIONS: 1. White Posters around the country with a cross mark proclaiming “TEJA AA RAHA HAI” 2. In closed alleys, metro and train subways, have smoke dispensers proclaiming “LAUGHING GAS” and between two smoke dispensers...
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...[pic] TERM PAPER OF MICRO ECONOMICS ON BUDGET 2009:AN EVALUTION OF ITS EFFECTS ON AAM AADMI INTRODUCTION OF BUDGET 2009 The main challenges outlined by the Finance Minister, Mr. Pranab Mukherjee, while presenting his Budget speech for the short term and long term perspective of the Indian economy are: 1. To lead economy to high GDP growth rate of 9% p.a. at the earliest. 2. To deepen and broaden the agenda for inclusive development. 3. To improve delivery mechanisms of the government. In keeping with tradition, the Budget proposals are a mixed bag of the good and the bad. Some of the biggest disappointments in the Budget proposals are that there are no provisions for any reforms in the FDI policy, the public sector enterprises such as banks and insurance companies are to remain in the public sector and there is a projected fiscal deficit of 6.8%. The major positives are the proposals to abolish Fringe Benefit Tax (FBT), Commodities Transaction Tax (CTT) as well as to phase out surcharge on income tax starting with its elimination in this Budget from personal income tax. Another significant benefit is the clarification on taxation of Limited Liability Partnerships (LLPs). This synopsis prepared by the tax team...
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...sharing it. The ‘Bottom of Pyramid’ represents a huge opportunity for creating and bringing innovation on the forefront. Entrepreneurs should follow the sandbox approach in innovation i.e. free flowing and open for experimentation. Innovation is what keeps entrepreneurship driving. New Breed of Entrepreneurship Social entrepreneurs find innovative solutions to the society’s pressing social problems. They act as the change agents for society creating solutions for the betterment of society. There are many social enterprises in India such as “Aavishkar” which has been social venture investing for over a decade, catalyzing innovation at the bottom of the pyramid. Recently we all saw the surge of political entrepreneurship with the rise of Aam Aadmi Party and the impact it had on the entire nation. Women power is also pulling up the growth of the economy by venturing into entrepreneurship. Be it Kiran Mazumdar Shaw who laid the foundation of Biocon or the seven Bombay housewives who started Lizzat Papad in 1959 with a meagre capital, women entrepreneurs are all over the industry driving progress and prosperity. Innovation in India As stated by Schumpeter, Innovation is novelty in how value is created and distributed. It could be new products or services or new ways of producing them. There are no Google or Microsoft emerging out of India but this does not mean that no innovation is being done in India. If product for end users is the visible tip of innovation iceberg, India is well...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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...The person that Swaminathan Iyer is It has taken 19 years. 19 long years of writing useless answers to useless questions (Not accounting for the three years I was unable to hold a pen/pencil properly. Make no mistake, I’m 22), of filling bundles of valuable paper with non-sense, for me to place my lazy bum on this chair to answer the most pertinent of questions (and here I am, not wasting paper anymore. Oh! The irony!), who is Swaminathan Iyer? Disclaimer : To make things easy for me for the rest of my Iliad, Swaminathan Iyer will be shortened to Swami. Its short, and to tell you the truth, I prefer it that way. And then, when I think about it once the initial surprise of not thinking about this question wears off, isn’t it obvious for me to actually know myself before I pen this? Ok, type this. That is something which takes time, even years perhaps. One has to wait for the right time. But then, how does one know when the right time has come? There, I came up with this philosophical gem! The right time is when you decide its the right time. To tell you the truth, this is harder than it first seemed, but necessary. So, without further ado, let me just get down to it. As preparation for this article, I decided to do some research, I watched some interviews on YouTube to see what exactly interviewers asked the interviewees, to broadcast their life to a wider audience, but then I stumbled upon the Arnab Goswami-Rahul Gandhi interview and decided that I had had enough. I felt...
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...Country Evaluation: India Describe the country of investment. Include the following: Economic structure, indicators and risk Throughout India the economic structure differs greatly from state to state. India is known for having one of the fasting growing economies in the world. This has a lot to do with the huge population in India. Capital, labor, and productivity growth have been the main contributors to the economic growth in the country. In recent years the Indian government has made great strides in strengthening the economy. Despite this push by the government there are still several very poor areas and the country still has a lot of uneven economic stability and because of this there is still a lot of room for improvement. The widespread poverty throughout India is one of the biggest challenges the country faces (Dasgupta & Chakraborty, 2005). For many years the Indian government had several rigid policies to discourage foreign investments but in recent years these policies have been under reform. Most of the growth that the economy of India has seen in recent years has been due to internal growth. The country depends very little on exports and this has been an advantage for their stability. When foreign countries have economic problems and in recent years when there are been global economic crisis, the effects are not felt as much on the Indian economy. India has a very good education system which is great for their economic growth. Unfortunately...
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...rP os t 9 -7 1 2 -0 3 8 REV: MARCH 12, 2014 LAKSHMI IYER RICHARD H. K. VIETOR India 2014: The Challenges of Governance op yo Introduction In January 2014, India’s government faced significant economic and social challenges. Economic growth rates had slowed from 10.5% in 2010 to only 4.9% in 2013. Inflation remained stubbornly high at 10.1%, despite sustained interest rates of around 10%, and the rupee/dollar exchange rate depreciated from 45 rupees in March 2011 to 62 rupees in December 2013. tC The ruling Congress Party faced worsening political obstacles as well. After the 2009 elections, the government had found it very difficult to enact substantive new legislation, owing to gridlock caused by opposition political parties and the Congress Party’s own coalition partners. A decision to allow foreign investment in retail megastores had been put on hold following objections by the Trinamool Congress, a key political ally.1 In September 2012, legislation was passed to allow foreign investment in multi-brand retail stores in states which agreed to implement the decision. 2 After making more than 100 amendments to satisfy diverse stakeholders, a new Land Act was passed in August 2013 to enable the state to acquire land for industrial growth more efficiently, with increased compensation for landowners.3 No Over the past few years, a series of high-profile corruption scandals had resulted in the resignation of several cabinet ministers and state chief ministers. These scandals...
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...A Visit To An Exhibition Recently an exhibition was held in our town. It was not so big and grand as the recent any metro city fair, yet it was remarkable in its own way. It was a very modest shows nevertheless it was represented and well attended. It was organized by the district authorities to encourage the introduction of cottage industries in villages. The district collector, RDO and the local leaders took a keen interest and put up a very good show. Never before had we realized that our village possessed such as vast scope for the development of cottage industries. We all felt that a vast heap of wealth was lying unused in villages. The exhibition was held in the vast grounds of the banks of the river Cauvery. A temporary fence was erected on all sides and temporary stalls were built to accommodate exhibits of different articles. The exhibitions lasted for about a week and were attended by thousands of people. Buying and selling worth thousands of rupees was done. The district authorities were pleased with its success. First there were agricultural exhibits which the farmers had displayed. There were vegetables of all kinds and sizes. One farmer had a peculiar pumpkin which was praised by everybody. I was surprised to see a plum with resembled a red apple. There was also exhibited fine specimen of cereals which attracted much attention. There were also remarkable specimens of carrots and radish, sweet potatoes and tomatoes of different tastes and colors. Specimens...
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...Book review: Public Interest Litigation in India: A Renaissance in Social Justice By Mamta Rao Contents 1. 2. 3. 4. 5. introduction……………………………………………………..3 description………………………………………………………6 narration………………………………………………………...7 exposition……………………….………………………………8 summary………………………………………………………...17 2 Electronic copy available at: http://ssrn.com/abstract=1627065 Book review: Public Interest Litigation in India: A Renaissance in Social Justice by Mamta Rao Copyright@ EASTERN BOOK COMPANY, LUCKNOW, 2002 ISBN: 81-7012-725-4 Price: Rs.155 Introduction This book gives a brief description on the past, present and future of the public interest cases in India and abroad. It proves to be an excellent guide to the law students especially at beginning of their studies. Author Dr. Mamta Rao is currently a lecturer of Durgawati University, Jabalpur. She is eminent author who has written a number of law related books for basic and advanced studies in law. Public interest litigation appeared in the Indian judicial scene in the mid-seventies when the rigid concept of standing proved to be an obstacle in achieving the great ideals of soceconomic justice. To disarm the strong and arm the weak was essential to change the social order. The judiciary such circumstances had to innovate new methods and devices, new strategies for providing access to justice to a large section of society which was deprived vulnerable. This way it could be an instrument of distributive justice. This book...
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...Aadhaar: India’s ‘Unique Identification’ System In our politics, we have yet to tap into our new language of hope. For this to be mirrored in our political institutions it requires us to imagine an India that rests not on the struggles of our past, but on the promise and challenges of the future. It requires us to shape systems and policies that give people the ability to travel in search of work, to educate their children and to tap into economic growth.1 — Nandan Nilekani Nandan Nilekani, chairman of the Unique Identification Authority of India (UIDAI), sipped his coffee while thinking about how to reply to the journalist badgering him and his core team about UIDAI’s challenges. “Will you actually be able to deliver ‘unique identification’ to every Indian resident?” asked the journalist. It was August 30, 2012, three years after the government of India (GoI) had approved the UIDAI project plan. In that time, UIDAI had chalked up some victories. 190 million people had been enrolled within two years of the initial rollout in September 2010. The Australian and Indonesian governments were studying the UIDAI system to adapt it for themselves. Yet some were skeptical that UIDAI would meet its interim goal to cover 600 million of India’s 1.2 billion residents by 2014, and whether the time, cost, and effort were justified. Nilekani responded, “175 million Indians have received a letter in the post giving them a 12-digit number.” India had the largest number of post offices...
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