...The following is an analysis of the case, Exotic Adventures Inc.: The Amazon River Voyage. It details why tour operator, Exotic Adventures, Inc. (EAI) should proceed with their tours on the Amazon River between Brazil and Peru amidst concerns. Brazilian agents are reporting that low level waters may jeopardize an upcoming tour while Peruvian agents on the other hand, are suggesting that all would be fine to proceed with the tour. The analysis includes data analyzing costs involved and whether or not it would be profitable for EAI to proceed with the entire tour plans, shorten the voyage midway by turning back at Manaus or cancel it just days before and refund passengers their fares. Assignment Question With just five days left before passengers leave their homes for the voyage, considering all information presented to Exotic Adventures Inc. including weather, costs and savings, and analyzing all of the options using the Decision Tree Model graph analysis, what is the optimal decision that Exotic Adventures Inc. should make regarding the tour? Case Analysis Exotic Adventures, Inc. which operates expedition voyages via vessels in different regions including Brazil and Peru, planned a tour down the Amazon River between Belem, Brazil and Iquitos, Peru during the month of October. The tour is described as adventurous and educational because passengers get to see much of nature's plant and wildlife up close in a comfortable boat designed to manoeuvre down rivers once water...
Words: 329 - Pages: 2
...Exotic Adventure study Case Case Synopsis Exotic Adventure Inc must decide if continue with the planned itinerary or cancel the trip at some point. They information available to make a decision is not accurate enough and it could be compromised with the other parties interest. State the Assignment Question Should Exotic Adventure Inc select option one (cancel the trips) or option two (continue as originally planned and monitor the water levels)? Case Analysis The Exotic adventure Inc is a company that operates voyages in the Amazon river, between Brazil and Peru, their main operation is conducted during high water season considered to be March. They decided to adventure and open a new itinerary during the month of October, advised by some prominent naturalist that thought the trip will be more productive given that the water level is lower during that time and tourist will get more wildlife view. Studies were conducted by different agents in the local area (Brazil and Peru), initially they both agree that the water level during this time was high enough to make the trip safety. Once the itinerary was open to the public the response was good, 99 customer booked to travel during that time at $4000 each. The revenue this will generate for EAI will be $155,000 after expenses (99*4000-expenses). During the month of September the agents from Brazil started advising EAI that the water level in the river was lower than expected, therefore; this will endanger...
Words: 1075 - Pages: 5
...Exotic Adventures Inc. Case Synopsis Exotic Adventures Inc. (EAI) is a travel company that offers voyages to the Arctic, Antarctica, islands in the South Pacific and Atlantic, and the Amazon River during the high water season. EAI has begun offering voyages to the Amazon River during the low water season due to a high interest by naturalists who think the voyage would be more interesting. EAI has become concerned with the depth of the water in the Amazon River during the low water season. The company has received conflicting information from Brazilian and Peruvian Pilots on the whether or not it is safe to maneuver through the river. (Shaw & Hulland, 1999) State the Assignment Question Should EAI cancel the voyages scheduled on October 8th or should they continue the voyages with the possibility of completing the voyage, cancelling the voyage at Manaus or turning back before Iquitos? Case Analysis EAI has to make a decision on whether to cancel their voyage through the Amazon river or to attempt to navigate through the river with a chance of having to cancel the trip early. Each of the options that EAI has poses a monetary loss in income to the company except for the decision of continuing through the river and completing the voyage. Canceling the trip or not completing the voyage at Iquitos not only poses a monetary loss for EAI, but also for Brazil and Peru. (Shaw & Hulland, 1999) The agents in Brazil have advised EAI that their pilots will not take EAI’s ship...
Words: 846 - Pages: 4
...Running Head: Exotic Adventures Inc Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: QNT 5040 Submitted to: Yuliya Yurova Submitted by: Joy Starks N00623592 8841 Southampton Drive Miramar, Fl 33025 305 458 3129 954 441 5468 Date of Submission: 1/24/2010 Title of Assignment: Exotic Adventures Inc CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Joy Starks ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Executive Summary Exotic adventures operate Amazon River voyages. The company operates successfully during high water season in March from Belem, Brazil on the Atlantic coast to Iquitos, Peru. After research Exotic adventures expanded their voyages to include low water season in October. During September Exotic adventures had to make a decision whether to cancel a voyage or to continue the voyage based on ambiguous information regarding safety issues in unusual low water levels. Method of analysis was conducted by a decision tree technique. Exotic Adventures had three options...
Words: 883 - Pages: 4
...Exotic Adventure Inc.: Amazon River Voyages Case Synopsis Exotic Adventures Inc. (EAI) is offering Amazon River voyages during the low-water season in October. However, early reports from agents in Brazil have warned that water levels are unusually low due to El Niño. They also received conflicting report from agents in Peru stating that the water levels were satisfactory and have been traversing the river just fine. Currently, EAI has a total of 99 passengers booked for these voyages. A decision needs to be made on whether to proceed with the voyages or to cancel them (Shaw, 1999). State the Assignment Question Based on the information provided in this case study, should EAI proceed with the booked voyages or cancel it? Case Analysis In this case study, EAI needs to determine the most advantageous course of action under conditions of uncertainty. EAI has planned a new voyage that they have very little experience and knowledge in because they have only run routes during the high-water season. For safety reasons, the vessel can only operate in waters with adequate depth for the draft. Early in September, EAI began receiving reports that water levels were low due to El Niño. This information was being provided by agents in Brazil, however, reports from agents in Peru were contradictory saying that the water levels are fine and are being used. Currently, there are 99 passengers booked for the trip and it is five days away from departure. The first option is to cancel...
Words: 999 - Pages: 4
...words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Marcelo Gonzalez Instructor(s Grade on Assignment: Instructor(s Comments: Exotic Adventures Inc.: The Amazon River Voyage Case Synopsis Exotic Adventures Inc (EAI), is a company that offers expedition style voyages to the Amazon River among other destinations. Based on the recommendation of some experts, the company has decided to launch a new low water season route, that even though it has good demand because of its wild life proximity, it has a lot of risk because the water level may not permit that the vessels can go through. A month before starting the first trip, the company starts receiving news from Brazil that the water is too low and that it will be impossible to make the voyage. At the same time the company is hearing from Peru that everything is OK. State the Assignment Question Should the company cancel the trip because of the low water alerts from Brazil or should they continue with the plan and take the risk? Case Analysis Normally, EAI voyages offered expedition trips to the Amazon River from Belem, Brazil to Iquitos, Peru during the high water season in...
Words: 803 - Pages: 4
...Exotic Adventures Inc: The Amazon River Voyage Case Synopsis Exotic Adventures Inc (EAI) operates voyages along the full length of the Amazon River from Belem, Brazil, on the Atlantic Coast to Iquitos, Peru. They normally operate in high water season and were now offering trips during the low water season also. Unfortunately EAI received reports from Brazilian authorities that waters were unusually low this year but Peruvian authorities indicated all was fine. State the Assignment Question Due to the fact that EAI is receiving biased and conflicting information from the Brazilian authorities and Peruvian authorities, they must gather as much unbiased information as possible and draw their own conclusions. Should EAI take the trip all the way to Iquitos, Peru? Should they take a shorter version of the trip stopping in Manaus, Brazil? Or should they cancel the trip completely? Case Analysis Exotic Adventure Inc. (EAI) is a company that operates expedition-style voyages primarily to the Polar Regions. The company typically operates voyages in March, which is high water season, offering one voyage upstream and a return voyage downstream. After much research EAI decided that it would start operating voyages in October the low water season and included it in the company’s brochure. By early August, 52 passengers booked the upriver voyage and 47 booked the downstream voyage, both in October. These numbers were just above break-even for the company (Shaw, 1999). In early September...
Words: 1312 - Pages: 6
...Case Synopsis Remember to always indent the first line of a paragraph (use the tab key). The synopsis should be short (2-3 sentences). Keep it simple…notice 2-3 sentences NOT paragraphs. State the Assignment Question The question that plagued Exotic Adventures Inc is whether to cancel a South American tour on October 8. What are the ramifications of cancelling the trip prior to October 8, cancelling the trip after Manaus, turning around before Iquitos, or completing the upstream tour? Case Analysis Exotic Adventures Inc. (EAI) is a travel company that operates expedition-style voyages mainly to Polar Regions. EAI also offered voyages between season to the islands of the South Pacific and the Atlantic also covering the Amazon River. The company decided to offer these additional excursions to assist in defraying fixed business cost (Shaw & Hulland, 1999). EAI first began excursions through the Amazon River Basin during the high water season of March 1997. There were two options; option one was the upriver voyage from Belem, Brazil to the town of Iquitos, option two was a downstream voyage from Iquitos to Belem, Brazil (Shaw & Hulland, 1999). The company then became convinced that it would be good to offer tours during the low water seasons, which for this area happens in October. This would offer tourist a greater opportunity to view the local wildlife, which during the high water season would normally retreat inland away from the river’s edge (Shaw & Hulland...
Words: 1082 - Pages: 5
...(WCTBS) is a new sightseeing company in its formative stages. It is owned and managed by entrepreneur Michael Miles. The company is located in the capital city of Georgetown. It is being organized to take advantage of a specific gap in the local sightseeing tour market. The gap exists in high quality, reasonably priced sightseeing tours in the nation's capital away from the city centre, indicating that a new entrant tour company could be expected to capture a significant portion of the current sightseeing tour market. The Company's Mission WCTBS’ mission is to provide safe, reliable and fun sightseeing tours and bus services to our customers. Six of the buses will be used for tours locally, three for tours to Suriname, Venezuela and Brazil. With a combination of clean buses, friendly and informative and helpful driver guides along with outstanding customer service, WCTBS intends to lead the other companies and make our standards their ambition. Objectives WCTBS will have as it primary objectives the following elements: To establish and operate a new tour company and bus service aiming specifically at touring the monuments, memorials, museums, and government buildings of the capital city as well as touring the historic and picturesque regions of Guyana. To implement an organizational and marketing strategy that will, beginning in the first months of operation, achieve 65-85 percent capacity on each bus during the summer and increasing thereafter to 75-100 percent...
Words: 1791 - Pages: 8
...The Case for Exotic Adventures Inc. Case Synopsis This case study will analyze the case for Exotic Adventures Inc., which provides customers with expedition like travel that is adventurous from the Amazon. The dilemma causing the need for this analysis is the seasonal and water level dependency which puts their trip at risk due to wildlife issues during low level season. Naturalist suggest that October trips are most favorable, leaving EAI with three options to consider for this analysis, one to cancel the trip all together, two to continue with plans and cut trip short halfway, and third is to anticipate completing the entire trip. State the Assignment Question Less than one week prior to the passengers’ departure, EAI is faced with the questions of should they cancel the trip and refund those 52 passengers who have already paid their money? Should they continue with the voyage and return midway should the water levels be too low while taking into account all of the cost aspects? Or should they risk it and plan on having the entire trip at all costs? Case Analysis Before deciding on which option is more cost effective, we must first understand what Exotic Adventures offers their customers. Their primary service is to provide passengers with expedition type voyages. EAI also provides customers with trips to the Amazon during the low river seasons. This offer is primarily during the month of October. They offer complete packages including air, lodging, and cruise...
Words: 927 - Pages: 4
...Exotic Adventures Inc. Case Synopsis Exotic Adventures Inc. is a company that specializes in providing voyages to tourist who primarily want to visit the Polar Regions. Although many come to Exotic Adventures to explore Mother Nature and its beauty, it can be very disheartening when now Mother Nature affects voyages from happening. This sort of incident has now put managers of Exotic Adventures in a difficult position where they now have to decide what to do. The voyages that are provided through Exotic Adventures consist of a boat sailing through 18 feet deep water. The problem arises after a drought in Central America causes water level to drop to 14. Brazil has marked these waters as unsafe to maneuver through but Peru says the water is perfectly fine. Although 14 feet may seem fine for the boat, the owners are debating if they want to risk this to satisfy the customers and also what would be more profitable and or less cost affective. Managers would have to decide between three options to see what would be more affective and of best interest to the company Case Analysis Option One The first option would be to cancel the entire voyage. If the company were to indeed cancel expected monetary value would equal to 184K. We derive at this number by first multiplying the total additional cost (184k) by the percentage amount (0%). In other words, because of there is no probability that nothing will occur and is certain to happen, this keeps the additional cost equal...
Words: 649 - Pages: 3
...Data Analytics: A Marketing Segmentation Case Study T. Evgeniou, INSEAD J. Niessing, INSEAD The Iterative Process Cycle Data Preparation & Exploration Analysis Goal of Analysis Performance Assessment Segmentation Methodology – A(nother) Process 1 2 3 4 5 6 Identify Business Issues Clarify Scope and Dimensions Generate and Refine Hypotheses Decide on Data to use / Collect Needed Data Build the Segmentation Framework Link to Marketing & Business Strategy A Segmentation (micro-)Process • Segmentation solution is created through a rigorous and iterative process Data Processing/ Factor Analysis Cluster analyses Review and refine Why Segmentation? • SEGMENTATION is a critical enabler to achieve business objectives and realize benefits • SEGMENTATION is critical to identify white spaces for new products/offerings • SEGMENTATION helps organizations to optimize their retention and acquisition strategy • SEGMENTATION is often used to optimize pricing across different products • SEGMENTATION enables organizations to become more customercentric • MARKET DYNAMICS make segmentation critical to business success. Questions You Might Hear… These are only some of the issues that clients may raise that clue you in to appropriateness of segmentation Growth & New Opportunities Market Structure Product Development Channel Deployment Resource Allocation Retention...
Words: 1273 - Pages: 6
...equipment, and sometimes, the power going out mid delivery. I’ve witness people with debilitating illnesses get turned down because they have no money for simple treatment; a lot of times, patients must be sent overseas for medical attention because our hospitals are lacking. Needless to say, only the extremely fortunate, usually government personnel, gets this luxury. The more I’ve lived and learned, I’ve discovered that this atrocity is not only happening in my home country, but in several other developing countries as well, Ghana, Kenya, Mexico, Brazil, just to name a few. My philosophy is that something as basic health care should be offered to every individual; regardless of how much the person makes, their status, or the country that they happen to be born in. Subsequent to acquiring my MD, I definitely want to spend some time in these countries offering my services in whatever way that I can. This satisfies my love of adventure and also soothes my distaste for unfair and unequal treatment of individuals. It has always being my plan to return back to my home country and make a home there, live there for at least 2 years so I can...
Words: 448 - Pages: 2
...01.20.13 A Silent Failure Introduction The article I am going to summarize is from the economy section of Hürriyet Gazetesi, which is one of the most well-known newspapers of Turkey. It is actually a short story about Monster.com, one of the largest employment websites in the world but I will be giving some other details about the case. The company (Monster Worldwide, Inc.) decided to start their operations in the emerging markets such as Brazil, Russia, Mexico, Latin America and Turkey. Despite their high hopes, the adventure that started in 2006 by founding their “department of developing countries” had to finish. Probably there are some other complicated reasons too but I believe that, lack of preparation to compete with the local players and underestimating their power in the market were the main reasons in this case. Reasons to Be In These Markets According to the article, in that era, the authorities of Monster.com described their reasons of investment as, the interest of foreigner investor to these markets, country’s young workforce and their increasing usage of internet. These companies will create job opportunities and they will need people to hire, which means a growing demand for job search engines. Turkey Monster.com started their operations in Turkey in 2008. They announced that Turkey will be their cornerstone and made the country the main base for emerging markets. In 2011, they selected Ebru Çapa, a very experienced turkish manager in the sector...
Words: 698 - Pages: 3
...Guyana is a South American country which lies North of Brazil. It’s filled with palm trees, exotic wildlife, and waterfalls. It is an adventure at anytime of the year. Guyana has three countries that border it such as: Venezuela, Suriname, and Brazil. It lies on the northeastern coast of South America. “ Much of the land is difficult to reach, and some areas have never been explored” (“ “). This country includes unique physical features, mild climate, a republican form of government, out of this world culture, an okay economy, and very different but cool facts. The psychical geography of guyana consists of many different land and water features. The size of guyana is about 83,000 square miles, that is about 214,969...
Words: 741 - Pages: 3