...essential facets than any other player basketball has ever seen. The NBA has never seen a player single handedly will a team to the playoffs like James. At the age of 33, in his fifteenth season in the NBA, LeBron James still dominates the league. From the young age of eighteen years old, James has controlled the NBA for almost half of his life. Lebron James is the most outstanding basketball player in the history of the sport because of the versatility he brings to the court and the overall statistics he has put up throughout his career. LeBron James is by far, the most versatile player that basketball has ever seen. Unlike a majority of...
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...The Positive Effects of Basketball Athletes Endorsements by Aristotle Philip Rodriguez Villar October 2015 Chapter 1 The Problem and Its Background Introduction; The use of athletes in advertising campaigns is an ever growing trend. Marketers look for ways to have their products stand out from competing brands. While athletes have been found to endorse both high and low status products, measuring consumers’ attitudes and purchase intentions of these products endorsed by the athletes is important to the success of the product in the marketplace. The success of these endorsed products in the marketplace may also come from star power, which is characterized as unique characteristics possessed by the individual that makes them star worthy.The researcher is familiar with his chosen topic because since he was a little kid he has been a huge fan of basketball and the researcher watched how the basketball industry market and sell their names. He has been updated every releases such as their equipment and other stuff. The researcher preferred this topic because the basketball industry merchandisebecomes one of his collections since he was fond of playing basketball. The researcher findtheir selling items very easy, comfortable, versatile and fashionable to use. For example, a Nike LeBron 12 is very useful in his basketball games and also in fashion sense it is very appealing. One of the most effective and positive associates by transferring different qualities to the product...
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...championships, including 7 consecutive titles. Wooden also lead UCLA to 88 straight wins over the course of 4 seasons, a winning streak that is still in the record books today. Mike Krzyzewski aka Coach K has recorded more career wins than any other coach in men's college basketball history. Coach K has also lead Duke to 5 national championships and had coached Duke for nearly 4 decades. Now basketball isn’t just a mans sport, no coach ever has had as much success as women’s college basketball coach Pat summitt has. She was the former coach for the University of Tennessee. She amused 1,098 career wins, the most wins in...
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...segment was selected; The product is a called (Nike Air Got U KiCks) and is a branch off from the Nike Air Jordan Brand line. The segment was selected because the product fits the need in the market. The product is targeted to specific identifiable groups of individuals, families, firms, or organizations, sharing one or more characteristics or needs in an otherwise homogenous market. Market segments generally respond in a predictable manner to a marketing or promotion offer. Nike is a major sportswear and equipment supplier based in the United States, and is the world's leading supplier of athletic shoes and apparel. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. Nike Air Got U KiCks has been chosen to be launched because of its design and its marketability. The product design is based on convenience, because of the concept. The concept is model around several different designs Nike has created in the past. The sneaker is model after the Nike Air Jordan line with a mix of the foamposite design. The part that makes the shoe standout is the odorized sock that is...
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...September 16, 2015 Did Geeks Take Over Basketball? The Rise of Analytics Sports are a major part of modern day American culture, and the nation’s top flight of basketball is no exception. The National Basketball Association, more commonly referred to as the NBA, is one of the most popular sporting leagues in the world. With that being said, it comes with no surprise that it continues to progress in all possible facets. One of the more intriguing facets is the rise of in depth analytics to create a new, more accurate era of basketball statistics. In an article for The Atlantic, Terrance F. Ross elaborates on the topic and the controversy surrounding it to during his brilliantly written piece entitled “Welcome to Smarter Basketball”. However, it is more than just the words themselves that give the article its desired effect. Several rhetorical strategies are imperative to Ross’ success in convincing his readers to embrace the analytical movement. The most glaring of these aspects is the rhetorical situation, also called the context of the issue. The issue of analytics in basketball is so relevant today because of the effective results that it has been yielding in recent time. For example, “The most-watched Finals since the age of Michael Jordan ended with victory for the Golden State Warriors over the Cleveland Cavaliers—both of which are teams that have heavily incorporated data analysis into how they play the game” (Ross 1). While this trend is becoming increasingly more...
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...n my life, I had many people who I really admire from Tiger Woods, Michael Jordan, Sean Carter (Jay-z), and Robert Johnson. Others who have influenced me in my development of a person were my parents; my mother and my father were there for everything I have done in my life. The person who I model myself after is Earvin Johnson jr. also known as Magic Johnson. There are many reasons why but all really point to him defeated in adversity in many facets of life. In my point of view my life and his has some similarities and differences. Other than for athletics, he has more to offer then the average retired player. I also liked how he showed strength in the face of gloom and trouble. Johnson was born in Lansing, Michigan and had many siblings (2). In addition, he lived with his mother and father, his mother was a school janitor, and his father was a worker for and General Motors (2). Like many young children named after their parents, he had gained the nickname of “Junior” or “June bug” (2). In my similarities to him I to have many siblings, though not at the amount of nine but it was a number of three with myself being the eldest. Another thing that is a true similarity is Junior also my nickname because; I have my Father’s name. Unlike Johnson, I did not have his basketball ability. As a young child, he will practice daily at seven thirty and dribble his basketball using opposite hands just to have great ball control(2). Although not as talented as Johnson, I treat my knowledge...
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...The History of Basketball Basketball, a popular sport worldwide was created by a man named James Naismith. He combined lacrosse, rugby, football, and soccer to create this wonderful game. Throughout history the games has changed in so many ways. Even though it has changed the principle of the game stayed the same and is still loved by people. James Naismith the creator of basketball was born and raised in Canada and the United States. Naismith went to college at McGill University in Montreal, where he became involved in athletics. He graduated in 1887 and was in the top ten percent of his class. Naismith was able to watch the game of basketball become a worldwide sport and watch the sport change from people throwing a ball into a basketball to players competing at a high level. He lived to watch first Olympic basketball game in Berlin in 1936. Naismith also was the athletic director at the University of Kansas and worked there for thirty-nine years (“Basketball,” 2007, pp. 69-72) (George, 2013, pp. 690-691). In 1891 Dr. Luther Halsey Gulick asked James Naismith to create a new indoor game, which was different from gymnastics and calisthenics. When the game was first created, players would bounce a soccer ball and pass it to try and score points by throwing a ball into a raised goal. That winter Naismith decided to create thirteen rules to set guidelines for the players. All the students who played the game wanted it to be called “Naismith Ball,” but he chose...
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...“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” * Michael Jordan Simple yet a well-uttered inspiring quote from a famous basketball player, Michael Jordan. Success. A seven letter word of somewhat bittersweet stories to contain. It is something that is more than just a goal in life. Success is your pay check because that is what makes you happy, and that is what makes you who you want to be. Now, I got to ask you something. What keeps you going? What forces you to push harder against all odds? What causes you to endure life’s challenges? Perhaps, we have different answers. Like the word “success” as a seven letter word, I got the same. Seven reasons as my motivators to respond with these questions. Accordingly, motivation is a driving state; it is also a behavior-arousal state within the individual. Motivation directs the behavior towards a goal. It is thus an internal external condition of the organism that forces him/her into action. I profoundly motivate myself to do things and that’s the starting point to achieve my goals. Behind the wheels are capacities I exhibit to perform beyond my limits, the strengths and weaknesses which enables me to work towards my target, and the uniqueness as an individual encrusts my inner pressure. Thus, self-motivation is a hidden from our consciousness –...
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...CP Rough Draft 3/27/12 How has Social Networking affected the sporting industry? From all the premier sports athletes like LeBron James, Aaron Rodgers, Andy Roddick, Michael Phelps to all of the big-time sports anchors and newscasts like Chris Berman or Dick Vitale. Social Media has changed the dynamics of how people watch and follow sports on a daily basis. Social networking tools like Twitter and Facebook are two big networks that allow people to stay up to date with their favorite team and/or athlete. Social networking began to boom around seven or eight years ago and is continuing to grow rapidly all around the world. I use both Twitter and Facebook on a day-to-day basis. I am checking on the news in the sports world by “following” my favorite athletes via Twitter and I check my favorite teams fan page on Facebook. Twitter is used more by the athletes and sports anchors due to its constant status updates (tweets) and ability to follow only a certain number of people of whom they choose. I entered in the “Twitter world” in 2011 and began to see how it was growing into the phenomenon it is today. It seems like in 2011 that every league, team, player, and even commissioners have their own Facebook pages and Twitter accounts. The real concerning point is the fact that college and pro sports players have been on twitter and have been known to let their emotions take control of their better judgment. A question I bring to your attention is how social networking has affected...
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...Why Futbol? Internationally, fútbol is the largest and most beloved source of entertainment. Seemingly, this round balled game is broadcasted on every square inch of the globe. No sporting event or entertainment quite draws as much attention as futbol matches do. In every continent, country, and nearly every city, we can find some mark of the game. But, why do so many relate to and passionately care about this ball being kicked across a 120yard field? For the majority of the world, it infiltrates their every facet of culture. It's more than just a game. For the fans and spectators, it's a way of life; for the global economy, it's a multibillion dollar industry and revenue stream. Nothing brings more people together under one unanimous vision like futbol. No where else can one find seventythousand screaming fans in one place. For ninety minutes straight, these fans chant and root for their favorite club to even score one goal. But so many times, the matches end scoreless. At any given time, there are 100+ professional matches around the world with stadium filled crowds giving their all for their team (Shaughnessy). From the English Premiership to the US MLS, this game is larger than life...everywhere. Futbol is so globally popular because of its simplicity and accessibility. The name says it all a game that is played primarily with one’s feet. Although there is plenty of strategy and skill, the game is very simple to learn and play. It doesn’t take much ...
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...Kobe Bryant also known as the 'Black Mamba' possesses the qualities for being successful, but it may not be for the reasons people think. "One of the most successful basketball players of all-time, Bryant has amassed a net worth of more than $200 million during his playing career. And is the winner of five NBA championships and two Olympic Gold Medals" (Clear 1). His external factors that contributed to his success are 10,000 hours of hard work, hidden advantages and, and meaningful work. Malcom Gladwell is the author of the book "Outliers", he talks about how there is more to success than what meets the eye. In the first place, one of the qualities that Kobe has that determines his success is his 10,000 hours of hard work. Kobe has met...
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...oo Visual Communication Assignment ------------------------------------------------- Summer 2014 Techincal Writing Courtney Evans @029644291 Memorandum To: Fall 2014 Technical Writing students From: Courtney Evans @02644291 Subject: Visual Communication Assignment Date: July 21, 2014 Introduction All students in the fall technical writing course at Howard University are required to learn about visual communications. In order to gain a better understanding, I will be providing you with tips and other useful information. The purpose of this memo is to discuss the proper use and integration of visual aids and designs in text. Visual Aids Visual aids can help you understand and reach objectives by providing visual emphasis on what is being said. They emphasize focal points and convey information using graphics to facilitate understanding. Psychologist Jerome Bruner of New York University notes in Power of Visual Communication (2004), “people remember ten percent of what they hear and twenty percent of what they read, but about eighty percent of what they see and do.” Visual aids are useful because they help you to be able to grasp your audience’s attention. Designing Visual Aids According to the McGraw-Hill Publishing Company (2004), there are six guidelines to adhere by to ensure you design effective visual aids. 1. Plan and Prepare Visuals Aids in Advance Visual Aids take time to develop...
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...business was quickly taking off which in turn, led to Bowerman and Knight hiring employees, who would then sell shoes out their cars. In 1967, the first retail space was purchased and with vast sales, it resulted in expanding the business to other parts of the United States. In 1970 The famous Nike swoosh which adds ultimate value and eye appeal to their shoes was designed by Carolyn Davidson a Portland State University student. She was paid $35 at the time for her design. Later on, Davidson was award with stock that is worth over $640,000. The slogan Nike has “Just Do It” was inspired by Gary Gilmore a serial killer who said “lets do it” prior to being executed. The first ever signed endorsement for Nike came from Romanian tennis player Ilie Nastase in 1972. However today,...
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...Large Salaries of Pro Athletes Negative Effects On Athletes and Sports Abstract This paper will explain the effects of the luxury contracts of athletes on sports as well as the athlete. The debate is whether the effect is a negative effect or not. This paper will aim to show how the contracts of athletes have changed significantly over time. It will also show how the pro athlete affect the sport of college in different aspects and if that helps or hurt the college athletics or influences it in a way to help the athletes. Then we will focus on how the salaries affect the players themselves. We take a look at today’s professional athlete and wonder what it be like to live like that. Even though the professional athlete is few in numbers, the popularity of such sports industries as the NFL, NBA, MLB and etc. are well documented by the lucrative pay days. The major sports industry is at least a 100 billion dollar business and growing. The athlete’s income only consist of a small percent of this amount, which leaves the majority to the industry itself. Though we must take into account the exploits of the professional athlete. The perception of today’s athlete has drastically changed from that of the last decade, and even as early as the 80’s. One of the major changes would be the drastic increase in the salaries paid to professional athletes. The high salaries have robbed what most would say the passion for the game that the athletes of early age played before the luxury...
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...added in Chinese sports Yin Wu University of San Francisco Author Note This paper was prepared for Wrtg/Speaking Pract and Graduate Writing/Speaking Practicum(Fall_2012), taught by Professor Schultes ABSTUCT The basis of this article was to address the idea that adding entertainment elements in Chinese sports industry can change the current status of Chinese sports industry. The methods to support the article include: personal interview, analyzing the current situation of Chinese sports industry, the sharp contrast between the present condition of Chinese sports industry and U.S sports industry, the analysis of Chinese sports market, proposing an example of entertainment project on a basketball team. Upon the approaches, Chinese sports industry has the huge potential and should have a try to put entertainment elements in sports. The anticipated effect of this article is to make Chinese sports industry moves forward and have a splendid future. Entertainment elements should be added in Chinese sports China is a huge sporting nation as it can be proved from the achievements of recent Olympics Games: in 2000 Sydney Olympic Games, China got 59 medals including 28 golden medals; in 2004 Athens Olympic Games, China acquired 63 medals including 32 golden medals; in 2008 Beijing Olympic Games, China obtained 100 medals including 51 golden medals; in 2012 London Olympics Games, China won 87 medals including 38 golden medals. Although...
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