...Do you ever wonder who are the ones responsible for childhood obesity. Well in this assignment I am going to discuss Daniel Weintraub’s argument in the article “The battle against fast food begins the home”. I will also discuss whether I agree or disagree with his analysis. Daniel Weintraub states that the California Center for Public Health Advocacy was blaming the government for this issue. This is where Weintraub’s main argument comes in. Weintraub says “Parents, not the state government, are in the best position to fight the epidemic of overweight children in our schools”. Weintraub thinks that parents are to blame for the issue of overweight children. I agree with Weintraub’s argument because it isn’t up to anybody else...
Words: 638 - Pages: 3
...influenced by many factors and habits; one of the factors often overlooked is technology. To begin with, due to advancement of technology our home and work environment have become so inactive to the point that we don’t move enough to burn calories for the body to burn excess fat. Additionally, technology enables us to gain excess body weight by allowing us to produce vast amount of food at a faster rate, by giving us easy access to a massive amount of entertainment right from the comfort of our sofas. And lastly, technology has contributed to the obesity problem in America by removing most of the manual and physical labors that we used to perform ourselves. We may not all agree on the main cause of obesity; countless hours of television, video games, fast food consumption and reduce physical activities can all be associated to the progression of technology. Technology has helped this world in so many ways that it is impossible to cover it all but when it comes to people being overweight technology create a major problem. Because of technological progression, there has been a revolution in the mass preparation of food that is roughly comparable to the mass production revolution in manufactured goods that happened a century ago. Technological innovations including vacuum packing, improved preservatives, deep freezing, artificial flavors and microwaves have enabled food manufacturers to cook food centrally and ship it to consumers for rapid consumption. It is then evident that technology...
Words: 1388 - Pages: 6
...INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on international expansion strategies. The good news is that we are given very clear information regarding the strategic directions of the company. We will discuss this later in another section. The case deals with that aspect of strategic management known as services. It also has information on market analysis, competition and positioning. The problem I feel with the case study is that there are no immediate problems to resolve, in that Jollibee seems to have been performing well and their international expansion strategies seem to be on track to grow the business further. This I feel is the crux of the whole case study. To this end, the Jollibee case study needs to be addressed from only ONE perspective - SUSTAINABILITY in the light of increasing competition and changing market demographics. Areas of focus in the case It is imperative that when we approach this case, we MUST adopt a strategic perspective and NOT be concerned about the operational issues. Fortunately, the case seems to...
Words: 8224 - Pages: 33
...McDonald’s | March 22 2010 | | Project 2 Market analyses | Brief summary SWOT analysis - The fast-food industry is highly influenced by governmental policies, sales rates are grooving even during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big...
Words: 6991 - Pages: 28
...is also a law book. The people called Hebrews were slaves in Egypt. God sent Moses to free them (Exodus 3). The people in Egypt did not want to free these slaves. But God caused many terrible troubles in Egypt. These troubles forced the people in Egypt to free their Hebrew slaves. So, the Hebrew people left Egypt. God promised the land called Israel to the Hebrew people. But the journey to Israel was through a desert. God did many wonderful things to help the people through the desert. God provided water (Exodus 17) and food (Exodus 16). Moses met God at a mountain called Sinai (Exodus 19). There, God gave the law to Moses (Exodus chapters 20-30). Moses made a special tent where the priests would serve God (Exodus chapters 35-40). We are writing books and articles to help you to study this Bible book. You can download these books and articles free. Please click on the links below to select our other books and articles. (space) The Book of Exodus begins more than four hundred years after Joseph, his brothers, and the Pharaoh he once served have all died. The new leadership in Egypt—feeling threatened by Jacob’s descendants, who have increased greatly in size—embarks on a campaign to subdue the Israelites, forcing them into slavery and eventually decreeing that all Hebrew boys must be killed at birth in the Nile River. The Hebrew women resist the decree, and one woman opts to save her newborn son by setting him afloat on the river in a papyrus basket. Fortunately, Pharaoh’s...
Words: 8916 - Pages: 36
...Karen Conner Professor Pridgeon English 252H Spring 1993 Semester Film Production: Final Project After the astounding success of my last film endeavor [final project for ENG 251H], Townies, my production company, Gateway Productions, has con¬tracted me for a new endeavor, this time for an adaptation of Joseph Conrad's novella Heart of Darkness. The company says that I may have full creative license in this one so, as Orson Welles did in his film Citizen Kane, I intend to oversee all aspects of the process. In selecting my staff, I have decided to keep some of the old faces from the previous film. My friend Julie Weaver will once more be at my side. As you recall, I chose her previously because she is not only a good art director but a talented illustrator as well. Her ability to do on-the-spot sketches of ideas saved me a great amount of time and money on the last project. I have also decided to keep Brightwood as cinematographer and Wise as sound director, again for the same reason for which I chose them last time, because they would make good contributions to the creative aspect of the process, and I felt that these two could best translate my ideas to film. Another old face will be Joyce Nevelson, my editor. I chose her last time because she was well-known in the industry and had won many rewards, proving her talent. Changes I have made will be in the writing, sound, and music departments. I have chosen Paul Gainritch to write my screen¬play. He is...
Words: 5985 - Pages: 24
...customers in for some of the world’s most delicious fresh-roasted coffees. Current chairman, president, and CEO, Howard Schultz, enjoyed his first coffee at Starbucks so much that he joined the company in 1982. He soon envisioned incorporating the Italian Coffeehouse ambiance into the Starbucks experience. After leaving Starbucks for a brief time, Schultz returned and purchased the company in 1987. Bringing his vision to life, Schultz created a cozy atmosphere of social gathering and conversation. Schultz later retired in 2000, but after watching the company suffer financially, he returned in 2008 and restored the company to the industry leader it is today. Starbucks now serves its specialty coffees and food products at 23,187 stores in 64 countries. This analysis offers insight into the fundamentals of the company by providing the necessary information to understand Starbucks’ current financial and strategic position in relation to its competitors as well as key issues requiring attention. Key Problems and Issues Dissatisfaction among employees regarding current wages, work hours, and dress code Competition offering lower priced substitute products Competition offering free Wi-Fi in an attempt to create better social atmosphere Global competition i.e., Japan’s Mt. Rainier with Starbucks-like logo Ability to continue evolving strategy to stay ahead of the competition (now introducing alcoholic beverages to evening menu) Consumers disenfranchised...
Words: 4220 - Pages: 17
...Industry Competition 3 Chapter Outline 3-1 Industry Life Cycle Stages 3-2 Industry Structure 3-3 Intensity of Rivalry among Incumbent Firms 3-3a Concentration of Competitors 3-3b High Fixed or Storage Costs 3-3c Slow Industry Growth 3-3d Lack of Differentiation or Low Switching Costs 3-3e Capacity Augmented in Large Increments 3-3f Diversity of Competitors 3-3g High Strategic Stakes 3-3h High Exit Barriers 3-4 Threat of Entry 3-4a Economies of Scale 3-4b Brand Identity and Product Differentiation 3-4c Capital Requirements 3-4d Switching Costs 3-4e Access to Distribution Channels 3-4f Cost Advantages Independent of Size 3-4g Government Policy 3-5 Pressure from Substitute Products 3-6 Bargaining Power of Buyers 3-7 Bargaining Power of Suppliers 3-8 Limitations of Porter’s Five Forces Model 3-9 Summary Key Terms Review Questions and Exercises Practice Quiz Notes Reading 3-1 26061_03_ch03_p037-060.indd 37 1/10/08 7:01:36 PM 38 Chapter 3 T Industry A group of competitors that produce similar products or services. 26061_03_ch03_p037-060.indd 38 his chapter marks the beginning of the strategic management process and is one of two that considers the external environment. At this point it is appropriate to focus on factors external to the organization and to view firm performance from an industrial organization perspective. Internal factors are considered later in the process and in future chapters. Each business operates...
Words: 12895 - Pages: 52
...KNOWLEDGE OBJECTIVES 1. Define competitors, competitive rivalry, competitive behavior, and competitive dynamics. 2. Describe market commonality and resource similarity as the building blocks of a competitor analysis. 3. Explain awareness, motivation, and ability as drivers of competitive behavior. 4. Discuss factors affecting the likelihood a competitor will take competitive actions. 5. Discuss factors affecting the likelihood a competitor will respond to actions taken against it. 6. Explain competitive dynamics in slow-cycle, fast-cycle and standard-cycle markets. CHAPTER OUTLINE Opening Case Competition Between Hewlett-Packard and Dell: The Battle Rages On A MODEL OF COMPETITIVE RIVALRY COMPETITOR ANALYSIS Market Commonality Resource Similarity DRIVERS OF COMPETITIVE ACTIONS AND RESPONSES Strategic Focus Who Will Win the Competitive Battles Between Netflix and Blockbuster? COMPETITIVE RIVALRY Strategic and Tactical Actions Strategic Focus Using Aggressive Pricing as a Tactical Action at Wal-Mart LIKELIHOOD OF ATTACK First-Mover Incentives Organizational Size Quality LIKELIHOOD OF RESPONSE Type of Competitive Action Actor’s Reputation Dependence on the Market Popped the Top? COMPETITIVE DYNAMICS Slow-Cycle Markets Fast-Cycle Markets Standard-Cycle Markets SUMMARY REVIEW QUESTIONS EXPERIENTIAL EXERCISES NOTES LECTURE NOTES Chapter Introduction: The competitive landscape of the twenty-first century will be...
Words: 11328 - Pages: 46
...Model Value Chain Competitive Advantages Growth Imperative 5 6 7 8 9 Country Analysis – China Economic Overview CAGE Analysis Target Consumers Institutional Voids 10 11 12 13 Industry Analysis – Multi-Unit Restaurants Porter’s Five Forces Market Attractiveness Industry Trends Competitor Analysis 14 15 16 17 Recommendations 18 v Executive Brief v To reap the profits derived from possessing a strong brand image, quality customer service, and consistent company practices across its global operations, Levendary Café must enter China as a wholly owned enterprise, focus initially on an aggregation-arbitrage strategy, and reroute its Levendary China operations to a new arm of its managerial hierarchy. Thus far, Levendary China has suffered from a scattered brand reputation. In a rush to open as many stores as possible, Levendary Café in China has relied upon a pure adaptation strategy, which has fragmented its carefully curated company image. If the company wants to regain full control of its branding, it should only consider establishing wholly-owned operations to avoid losing further control. By turning to an aggregation-arbitrage strategy, Levendary Café can turn also around its profitability by creating economies of scale among its stores and taking advantage of Chinese consumers’ willingness to pay premiums for Western food. An aggregation-arbitrage strategy will transform Chinese store operations to become more...
Words: 3369 - Pages: 14
...Thesis A Proposed Re-start for Italy Without the Euro Department of Economics April 10, 2014 Preface By adopting the Euro as its official currency, Italy lost the independence to conduct monetary policy and is now facing a stagnant economy. Italy’s main source to reduce their high debt (over 120% of their GDP) is through fiscal policy and Italians have been experiencing steep increases in their taxes ever since the Euro was introduced. The Italian society has been experiencing an increase in unemployment, especially for the youth. It is quite challenging for young Italians to find job. After graduating from a university, the average Italian will most likely end up with a job as a waiter/waitress, electrician, taxi driver, or for the lucky ones, take over the family business. If Italy dropped Euro as its official currency and regain monetary independence, monetary policy could be implemented by the central bank of Italy (Banca D’Italia) in order to stimulate the economy by increasing the supply of Lire in the country to stimulate the economy, decrease unemployment, depreciate the currency to improve exports, increase consumption, and reduce the national debt. Background Italy’s economy is industrially diversified, mostly dominated by private corporations in the north. On the other hand, the so-called Mezzogiorno region (southern region) is mostly agricultural and unfortunately well-fare dependent as the unemployment rate is higher than the north. The Italian...
Words: 4604 - Pages: 19
...Peace Child Don Richardson Online Information For the online version of BookRags' Peace Child Premium Study Guide, including complete copyright information, please visit: http://www.bookrags.com/studyguide-peace-child/ Copyright Information ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources. ©1998-2002; ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". © 1994-2005, by Walton Beacham. The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". © 1994-2005, by Walton Beacham. All other sections in...
Words: 14138 - Pages: 57
...Introduction The purpose of this assignment is to focused to provide learns with the knowledge on different components of marketing process and able to assess the benefits and costs of a marketing orientation for KFC Holdings (M) Berhad. Macro and micro environmental factors able to see and the buyer behaviour can affect marketing decisions. KFC continues to develop in Asia. KFC come to Malaysia in 1973, the American establishment fast food since has extending forcefully to become the biggest Fast Food chain in Malaysia, it has 275 outlets. In Malaysia, KFC fast food restaurant was first opened in year 1973 on Jalan Tunku Abdul Rahman. The headquarter of KFC is located at Jalan Sultan Ismail,Kuala Lumpur. In year 2013, there are total of 579 outlets nationwide. Projek Penyayang KFC was established in year 1995 that provide food to 150++ homes every quarter. In addition, they have make an effort to enable orphans and underprivileged kids to enjoy their meals at KFC. Every year over 6,500 children are treated with “so good” food. Today, 3 of KFC Restaurants are controlled by speech and hearing-impaired staffs that was intended to serve physically challenge people. They serve to disperse the myth that an inability obstruct a man from driving an ordinary life and gives them a feeling of certainty and self-regard. Task 1 a) Explain any TWO (2) of the various elements of the marketing process in relation to the organization Create value for customers and build customer...
Words: 6270 - Pages: 26
...Evaluating a Company’s External Environment LEARNING OBJECTIVES LO1 Identify factors in a company’s broad macro-environment that may have strategic significance. Recognize the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak. Become adept at mapping the market positions of key groups of industry rivals. Learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability. chapter 3 LO2 LO3 LO4 38 Part 1 Section B: Core Concepts and Analytical Tools In Chapter 2, we learned that the strategy formulation, strategy execution process begins with an appraisal of the company’s present situation. The company’s situation includes two facets: (1) the competitive conditions in the industry in which the company operates—its external environment; and (2) its resources and organizational capabilities—its internal environment. Charting a company’s long-term direction, conceiving its customer value proposition, setting objectives, or crafting a strategy without first gaining an understanding of the company’s external and internal environments hamstrings attempts to build competitive advantage and boost company performance. Indeed, the first test of a winning strategy inquires, “How well does the strategy fit the company’s situation?” This chapter presents the concepts and analytical tools for zeroing in on a single-business company’s external...
Words: 13240 - Pages: 53
...Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities, challenges and Drivers vital to the growth of fast food industry in India. For the purpose of this report, Fast Food Industry includes fast food restaurants...
Words: 21251 - Pages: 86
