...Strategic Communication is the advancement of a narrative. As humans, we've done this since the day we were born. In fact, it is literally the first thing we did when we were born. We moved in a direction of advancement out of our mother's wombs and celebrated after with a jubilant cry. We are natural born salespeople constantly pushing our narrative to whoever falls for it and eventually buys into what we’re selling. The "narrative" comes in all shapes and sizes: a cause, a purpose, an idea or a goal. We advance this narrative by using actions, opinions, facts and even memes. It's a constant, daily battle against others. A battle for jobs, wins, votes, donations, standing ovations, positive reviews, admiration, likes on social media, awards and deals, to name a few. In the end, we hope to achieve a favorable result and as of late, pop culture has become the largest engine that helps drive our narrative. TV shows like Shark Tank, QVC and HSN are perfectly crafted models of how to advance the narrative in front of millions of people all at once. We use TV shows like America's Got Talent and The Voice as launching pads of our narratives. We're constantly asked to assist in the daily narratives of others: "click this link", "vote by text", "call today", "go to this website", "order now" and "don't wait." I should know, I have seen firsthand how strategic communication works in media and how bloody the battle can become. If you want a real world, war-like...
Words: 505 - Pages: 3
...Forging Your Path with The Home Depot Shannon Burten CGD 218 Visiual Literacy in Business David Hannum June 13, 2016 Forging Your Path with The Home Depot What is career advancement? In the article, Career advancement: What it is and how to achieve it, Louie (2013) defines it as, “…one of the most important elements for employee satisfaction and retention at a company” (para. 1). Home Depot’s main goal is employee satisfaction which correlates directly to Louie’s definition of career advancement. Career advancement is a huge opportunity at the Home Depot that many people tend to pass off after becoming complacent in different field positions. There are eight career areas within Home Depot and each area is interchangeable. The areas include: retail, merchandising, supply chain, services, contact centers, civilian, corporate, and technology. If an employee begans a career with the Home Depot in any of these areas and decides to advance, they can move vertically within that area or horizontally to a different career area. Victor Lipman (2013), contributor of Forbes Magazine, explains that, “clear opportunities for career advancement are an "especially powerful" employee motivator” (p. 1). Lipman (2013) also notes, "At times when career paths were clear, individuals tended to be more motivated, with tangible goals to work towards. At times when career paths were dim or nonexistent, individuals tended...
Words: 806 - Pages: 4
...Book Critique on The Advancement By Brandon Killings APOL 500 Christians live in a world that seems to have changed overnight. The meaning of marriage is being redefined by allowing same sex marriages and the meaning of the absolute truth has just disappeared. So Bush is trying to figure out where did this new approach of life originate and why did things change so sudden from one generation to the next. The text states that this drastic change didn’t just happen overnight, but it started during the nineteenth and twentieth centuries. Bush tends to answer this question in his book, entitled, “The Advancement.” L. Russ Bush, is a dean and a professor at the Southern Baptist Theological Seminary. The Advancement is an apologetic approach to the philosophy of naturalism. Bush used the term “advancement,” to explain the modern worldview based on a naturalistic philosophy. Bush felt that the term, “modern” is outdated and old fashioned because this term tends to provoke a mindset of staleness, rather than revolving and advancing. Bush organizes his book into eight chapters. In the book, Bush explains the ideas of postmodern evolutionary thought and offers a response from a Christian perspective. Bush’s main goal for writing this book was to expose the discrepancies of the modern naturalist philosophy, compared to the truths of Christianity. The first chapter, which is entitled “The Worldview of the Advancement,” which basically talks about the worldview that is most dominant...
Words: 917 - Pages: 4
...Michelle Daniels Professor Freas July 20, 2015 Technologies and Advancements for the Deaf Technology advancements for the Deaf have brought many opportunities for those affected by hearing loss or those suffering from a complete lack of hearing at all. As a result of these advancements, many beneficial changes regarding employment for the hearing impaired, Deaf culture, as well as access to information, simply access to the world as a basic human right, have come to light. There have many advancements employing the telephone system, television, as well as computers. Through the years we can see there have been vast changes in technology and what they’ve contributed to an entire group of people. According to Christian L. Lee, beginning in 1876, one of the first important advancements to have an effect on the deaf was patented by Alexander Graham Bell with his invention of the telephone. Although this may seem like a significant advancement for anyone other than those within the deaf community, it most certainly proved to be an asset to the Deaf with the additional advancements to follow in its upcoming 100 years....
Words: 860 - Pages: 4
...Technological Advancements in Communication XCOM/285 October 12, 2012 Technological Advancements in Communication Technology plays a key role in how we conduct business today. It has become necessary for all industries to rely on technology to successfully conduct business, especially collaborative technology. Some of the technological advancements mentioned in the article, Superhero in the cubicle, are Mashup Software and Near-Time. Mashup Software from Kapow Technologies, is software that allows users gather information, regardless of format such as straight text, spreadsheets, Web pages, and RSS feeds, from internal and external sources. It allows the users to combine this information and reuse it in entirely different ways. Mashup software is characterized because of the way it spreads roots all across the Web, enabling it to retrieve information outside its boundaries. According to IBM Developer Works, mashup software is widely used by law enforcement to map crimes to geographical areas, and it is interactive with Google Earth so anyone can view it. This is very helpful for anyone thinking of moving into a particular neighborhood to view crime statistics in the area. Near-Time is a hosted service that can be used to build wikis and blogs, share files, create podcasts, and handle RSS feeds. This software can be used to create tutorials, and to facilitate training, around the country, globe, and in different time zones. It is used by online educational facilities...
Words: 410 - Pages: 2
...Medical advancements throughout history are notable among society due to the millions of lives they save. Throughout the course of history, as these advancements are discovered, people look past the cons that these advancements could bring if not controlled. Antibiotics, often called the “miracle drug,” are widely proclaimed because of the countless varieties there are and the variety of diseases they cure and treat. Four out of every five Americans have used one type of antibiotic to treat common infections such as strep throat and even life threatening infections such as pneumonia (CBS/AP 2013). Bacterial infections that were previously incurable are now things of the past and “superbugs” that have risen from different strains of antimicrobial resistant bacteria are becoming threats of the future. Antibiotics have saved and helped the lives of millions worldwide, however, the commonly abused drugs are becoming a threat to the natural world. Antibiotics are chemical substances produced by microorganisms which destroy or prevent the growth of bacteria and other microorganisms (McGrew 22). In 1928, Alexander Fleming, a Scottish bacteriologist, accidentally unearthed...
Words: 1444 - Pages: 6
...Ali Amjid Ms. Fera ENG4U0 December.2/2013 ISU Essay Two hundred years ago, seventy percent of American workers lived on a farm. Today automation has eliminated all but one percent of their jobs, in replacement we now have machines. In the last couple of decades, technology has taken massive strides and grown immensely. Communication is easier, more gadgets are available and tasks are becoming easier through technology. However, nothing is perfect and technological advancements will have many negative impacts on society. Complex robots and machines are being made daily and sold to companies who are replacing factory workers. Machines work more efficient than humans and do the work without major drawbacks. The book Player Piano, and the movie i, Robot display a dystopian world run by machines and robots. Player Piano is set in a world where machines are replacing every human laborer, and the only humans surviving are the machine engineers. In i, Robot, robots have been given to every household in Chicago but there are problems that come with such a luxury. To add on, the articles "Better than human: why robots will - and must - take our jobs" and an article by Forbes.com mention the harmful effects of automation, and what the scary future may look like. The significant growth, productivity, and reliability of robots and machines will soon replace most human labor and make it difficult to find employment. Despite the great advantages of using technology; the more it develops...
Words: 2351 - Pages: 10
...everything. How often do we use a dictionary or a encyclopedia to find out a details of a particular thing nowadays. How often do we visit a bank or pay the telephone\electricity bills by going to the respective offices. Gone are the days of queue and waiting. It has made our world closer and our near and dear ones even much more closer through internet. I do really think that technology has made our life very simpler and made the world a better places to live, even if technology is being used to destroy mankind to a greater extent. We can always have pros and cons for everything and I really think the pros for technology do weigh more than the cons, it perspective that varies from person to person that is how he would like to use the advancement of technology for mankind whether to use it make his work much more simpler or to hurt...
Words: 334 - Pages: 2
...Technological Advancements In Communication Technological Advancements in Communication Some companies have looked for new technological advancements to better communicate within the company. In the article "Superhero in the Cubicle," the technological advancements that are discussed are e-mails, voicemail, instant messenger, online or phone chat, text messaging, blog, wiki, mashup, and smartsheet. In the article it explains how many companies are trying new types of technology in order to better the communication. Many of these advancements in technology are not typical forms of communication in business. Text messaging and instant messenger for instance at one point, where considered forms of communication that businesses frowned upon. Many businesses felt that employees were talking to personal friends or family members and it was unacceptable. Smartsheet and mashup are two applications that have been utilized in the advancement of technology for businesses. Both applications are web based tools that combine data from external sources to create a new, easier to read data. Both applications are easy to manage without the help of the information technology department. Smartsheet also allows many people from the organization to add or review the data and help with the decision making process. It also makes translating information to other countries easier because it is only one sheet with information, and allows others to make notes on the same sheet. A big difference between...
Words: 275 - Pages: 2
...Ashley Guadalupe Explanatory Essay (REVISED) November 7, 2014 The Evolution of technology and communication from the past twenty years until today In this day and age, there is hardly a need for face to face communication. With cell phones, email, and social media, we have and are becoming more and more socially awkward. Let’s go back twenty years from now, when most of today’s technology didn’t even exist. No one really had cell phones, or computers, maybe a beeper (pager) if you were lucky. So how did we get to where we are today? Today if a parent wants to find their child they have to text him or her, break ups happening via text or email, doctors are having video conferences from all parts of the world, some even aiding in life saving surgeries. Twenty years ago there were cell phones, the first cell phone was created in 1983, however they were very pricey averaging around 1,100 dollars, and not many families could afford this luxury. These phones were huge, with big buttons, and huge antennas. The battery life on these phones was only about an hour. Most homes in the early 90’s had only a landline phone. Communication was so much more personal back then. People came to your home to visit you and have a chat. People mailed letters and cards to family and friends far away. No one texted, or instant messaged. Kids passed notes in class, this generation of kids will never experience the fear of being caught and having to read the note aloud to the class. Our parents...
Words: 997 - Pages: 4
...The Renaissance period was a highly notable time in European history mostly due to its technological advancements. It was a period that was centered around the western civilization and the ideas that emerged from the cultural melting pot of Europe. Ideas that usually hovered around religion, science, philosophy and the arts were circulating among the educated upper class. These ideas were picked upon and those deemed fit are still felt to these day. One of the direct beneficiaries of the numerous advancements during the renaissance was the military. Both science and philosophy gave countries, during this time, the necessary tools to have an edge over the enemy. The more open interaction with the eastern cultures during this period exponentially...
Words: 428 - Pages: 2
...BIS/220 - INTRODUCTION TO COMPUTER APPLICATIONS AND SYSTEMS March 24, 2013 Abstract This essay will attempt to delve into the consequences of technological advancement and the subsequent measures taken to balance them.Electronic Funds Transfer Act, 1978According to "Debt.org" ” The Electronic Fund Transfer Act (EFTA) is a federal law enacted in 1978 to protect consumers when they use electronic means to manage their finances” (Electronic Fund Transfer Act). Electronic fund transfers or EFTs can include any electronic transaction that immediately withdraws money from a consumers’ account. When looking back at a time before electronic banking, it seems amazing that consumers waited patiently in endless lines, filled out tedious paperwork for everything from making a deposit to transferring funds from savings to checking. Over the years, not only has the technology evolved, the consumer has evolved, in part because of the Electronic Funds Act. With the convenience of electronic banking, came the weakness of faceless interactions.In the infancy of electronic banking, consumers were understandably hesitant to relinquish the one-on-one privacy of banking in person. Even ATMs were not the common language they are today. What if something went wrong with the machine or someone gained access to his or her account? It was natural for consumers to become even more uneasy at the thought of accessing their accounts online or paying...
Words: 1007 - Pages: 5
...The invention and advancement of concrete shaped the world to what it is today. Without concrete nothing today would be possible and it is the most facilitated invention in Earth’s history. The Roman’s developed cement that produced structures of remarkable durability. Most government buildings in America are based on the building styles of Rome. Concrete made transportation a possibility and reshaped the world to what it is today. Usually when there is a need for a solution, someone invents the fix. The Roman’s had many issues and many needs for concrete. Some issues were water purification, transportation, and trade. In Roman time, there was no water purification or storage to distribute from house to house. The Roman’s needed a structure that could transports, filter, and store fresh water. “Just like they conquered other people, they would conquer nature with their engineering. In the end, for this city of a million people, they had 11 aqueducts, 11 channels of over 300 miles, delivering perhaps 150 to 200 gallons per person per day, an amazing amount for the ancient world.”. Before the introduction of aqueducts, water was transported on dirt roads by horse and carriage. People would wait and wait for water and some would die because of the delay. Concrete made a water supply readily available to the roman’s and is the basis for water storage in today’s times. (Herring, Benjamin) Trade and commerce is necessary to gather resources that one country could...
Words: 1450 - Pages: 6
...The Advancement of Women Tammy Phillips HIS 204 Instructor Vera Parham January 8, 2014 The Advancement of Women Through History Women’s Rights have grown stronger through the years. Women have gone from being seen and not heard to having a voice, supporting war multiple war efforts, and becoming politicians. In the landmark case of Roe verses Wade gave women the right to own their own body with the decision of whether or not to have an abortion. Women were battling for equality as well as the right to vote. This suffrage was a long drawn out battle through the years but finally was won. Women’s roles during all three wars, the Spanish American War, World War I, and World War II, included nurses, clerical positions, and they back filled spouse’s duties at home. A “New Woman came about in the 1920s as women changed their attitude along with hair, make-up and attitude. All of the progressions were won due to persistence. Women have played a significant throughout the wars in America, not just stateside but abroad. “The Spanish-American War created a substantial need for military nurses” (Small, 1998). Dr Anita Newcomb McGee became the nurse’s bureau chief. This was the first time contract nurses were hired to in military hospital. In September 1918, 1,100 nurses were serving in the United and overseas. During World War I women were allowed to serve in non-nursing positions performing clerical duties. 34,000 women served in the military and 10,000 served as...
Words: 2479 - Pages: 10
...the skills learned during the education process. An employee can progress through three levels of management - with various positions at each - throughout his or her career. The entry level includes crew leaders, supervisors, office managers, and department managers. The mid-level consists of branch managers, divisional managers, and operations manager. The executive level includes CFOs, CEOs, presidents, and vice presidents. Managers at each level occupy different quantities of time on four managerial tools of developing, shaping, running and directing an organization (Simmering, 2006, p.500). Every manager within an organization is just as important as the next, but a person must develop the skills and knowledge necessary for career advancement. Management skills required at each level involves setting goals. Executive managers must possess organizational abilities and provides motivation to subordinates. All managers must exhibit five critical skills: mechanical skills, communication skills, theoretical skills, analytical skills, and diplomatic skills (Simmering, 2006, p.501). The most important attribute for entry and middle level managers is the ability to lead others. The role of the executive-level...
Words: 848 - Pages: 4