...and China Smartphone Industry 中国市场报告网 www.360baogao.com 报告简介 |【名 称】 |2014 Market Research Report on Global and China Smartphone Industry | |【编 号】 |13500A1 | |【版 本】 |2014年2月 | |【价 格】 |纸质版：14000元 电子版：14000元 纸质＋电子版：15000元 | |【优惠价】 |￥ 12600 元 | |【电 话】 |400 612 8668、010-66181099、010-66182099 传真：010-66183099 | |【邮 箱】 |Kf@360baogao.com | |【网 址】 |http://www.360BaoGao.com/2014-02/2014_Market_Research_Report_on_Global_and_China_Smartphone_Industry/ | |【提 示】 |如需中文、日文等其他语言版本报告，请向客服咨询。 | "2014 Market Research Report on Global and China Smartphone Industry" was professional and depth research report on Global and China Smartphone industry. The report firstly introduced Smartphone basic information included Smartphone definition classification application industry chain structure...
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...Implementing situation analysis to identify marketing opportunity For a marketer, the most important aspect of marketing management is to analyze the recent and changing trends in the market, conduct a situational analysis and meet the demands of their consumers. Trend Analysis is the practice of collecting information, analyzing it and them attempting to spot a pattern or ‘trend’ in the information. After spotting the trend in the information, marketers follow it to come up with ideas in order to meet the demands of what their consumers want. Trend analysis is used to predict future events based on events happening in the present or the past. While conducting a trend analysis, marketers are actually conducting a situational analysis. A situation analysis, according to the American Marketing Association (AMA), is “the systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies.” The situation analysis involves a thorough review of the industry, the market and the marketer’s competition. A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs. In addition to identifying the customer needs, the firm must understand its own capabilities and the environment in which it is operating. The situational analysis can be viewed as the analysis of the external...
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...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity...
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...DEVICES Klaudia Harvanova 22.5.2015 Number of characters: 19 123 UCN SERVICE AND HOSPITALITY MANAGEMENT KLAUDIAHARVANOVA CONTENTS 1.0 Introduction ....................................................................................................................................... 3 2.0 Delimitations ..................................................................................................................................... 4 3.0 Methodology ..................................................................................................................................... 4 3.1 THEORETICAL FRAMEWORKS ........................................................................................................ 4 4.0 Analysis .............................................................................................................................................. 6 4.1 Task 1: ............................................................................................................................................ 6 4.2 Task 2 ............................................................................................................................................. 8 4.3 Task 3 ............................................................................................................................................. 9 4.4 Task 4 ...........................................................................................................................
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...Contents Page Purpose 4 1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL.................................................................................7 2.4 Porters 5 Force ....................................................................8 2. Internal Analysis 9 2.1 Microsoft Competency Framework....................................9 2.2 Microsoft VRIN Framework.................................................10 2.3 Microsoft Strengths and Weaknesses ..............................10 2.4 Nokia Competency Framework...........................................11 2.5 Nokia VRIN Framework........................................................12 2.6 Nokia Strengths and Weaknesses......................................12 3. Issues and Challenges ...
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...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was not...
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...(SCOPE) 52810553 Table of Contents Page 1. Introduction 3 2. Macro-Environmental Analysis 4-7 3. Mobile Phone Industry Analysis 7-10 4. Critical Success Factors 10-13 5. Scenario Planning 13 6. Reference 14-15 7. Appendix 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because of the increasing of the other smart phone from other company like Apple and Samsung. From February 2011, Nokia has been partnership with Microsoft, as part of Nokia smartphones using Microsoft's Windows Mobile operating system (replacement Symbian). In October 2011, Nokia launched its first Windows Phone handsets Lumia 710 and 800. We will analysis in following parts,...
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...Industry Competition Analysis Take-Home Exam 1.What is Poter’s Five Forces Analysis? Please use it to analyze the smartphone industry. Ans: (1) The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. (2) Rivalry is medium (a)Small number of companies develop operating systems (Nokia, RIM, Google, Apple) but more companies develop hardware. (b)Smartphones are highly perishable products that depreciates quickly in the market. Producers need to sell quickly, which intensifies rivalry. (c)The industry is still growing. Threats of Substitutes is high (a) While brands differentiate between different Smartphones to an extent, Smartphones in the same price range have mostly the same functions. Buyer Power is medium to weak (a)Weak: buyers are not concentrated and can not influence the price. (b)Medium: Buyers can purchase from a rival, but a rival will not necessarily present the buyer with better incentives or prices. (c)Weak: Some producers’ influences extend to their distribution...
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...position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then struggled to be a part of the fast growing smartphone market, but efforts have been fruitless leaving Nokia with a decrease of smart phone sales of 25% between 2010 and 2011, and inJune 2011 Nokia was overtaken by Apple as the world's biggest smartphone maker by volume. Why: 2. General evaluation: market size, growth and share The smartphone market is big - and growing fast! 2011 the smartphone market stood for 31% of the mobile communication device market, and in the fourth quarter of 2011 the sales year-to-year grew with 54.7%. Nokia’s market share was in the first quarter of 2012 8%, going from 23.8% the same period previous year. Q4 2011 3. Degree of turbulence 4. Green strategy 5. Factors affecting many industries: PESTEL analysis 6. Growth: Life-cycle analysis The smartphone market is without doubt in the growing phase of the industry lifecycle with a growth last year of 54,7% insertgrowthhere 7. Factors specific to the industry: Key factors for success 8. Factors specific to competition: Five Forces analysis Suppliers:Low. Nokia being the world leader within the mobile phone market for 14 years has established a rigid supply chain, with many...
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...30089392 Presentation Overview (1/2) •Introduction •Company Profile •Microenvironmental Analysis •PESTLE Analysis •SWOT Analysis •Porter’s 5 Forces Analysis •The Industry Life Cycle •Nintendo’s Key Success Factors Presentation Overview (1/2) •Analysis of Key Uncertainties •Analysis of Future Trends •The Scenarios & Implications •Conclusion •References A Brief History of Video Games Atari to Wii Introduction (1/2) • Video games have been around since the 1940s. • Over the decades, game machines continuously evolved to become powerful machines capable of stunning visuals and graphics. • In the mid 2000 to 2007, social media, smartphone and tablet technology entered the gaming scene. • Casual games become the norm attracting previously non-gamers into the market. Introduction (cont 2/2) • As the dominant force of the mobile and gaming market, in the next coming 5 years, where does Nintendo see itself competing with threats from smartphones and other gaming platforms taking up its share of the market? • Scenario planning : To make strategic decisions that will be a sound foundation for all plausible and possible future scenarios. Company Profile (1/3) • Founded in 1889 in Kyoto, Japan by Fusajiro Yamauchi. • Manufacturer of Hanafuda “flower” cards • Expanded in 1960s by Hiroshi Yamauchi. • Following the crash of the cards business, Nintendo entered the toy industry upon discovering Gunpei Yokoi, a mechanical engineer. Company Profile (2/3) • 1970: Yokoi...
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...Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been slow to adapt its technology and production line to current trends, has given space for other companies to challenge its global dominance, especially in medium-long term. Smartphones are the next step in an extremely turbulent industry where innovation is the key for survival. It is for this reason that Nokia must adapt to continue its expansion for benefit of its different stakeholders. We present an analysis based on three strategic alternatives regarding the Operating System Nokia should use to implement its new line of smartphones, in order to compete with already established player in this segment and ensure long-term profits at the same time as bringing the highest levels of satisfaction to every of its stakeholders. Contents 1. Introduction ......................................................................................................................................... 1 2. What is a smartphone and how smart are Nokia’s phones? .............................
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...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
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...Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo...
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...preparing an analysis that addresses the following: 1. Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the perspective of the fall of 2011 that he should bring to the board’s attention based on current information available publicly. Question 1) Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. Answer 1) HTC is basically a very young high tech company, initially dealt with PDA’s and computers. But in the recent years HTC has emerged as a smartphone firm which has received strong appreciation for the design and high tech products. It has been known for interoperate the Windows OS into the mobile phone devices which sparked the revolution towards the “SMARTPHONE” industry. HTC received...
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...Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com Research In Motion Limited ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions...
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