The Analysis of Business Decision for the Development Basic of Community Entrepreneurial Training Model at Tenun Ikat Craft Center Bandar Kidul Kediri

Hariyono
Doctorate Student of Economic Education
Universitas Negeri Malang, Indonesia
Jl.KH Wakhid Hashim Gg Va No. 17 Kediri. Email: hariyono.org@gmail.com

Abstract:

Small and micro business becomes one of important parts of the economy of a country. Thus, in order to face the globalization challenges and the economic crisis, it is necessary to study the role of small and medium scale enterprises in supporting the economy sector. One of small industries that plays a role in economic growth and able to survive the turmoil of the crisis is "Tenun Ikat Bandar Center", at Bandar Kidul village, District of Mojoroto Kediri. The goal is to analyze the results of a preliminary study on people's behavior in taking business decisions as a development basis model of the society entrepreneurial training. The approach used is a direct survey on the artisans, weavers and surrounded community, using in-depth interviews instrument on the community’s behavior in conducting their business, internal and external aspects which affect Bandar craftsmen to survive, and make business decisions. Based on the results from preliminary survey, it gained about Tenun Ikat craftsmen and workers’ motivation, self-employed business decisions and internal and external aspects. There should be an effort to raise SME artisans Tenun Ikat Bandar as potential SMEs. From the findings, there is a way to empower artisans of Tenun Ikat Bandar, which is: (1) motivating craftsmen and workers of Tenun Ikat Bandar; (2) analyzig the economic decisions in the determination of entrepreneurship, (3) marketing solutions product for Tenun Ikat Bandar through internet marketing; (4) training the entrepreneurs to promote the spirit of entrepreneurship; (5)