...Food for the eyes - Food Photography A Research Paper Presented to The Faculty of the Languages and Literature Department College of Liberal Arts De La Salle University – Dasmariñas Dasmariñas, Cavite In Partial Fulfilment of the requirements for the Course ENGL102 – Communication Arts and Skills II Maria Cristina Ramos Kris Shellah Cubilla Francis Paolo Peñaflor Maria Teresa Bonoan May 2010 A .Thesis Statement Food Photography’s art composition can entice the viewer’s appetite. B. Introduction a. Objectives and Questions Objective is to know how food photography affects the viewer’s appetite and mind. Questions to ponder: 1. How did food photography start? 2. Where do we use food photography? 3. What is the effect of food photography to people? 4. Why food photography appeals to people? 5. Why is it important to take a picture of food? 6. What are the techniques in food photography? 7. What can food photography contribute to people? b. Significance of the Study To fully understand the basics of Food Photography for people like students of photography - who can practice and enhance their skills and knowledge about the said course, advertisers in the food industry – in making their advertising in posters and graphic form more creative and enticing thus, can attract more customers for more profit, AB Communication students and other artists who wants to expand...
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...this is something to take into consideration when choosing to hire someone. All of these aspects are important when choosing to start doing in-house professional photography. When hiring someone in-house to do professional photography of products, there is a lot of equipment that would need to be purchased. A camera is the most obvious purchase. The best camera for this job would be a DSLR camera. The two top brands for DSLR cameras are Nikon and Canon’s. Everyone has their own preference and both are around the same price. A DSLR camera can range in price, from $300 - $1000 and up. Then a good lens is important to focus and get the best quality pictures. A good lens for organic products would be a 40mm f/2.8 and these range from $250 to $400. Aside from the camera and lens there are other tools that are needed to take good photographs. Some of the tools that are important for good photography are: softboxes, reflectors, photo editing software, and a backdrop of some sort. Softboxes can be used to help diffuse the light on the product. According to "What Is A Softbox?" (2014), “A softbox diffuses the light into a pleasing soft, even light” (para. 3). Softboxes can vary in price anywhere from $30 to $200. Along with a few softboxes, having reflectors will help lighting as well. Reflectors will help soften the lighting in the photos and will cost around $50 depending on what type is needed. The background that is used is also a very important part of...
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...photographs. And what better way for a restaurant to show off its offerings than through the use of photography? EXCEPTIONAL FOOD PHOTOGRAPHY Both in print and online is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to remember that we eat with our eyes first. Having appetizing, food photos is a sure-fire way to grab someone’s attention when they’re checking you out online and to draw your customer’s attention when they’re in your restaurant. But take heed, many restaurants have amazing food photography, but the final product is nothing like what it looks like. This doesn’t mean that you have to plate exactly as the photo, but it does mean you’ve got to deliver on taste IMPORTANCE OF FOOD PHOTOGRAPHY IN MARKETING YOUR FOOD BUSINESS! Great pictures of food can make our mouths water and our stomachs ache for a particular product. This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers. THE AESTHETIC AND CULTURAL SIGNIFICANCE OF FOOD PHOTOGRAPHY When food first became a subject in photography, images imitated still life paintings and were classed as a form of social documentary, whereby...
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...Landscape photography captures the beauty and natural essence of the environment. With a wide range of skills and technology the world of landscape photography continually evolves. Many key components involved in photography directly relate to the camera and the skills of the photographer. Camera specifications, equipment requirements, and the many elements of photography all integrate into crucial elements of photography. Therefore by incorporating these skills, photographers have the possibility to turn their works into art. Landscape photography requires attention to detail and the use of acquired skills. Inspiration Capturing an image that impacts an audience holds the upmost importance to any photographer. Inspiration for photographs...
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...MISE-EN-SCÈNE I. WHAT IS MISE-EN-SCÈNE? A. Mise-en-scène is a French term that refers to the overall outlook of a movie. That is, it refers to the sum of all that the audience hear, see and experience when viewing a movie. The mise-en-scène of a movie thus influences the viewers’ moods as much as the lighting, decor sounds and smells affect their emotional response to a real-life setting. II. COMPOSITION AND MISE-EN-SCÈNE A. Mise-en-scène has two major visual components: design and composition. Design determines the look of the settings, props, actors, and lighting. Composition refers to the organisation, allocation, balance and the relationship between the actors and the objects within space of each slot. The composition of these elements within the frame provide the general meaning to the scene or shot. B. Mise-en-scène also plays a part in the viewers’ reaction to a movie. It affects the viewers’ feel of sights, sounds, textures and surfaces. Mise-en-scène in this case find comparison with a rural person’s first experience in the city: their first impressions of the streets, the people and multitudes of sounds. C. Some aspects of mise-en-scène can happen by chance; whether through an act of nature, for example rain; or an actor veering off the script, and other accidents. Mise-en-scène happens in movies because the directors envisioned it prior to the shoot. D. Mise-en-scène is also used to distinguish one director’s work from another. Additionally, every director of...
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...100 TECHNIQUES for PROFESSIONAL WEDDING PHOTOGRAPHERS BILL HURTER Amherst Media ® PUBLISHER OF PHOTOGRAPHY BOOKS About The Author Bill Hurter has been involved in the photographic industry for the past thirty years. He is the former editor of Petersen’s PhotoGraphic magazine and currently the editor of both AfterCapture and Rangefinder magazines. He has authored over thirty books on photography and hundreds of articles on photography and photographic technique. He is a graduate of American University and Brooks Institute of Photography, from which he holds a BFA and Honorary Masters of Science and Masters of Fine Art degrees. He is currently a member of the Brooks Board of Governors. Early in his career, he covered Capital Hill during the Watergate Hearings and worked for three seasons as a stringer for the L.A. Dodgers. He is married and lives in West Covina, CA. Copyright © 2009 by Bill Hurter. All rights reserved. Front cover photograph by Tom Muñoz. Back cover photograph by Bruce Dorn. Published by: Amherst Media, Inc. P.O. Box 586 Buffalo, N.Y. 14226 Fax: 716-874-4508 www.AmherstMedia.com Publisher: Craig Alesse Senior Editor/Production Manager: Michelle Perkins Assistant Editor: Barbara A. Lynch-Johnt Editorial Assistance from: John S. Loder, Carey A. Maines, Charles Schweizer ISBN-13: 978-1-58428-245-7 Library of Congress Control Number: 2007926665 Printed in Korea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any...
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...ON-CAMERA FLASH Techniques for Digital Wedding and Portrait Photography Neil van Niekerk Amherst Media ® PUBLISHER OF PHOTOGRAPHY BOOKS View the companion blog to this book at: http://on-cameraflash-vanniekerk.blogspot.com/ Check out Amherst Media’s other blogs at: http://portrait-photographer.blogspot.com/ http://weddingphotographer-amherstmedia.blogspot.com/ Copyright © 2009 by Neil van Niekerk. All rights reserved. All photographs by the author unless otherwise noted. Published by: Amherst Media, Inc. P.O. Box 586 Buffalo, N.Y. 14226 Fax: 716-874-4508 www.AmherstMedia.com Publisher: Craig Alesse Senior Editor/Production Manager: Michelle Perkins Assistant Editor: Barbara A. Lynch-Johnt Editorial Assistance from: John S. Loder, Carey Ann Maines, Charles Schweizer ISBN-13: 978-1-58428-258-7 Library of Congress Control Number: 2008942244 Printed in Korea. 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded or otherwise, without prior written consent from the publisher. Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions. The author and publisher will not be held liable for the use or misuse of the information in this book. Table of Contents FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 by David A. Williams INTRODUCTION Why Manual Exposure Mode? . . . . . . ...
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...The Fine Line Between Art and Truth Photo manipulation has been around for over a century, but the recent focus on Photoshop has caused news photography to be looked at in a new light. As a result, pictures that have been manipulated have been called into question, and therefore have had a significant effect on the credibility of various forms of print media. In this new age of media, where circulation is down and corporations are cutting employees, credibility is a much talked about commodity. Although photo manipulation has a great effect on the credibility of media, it should be considered an art form and given a certain amount of freedom. To accurately understand the argument, the history of pre-Photoshop manipulation opens the paper, followed by modern manipulation and the backlash it has caused, what credibility is, how newspapers are addressing photo manipulation, and how modern manipulation should be handled and the standards that it is held to. Photoshop is a tool that has made the practice of photo manipulation both easy and affordable. But what is photo manipulation? It is simply altering an original image, taking the negative or digital image and changing it in some way. This practice has always been common, as photographers have enhanced lighting or used filters to eliminate a certain color. However, in the context of this paper most of the examples addressed deal with the current, narrower view of photo manipulation. According to the 2006 edition of Merriam...
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...PHOTOGRAPHY. The word photography comes from two ancient Greek words: photo, for "light," and graph, for "drawing." "Drawing with light" is a way of describing photography. When a photograph is made, light or some other form of radiant energy, such as X rays, is used to record a picture of an object or scene on a light-sensitive surface. Early photographs were called sun pictures, because sunlight itself was used to create the image. Mankind has been a maker of images at least since the cave paintings of some 20,000 years ago. With the invention of photography, a realistic image that would have taken a skilled artist hours or even days to draw could be recorded in exact detail within a fraction of a second. Today, photography has become a powerful means of communication and a mode of visual expression that touches human life in many ways. For example, photography has become popular as a means of crystallizing memories. Most of the billions of photographs taken today are snapshots--casual records to document personal events such as vacations, birthdays, and weddings. Photographs are used extensively by newspapers, magazines, books, and television to convey information and advertise products and services. Practical applications of photography are found in nearly every human endeavor from astronomy to medical diagnosis to industrial quality control. Photography extends human vision into the realm of objects that are invisible because they are too small or too distant...
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...Syllabus: “In their responding and composing students explore the ways the images we see and/or visualise in texts are created. Students consider how the forms and language of different texts create these images, affect interpretation and shape meaning. Students examine one prescribed text, in addition to other texts providing examples of the distinctively visual.” SISTERS OF WAR 1. Background Information http://www.abc.net.au/tv/sistersofwar/about/default.htm In January 1942, the Japanese war machine thundered across South East Asia. In its path lay a tiny Catholic mission station, Vunapope. Here a handful of Australian nurses took refuge along with a number of wounded Australian soldiers. Sisters of War is inspired by the true story of two extraordinary Australian women, Lorna Johnston (nee Whyte), an army nurse and Sister Berenice Twohill, a Catholic nun from country New South Wales who was stationed at Vunapope. Although they were two very different women, their friendship would survive the incredible events that followed. Sisters of War is adapted from the wartime diaries and interviews with Lorna Johnston (nee Whyte), Sister Berenice and others who survived. The story of their captivity, their friendship, their will to survive and their extraordinary courage has never been told. Production credits: 95 minute telemovie. Written by John Misto. Produced by Andrew Wiseman. Directed by...
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...Guidelines Like traditional lighting equipment, solid-state lighting (SSL) products sold in the United States are subject to industry standards governing safety and performance. This fact sheet lists the key guidelines as well as performance and safety standards that are applicable to SSL products, including those utilizing light-emitting diodes (LEDs). The use of national standards and test methods improves consistency of performance and facilitates product comparisons, thereby increasing consumer confidence and satisfaction. As the technology matures, standards and guidelines are created or revised as needed. The documents listed here are those applicable in North America and completed as of October 2011.1 ANSI/ANSLG American National Standards Institute/American National Standard Lighting Group | www.ansi.org ANSI is responsible for establishing standards and conformity assessment systems within the United States. ANSLG was initially created through the ANSI organization to support development of appropriate and needed lighting standards through its own working group(s) or other organizations. C78.377-2008 C82.77-2002 C136.37-2011 Specifi cations for the Chromaticity of Solid State Lighting Products Specifi es chromaticity (an attribute of color) tolerances for white light LEDs intended to be used indoors based on nominal correlated color temperature (CCT) values. Harmonic Emission Limits – Related Power Quality Requirements for Lighting Summarizes harmonic limits...
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...4 Cinematography We are affected and defined by light. Light is the most important tool we have to work with, not only as cinematographers, but as people. —Laszlo Kovacs Courtesy Everett Collection Section 4.1 The “Look” of a Scene CHAPTER 4 Chapter Objectives After reading this chapter, students should: • Have a working knowledge of the cinematographer’s job • Understand the difference between cinematography and mise en scène and recognize the importance of each • Understand the importance of color and lighting and how they affect the tone and feel of a film • Be familiar with different methods of photographing a film, and with terms such as panning, tilting, tracking shots, deep focus, and aspect ratios • Understand how different focal length lenses affect the look of a shot • Recognize what special effects can do for a movie—and what they can’t do 4.1 The “Look” of a Scene W hen we are first introduced to Don Vito Corleone in The Godfather, played by Marlon Brando, the Mafia boss is sitting in the study of his home. Along with his consigliore, or adviser, Tom Hagen (Robert Duvall), Corleone is listening to a line of people requesting favors on the day of his daughter’s wedding. Corleone is immensely powerful, as we learn by the scope of the favors he is asked to grant, which in one case includes the desire of a singer to be cast in a film to revive his musical career, and Corleone’s ability to grant them. However, it is not just what...
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...Analysis of Practitioner Introduction In this essay i plan on exploring different photographers and their backgrounds to explore the images in detail to go with my project unit. The photographers Ralph Eugene Meatyard and The family Album of Lucybelle Carter, Alessandro Mitola and Susan Seubert. Ralph Eugene Meatyard “the idea of a person, a photograph, say, of a young girl with a title ‘Rose Taylor’ or the title ‘Rose’ or no title at all becomes an entirely different thing,” Meatyard once said. “ ‘Rose Taylor’ is a specific person, whether you know her nor not. ‘Rose’ is more generalised and could be one of many Roses—many people. No title, it could be anybody.” And in the same way, a mask “serves as non-personalising a person.” Ralph Eugene Meatyard uses masks to erase the differences between people also to withhold the emotions of the models faces this associates to my theme as the emotions that are going to be shown on the faces of my models will be fear and disgust and to link with Meatyard, I will use a mask to hide the faces of the models because the face doesn't abolish all the sense of personhood and individuality as your body language give you your uniqueness too, so even though the mask is there the person is still revealed. Meatyard was originally an optician, so he wasn't a professional photographer. He joined a camera club and became interested in experimental work like multiple exposure and motion blur. Meatyard mainly focuses on children with spine...
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...Why is men’s fashion photography redefining the image of the contemporary male and how does it use diverse male sexualities as a tool in advertising? The works of renowned photographers such as Hedi Slimane have a heavy impact on prevailing images of male sexualities in fashion advertising, eventually affecting the image of the ideal male in fashion. Male sexualities in high fashion photography can oscillate between the homoerotic or a dominant hetero-masculinity, thus there is usually no middle ground in fashion advertising, especially where artistic direction takes over. Such advertising targets niche “high fashion” audiences and responds to the popularization of sexual themes in other forms of advertising (and indeed wider media), whilst associating diverse sexualities with artistry. Coding in high fashion advertisements affect, but also respond intuitively to, audience sexual ideologies by deconstructing the concepts of femininity and masculinity that have undergone rapid change in our self-reflective and deconstructing postmodern world. Hedi Slimane’s penchant for androgynous men has significantly heightened popularity for thin male models in the fashion industry. His work usually incorporates explicit concepts of homo-eroticism and femininity inspiring many leading contemporary designers and photographers who saw his designs as radical and surprisingly persuasive” [1]. Indeed, Hedi’s influence on modern fashion aesthetics suggests that “designers everywhere started...
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...Business Administration Discipline Assignment for Event Marketing & Management A Hospitality Event for Sa Sa Anniversary Dinner Emily Yiu Executive Summary Sa Sa International Holdings Limited ("Sa Sa") is a leading cosmetics retailing group in Asia since 1978. Being one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia. The business includes Hong Kong & Macau, Mainland China, Singapore, Malaysia and Taiwan Region. This year is the 35th anniversary of Sa Sa International. We are going to hold a spectacular gala event on 28th April at The Mira Hong Kong. The name of the party is “Manifest Beauty of Life” highlighted the mission of Sa Sa to help people to make their life beautiful. As the biggest sole agents in cosmetics in Hong Kong, we must attach importance to the anniversary dinner. We wish we can bring a hospitality experience through our anniversary to gratitude our honorable guests. Background and Situation Analysis The grand gala party will be held on 28th April at the ballroom of the Mira Hong Kong. The party will have a cocktail time start at 6:30p.m and the dinner will start at 8p.pm. It will attend around 600 people and they are our business partner representatives, key account and agents, some senior employees and a number of most important customers. All the attendees are our distinguished guest. So we wish we can share our happiness to them make them to...
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