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The Art of Public Speaking

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The Art Of Public Speaking
Jemaire D. Steward
New York University

The Art Of Public Speaking

The person who understand the importance of getting their message across in a clear, confident, and persuasive manner and are looking for ways to elevate their delivery from 'good' to 'great'. Successful Public Speaking offers specific, easy to practice strategies and tools to help you: structure your material for the best impact; cope with nervousness; maximize the effect of your presentation by using compelling visual aids; and connect with audiences of varied sizes.
It also offers sound advice on how to avoid common public speaking mistakes, that even experienced speakers sometimes make, and tips on how to master the art of storytelling. The three main types of speeches are the informative, the persuasive, and the special occasion. Before deciding which best suits their purposes, however, speakers should first establish their objective in delivering the speech. Once speakers have the objective clearly established, they are then equipped to make the most suitable choice regarding what type of speech to deliver; however, before making this decision, they must have a clear understanding of the three main types of speeches. As the word “informative” implies, an informative speech “informs” those in attendance by providing them with information. Therefore, the speaker is a teacher, and his or her purpose is to educate the audience regarding a topic; and that topic may be an object, an event, a concept, or a process. Note: Given their visual nature, most informative speeches are more successful if the speaker uses visual aids such as PowerPoint presentations, flip charts, graphs, models, etc. A persuasive speech usually challenges an audience’s beliefs and/or tries to move those in attendance to change existing viewpoints or at least recognize the validity of opposing viewpoints. For this reason persuasive speeches are the most difficult to deliver, at least successfully, since they usually deal with controversial topics about which people in the audience already hold strong, deeply engrained opinions. Note: When preparing a persuasive speech, speakers must accept that at least some listeners are going to disagree, perhaps adamantly so, with their viewpoint, which is why speakers should attempt to anticipate objections and counterarguments and address them during the course of the speech. There are myriad special occasions in life, for example, birthdays, anniversaries, graduations, weddings, bar mitzvahs, christenings, award presentations, retirement dinners, and funerals. In fact, there are so many special occasions that it’s impossible to list them. However, whatever the occasions, chances are that someone will be asked to deliver a speech, which could be anything from a toast to a couple who have been married for 50 years to the eulogy for a departed loved one.

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