...Segmenting (breaking down a diverse market into homogeneous groups) ↓ The STP Marketing Process Segmenting, Targeting, and Positioning Targeting (choosing a specific segment for your campaign) ↓ Positioning (designing a distinctive message to appeal to the targeted segment) Segmenting Breaking down a diverse market of people into smaller, homogeneous groups Segments should be measurable, sizeable, Market Segments of Potential College Students Wants a community college Wants a mid-size school – not too big, not too small and reachable Wants a small, private, liberal arts school After segmenting → target a specific segment (focus your campaign on that group) → positioning Wants a large school that’s affordable with a lot of major choices On what basis can a market be segmented? Demographics Age Income Gender Education Occupation Segmentation by Demographics – Meets the needs of child and parent Psychographics AIO (attitudes, interests and opinions) VALS II PRIZM Lifestyle Market Analyst Personality Products consumed Bases for Segmenting (cont.) Product benefits (benefit segmentation) Based on benefits people seek in a product Ex. Cars – economy, basic transportation, status Family buying behavior and decision-making Initiator, evaluator, decision-maker, purchaser, etc. Product usage patterns Owner Psychographics: active, affluent, and educated, embrace technology, shy away from conventional status symbols Owners view the...
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...Indian | Religion: | Islam | | | | | Emirates ID: | 784201221416189 | Valid Till: | 22-Jun-2016 | | PASSPORT AND VISA DETAILS | | | | | PASSPORT NO: | K2427229 | VALID DATE: | 6-Feb-2017 | VISA: | Issued | VISA NO: | 35247556 | VALID DATE: | 22-Jun-2016 | PREVIOUS SCHOOL'S DETAILS | School Name: | | Location: | Outside UAE | Last Class Attended: | | Last Date: | | Medium: | | Board: | | ACADEMIC RECORD IN LAST ANNUAL EXAMINATION IN PREVIOUS SCHOOL | | S. No. | SUBJECT NAME | SCORE | | | 1 | ENGLISH | | | | 2 | 2nd LANGUAGE | | | | 3 | MATHEMATICS | | | | 4 | SCIENCE | | | | 5 | SOCIAL SCIENCE | | | | 6 | % OF ENGLISH, SCIENCE & MATHS | | | ACHIEVEMENTS IN SPORTS/ ARTS/ MUSIC OR OTHER CO-CURRICULAR AREA | WON AWARDS FOR VARIOUS COMPETITION | | | | FATHER'S DETAILS | NAME: | TARIQ IQBAL | QUALIFICATIONS: | Master in Business Administration | UNIVERSITY: | Lucknow University | OCCUPATION: | Corporate Banker | ORGANISATION: | Sharjah Islamic Bank | DESIGNATION: | Relationship Manager | ARE YOU DPS SHARJAH STAFF: | No | JOINING DATE: | |...
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...autos, taxis which usually take a lot from your pocket. Time to order a DROP. Challenge Client want to be the leader in market for bikes as a mode of public transport. Our challenge is to create a real time solution for all last-mile connectivity issues with the best user experience possible. Solution * Rider download Drop app from Playstore and sign in as user. Similarly, bike owners can login as drivers * Rider needs to setup a pickup location and request for a ride. Our matching algorithm matched the ride to a biker who arrives for pickup in minutes * Upon completing the ride, rider can pay cash or use Drop wallet to pay for ride Figure 1. Application work flow We acknowledge that in today’s times, to give a great service, we need to address issues of temporary network outage, customer safety and ease of use of the product. We have tackled each and every issue through our cloud based infrastructure with a scalable architecture. Features * Scalable Architecture: We have deployed state of the art...
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...(Heck). Structurally influenced by the lute, the first guitar was rudimentary compared to what would follow. As is the case with any development, the invention of the modern day electric guitar took time. In the 19th century, steel strings were introduced and contributed greater volume. During the 1920s, big band music and commercial radio demanded the expansion of sound. In order to keep up with rapid innovation, guitars makers began the quest for guitar amplification. Around 1931, George Beauchamp and Adolf Rickenbacker successfully invented the first electromagnetic pickup (Smith). Musicians quickly realized that the common hollow-body wooden guitar produced too much distortion and feedback when paired with a pickup. This discovery resulted in the exploration of solid guitar bodies and foreshadowed to the invention of the electric guitar. Around 1940, guitarist and inventor Les Paul mounted strings and pickups on a solid block of pine and dubbed his creation, “the Log” (Smithsonian). This became the first prototype for a solid body, electric guitar. As skilled musicians, such as Muddy Waters, began exploring the tonal and harmonic possibilities of this new instrument, it took over numerous different music styles over the course of several decades. In light of the perpetual evolution of human expression, the electric guitar has greatly influenced the progression of music from jazz, to blues, and ultimately rock and roll. Even before the electric guitar could make an impact...
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...Stark Motors Corporation Export Plan Date April 17, 2016 Noel Bogle Mary Vizcaino Esther Desire Rey Marcellus Lawson Table of Contents Executive Summary (3) Introduction: Exporting Decision (4) I Export Policy Commitment Statement. (5) Vision Statement. Short and Long term Goals. (6) II Background Analysis. (6) III Marketing Strategy (10) IV Tactics-Action Steps (14) V Export budget. Balance Sheet (15) VI Implement Schedule. PERT, table schedule, time, dates (20) Addenda Background Data on Target Countries and Market (21) Executive Summary Stark Motors Corporation was founded in May 1944 and is America’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, Stark has grown – as part of the dynamic, global Stark Automotive Group – to become the world’s fifth largest vehicle manufacturer. Today, Stark produces more than 1.4 million vehicles a year at 14 manufacturing and assembly operations in eight countries. These vehicles are sold and serviced through a network of more than 3,000 distributors and dealers covering 172 countries. The Corporation has more than 40,000 employees and annual...
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...Kudler Fine Foods Web Site Recommendations Keith Urban, Troy Good, Tina Cox, Sara Jones University of Phoenix WEB/410 November 20, 2006 The design of a web site is the combination of graphical art design and the logical flow of the information the web site will provide. This can be seen in many web sites that have high quality photos and graphics and easy to use menu structures. The photos and graphics are designed to appeal to the target viewer and the menu structure makes the viewer want to return to the site or stay on the site longer. When the graphics on a web site are plan and ordinary or the menu structure is difficult to follow then the person viewing the site losses interest quickly and has little reason to want to return to the web site. Kudler Fine Foods has asked LINC (Logistical Information Networking Consultants) to prepare a report of some recommended changes to their web site. Kudler is looking for ways to increase the number of people visiting their site as well as making it more appealing for visitors to return to the site to learn about new products and recipes. Kudler also wants the new web site to be easy to maintain and offer many new features that some of their competitors already have. This report will first review Kudler Fine Food’s current web site and compare it to what other companies have now. The report will then discuss some recommendations of how to improve Kudler’s current site. The report will explain some of the maintenance...
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...For the assignment I decided to visit the Virginia Museum of Fine Arts. My trip to the Museum took place on a Cool September day, the fourteenth day of September 2012. In order to make the trip possible I had to play hooky from my job. This was not difficult because I am a remote worker for my employer and as long as my phone has a signal they are not sure of my location. Accompanying me on my trip was my eldest son, Manny. I had planned my day so I only had a few routine items to do for my job and I was able to complete these tasks quickly, however we ran into a snag with our timing because my middle Son, Joseph had taken our pickup to go to work and was not planning on returning till after five o’clock. This created a problem because although we have three cars to accommodate our six member family we were not able to meet all the scheduling requirements for the day. After doing some finagling we were able to depart for the Museum by approximately 10:30 am. During our hour long drive to the museum I was very apprehensive about the visit because I really thought I would not enjoy the Fine Arts. Other museums I had attended, The Air and Space Museum and the Museum of Natural History actually had exhibits which were interesting and not just “cultural”. However my opinion changed after our arrival and we started our self guided tour. We manage to find parking and pay our five dollar parking charge, which was our only fee we had to pay since admission to the museum...
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...different functions, whereas a greater of the funds is invested in technology. Walmart established a “satellite system” in 1983 that connected its entire stores, headquarters, distribution centers and suppliers which acted as a just-in-time processing system to keep up with the control of inventory. In other words, as an item is purchased from the store, the supplier receives a message alerting them to include that item in the next day’s shipment to the closest distribution center. This system allowed the various stores to have control over their inventory and not have excessive inventory on hand. Another major investment made by Walmart was in the area of distribution technology. Walmart created a network that involved a state of the art hub which utilized “cross-docking” to reduce the inventory at the distribution centers and to...
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...joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company's dealership, sales, services and spare parts network comprises over 3,500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. JLR supports two state of the art engineering and design facilities and three manufacturing plants (Solihull, Castle Bromwich & Halewood) in the...
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...Edward Gein roamed the earth from 1906 to 1984, he once said, “When I see a pretty girl walking down the street, I think two things. One part wants me to be real nice and sweet, and the other part wonders what her head would look like on a stick.” According to a recent study, five percent of Crane High school students have heard of this psychopath. This paper is based solely on the unbelievable yet intriguing crimes Ed Gein had committed when he was alive. He was a very unusual human, born on a farm and raised by a mother who was rather intimidating. In forty years his mother passed and he was left to take care of the farm all by himself. In the next few years he was to become a grave robber, a cannibal, a necrophiliac, and he took up arts and crafts in body parts. He is seen as probably the most weird and bizarre serial killer of the twentieth century, and probably...
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...you in a luxurious helicopter designed specifically for touring, with all seating facing forward offering 180-degree visibility. Deep Sea Submarines Journey through Hawaii’s natural undersea world in a high-tech submarine to discover the island’s unique marine species and explore the mysteries of the sea. Choose from the following exciting adventures: Island Expedition: An introduction to submarine travel and Hawaii’s natural marine world Island Discovery: An early morning or late afternoon dive, with special savings Ultimate Adventure: Deep Sea Submarines’ most celebrated dive, featuring a skilled team of scuba divers All Deep Sea Submarines boats are environmentally friendly, air-conditioned vessels, with state-of-the-art equipment on board. Snorkeling Fantasies Don’t settle for an ordinary snorkeling trip—experience a Snorkeling Fantasies adventure instead! * Fun and fascinating! Discover sea turtles, amazing fish, and beautiful coral with a...
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...easily. Silly putty react different to quick and slow forces [1]. When one quickly stretches it, it breaks instantly, and if one stretches it slowly it will stretches to greater distance and then breaks at some point. One can bounce it, throw it, decorate with it, stretch it, or make imprints with it. Uses: 1. Pen Grip – The hard surfaces of pens and pencils can cause calluses, especially if we write for long periods. we can cover the pen’s gripping point with a layer of silly putty. It will cushion fingers [2]. 2. Contact Lens Finder – Finding transparent contact lenses on the floor is challenging. They naturally blend with their surroundings. One can roll a ball made of silly putty on the floor [2]. Its sticky surface will certainly pickup the lenses when they happen to be in the ball’s path. 3. Substitute Dice – Since dice are often thrown around, the chances of them getting lost are quite high. One can mold silly putty to create substitutes for your dice [2]. 4. As bouncing ball for kids 5. One can press it to the pictures and it transfers the picture to the putty...
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...itar ------------------------------------------------- Guitar From Wikipedia, the free encyclopedia For other uses, see Guitar (disambiguation). Guitar | A classical guitar (nylon string) | String instrument | Classification | String instrument | Hornbostel–Sachs classification | 321.322 (Compositechordophone) | Playing range | (a standard tuned guitar) | Related instruments | * Bowed and plucked string instruments | The guitar is a popular musical instrument classified as a string instrument with anywhere from 4 to 18 strings, usually having 6. The sound is projected either acoustically or through electrical amplification (for an acoustic guitar or an electric guitar, respectively). It is typically played by strumming or plucking the strings with the right hand while fretting (or pressing against the fret) the strings with the left hand. The guitar is a type of chordophone, traditionally constructed from wood and strung with either gut, nylon or steel strings and distinguished from other chordophones by its construction and tuning. The modern guitar was preceded by the gittern, thevihuela, the four-course Renaissance guitar, and the five-course baroque guitar, all of which contributed to the development of the modern six-string instrument. There are three main types of modern acoustic guitar: the classical guitar (nylon-string guitar), the steel-string acoustic guitar, and the archtop guitar. The tone of an acoustic guitar is produced by the strings'...
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...store in Swedish, predicting the two retail universes will complement rather than cannibalize each other. Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Physical Stores shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both Physical Stores and online shopping. H&M had 3,970 physical stores as of Feb. 29, and its net profit in the three months to Feb. 29 was 2.55 billion Swedish kronor ($313 million). H & M plan to open more than 425 stores by November. H&M is already of the second-biggest clothing retailer in the world. H&M having built its own state-of-the art distribution network, the company is leaving the competition in the dust in terms of sales and profits, speed of inventory management and turnover, it adopt corporate vertically integrated system in which it could control every aspect of the supply chain, from design and production to distribution and retailing, corporate VMS is Vertical marketing system that combines successive stages or production and distribution under single ownership. Channel leadership is established via common ownership. Effective vertical integration makes H&M faster, more flexible, and more efficient than competitors. Online trading is not an entirely new concept. It is a concept and tool that has been lingering in the background with the use of the Internet...
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...MR. Dustin Wade Carter blade_piro@hotmail.com 801-227-9712 (Daytime) 801-227-9712 (Evening) 801-227-9712 (Mobile) | 275 n 100 w Lehi UTAH 84043 | | I am a very quick learner. I have had a lot of experience in many different fields, mostly in restoration and fabrication. I have operated machinery as well as different computer programs. I know very much for my age and love to learn more as I go, I just need the opportunity. I am a strong leader and have had the opportunity to run many different kinds of crews and individuals. I am also willing to stand up for my mistakes and accept the consequences, as well as taking pride in my work. | Date of Birth: 13thJuly 1989 | | Work Experience and Qualifications | | | Mechanist 8months Daco Ent. - Sandy UT Operated an Auto Saw and was responsible for precision cuts for other machinists to create parts for very precise items. | | | | | | | | Partner / Foreman 3years CC Services - Utah (Present employment) Framing, Drywall, Paint, Light Electrical, Molding, Insulation, and many other handyman responsibilities. Also supervised crews and was responsible for ordering and purchasing materials. Ability to do billing and communicating with customers and suppliers. Thinking of solutions very quickly and able to take care of emergency's. | | | | | | | | Restoration Technician 1year Absolute...
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