...Aging and Disability Worksheet Identify 2 or 3 issues faced by the aging population. 1. Unequal treatment in employment - Poverty 2. Face prejudice and discrimination - Ageism 3. Face isolation – Elderly Abuse * What is ageism? How does ageism influence the presence of diversity in society? Ageism is the practice of prejudice of discrimination to the elderly. The way that ageism influences the presence of diversity in society is by robbing them of their choices, independence and treating them with disrespect. Also by treating them as if they are unable to handle things for themselves as if they have reverted back to an infantile stage. It should be noted that the elderly have a lot of knowledge and wisdom to bring to the table and are able to do the same if not more than society gives them credit for. Society also views elderly people as sickly, frail and unable to take care of themselves. * What is the Americans with Disabilities Act (ADA)? How does the ADA address issues for the aging population? The ADA is a civil rights law that was enacted in 1990 and that prohibits discrimination against individuals with disabilities. This law addresses the issues for the aging population by protecting anyone that is 40+ from being fired or from employment discrimination. It is designed to protect the aging and/or elderly from being passed over for a promotion or raise, however, it is difficult. This law does in fact protect against being fired...
Words: 1720 - Pages: 7
...Section 1: Analyzing LEGO’s Business Environment 1.1 Two Major Trends in the General Environment Worth Considering 1.2.1 Technology Development in technology affects how businesses are run in all aspects. The toys industry is no exception. The leading trend that is relevant in this case is the increase in leisure time spent on digital games as opposed to physical toys. Children are playing computer games at a younger age, eroding the share of their playtime that was once dominated by toys. 1.2.2 Demographics In developed countries, aging population coupled with lowering birth rates are the primary driving forces for industry players going forward. I believe that this should provide implications on the future directions that LEGO should take. 1.2 External Environment – SWOT Analysis 1.3.3 Strengths and Opportunities The LEGO brand itself is entrenched deeply within the building toys industry. This strength is especially valuable to certain sub-industries under the broader toys industry such as infants’ toys and serious gaming. LEGO is also a trusted brand in education and with parents. LEGO can leverage on this strong brand name to perhaps explore opportunities in non-traditional markets such as the silver industry. LEGO, being an established brand that the older generations are familiar with, can expand into these industries. In addition, the trend towards more playtimes spent on computer games opens up the digital market for LEGO...
Words: 1550 - Pages: 7
...Secondary research Secondary data which means the information has already been collected or already existed for specific purpose (Crossman, 2013). Secondary research could help an organization to know the current situation of market and competitor. It’s very help for organization to evaluate current potential opportunity within the market. From the Euromonitor report (Euromonitor, 2012), it is very obviously that the smart phone is still increasingly accepted by customer. On the other hand, Mobile phone subscriptions chart (Figure 8) of Mintel report (Mintel, 2012) shows that the ownership of mobile phone has a slow increase from 2004-2010. In general, the increasing of mobile phone subscription is very slowly. The report also said that the aging...
Words: 2478 - Pages: 10
...are shaped by surrounding cultural and social structures. Sociology is an exciting and illuminating field of study that analyzes and explains important matters in our personal lives, our communities, and the world. At the personal level, sociology investigates the social causes and consequences of such things as romantic love, racial and gender identity, family conflict, deviant behavior, aging, and religious faith. At the societal level, sociology examines and explains matters like crime and law, poverty and wealth, prejudice and discrimination, schools and education, business firms, urban community, and social movements. At the global level, sociology studies such phenomena as population growth and migration, war and peace, and economic development. Sociologists emphasize the careful gathering and analysis of evidence about social life to develop and enrich our understanding of key social processes. The research methods sociologists use are varied. Sociologists observe the everyday life of groups, conduct large-scale surveys, interpret historical documents, analyze census data, study video-taped interactions, interview participants of groups, and conduct laboratory experiments. The research methods and theories of sociology yield powerful insights into the social processes shaping human lives and social problems and prospects in the contemporary world. By better understanding those social processes, we...
Words: 520 - Pages: 3
...MARKETING PLAN Senior Care Plus Final Draft Marketing Management Keller Graduate School of Management Contents 1.0 Executive Summary 3 2.0. Situation Analysis Overview 4 2.1. Market Summary 4 2.2. SWOT Analysis 8 2.2.1. Strengths: 8 2.2.2. Weaknesses: 8 2.2.3. Opportunities: 9 2.2.4. Threats: 9 2.3. Competition 9 2.4. Product Offering 10 2.5. Keys to Success 10 2.6. Critical Issues 10 3.0. Marketing Strategy Overview 11 3.1. Mission Statement 11 3.2. Marketing Objectives 12 3.2.1. Brand Identity 12 3.2.2. Value Proposition 13 3.2.3. Estimated Unit Sales 14 3.3. Financial Objectives 15 3.4. Target Markets 15 3.5 Positioning 17 3.6 Pricing Strategies 18 3.7. Marketing Attack Strategy 19 3.7.1 Advertising 20 3.7.2 Public Relations 21 3.7.3 Internet 21 3.7.4 Sales Promotion 22 3.8. Marketing Research 24 4.0 Controls Overview 24 4.1. Progress Milestones 25 4.2 Marketing Organization 26 4.3 Contingency Planning 26 4.4 Conclusion 27 References 29 1.0 Executive Summary The aging population of America is, no doubt, booming. Thus, a good number of businesses have been organized that cater to this sector of society. One of these are those retail stores that serve the needs of the senior population. Senior Care Plus (SCP) was conceptualized to specialize on the sales and service of specialized lifts, mobility aids, bed and bath safety products, medical alert systems...
Words: 6277 - Pages: 26
...Promotion Objectives Mass Selling Objectives R&D Objectives Price Objectives Sales Promotion Objectives MGMT 120 Lecture Notes ©Professor Freddy Lee Resources vs Opportunities Limitation of resources ??? ?? ??? ?? Financial Strength Producing Capability and Flexibility Marketing Strengths The Marketing Environment: External • • • • It is about the macro-environment – Competition; – Macro-economy; – Technology; – Political and legal; – Social and cultural. It is about opportunities and threats It affects the company, as well as its suppliers and customers; It is usually uncontrollable. Competitive Environment Kinds of Markets Key Concepts in the Competitive Environment Competitive Rivals Information on Competitors Competitor Analysis Trends of...
Words: 836 - Pages: 4
...Age, Growth & Maturity of the common carp (Cyprinus carpio) in lake Crescent and Sorell. Technical Report No. 4 Prepared by Paul Donkers Carp Management Program Inland Fisheries Service 2004 (Revised 2011). Tasmania Australia Inland Fisheries Service, July 2011 For further information contact: Inland Fisheries Service PO Box 288 Moonah Tas 7009 Telephone: (03) 6233 4140 Facsimile: (03) 6233 4141 Email: infish@ifs.tas.gov.au Find further information about IFS on the internet site http://www.ifs.tas.gov.au This report is part of a series of documents, which provide information and details of carp eradication efforts in lakes Sorell and Crescent as part of the Lakes Sorell and Crescent Carp Management Project. The aim of the project is to control the spread of carp within the state of Tasmania, with a view to their eradication. Citation: Donkers P.D. (2004). Age, Growth and Maturity of European Carp (Cyprinus carpio) in Lakes Sorell and Crescent. Technical Report No.4 Inland Fisheries Service, Hobart. Copyright All material published in this report by the Inland Fisheries Service, as an agent of the Crown, is protected by the provisions of the Copyright Act 1968 (Cth). Other than in accordance with the provisions of the Act, or as otherwise expressly provided, a person must not reproduce, store in a retrieval system, or transmit any such material without first obtaining the written permission of the Inland Fisheries Service. Disclaimer Whilst the Service...
Words: 3908 - Pages: 16
...GLOBAL ANALYSIS- AVON MGT 795: Section G11 Professor: Patrick Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion...
Words: 16535 - Pages: 67
...Nancy Company analysis strengths 7. Notable current P/E (as at 22.07.2009) at 18.9% and with highest at 34.1% inlast 5 years. Which industry’s current P/E is average at 15.3% and highestaverage is only at 17.3%. However, it is notable that the Companies averageP/E has been deteriorate compared to last five years’ figure. 8. Great leadership and management from the founder till the latest successors.CEO-William Lauder’s 3 multi principles: 1) Multi-national, 2) Multi-channeland 3) Multi-brand strategies lead the Companies hit another miles storm andFabriozio Freda, the President and COO), who earned two decades of experiences in global consumer products and luxury goods companies is now servicingthe Companies. Besides, the Companies also has a well topmanagement successor planning, Eg: William Lauder (CEO) had mapped outa succession plan that anticipates Fabrizio becoming CEO within two years of his hire, the plan is ensuring the Companies’ directions and strategies are constantly andconsistently on going. 10. Managed to create iconic products’ spokesman via famous and well knowncelebrities and models. Eg, Gwyneth Paltrow and Hihary Rhoda arerepresenting the Companies’ Tom Ford Beauty’s products, with success toboot up the sales of the respective brand’s products. 11. Pioneer in creating new innovation products coupled with creative marketingand packaging technique. Although has been classified as the global cosmeticgiant, the Companies consistently design and manufacture...
Words: 1162 - Pages: 5
...Happiness……………………………………………………………....2 2. Survey results………………………………………………………………………………2 3. Social Background Introduction…………………………………………………..3 4. Incorporation of Happiness to New product Idea………………………..3 5. Product Description and features………………………………………………..4 6. Core target market and its size……………………………………..…………….5 7. Rival products…………………………………………………………………..…………6 8. Product positioning……………………………………………………………..….....8 9. Distribution Strategy………………………………………………………………….10 10. Service Strategy……………………………………………………………………….11 11. Pricing Strategy………………………………………………………………………..11 12. Advertising Strategy…………………………………………………………………12 13. Sales Promotion Strategy………………………………………………………...12 14. Sales Strategy…………………………………………………………………………..13 15. SWOT Analysis………………………………………………………………………….13 16. Estimation of Revenues. ………………………………………………………….14 17. References……………………………………………………………………………….15 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Definition of Happiness Every people want to be happy in his or her life, and it seems like that everyone are pursuing happiness life. But what is Happiness? According to the Wikipedia definition, happiness is a mental state of well being with positive emotions, from contentment to intense happy. (Wikipedia.org, 2014). Some people think that they make a lot of money is happiness, some people...
Words: 3196 - Pages: 13
...GLOBAL ANALYSIS- AVON MGT 795: Section G11 Professor: Patrick Saparito Jennifer Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion...
Words: 16535 - Pages: 67
...The Impact of the Aging Population on the Health Workforce in the United States: Summary of Key Findings March 2006 This study was funded by the National Center for Health Workforce Analysis Bureau of Health Professions Health Resources and Services Administration Prepared by Center for Health Workforce Studies School of Public Health, University at Albany 7 University Place Rensselaer, NY 12144-3458 Impact of the Aging Population on the Health Workforce in the United States The expected growth of the older adult population1 in the U.S. over the next 50 years will have an unprecedented impact on the U.S. health care system, especially in terms of supply of and demand for health care workers. The supply of health care workers may decrease as they age and large numbers retire and/or reduce their working hours. At the same time, older adults consume a disproportionately large share of American health care services, so demand for health services will grow. The aging of the population will also affect the nature of the skills and services the health care workforce must be equipped to provide, and the settings in which this care is provided. The so-called “baby boom” generation (people born between 1946 and 1964) is already having an effect on the health care system and it is expected to grow as the century progresses. The number of Americans age 65 and older (35 million in 2000) will rise by more than 19 million to 54 million by 2020. From 2000 to 2050, the number of...
Words: 5535 - Pages: 23
...Table of Contents EXECUTIVE SUMMARY/ABSTRACT 4 OVERVIEW 5 History and Background 5 Mission Statement 5 Social/Corporate Responsibility 6 BUSINESS ANALYSIS 8 Core Competencies 8 Management Structure 9 Current Objectives 9 Current Short Term Objectives 9 Current Long Term Objectives 10 Current Strategy 10 Advertising and Representative Value Proposition (“RVP”) 10 Product Line Simplification(PLS) 10 Strategic Sourcing Initiative 10 Enterprise Resource Planning System 11 Zero-Overhead-Growth 11 Restructuring Initiatives 11 SWOT Analysis 13 Strengths 13 Weaknesses 15 Opportunities 17 Threats 22 FINANCIAL INFORMATION 23 SUMMARY OF RECOMMENDATIONS 25 Technology and Social Media 25 Focusing on International Growth- the BRIC Countries 27 Brazil 28 Recommendations for Brazil 33 Russia 34 Recommandations for Russia 40 India 41 Recommendations for India 46 China 47 Recommendations for China 53 Conclusion ………….…………………………………………………………………………………….54 REFERENCES 55 AVON- A GLOBAL COMPANY FOR WOMEN EXECUTIVE SUMMARY/ABSTRACT Avon is a powerhouse in the beauty industry with over $10 Billion in sales and claims its stake as being the largest direct seller in the world. After performing extensive research on the company using multiple online tools, journals, articles and texts, we...
Words: 16514 - Pages: 67
...MKTG2100 Principles of Marketing 08 Fall Nintendo: Situation Analysis Krista Law C3110728 Kimberley Campbell C3194572 Julia Arellano C3206262 Haydon Potter C3207158 Table of Contents Executive Summary 2 Introduction 3 Market/Customer Situation Description 4 Industry & Product Category 4 Segmentation Bases & Variables 4 Demographic 4 Psychographic 5 Target Market Description 5 Marketing Situation Description 6 Product 6 Price 6 Promotion 7 Place 7 Process 7 People 8 Physical Evidence 8 Competitive Situation Description 9 Macro-environment Forces Situation Description 10 Demographic 10 Economic 10 Natural 11 Political 11 Technological 11 Socio-Cultural 11 SWOT Analysis 13 Strengths 13 Weaknesses 13 Opportunities 14 Threats 14 Main Opportunity Description 15 Conclusion 17 Reference List 18 Executive Summary This report comprises an analysis on the current and projected marketing performance of Nintendo. After careful and extensive research, a comprehensive analysis of these situations provides an insight into the anticipated future of the company. This will allow Nintendo to evaluate their current marketing situation and make appropriate changes in order to increase the effectiveness of any future marketing campaigns. The methods of analysis include: * An analysis of the current market/customer situation, this provides an...
Words: 6464 - Pages: 26
...16 4. References 19 1. Introduction Aging of population is regarded as one of the most significant megatrends world is currently facing. According to L.A. Gavrilov and P. Heuveline: Aging of population (also known as demographic aging, and population aging) is a summary term for shifts in the age distribution (i.e., age structure) of a population toward older ages.1 An immense scientific progress allowed people to reduce the perinatal and infant mortality rates along with enabling older people (after 65 years) to live longer. Less and less people are being born each day, making workforce shrink2 . Combining those two factors alone, one can clearly find in which direction our world is heading. Historically it is possible to distinguish between several periods in the last century, taking into consideration trends within birthrate. U.S. population is a superior example, since the data is exceedingly accurate and its society is pretty complex demographically. A crucial phase for today’s world is associated with Baby Boom (1946-64). This occurrence, taking place right after WWII made enormous impact on how the current population is shaped. It is necessary to keep in mind that approximately 80 million people died during those 6 years of war. General well-being and positive attitude after winning WWII led American citizens to procreate more than the diminishing trend would indicate. 1 Gavrilov L.A., Heuveline P. “Aging of Population.” In: Paul Demeny and Geoffrey McNicoll (Eds...
Words: 6649 - Pages: 27
