...a long way from the days of Feudalism where Lords were land (fief) owners and the vassals were the common folk who provided a service to the Lord for use of the land, whether it is to serve in the military or other forms as requested. This was the way of life in medieval times, up until the 15th century (Hirst, 2012). From here, the transition began from Feudalism to the early stage Capitalism, where the ordinary people broke away from the Feudal system and owned property and the means of production as well as the resources to make and maintain wealth (Dictionary.com, 2012). England in the 1800’s was hard in comparison to today. The life expectancy for a man aged 20 in 1850 was 60.1 years compared to 76.7 in 2004 (Geoff Canyon's Appeal to Authority, 2009). This was mainly due to the living conditions and especially those in the poor area of East London, where animals not only shared the often over crowed living area with humans but also the human waste that was thrown onto the streets. Often those who lived in the bottom apartments lived close to if not in the stench, more so than those who lived multiple stories above the streets. With the pollution of human waste in the streets and the polluted River Thames from the sewage of the West End, no matter where you lived in the East End, you still had to walk through the rising filth. These living conditions were the main reason for the various outbreaks of diseases, sores and premature deaths during the 1800’s (Engels...
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...Barrack Gold Corporation Introduction The following essay focuses on the mining conglomerate Barrick Gold Corporation. Barrick owns gold and copper mines across Australia, Africa, and the Americas and these geographical locations provide the focus of the essay’s Macroenviromental analysis. The gold is sold to various gold bullion dealers at market prices whereas copper is sold to copper product manufacturers and copper traders in Europe, North America, South America and Asia (BarrickResponsibilty, 2013). Barrick’s Macroenviroment According to Kotler et al. (2011) a company and all of the other actors operate in a larger macroenviroment of forces that shape opportunities and pose threats to a company such as Barrick. Jobber and Ellis-Chadwick (2013) further imply that it is these actors and forces that affect the mining company’s capability to operate effectively in providing products and services to its customers. Its external environment is characterized by elements that do not have an immediate impact on its performance albeit their impact being felt over the long term. There are those that can influence the company marketing activities without management being able to control them hence the need to continuously monitor them or risk going out of business (Wilson, 2006). The framework that best discusses these elements is the PESTLE Analysis as it provides the strategic planning and environmental analysis that can be useful for Barrick to improve performance and ensure its...
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...economy. Giving them the opportunity to create and grow businesses generates profits for multiple business and creates jobs. Everyone in the economy has the opportunity to gain from entrepreneurship. 3. When did American business begin to concentrate on customer needs? Why? The relationship era marked the beginning of businesses focusing on customers and maintaining long term relationships. After WWII consumers started dominating the market again. Companies had to appeal to customers in order to make money. Since it’s cheaper to maintain customers and keep them coming back, businesses began focusing on the customer and creating long lasting relationships with them. 4. How do nonprofit organizations compare to businesses? What role do nonprofits play in the economy? How do they interact with businesses? Nonprofit organizations are like businesses, but they do not work for a profit. While businesses operate for a profit, nonprofits work to help the economy in several areas such as education, health, religion, and art. They often work with businesses to better the economy. 5. What are the factors of production? How can economies grow when one or...
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...SWUPLMUN 2013 – GA Position Paper Summary Committee: GA Topic: Development in the field of information and telecommunication in the context of information security Dear delegates, After reading your position papers, we made a summary as follows. Please read it and may it help you. Country Name Argentina Basic Position Argentina is focusing on cracking down the ill-using of ICTs. Past Actions Reached a ‘Tunisia commitment’ with many countries to make the commitment in advancing the development of information technology and accelerate the national exchange. Proposed Solutions (1) Introduce a law named" Information security law "to promote the protection of the domestic information security. (2) Call upon national institutions and social organizations to corporate to promote the maintenance of information security. (3) Call for regional organization to implement technology exchange. (1) Normalize laws and standards on cyber perpetration and ICT intelligence use and supply. (2) Promote a comprehensive collaboration framework based on critical regional cyber security organizations. (3) Elaborate common terms and definitions and exchange national views on the use of ICTs in conflict for the sake of confidence-building. Australia Australian government calls for international collaboration to cope with information perpetration and to establish constricting norms on the state use of ICT, relieving international instability and enhancing the freedom of information. Communication...
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...Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update...
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...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...GLOBAL MARKETPLACE 2012 Edition Player’s Guide Created by Arthur A. Thompson, Jr. The University of Alabama Gregory J. Stappenbeck GLO-BUS Software, Inc. Mark A. Reidenbach GLO-BUS Software, Inc. The Online Edition of The Business Strategy Game is published and marketed exclusively by McGraw-Hill/Irwin, 1333 Burr Ridge Parkway, Burr Ridge, IL 60527 Copyright © 2012 by GLO-BUS Software, Inc. All rights reserved. No part of this document may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of GLO-BUS Software, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. The Business Strategy Game Player’s Guide Welcome to the The Business Strategy Game. You and your co-managers are taking over the operation of an athletic footwear company that is in a neck-and-neck race for global market leadership, competing against rival athletic footwear companies run by other class members. All footwear companies presently have the same worldwide market share and the same market shares in each of the four geographic market regions—Europe-Africa, Asia-Pacific, Latin America, and North America. Currently, your company is selling over 5 million pairs annually. In the just-completed year, your company had revenues of $238 million and net earnings of $25 million, equal to $2.50 per share of common stock. The company...
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...other athletic companies claiming the remainder. In their specific products, Under Armour claims 75% of performance apparel market share, with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men, women, and children; athletes, coaches, fans, active people, athletic staff, and anyone who lives an active life style. Their consumers can attain their products through their website, 15,000 retail stores across the country, regional retail chains like Academy and Dick’s sporting goods, and as of 2007, 17 retail outlet stores. Approximately 94% of Under Armour’ sales in 2010 were in North America, with the remaining 6% split in international markets that included Latin America, Europe, the Middle East, Africa and Asia. Under Armour’s products appeal to people of all ages and areas and priding themselves on performing apparel that can be used in multiple sports, climates, fits and any life style. The price of Under Armour...
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...The Advent of Online Intermediaries Diminish the Need for Travel Agents Totally in the Near Future? Erin Toh Temasek Polytechnic Abstract This paper will focus on the comparison between Retail Travel Agencies (TA) and Online Travel Agents/Intermediaries (OTA); and how the rise of technology has affected the business model and operations of traditional agents. Traditional TA in this paper refers loosely to those with a brick and mortar store, selling travel related services with human touch; while OTA are also selling travel related services, but without a brick and mortar store and solely relies on internet as a selling medium (Bottomley, 1997). The paper will start with an overview of the booming travel industry, followed by the main challenges facing the travel industry, namely labour crunch and human touch, discussed in the context of TA and OTA. An analysis of current consumers behaviour factors as identified by Zhou, Dai, and Zhang (2007), affecting purchase decisions will also be discussed. In addition, traditional TA roles have evolved throughout the years to offer differentiated services in order to keep within the competition. The distribution of travel products has undergone changes and in order to remain competitive, TA must take a page out of OTAs, adapt to technology and online platforms in order not to be rendered obsolete. Keywords: Travel Agents, Technology, Internet, Online Intermediaries, Online agents Will The Advent of Online Intermediaries...
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...report is divided into three sections Section A – Introduction, core competencies Section B – Key Success Factors and alternative strategies Section C – Strategy implementation and conclusion Section a Introduction According to Apollo Group Inc, Corporate Information, “Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo's founder, John Sperling, believed and events proved him right that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults. Today, Apollo Group, Inc. through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult.” As per the Case 41 - The Apollo Group Inc., Apollo Group has enjoyed continual growth in student enrolments as well as building a strong...
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...famous and well known. Today celebrity chefs often become celebrities by presenting cooking advice and demonstrations via mass media, especially television (Wikipedia, 2011). Chefs and cooks are always in demand all over the world. They are responsible for menu planning, prepping food, cooking and presenting attractive meals. Cooks become chefs after many years of training. Receiving a formal culinary education, can help speed up the process. This prevents development of bad habits and learning proper techniques from the start. It also teaches time management and efficiency in working and meal planning. These traits are critical to maintain high quality service and food without too much time. While the job can be glamorous, chefs are not afraid to get down and dirty. Once a chef reaches the position of executive chef, they usually stay out of the kitchen and take on menu planning and running of the restaurant. An executive chef makes about $59,000 a year, but can earn a six figure income depending on a restaurants success (Top Culinary Arts Schools and Online Training Programs, 2011). Many chefs also act as consultants to magazines, TV Shows and other programs across the nation. The job can be very rewarding when a restaurant, catering service or bakery receives an excellent review in a newspaper, magazine, or star ranking. With the popularity of the culinary field growing, due to reality TV Shows and food related programming, there will be no shortage for...
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...African American and Hispanics in regards to the housing market. African Americans make up one of the major ethnic subcultures, representing 13 percent of the American population, where on average, are younger than the white population, have less education, and lower household incomes. “One-third of black households earn $50,000 or more and nearly 10 percent earn $100,000 or more” (Hawkins). African Americans are segmented as market leaders or market followers. Within those are generational differences which pose challenges when it comes to marketing because they don’t follow the stereotypical images that they have been subjected to. Many are “driving growth in income and purchase power through education and professional achievement. African Americans represent $799 billion in buying power, which is expected to grow by some 34 percent through 2011” (Hawkins). This fact gives lenders and real estate agents opportunity to implement specific marketing tactics. Internet usage among African Americans is on the rise, allowing marketers to leverage online-based advertising for example. Hispanics represent another major ethnic subculture and have diverse nationalities including people of Cuban, Mexican, Puerto Rican, South/Central America or any other Spanish ethnicity. “The Hispanic market is now the largest and fastest-growing ethnic subculture in the United States” (Hawkins). Hispanics are sensitive to nationality-based differences which can pose as a marketing challenge. Differences...
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...Athletica Inc. designs and retails athletic clothing. The Company produces fitness pants, shorts, tops and jackets for yoga, dance, running, and general fitness. Lululemon serves customers globally through its online and 254 retail stores. Mission and Goals Mission Statement: Creating components for people to live longer, healthier, fun lives. Lululemon has developed a distinctive community-based strategy that we believe enhances the brand and reinforces guest loyalty. The key elements of the company’s strategy is to: - Design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback - Locate stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community - Create an inviting and educational store environment that encourages product trial and repeat visits; and - Market on a grassroots level in each community, including through social media and influential fitness practitioners who embrace and create excitement around our brand. 2 Growth Strategy Key elements of Lululemon’s growth strategy are to: ● Grow the Store Base in North America. As of February 2, 2014, the company’s products were sold through 225 corporate-owned stores in North America, including 171 in the United States and 54 in Canada. Lulu expects that most ofthe near-term store growth will occur in the United States. The company opened 36 net stores in the United States, including...
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...people in the world currently classified as overweight or obese. The top five most obese countries in the world are the U.S, China, India, Russia, and Brazil, respectively. The fast food industry is frequently targeted for contributing to the obesity epidemic in the world. Fast food restaurants serve processed food with an excess in calories, sodium, and fat at low prices. Many people turn to fast food for a quick, easy meal rather than preparing a home-cooked meal themselves. Additionally, fast food restaurants frequently marketing towards children, which has been linked to contributing to childhood obesity. Though public awareness of the effects of these unhealthy eateries has increased, they continue to be a leading contributor to the rise in obesity. The McDonald’s corporation is headquartered in the U.S. and is recognized as a symbol of American Culture, as well as a contributor to the globalization of Western influence. According to William Gould, “McDonald’s was the first company to try to export America’s love of fast food and changes in eating habits of other nations.” Headquartered in Belgium, Quick has made significant leaps and bounds to improve the food content within its chain in order to reduce its impact on the global obesity epidemic. In France, “McDonald's has 1,200 branches [whereas the] home-grown European rival Quick has around 400." This huge influence on the local fast food landscape has contributed to studies, “showing obesity has doubled in 15 years”...
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...1.0 Introduction to Brazil Tourism Industry In Brazil, tourism is a key to the economy development of several regions of the country. This statement was further supported by Slob B. & Wilde J. (2006), in their published journal entitled ‘Tourism and Sustainability in Brazil’, regardless of anywhere in the world, tourism, indeed; is the fastest growing industry and it contributes the world economy with a gross output of over US$7 trillion, employing 11% of globe’s workforce, forming 11.5% of global GDP. While in Brazil, White (2006) found that the industry contributes 3.2% of the total country revenue in year 2005. According to World Tourism Organization (WTO), due to the devaluation of American Dollar against the Brazilian Real has made a favorable trend in International tourist arrival to Brazil to grow dramatically in 2007 and in early 2008. In spite of this, statistic in Table 1 shows that revenue had risen from USD 4.3 billion in 2006 to USD 5.7 billion in 2008. Table 1 Brazil International Tourism Arrivals 1995-2011 Year | International tourist arrivals (x1000) | Annual growth (%) | Total revenue (millions USD) | Annual growth (%) | 1995 | 1,991 | - | 972 | - | 2000 | 5,313 | - | 1,810 | - | 2003 | 4,133 | - | 2,479 | - | 2004 | 4,794 | 16.0 | 3,222 | 30.0 | 2005 | 5,358 | 11.8 | 3,861 | 19.8 | 2006 | 5,019 | -6.3 | 4,316 | 1.1 | 2007 | 5,025 | 0.1 | 4,953 | 14.8 | 2008 | 5,050 | 0.5 | 5,780 | 16.7 | 2009 | 4,802 | -4.9 | 5,305 | -8...
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