...1. What is the nature of the product? What are its strengths and weaknesses? The Beach Carrier is a large bag with multiple pockets. It can carry big items, such as chairs or small items such as sunscreen and sunglasses. Strengths: * Not a lot of competition * Can carry a multitude of items * Manufactured in top-quality fabric * Doesn’t take up much space when stored away * Lighter than other bags of similar size * Less expensive than similar bags * It will be offered in multiple colors Weaknesses: * Deemed larger than necessary by focus group * Does not contain wheels, unlike competitors * Neon colors may be considered trendy * See through which questions quality 2. What are the limitations to the assumptions Ricci has made in determining the market potential? What risks do these present? * A major assumption that Ricci has made that may not work for her is “bigger is better”. However, the focus group led to believe people will not want to lug around something huge in order to keep from carrying so much. * Another assumption made is that the shoulder strap will be a big selling point, however if people are truly planning on carrying beach chairs and big umbrellas, they would rather use something that has wheels. * Assumes the majority of the market is beach goers, via using sunscreen, however she is excluding possible adventurers, hikers, and campers. 3. How can Ricci protect her product design? By not licensing...
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...Matthew Beringer ELE 3010 Parnell February 21, 2016 The Beach Carrier 1. What is the nature of the product? What are its strengths and weaknesses? The Beach Carrier is a bag that is large enough to carry all the items that one needs for a day at the beach. It is large enough to carry a beach chair, but when empty, it can be folded down to 12x12 square inch for easy and convenient storage. The strengths of the product are that is more affordable than the competitor’s products and the material of the bag is perceived as durable. The weaknesses of the product are that the fluorescent colors lessen the perceived quality of the beach carrier and the size of the bag is far larger than necessary. 2. What are the limitations to the assumptions Ricci has made in determining the market potential? What risks do these present? The assumptions Ricci has made in deterging the market potential have a few limitations that present a risk for the product. The first market share objective stated is “People who use suntan and sunscreen products represent the market for The Beach Carrier”. While this may represent a large market for the product, most people who use sunscreen only use it during the summer months or the hot months. This limits the sales of the product due to the seasonality of the target market. Another limitation is that Ricci has perceived the target market to only be women because “men do not buy bags”. This reduces the potential target market by nearly...
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...Case Study #2 The Beach Carrier BUS 4008: Entrepreneurship Management and Marketing Dr. Peter Tao 28 May 2013 THE BEACH CARRIER CASE STUDY The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues). Currently Mary Ricci does not have the capital to produce her newly designed beach carrier bag and has decided not to lease or sell the design to a manufacture for a flat fee. The Beach Carrier possesses several strengths relative to competitive products in the market, including the following: 1. The overall product concept differentiates itself by being the only single bag that can carry all of the things needed for a day at the beach. 2. The Beach Carrier can be easily used and stored when not in use and it can be folded down to a 12-inch by 12-inch square. 3. The Beach Carrier is large and roomy and contains multiple compartments and different-sized pockets. It can accommodate carrying items varying in size from a bottle of sunscreen to a beach chair or ski boots. 4. It is manufactured in a lightweight, tear-resistant...
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...The Beach Carrier is a new product concept developed by Mary Ricci. It is a large, lightweight, durable bag that is designed to carry everything required for a day at the beach, including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts, picnics, and barbecues). Currently Mary Ricci does not have the capital to produce her newly designed beach carrier bag and has decided not to lease or sell the design to a manufacture for a flat fee. The Beach Carrier possesses several strengths relative to competitive products in the market, including the following: 1. The overall product concept differentiates itself by being the only single bag that can carry all of the things needed for a day at the beach. 2. The Beach Carrier can be easily used and stored when not in use and it can be folded down to a 12-inch by 12-inch square. 3. The Beach Carrier is large and roomy and contains multiple compartments and different-sized pockets. It can accommodate carrying items varying in size from a bottle of sunscreen to a beach chair or ski boots. 4. It is manufactured in a lightweight, tear-resistant, fade-proof fabric that dries quickly and is suitable for various outdoor activities. 5. The Beach Carrier will be offered in a variety of fluorescent and conservative colors, where competitive products...
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...and railroad, the carriers provide destination information on each container so the terminal operator can build full trains that the railroad simply hooks and hauls from the terminal. Full Text (1357 words) (Copyright 2006 Commonwealth Business Media. All rights reserved.) Mike Lingerfelt, president of Washington United Terminals in Tacoma, envisions the day when ocean carriers will send strings of vessels from Asia to the U.S. carrying only intermodal cargo destined for inland rail hubs such as Chicago, Atlanta and Dallas. The ships would carry little if any local cargo, allowing terminal operators to move the containers directly to intermodal trains as they are unloaded from the vessel. "Once the industry can get there, it will increase the velocity of the cargo flow through the terminal significantly," Lingerfelt said. Washington United Terminals, Hyundai Merchant Marine, the Port of Tacoma, BNSF Railway and the engineering and consulting firm TranSystems cooperated in a 2003 demonstration project of the concept known as the agile port. Vessels were block-stowed - that is, containers destined for the same area are stored on the ship in accessible racks in Asia so that when the containers were unloaded in reverse order in Tacoma, the boxes could be transferred immediately to unit trains bound for eastern cities. TranSystems was commissioned by the Center for the Commercial Deployment of Transportation Technologies at California State University-Long Beach to coordinate the agile...
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...crucial battle. D-Day was the beginning of many Allied victories that led to the end of Hitler’s reign. The 101st airborne were a very big asset to the Allies. They were an elite force of skilled paratroopers that were the best of their kind. These highly trained killers were dropped in during the invasion. They actually had a lot of miscommunications on the landing zones and drop sites for these men because of the poor weather conditions. They had planned the invasion to take action on the 5th of June, 1944 but because of very low tides and bad cloud cover they postponed it to June 6th. The weather had a very important roll to play in deciding the outcome of this very crucial battle. With low tides it mean that the carrier boats couldn’t land far enough up the beach, thus making the soldiers more exposed and having a longer distance to run up shore. The soldiers...
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...Allegiant Air Portfolio Embry – Riddle Aeronautical University Allegiant Air Portfolio Introduction Allegiant is more than an airline, it’s an innovative travel company dedicated to providing the best travel deals to its customers. Linking small U.S. cities to world-class leisure destinations such as Florida, Las Vegas, Phoenix, California, Hawaii, and Myrtle Beach, S.C. Allegiant provides low-cost travel packages that include not only air, but hotel, rental car and entertainment tickets (Lindsay, 2009). History Allegiant was founded in 1997 in Fresno, California. In 1999, the company began scheduled passenger service between Fresno and Las Vegas utilizing a DC-9 aircraft (AllegiantAirInformation, 2010). In December 2000, Allegiant filed for bankruptcy and Maurice J. Gallagher Jr., the major creditor of the airline, gained control of the business during reorganization (AllegiantAirInformation, 2010). In June 2001, Gallagher restructured the airline to a low cost model and moved the headquarters and operations to Las Vegas, where they remain today. Allegiant’s unique strategy has allowed the company to remain profitable every quarter since 2003 despite industry challenges that include fluctuating fuel costs and an unstable economy. Gallagher remains Chief Executive Officer and Chairman of Allegiant (AllegiantAirInformation, 2010). Today, the travel company continues its focus on linking travelers in small cities, generally at underserved airports that have limited...
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...Ever since I was a little girl, I've dreamed of visiting San Diego. I used to dream about visiting such a place, my parents told me and my sisters a number of stories from living in San Diego, I couldn’t wait to see for myself. My parents lived there for a while at the beginning of their marriage, and they have all sorts of memories and stories from that time. They got married in December of 1993 and moved to San Diego in January of 1994. My dad was in the Navy, and worked on the USS Constellation as a flight deck S-3 aircraft mechanic. The carriers on which he worked were so big that all of Scott City could fit on one. He would tell us stories about the S-3s, and how they worked. They would land on the carrier, stop by catching...
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...Tutorial 6 1.) What is the nature of the product? What are its strengths and weaknesses? Nature of the product * The Beach Carrier is a bag large enough to carry everything needed for a day at the beach, including a chair. * When empty, it can be folded down to a 12-inch by 12-inch square for easy storage. * The bag’s 36-inch by 36-inch size, adjustable padded shoulder strap, and various-sized pockets make it ideal for use in carrying chairs and other items to the beach or other outdoor activities such as concerts, picnics, and barbecues. Strengths * It is more affordable than the competitor’s products and the material of the bag is perceived as durable. Weaknesses * Fluorescent colors lessen the perceived quality of the beach carrier and the size of the bag is far larger than necessary. 2.) Do you agree with Ricci’s pricing strategy? Explain your answer. * Yes, because it is considered a low price and everyone may afford to purchase Ricci’s new product. 3.) Do you think that Ricci’s promotional strategy will be effective? Explain your answer. Propose alternative promotional strategies that you believe are more effective. Justify your proposal accordingly. * Yes, because Alternative promotional strategies – By way of corporate social responsibility * By doing corporate social responsibility, it can create positive corporate’s image because everyone likes to be part of caring...
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...Strategy Final: Is JetBlue's strategy conducive to sustaining profitability? Team: Grant Carter William DiSciullo Andrea Kalmans Professor McAfee April 9, 2002 1 Introduction In the April 1st, 2002 edition of Barron’s, a tag line in the “Marketweek” column reads, “Airlines and other money-losing companies.” 1 This tag line reflects the intense rivalry and the massive financial losses undergone in the airline industry in the past few months due to the economic recession and the 9/11 terrorists attacks. Amidst this airline industry malaise, however, JetBlue Airlines (”JetBlue”) launched service in February 2000 and generated over $41 million in profits in 2001.2 In this report, we explore the question, “Is JetBlue’s strategy conducive to sustaining profitability?” The answer is a resounding “Yes”. At the one thousand foot level, we believe that even in the unattractive airline industry in which companies try to differentiate on qualities other than price -- but in the end often compete on price -- JetBlue has a unique formula for success. It competes head-to-head with the majors, particularly Southwest Airlines (“Southwest”), on price, cost structure, features, and customer satisfaction. However, the company has carved a niche in which a “live and let live” strategy should prevail. Indeed, a rival attempting to bankrupt JetBlue may well cause more harm to itself than to its target. Airline Industry Overview Background At one time the airline industry resembled the utility...
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...Associate Program Material Appendix C World War II and the Atom Bomb Complete the charts in Parts 1 and 2 by providing the requested information. An example is provided in Part 1. Answer the questions in Part 3. Part 1: Western Front | | | | | | |Campaign |Dates |Allied objective |Major turning point |Outcome | |EXAMPLE: |October 1942 to May |Attack Germans from the southern side; |Battle at El Alamein: German forces driven|The American offensive finally drove the Germans from | | |1943 |expose the vulnerability of the Nazi |out of Egypt |Africa, allowing the Allies to move toward Italy | |North Africa | |empire | | | | |1943-1944 |Allies wanted defeat the German occupancy |Battle at Monte Cassion: Allies broke |The Germans and Italians were defeated on the Italian | |Italy | |of Italy...
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...Studies show that pilots who attain their CFI rating perform better (i.e. fewer training events) during airline training than those who do not posses a CFI certificate. (Smith et al., 2012 p.15) Additionally it should be noted that 80% of new hire air carrier pilots did some sort of flight instruction to build time. This indicates that there are plenty of opportunities to flight instruct. Additionally, through research it was determined that many of the skills needed to be an effective flight instructor directly transfer to an airliner cockpit. Another type of flying this report will explore is building time as a corporate pilot. Corporate flying is very similar to airline flying, they both require a high degree of hand eye coordination better known as stick and rudder skills to fly the aircraft. Both are conducted in a crew environment where CRM skills can be practiced and lastly, corporate flying can help refine a pilot’s decision making process. While building time as a corporate pilot, a...
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...Discuss the use of the voice in Spike Jonze’s film ‘her’ as a primary carrier of narrative and consider its relationship to image in the film. Not so long ago, sound was not considered as a significant medium in the media industry. However in 1936 Rudolf Arnheim put together a book, which helped unveil the amounts of unseen potential that were in radio. Subsequently, rather than writing the sound medium out of movies, filmmakers started to realize the essentiality of sound in film, and how effective it is whether it is evident or not. (Arnheim, 1936) Early 2014, Spike Jonze constructed a highly complex movie in which he has set sound as a primary carrier of narrative in ways that are unfamiliar and unique in comparison to most movies seen today. As soon as the movie begins, it starts becoming more and more evident that it will not be a highly visual piece, as it will be more led by story. The movie is set in the near future and revolves around a sensitive and soulful man that earns his living by writing personal letters for people. He is left devastated after he separates from his wife and gradually becomes obsessed with a new complicated operating system, which is highly intuitive and can develop its own separate entity by evolving through space and time. He launches the program and meets Samantha a playful and friendly voice that is acted by Scarlet Johansson. Which is an operating system that consists of an earpiece and a small screen, the size of a cardholder. Throughout...
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...Director of the Tourism Bureau for Myrtle Beach, South Carolina HTM 540 Strayer University The Myrtle Beach area is part of the Grand Strand, a collection on beaches in the South Carolina coast that is known for its great climate and beauty and array of activities for all ages and travel groups. According to the statistical abstract put together by the Myrtle Beach Chamber of Commerce, in 2011, there was an estimated 14.5 million visitors to the Myrtle Beach area. In 2010, 71, 393 visitors came from overseas, mostly from the UK. Canadian visitors make up about 840,000 annually. There are around 98,573 accommodations available in the area broken down into these types; 58% hotel/motel, 22% vacation rentals, 11% timeshare, and 9% campground. The summer months bring the majority of visitors with occupancy levels around 78.7% in hotel/condos alone. 2013 has seen a boost in numbers from 2011 with lower gas prices and more accessibility though air travel. Speaking or air travel, there are four airports that service the grand strand area. Grand Strand Airport, Conway-Horry Country Airport, Twin City-Loris Airport, and Myrtle Beach International. Myrtle Beach International has been undergoing renovations to serve more airlines and have more efficient passenger facilities. In 2011, there were 881,694 Arrivals and 878,180 Departures out of Myrtle Beach International alone. There are just about 474 different restaurants in the Myrtle Beach area alone. ranging from seafood to...
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...Midterm Essay Paul Karsten HIUS 380 April 13, 2015 Strategies and Tactics Utilized in World War II By the middle of the 1900’s, America was again involved with wars ravaging a majority of the world. The scale of the battlefield would cause the United States to face enemies with completely different combat styles, technologies, and motivations to go to war. Throughout the late 1800’s and early 1900’s the United States would be tested repeatedly. The experiences learned in the Spanish-American War and World War I would changes the way the United States would conduct combat operations. The complacency of the United States in its victories would lead to a lack of preparation for the tenacity and intensity that would be unleashed against this country by her would be enemies. Strategies and tactics of combat were rapidly evolving during the post-World War I period as new technologies and motivations to go to war evolved. The German government, led by Adolph Hitler began to re-arm itself, in direct opposition to the Treaty of Versailles, in order to take back the territory it lost to Poland (American History 2008). The immediate response of Europe was one of capitulation and promise that the Germans would not pursue additional acts of aggression. Within six months the German war machine was marching on Czechoslovakia. On September 3, 1939, the countries of France and England formally declared war on Germany. The largest war in history was underway. The United States...
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