...a new drag show costume. The customer had himself measured and then communicated with the Fairy Godmother via phone and email. The communications included pictures, sizing, fabric, and style preferences. With the all of these necessary pieces, the owner created and shipped her first non-local order. This transaction went very smoothly. The customer received the order within the given time parameters; furthermore, it was exactly the style he requested and the clothes fit perfectly. This customer was approached by several co-workers about the new costume. He gave them The Fairy Godmother’s contact information so they could call or email the owner. With this new customer base, the owner has decided that it is now viable to have a website and to begin an advertising campaign to attract more long distance business....
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...E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Connor’s is a family owned and operated, retail chain comprised of 10 stores that run from the southernmost border of Ohio to Birmingham, Alabama. For over 70 years, all Connor’s locations have offered a selection of high quality, and brand merchandise. Shoppers can find fashion goods for men and women, along with top name work wear, shoes, and boots. The bargain hunter can find quality items for the home like rugs, candles and curtains. Connor’s best-selling product is the handmade, dried floral arrangements that are produced by the Connor family themselves. Recently, the company has made the decision to retire the older family members in the next six months and replace them with the younger family members whose ages range from 22 to 40 years of age to run the company. With that being said, the new store operators are looking to expand the store's customer base for online shopping as well as promotion of their brick and mortar stores. At the present time, the company has a basic web page referring customers to the different locations of the various stores located in Alabama and Ohio. All sales include mostly local shoppers, but also serve customers from all over the country who are traveling on vacation near the store's location sites. Although sales in the local markets are strong, the new owners are relatively...
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...SEIL EO T PC R P R A T p5F c b o o ae o k C s Su isf m 2 1 a e tde r o 00 Pa cl poe w y t i er e rc a& rvn ason g t t a Fcb o i o o r ak n e ot aeo kn yu m r g ff r t e s Po i dC uts o: rv e o r y f d e Special Report MarketingSherpa’s Top 5 Facebook Case Studies from 2010 Copyright © 2010 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. HubSpot = Easy & Integrated Landing Pages Website \ Analytics I Email / 810g Sales Tools \ Social Media SEO Lead Nurturing Try HubSpot Inbound Marketing Software with a Free 30 Day Trial HubSppt http://www.hubspot.com/free-trial TABLE OF CONTENTS INTRODUCTION: MARKETINGSHERPA’S TOP 5 FACEBOOK CASE STUDIES FROM 2010 ............ 4 IMPROVE YOUR FACEBOOK PROFILE TO INCREASE CONSUMER INTERACTION: FOUR TACTICS ................................................................................................................................................................. 5 HOW 'LOCALIZING' A BRAND THROUGH SOCIAL MEDIA & IN-PERSON EVENTS CREATED A SUCCESSFUL PRODUCT LAUNCH .........................................................................................
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...Online Expansion Marketing Plan for LIBAAS Boutique Iram Rashid- Mehmood Western Governors University Executive Summary LIBAAS is a retail clothing store specializing in unique clothing inspired from cultures of South Asia Subcontinents. This business offers both casual and formal wear as well as special occasion apparel made on order. It is run by the owner and her team of 4. Shabnam Khan has 14 years of corporate business work experience and has worked as a Client Service Manager for Global Relocation Company. She is well aware of demands of global customers and how to do business with them. She has a bachelor degree and design. Her team of 4 includes 2 well experienced tailors and 2 sales persons. LIBAAS is located in the heart of New York City and mainly serves the Tri State area (NY, NJ, CT). Its intent is to provide the community with unique South Asian traditional clothing they would normally purchase outside of U.S.A. LIBAAS was started with $40,000 funding and has been successfully achieving the sales and revenues goals for past 5 years. LIBAAS has now decided to take its business online and broaden the circle of its customers. It is planning to expand from Tri State area to national level. It will also provide products and services to international buyers. LIBAAS has full awareness of its competitors and has developed effective strategies of ecommerce solutions. Objectives: · Retain current customers and increase their loyalty · Expand...
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...History of Facebook and Timeline of Facebook 2003–2005: Thefacebook, Thiel investment and name change Z uckerberg wrote a program called Facemash on October 28, 2003, while attending Harvard University as a sophomore (second year student). According to The Harvard Crimson, the site was comparable to Hot or Not and used "photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the 'hotter' person"[14][15][16] To accomplish this, Zuckerberg hacked into protected areas of Harvard's computer network and copied private dormitory ID images. Harvard did not have a student "Facebook" (a directory with photos and basic information) at the time, although individual houses had been issuing their own paper facebooks since the mid-1980s, and Harvard's longtime Freshman Yearbook was colloquially referred to as the "Freshman Facebook". Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.[14][17] The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately, the charges were dropped.[18] Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final exam. He uploaded 500 Augustan images to a website, each of...
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...all while still keeping its bungalow roots and initial craftsmanship. Bungalow Admirers Magazine deal in interesting stories related to the home, the land, including the people themselves to give the reader a truly intriguing read, including a very strong visual stimuli and a grounded moralistic, ethically based lifestyle to go along with the aesthetics and storytelling. Bungalow Admirers Magazine also give insights into bungalow gardens, about remodeling your bungalow home while still keeping the original design, why certain designs came to be, where many of them would be located around the United States, advertisers working to maintain the bungalow, its rich lifestyle and many other items of interest based around this niche market! Bungalow Admirers Magazine promote not only the American dream and American lifestyle of the 20th century but Bungalow Admirers Magazine also promote individual ideas that are still today resurfacing in new light, such as, living within your means, having a small home with a large garden, knowing your neighbors,...
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...Available Beginning Drupal 7 Beginning Dear Reader, • How to configure the different elements of a Drupal 7 site • How to make your site truly interactive • How to customize the look of your site using themes • How to securely administer your Drupal 7 site In my 35-year career in the IT industry there have been very few technologies that have excited me as much as Drupal. I decided to write this book because my clients frequently ask how they could quickly get up to speed on the Drupal platform so that they could begin building rich and sometimes complex solutions. To address the need, I’ve taken all of my experiences of helping dozens of clients through the Drupal learning process and have embedded that knowledge and experience into this book. I hope you’ll walk with me as I take you through the journey of learning how to build rich and powerful web sites using Drupal 7. You’ll learn everything from installing Drupal to managing your site once you’ve completed it. If you stick with me along the path you’ll walk away with enough experience under your belt to quickly and easily create functionally rich and beautifully designed Drupal 7 sites on your own. Companion eBook Drupal 7 Drupal is one of the fastest-growing web development frameworks. It’s extremely powerful, capable of hosting high-traffic, high-security sites like whitehouse.gov as well as small business sites and storefronts. And now Drupal 7 offers even more powerful solutions with a more...
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...Introduction Business is about making money. Even if you’re a genius and saint, you can’t stay in business unless you make a profit. Profitability is a lot more predictable than most people realize, but failure can still result if you don’t execute consistently on your business plan--or a hundred other factors that manifest unexpectedly. Here are some steps to take before you decide to make a go of a business idea. The business plan under discussion is to launch an eBusiness website for a company ABC Inc. The company is a scientific company specializing in manufacturing of chromatography gadgets, which are used by a variety of researchers in different industries including petro-chemical, pharmaceutical, clinical research, government, forensic, toxicology, fuels, academic, industrial and commercial laboratories. The gadgets and accessories manufactured by ABC Inc. are mainly used to solve the separation and purification challenges for researchers in drug discoveries, pharmaceutical developments, food safety, petro-chemical compounds extractions, and environmental analysis. The manufactured gadgets are available for separation of different mediums including solid, liquid and gas chromatographical techniques. The company mostly sells its products through a large sales team which is specialized in different techniques of chromatography, using traditional marketing and selling strategies. The company has been doing good business in North America and has loyal customer base. Since...
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... improves testability, and keeps to web app best practices, but I want to highlight a feature that is not shown off as regularly, extending the document object model API. Introduction to AngularJS Dylan Stamat You will learn about some of the core concepts that make AngularJS shine, including binding data to you views, built-in filtering, and some of the interesting architectural decisions behind this MVC framework. We will build a very simple application with local data that show some of these concepts. Diving into Angular Josh Kuhn In this tutorial we’re going to create a barebones Twitter-like application called Pipr. Pipr allows you to create “pips” which are short 100 character or less “pips” that show up on the page in reverse chronological order. You can add tags to your pips, and you can post them with any name you like. In addition, you can delete your pips. AngularJS 101: A Beginner’s Tutorial Karmen Blake This tutorial on AngularJS will guide you through the fundamentals of the framework. You will explore the exciting benefits of using a client-side JavaScript framework to create dynamic and modern web applications. JEDI SENATUS: an italian open source project aims towards the systematic software reuse in organizations Ciro D’Urso, Alberto Persello, David Visicchio JEDI is a J2EE application that provides a centralized service aiming at significantly simplifying the generation of data driven documents in an enterprise environment. JUnit Test...
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...Chaiwuth Tangsomchai Course work 702711 Financial Management) Master of Business Administration for Executive(Chiang Mai) Business Administration Chiang Mai University March, 2012 - - Index - Page Chapter I Introduction & Objective 1.1 Introduction 1.2 Objectives Chapter II Company 2.1 Facebook, Inc. Profile 2.2 The Corporate Mission 2.3 Executive Officer and director 2.4 Facebook’s Shareholder 2.5 Facebook Milestone 2.6 Facebook Business 2.7 Competition 2.8 Revenues Stream 2.9 Facebook Market Opportunities 2.10 Facebook Strategy 2.11 Summary of Risk Factor Chapter III Facebook Financial Report 3.1 Consolidated Balance Sheets 3.2 Consolidated Statement of Income 3.3 Basic Earning Per Share 3.4 Pro-forma Earning Per Share 3.5 Consolidated Statement of Cash Flow 3.6 Consolidated Statement of Stockholder’s Equity 3.7 Dividend Policy Chapter IV Facebook Initial Public Offerings(IPOs) 4.1 IPOs Advantage 4.2 Preparing to go to Public 4.3 Facebook IPOs 4.4 Facebook IPOs Underwriting Company 4.5 Facebook IPOs Counsel Company 4.6 Facebook IPOs Financial Auditor 4.7 Why Facebook go to Public? 4.8 U.S. Stock Market 4.9 Which Market Facebook Plan to Listing? 4.10 Facebook IPOs Advantage and Opportunities Chapter V Conclusion Reference 1 2 3 3 3 4 5 7 7 8 9 10 10 12 14 15 16 17 18 19 21 22 23 24 27 27 28 29 30 33 34 36 CHAPTER I INTRODUCTION AND OBJECTIVES 1.1 Introduction Nowadays, firms objective generally relate...
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...force in today's world because of its incredible success. But how can social networking work to promote better health? The National Institutes of Health (NIH) believes that if people promote healthy lifestyles within their social networks, public health as a whole will significantly improve. Recent studies have shown that people's behaviors rub off onto their friends. Bad habits like smoking and overeating are contagious, say many researchers. But so are good behaviors like eating healthy, exercising and getting good rest, which is why NIH is offering funding to scientists willing to work on improving public health through social networking. "We've come to realize more and more that how people live and function in social networks is really important to health," explained Deborah Olster, acting director of the Office of Behavioral and Social Sciences Research at NIH. Several researchers have already come up with creative ideas to promote better health through social networks. Dr. Nicholas Christakis of Harvard Medical School believes that creating artificial social groups around things like losing weight or eating better will help to encourage unhealthy people to improve their lifestyles. Christakis also suggests using social group "leaders" to influence their existing social groups with custom-tailored health messages. People who hold significant influence within their social circles could promote cutting high-fructose corn syrup from their diets, for instance, and...
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...in June 2009 and headquartered in New York. This company has been developing online social games that can be accessed via social networking websites such as Facebook, Google+ and Tencent. Also, the games can be accessed via their website- Gamio.com Nate Waldroff, the founder and the CEO of the company, states its mission as “connecting the world through games”. True to its mission statement, this provider has launched some great series of online games, the best known being Mystic Trails. This game, was launched on Facebook in October 2009 and within seven weeks, reached 10 million daily active users (DAU). As of early January, 2012, three of the top five Facebook games (in terms of MAU, according to AppData) were Gamio titles. Overall, Gamio games had over 265 million monthly active users (MAU). Figures suggest that 80 percent of revenue for Gamio comes from Facebook users. This four year old company is one of the rare internet start ups that are profitable, earning $121 million since the start of 2010. It has emerged as the Web’s largest social gaming company, recording $828.9 million in revenue in the first nine months of 2011. The Rise of Gamio Creativity and Innovation gave way to some great, award winning and category defining games that took the social gaming industry by storm. The company had a first-mover advantage with a new concept behind their designs – new games for friends to play together. In a world where video gaming was disconnecting people, the...
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...it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the 4P strategy. ELEMENTS OF TRADITIONAL MARKETING: The Four Ps- Worship them: The 'Four Ps' or the 'marketing mix' is a cliché with every marketer. Formulated by Jerome...
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...Commerce - is the whole system of an economy that constitutes an environment for business. E-Commerce * “E-commerce is the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks: includes not only the buying and selling of goods , but also the various processes within individual organizations which support that goal.” ~Zwass Elements of E-Commerce Three main elements or disciplines in the application of e-commerce: 1. Business information 2. Business transaction 3. Telecommunication Business Information * Involves customer’s information, logistic, supplies, request, payment, products and other information which is suitable and accurate to help make a decision. Information is the asset and income of a firm or organization. Information is very important in the world of e-commerce. Business Transaction * All activities such as promotion, selling, purchasing, bargaining, delivery, customer service and etc is required to make a transaction complete. Some of the transaction in e-commerce is carried out digitally 100% but there is also transaction which uses both digital and physical method. This is because some products only can be described clearly physically. Telecommunication * Requires an electronic form of communication such as a telephone line, modem, mobile phone, a telecommunication network etc.Without this, an online transaction cannot be done between...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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