...Module 4 Assignment 1: Discussion – Mission Statements Lex Adams Marketing Planning & Strategy Think about an online social media network like Facebook or LinkedIn. For targeting new customers, what are the advantages and disadvantages of using these social networks compared to search engine advertising? Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising. I am going to use the quote, “it takes a village” and put into the context on how social media sites such as Facebook and LinkedIn can influence a consumer’s values, decision making, and preference. For example, Facebook has morphed into a global, networking site where people with similar and different backgrounds and from all over the world can connect and share with others in real time. Connect… Facebook users can form or find social groups they wish to join based on commonality such as family and friends, work related, location related, religion and political related, and even product related. Share...Facebook users can share almost everything about themselves in particular their opinions. It is a gold mine for companies to collect data. One of the benefits of Facebook social groups is that they can be categorized as market segments for marketers to “connect” with. “Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s...
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...Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world. It was officially...
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...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
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...IFS Individual assignment: Web 2.0 | | | | | | | | | | Marc Cobb IFS 131 Albertina Introduction: Since the internet was introduced it has made life very easy for the average person to accomplish tasks that before has posed as a problem. It also has many advantages such as being able to talk to people anywhere in the world at a cost of next to nothing, and purchasing of goods that is delivered straight to your doorstep.to name a few. In this essay we will be looking at Web 2.0, Social networks, and Collective intelligence, knowledge management and personal knowledge management. Web 2.0 Web 2.0 is a concept that was started in early 1999,it’s the term used to describe web sites that uses next generation technology. It is the way end users and software developers use the web. Web 2.0 can be linked to the 2004 O'Reilly Media Web 2.0 conference. Web 2.0 sites allows the user to connect and interact with other users(social networking).Web 2.0 doesn’t limit the user to only viewing of content but content that’s generated in a virtual community. Forms of Web 2.0 are Blogs, Rss, Wikis, Podcasting and social networking. Advantages: Web 2.0 has made so much more possible for companies and individuals all around the world. Focusing specifically on the business environment web 2.0 has created an online marketing industry. Companies make use of the web as advertisement medium, its cheap and gets global exposure. Anybody, anywhere can access company info...
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...Nowadays social networks are one of the most important speaking topics between peoples and the popularity of social networks is increasing day to day. In order to have a fair point of view in case of the social networks we have to look for both advantages and disadvantages equally. For example using the social networks in the work environment could have some concerns and also some benefits for employers. The good impact would be in the social performance between the staff and the negative impact is personal using of the social network websites. But this is undeniable that all these indications show the real model of the modern work environment and their effective impacts on the business world. As an important positive effect on the business environment we can consider the social networks as a tool of communication between management and employees. (Breslin, T. (2009, September). When social networking enters the workplace) Some of the most popular Social Network Websites There are more than two hundred social network websites which they are created for different purposes for different kind of users but here we can point out to two major social network sites which are more popular. The first and most popular social network is Facebook which is introduced in February 2004. At the beginning of the Facebook’s activities the website was particularly open only to the Harvard University’s student, but now after 8 years there are more than 900 million people using this social network...
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...of the "face-books" of American universities. The "face-books" are publications that universities at the beginning of the academic year, containing the pictures and names of all students and aimed to help students to know each other. In 2006 Facebook was "made public", allowing not only students of certain universities or American schools participate in it, but all the people who have an e-mail can be part of your community. Facebook then became a community of communities, it will connect students, businesses and people can choose to participate in one or more networks. Is a community created by and based on members In February 2007 came to have the largest number of registered users compared to other web sites aimed at upper-level students, having over 19 million members around the world, because it was originally published in English only. TWITTER Twitter is a free microblogging, which serves as a social network that allows users to send micro-text based entries, called "tweets" with a maximum length of 140 characters. Twitter was born in 2006, a number of young entrepreneurs working for the company Odeo Podcasts, Inc., San Francisco, USA, were immersed in a full day of brainstorming ideas.En part of these meetings, Jack Dorsey suggested an idea where you could use SMS to tell small groups what one was doing. It was an idea to keep a group of informed people about...
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...SOCIAL MEDIA 2 Social media networks have become the number one sources for individuals to use throughout the world. The three different social media networks that will be discussed are Google, Facebook, and Twitter. Google is a popular organization that uses advertising technology, wb apps, internet analytics, browser and operating system development. Google has been mainly used for its web search engine and for people to track his or her interests. It is also used to help advertisers to sell merchandise to the public and other services that the public may be interested in. Facebook is used for individuals to keep in contact with family, friends, co-workers, classmates, and it can also be used for businesses to market their products and services with the public. Individuals can create his or her own profile and add old classmates, family, and friends to his or her own page so he or she is able to stay in contact with those individuals. A business can also create a profile that is used for a business to promote their products and services. Twitter is used to connect businesses with future customers, for businesses to share information with individuals who are interested in the products and services, to build a relationship with customers and partners, and gather information and feedback. Twitter is a network used for gathering information...
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...Gray Communications Coordinator In this paper I will be discussing the advantages and disadvantages for the drug Yaz. Yaz is a birth control pill that women take to improve their menstrual cycle, and to prevent pregnancy. Yaz has many mild side effects like cramping to nausea; this drug is known for very serve side effects that include migraine headaches, uncontrollable uterine bleeding, kidney disorders, stroke, and possibly death (Drugwatch, 2013). Yaz is also known to put women at a higher risk of hypertension (high blood pressure), blood clots, liver function, disturbances, liver tumors, anaphylactic reactions, changes in glucose levels that can lead to diabetes and worsen lupus (Drugwatch, 2013). The advantage for using social media is that it will spread all over the social networks like Twitter, Instagram, Facebook, and Path. Females that have any of those social network accounts will be the main ones to help put the word out about Yaz encouraging other women to avoid taking this type of birth control. For example, promoting that Yaz has a recall on their drugs will help prevent women lives and their health. Yaz company does not care rather it is taking women lives and making their health at high risk, Yaz company only cares about rather their product is going to sell or how much money they going to make. Disadvantages for putting it on social media, the person who owns the social network receives an e-mail from that company stating that they want all the people that...
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...THE ROLE OF SOCIAL MEDIA EN CONSUMER’S PURCHASE BEHAVIOR This essay is aimed to provide a clearer point of view of the role of Social Media on customer purchase behavior. I will cover a variety of topics related to the current situation, Social Media Penetration, the importance of brand humanization and expectations from Social Networks and clients. This will explain advantages of advertising through the Internet and clarify the reason why Social Networking is not a way to sell products or services directly. Finally, I will talk about the role of Social Networks on purchase decisions. Nowadays, thanks to the Internet, we can connect with others in real time, we can communicate how we feel, our preferences, what we think and also express our views about different topics. This translates into a perfect opportunity for brands to be right in the same place as its customers in order to listen to what they say or think and to have the chance to socially interact with them in order to know their needs and to offer focused solutions. According to a new publication of Media Trend Watch during the current year, the penetration of Social Networks in Western Europe will reach 38,6% over its population and during 2014, the penetration will rise to 41,6% and in 2015 is expected to be 44,2% with 141,2 million users. Today, everybody has access to a social network, both clients and brands and having a group profile or a fan-page has become a must in the industry. It transforms consumers...
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...g Impact of Social Networking on Children, Adolescents, and Families Impact of Social Networking on Children, Adolescents, and Families Social networking has become very popular over the years. Social networks are not hard to find. Many social networks like Facebook, Twitter, Tumbler, and YouTube are already preloaded on many devices. Social networking plays an important part in many people lives. 93% of young people in an America between the ages of twelve and seventeen are using the Internet(AndersonButcheretal., 2010). Ninety three percent of college student report having a Facebook account (Sheldon, 2008) and these numbers are only increasing. Social networking sites allow you to find and connect with just about anyone, from a coworker at your job to your childhood friend that you have known for thirty years. Social networks also enhance learning opportunities to students who want to explore deeper into a subject or for students that are having difficulties in school. But like every other good thing social networking has its ups but as well as it downs. Social networking can have many negative affect on children adolescents, and adults. For instance cyber bullying and privacy concern are a couple of issues people have today with social networking. One of social networking main use is for socialization and communication. Social networking is very convenient for children and adults with busy lives and schedules. Social networks like Facebook and Twitter make talking...
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...ABSTRACT Social networking is a way of using your computer to talk to other people, (mobile phones, ipads, zune players, Macbook’s, laptops, etc, as long as you are connected to the internet, and have been signed up on the social networking site of your choice), exchange pictures, whatever you want to do. Social network creates an avenue to melt new people, re-establish connection with old friends etc. It provides a platform, whereby race, culture, religion, social class, etc, are not barriers or serve as a block to prevent people from becoming “friends” with one another. BRIEF OVERVIEW OF SOCIAL NETWORK. Social network is a social structure made of nodes (a processing location, e.g computer or some other devices) that are generally individuals or organizations. A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities. The term “SOCIAL NETWORK”, coined in 1954 by J.A Barnes (webopedia.com). Social network also refers to a dedicated website or other application, which enables users to communicate with each other, by posting information, comments, messages, images, etc. It also refers to a network of social interacting and personal relationships. (google.com). One of the best new developments on the web, has been that of social network. A social network is a website that...
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...Social Media Networks Social Media Networks Kimmeka Bowman Hum176 July 14, 2013 Christy Carper Social Media Networks Social Media Networks When it comes to social media, participants have several different options to choose from. Facebook is a popular option. Here, individuals are able to connect with friends and family all over the world. This is an excellent way to keep in touch with loved ones without having to travel. Pictures can be posted and shared, making it easy for everyone to share in the excitement. Twitter is another social media network. It is similar to Facebook with the exception of postings being titled “tweets” and friends are titled “followers”. Also, Twitter limits the number of characters allowed for each tweet to 140 characters, where Facebook does not have a set limit. LinkedIn is more on the professional side. This social media network is used by individuals searching for a job or by businesses who are looking to hire new employees. It is a great way for businesses to expand and for people to launch or accelerate their careers. There are some advantages to using social media. With this technology, it makes the world seem like a much smaller place by making it possible to communicate with friends and family for only the costs of internet service. It also presents opportunities to meet and interact with people who share the same interests...
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...Impact of Social Networks on Internet Marketing Research Problem: The general lack of knowledge about the impacts of social networks on internet marketing There is a noticeable lack of knowledge about how social networks can enhance internet marketing in different departments such as product creation, advertisement, sales, etc. The main area of focus: Advertisement Research questions: What are the impacts of social networks on internet marketing? How can social networks improve internet marketing and how they play a role in enhancing advertisement? Objective of the research: Finding the impacts of social networks on internet marketing, especially on the area of advertisement. Summary: Social networks are one of the latest and most recent trends that have attracted many visitors and users worldwide. They connect individuals with all types of different interests, as well as businesses where the social networks by providing the services needed to support the company’s products or -most importantly- their customer relations. Inevitably, large companies and businesses had to seize the opportunity of the large numbers of people visiting these social networks in search of potential customers and started placing online ads, and providing services to the global internet community, and by doing so they stimulate even a larger number of web surfers from all around the world. In this research we will be revealing the advantages of advertising on social networks and how social networks...
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...it pains me to admit, I am an avid user of all of these social networks. It is interesting to think that there once was a time when writing letters, using only home phones or physically going to see a person were the only means of communication, a time that recent generation children will only learn about from reading history books, or hearing from their families. Today I am going to talk about the good, the bad and the ugly aspects of social networks. The good being origins and advantages, the bad being disadvantages and the ugly being the dangers of social networking. In today’s society, where technology is the driving force for almost everything, there is no escaping social networking. Whether it’s being told to follow someone on Twitter, taking a photo and uploading it to Instagram or finding out more information about a company through it’s FaceBook page, you can do almost anything with the help of social networking. We have all heard of these social networking outlets, but they were not the first in the business. According to an article A Brief History of Social Media, ‘the first social networking website was SixDegrees which let people make profiles and connect with friends in 1997. This kind of interactive, social web application style became popularly known as “Web 2.0” and it really gained momentum with Friendster around 2002, followed by MySpace (2004 – 2006) and then Facebook (2007 -> ).’ In the social...
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...Types and advantages of social networking sites Nowadays social networking sites are very important in everyday life. Everything is from modern communication through the internet which connects people together anyway. We get to know about the people, their interests, their work etc. through these sites. Social networking sites have become common among individuals of all ages. There are three main types and advantages of social network: finding friends, entertainment and follow the news. First, nowadays we use social network to connect with friends or other people. The most commonly used to connect people are: Facebook, Google plus, Skype, Twitter etc. They are the most popular social network people used. For example, facebook can easily connect with friends using wall updates, private message, poke or text video call chat. Similarly, if you not to want to video call chat by facebook you can video chat call this site is skype. Basically, social network type find friends used to chat but can be share the file of movie, music video etc. for entertainment with friends. Entertainment type of social networking is file media for entertainment in sites. The most commonly used to entertainment is Youtube. It can share the video, see the music video, see the movie etc. Moreover, Youtube can be upload from user account in web sites to share another people. Sometimes youtube can be following the news and see the series can watch in youtube. Finally, following the news...
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