...greenhouse, raising the temperature inside. In some ways, the earth functions rather like a greenhouse except on a much larger scale. Although the greenhouse effect has only recently been in the news, is nothing new in th history of our planet, has played major role in making life on earth possible. Without the greenhouse effect, the earth would be too cold for living thing to survive. The big question today is "If greenhouse effect is natural, why are people so worried about it. Is soemthing good turning bad?" Up until about 150 years ago the compostion of the earths atmosphere had remianed relatively unchanged for several thousand years. Since mid 1800s certain human activities have been changing the heat trappin ability of the atmospher dramatically, as a result more heat is being trapped by the atmosphere. Scientists have been anticipating this "strengthening" of the greenhouse effect for sometime, and that it will lead to a worldwide increase in temperature. This is come true because the world is getting warmer. Global warming can be expected...
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...Xavier Institute Of Management, Bhubaneswar | Content Analysis of Facebook Data Costa Coffee | Submitted to Prof. Sandip Anand | By | Rubinderjit Singh Randhawa | U112164 PGDM 2012-14 Marketing Management – III Date: 5th March, 2013 Xavier Institute of Management, Bhubaneswar Contents Introduction 3 Facebook Data for COSTA COFFEE 3 Summary 19 Overall Attitude towards Costa Coffee 19 Key Insights 20 Managerial Action Imperative 20 Introduction Consumers choose brands on basis of following benefits. These benefits may be either positive or negative. They can be further categorized as:- * Functional criteria or M1 e.g. Apple iPhone 5 have smooth finishing, slim (M1 +ve), Apple iPhone 5 aluminum back get scratch marks easily (M1 –ve) * Emotional criteria or M2 e.g. iPhone 5 is a status symbol (M2 +ve) Android users consider iPhone users as isheep (M2 –ve) * Social or M3 e.g. iPhone parts are ISO 14000 certified (environmental) (M3 +ve) iPhone parts are produced in factories where workers are forced to overtime (M3 –ve) Most brands have started using Social Media to reach their customers. These social platforms are also used by customers to provide their appreciation and criticism of the brand. The comments and feedback by the customers reflects their benefits being derived from the brand. By content analysis of the comments and feedbacks, we can classify...
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...Supply Cha S ain Manage nt Pro emen oject ‐ Reta ail Sup Chain at pply C Project Group – Balaji Nag garajan (Roll n no: EPGP‐04A A‐016) Deepak M Mittal (Roll no: EPGP‐04A‐0 026) Kannan S (Roll no: EPG GP‐04A‐044) Mahesh R Rajesham (Roll no: EPGP‐04 A‐115) Mansi Sha arma (Roll no o : EPGP‐04 A‐ ‐051) Dr. Priyan nka Mallick (R Roll no : EPGP‐04 A‐068) Sandeep G Gawde (Roll n no : EPGP‐04 A‐030) SCM Project – Retail Supply Chain at Wal‐Mart Table of Contents 1. 2. I. II. 3. Introduction .......................................................................................................................................... 3 About Wal‐Mart .................................................................................................................................... 4 Operating Divisions ........................................................................................................................... 4 Competition and Regional Alignments ............................................................................................. 8 Components of Supply Chain Management (SCM) ............................................................................ 11 A. Main Elements ................................................................................................................................ 11 4. Wal‐Mart’s Method of Managing the Supply Chain .............
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...Yamaha Bikes In India: A Comparative Study Vis-a-vis 0 EXECUTIVE SUMMARY OBJECTIVE : • • • To find the position of Yamaha’s bikes in various segments of Indian market. To interpret the satisfaction level of customers using different brands of bike. To suggest Yamaha as to how it can improve its market share. RESEARCH METHODOLOGY : The research had to be conducted through a survey based on questionnaires • Sample size – 200. • Brands covered – Hero honda Bajaj Honda Tvs Suzuki Yamaha Target area – Noida Greater noida Ghaziabad Sampling used – simple random. Scaling used – 5 point likert scale . • • • 1 DATA ANALYSIS : Analysis was done on the basis of 22 parameters. Bar charts were developed on these parameters which compare different brands in the 2 wheeler industry.with the help of these charts. yamaha’s position in the market is found and analysed . SUGGESTIONS : • Introduction of new brands.this may turn the market oligopolistic but will definitely increase the market share. Looks and style should not be over stressed as compared to quality and mileage. Yamaha does not have any successful 150 cc bike. Yamaha’s R & D facilities should coordinate with the marketing wing to give customers what they want. Secondary research shows that yamaha has a good brand awareness. But when it comes to real market , it is an illusion. 360 degree marketing approach with aggressive promotional campaigns should be followed. Focus should be on young teenagers...
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