...it is know worldwide. Branding is the method involved in creating a unique name and image for product in the consumer’s mind, mainly through advertising campaigns for instance, Apple. Apple is very different to their competitors because before they only used to do computer but as time changed they gave a world record with phones, IPod, music players etc. Apple is a very large business now, known worldwide. Brand promotion is the element of marketing mix which is to advertise the products and release relevant information about the products e.g. price, brand, etc. They also convince people to buy their products e.g. they might use slogans e.g. for L’Oreal the slogan is “Because you’re worth it” represent the product which will help to create a brand loyalty which means the consumer are faithful and prefer to continue to buy the product, for instance shampoo. And for Apple they have a lot of slogan but it change with time like L’Oreal, Apple use “Think different” as their slogan to attract customers to buy their products. L’Oreal For more than a century, L’Oreal has been involved in the adventure of beauty. The small company founded by Eugène Schueller in 1909 has become the number one cosmetic group in the world. http://www.loreal.com/group/history.aspx L’Oreal Paris is a truly global beauty brand with...
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...Greek goddess of love and beauty. Her name, Venus, comes from the Roman name for Aphrodite, and Milos is the Greek island where she was discovered in the 1800’s. She is one of the best-known sculptures from ancient Greece having been created during the Hellenistic period, ca.150–50 BCE. During the Classical period, the art and culture from 480 and 323 BCE, there was a drastic advancement in art. In the course of this time the artwork, especially sculptures, became more natural, realistic, and human-like. Though made from marble and other unyielding materials, the artists managed to make their work look as though they were true humans with soft flesh that could breathe. Praxiteles was a famous sculptor from this time that had this amazing ability. He sculpted the first nude statue of a goddess, Aphrodite of Knidos. This trend of creating realistic statues has continued for centuries. During the Hellenistic period, the period directly after the Classical, ca. 323 BCE, and 30 BCE, there was a great demand for Classical Greek sculptures, copies, or artwork created in a similar style. Artists of this time attempted...
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...The subjects of attraction and beauty are topics I have almost always found to be very curious and intriguing, so I was very excited to learn about them in this chapter. Before reading this chapter, I questioned whether our attraction to physical beauty is a disposition we are born with or if it is something that we become more responsive to due to the way our society promotes and idolizes it. I also wonder why people become so obsessed with this idea of physical beauty that they are willing to take extreme measures to obtain it. In this chapter, I was very surprised to learn that our attraction to beauty is not entirely the result of the culture we are raised in, but it is also due to our human nature. A study described in this chapter found that infants (too young to have been affected by culture’s idea of beauty)spent more time staring at attractive faces versus unattractive faces (p. 347).This supports the idea that we are born to favor physical beauty. But how do we classify what is beautiful? I think the idea, proposed by Judith Langlois and Lori Roggman, makes a lot of sense. They proposed that people tend to find “averaged” faces as attractive because they are more prototypical and familiar (p. 347). This made sense to me because in my introductory to psychology class, we learned that when people are asked to imagine an apple, they picture a red, shiny, flawless apple. We do this because it’s easier for our brain to take a shortcut by imagining an average of all...
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...what the gods meant to people has evolved as time went on and this can be clearly seen in the representation of the myths in modern life. Many aspects of Ancient Greek myths are constantly being reflected in the ideals of today's society ranging from beauty/love, marketing, and in competition. Aphrodite was the great Olympian goddess of beauty, love, pleasure and procreation. Aphrodite was created from the sea when the Titan Cronos slew his father, the major Titan Ouranos, and threw his genitals into the sea. Aphrodite was the most attractive goddess of Mount Olympus. She was depicted as a beautiful woman usually accompanied by the winged god Eros, or as we know him more popular as Cupid. Aphrodite loved and was loved by many gods and mortals. In almost all her stories that involve her, have Aphrodite interfere with making mortals fall in love with other mortals. Aphrodite can be said to have caused the Trojan War. When given the opportunity to have the golden apple for the “fairest of them all”, Aphrodite sized Paris up and decided he would be more impressed with the guaranteed love of the most beautiful woman in the world. This was Helen, who happened to be married to the king of Sparta. Paris promptly awarded the golden apple to...
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...beautiful to you today. Poseidon : Hello there Ladies. You look stunning today Aphrodite. Aphrodite : I know right. I am always beautiful. Athena : Would you excuse for a second? Poseidon : Of course you are excuse. Hera : Poseidon Poseidon : Hera (Eris throws the Golden Apple in the middle of the party)(Insert evil laugh) Hephaestus: What are you doing here Eris? I don’t think that you are invited. Dionysus : Oh yes, you are not invited here go away! Eris : Am I not a Goddess also? All of you are invited here, all of you are Gods! So It is my right to come here because I am also a God! Apollo : We don’t even care if you’re a God. You witch! Eris : Shut your mouth. I don’t even talking to you! Zeus : Stop! Do we have any problem here? Apollo : Yes, there is a problem, that ugly witch just came here even though she’s Not invited. Hephaestus: Look what is written on the apple, “For the Fairest” right? Apollo : Yes the apple is for the fairest. Dionysus : Oh I think that is for Aphrodite. Athena : Whaaaaaat? That apple is for me! I am the fairest among of us! Hera : No, that apple is for me! Aphrodite : Look ladies are you joking? That apple belongs to me! I am...
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...Aphrodite is the well known goddess of love, beauty and procreation. She is identified with the planet Venus (Greek Goddess Aphrodite). In the picture above, she is shown with her son, Eros; like in most of his artwork, he is in the sky holding his bow and arrow. There are numerous myths telling of her proclaiming love and beauty. Aphrodite is not only the most powerful above both mortals and immortals, but she also represents the love between the two. According to Homer's Iliad, Aphrodite was the daughter of Zeus, god of the sky and Olympian of all the gods. Her mother, Dione, was known as the mother of the Roman goddess of love (By Dione He [Zeus] Had Aphrodite). However, in Myths Encyclopedia, it is said that Aphrodite was, “Born from the foam of the sea”. This myth is believed by many, because her name, Aphrodite or Aphros, is the Greek word which means foam. As oddly as it seems, legends say that Titan Cronus castrated Uranus, his father, throwing his genitals into...
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...government and having wider communication purpose than profit . The second sector is private ,which is mainly focusing on profit and belong to the business .The last one is voluntary sector ,this sector tend to provide service for communication . I) Private Business : a) Apple Inc. is a technology company , which is an multinational corporation with headquarters in Curpertino ,California and specialize in design , develop and sell technology electronics . Apple was established by Steve Jobs , Steve Wozniak and Ronald Wayne on April 1,1976 and become the world’s second largest information technology company around the world . b) Apple is a public company ,which sell technology electronics such as computer , mobile phone and laptop . Furthermore ,Apple’s best known are hardware products contain the MAC line of computers ,the Ipad tablet computer and the Iphone smartphone ,which bring to Apple a huge profit and make them become a global corporation . c) The main purpose of Apple is earn profit .Therefore , basing on a huge profit they earned , Apple step by step expand their ambitious and emphasize the information technology field around the world by outperforming SamSung Corporation . Furthermore ,Apple also want to supply to consumer all of their products with the best quality and a moderation price in order to let everyone be able to use their products . d) Apply went to public company on December 12 ,1980 at...
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...Mirror Mirror on the wall who is the fairest of us all? A famous line from a famous fairytale, one that has been twisted by Gregory Maguire in Mirror Mirror. 7 year old Bianca de Nevada, lives in Montefiore, Italy in 1502, with her father, the cook Primavera, and Fra Ludovico. A mirror is found in a lake and taken to Binca’s house. At Montefiore, Bianca is sheltered and told never to leave. In time, Cesare and his sister Lucrezia Borgia arrive in Montefiore.The powerful children of a pope demand that Vincente, Bianca’s father leave on a mission to find apples from the Tree of Wisdom in the Garden of Eden. He departed leaving Lucrezia to manage Montefiore, and his daugher. Time passes and in 1506, the Borgia family has been thrown into disarray...
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...Recent IT developmentsHardware | | Type | Summary-Description (what is it) | Examples of Recent Developments (eg new models, recent changes or new versions) | Images | Computer Platforms | PC | A PC, also known as personal computer, a typical PC includes a system unit, monitor, keyboard and mouse. PC's allow us to write papers, create spreadsheets and play games, all with the help of software as well as the hardware. | HPENVY 23-d180ea Touch Smart 23" Touchscreen All-in-One PC | | | Apple MAC | The Macintosh or Mac, are a series of personal computers designed by Apple inc. It is targeted at the home, education and creative professionals market. | iMac | | | Tablet PC (eg iPad, Galaxy) | A tablet is a mobile computer with display, circuitry and battery all in one place. Tablets are normally touch screen, meaning we can interact with the screen with our fingers, or some can be used with a stylus (pen) | IPad Mini | | Communication Technologies | smart phones | A smart phone is a type of phone that basically exceeds the limit of a regular cellular phone. Some of the components of a smart phone include, the ability to send and receive emails, the ability download applications such as personal and business finance managers, or just games. Another important factor is that basically all smartphones have the capability to connect to the internet. | iPhone 5c | | | Bluetooth | Bluetooth is a wireless technology for passing data over short distances. Bluetooth...
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...Young girls view the Disney princesses as role models but how the princesses are animated make for some of the worst influences. The way animators shape the princesses bodies with tiny waists, big hips and tall figures are impossible for a normal human to obtain and this is the person young girls want to look exactly like. The princesses are teaching girls that beauty is the best quality, when their best quality should be something about them as a person and on the inside. Beauty should never dictate if one is going to marry their true love or not, become royalty, or even live happily ever after. Girls should never be the only ones doing the domestic job in the household, it is time that the world truly starts creating equality between the genders. Young girls should thrive to be strong and powerful, not naive and insecure, like the Disney princesses. Society should stop teaching girls that the world is black and white and start showing them to go on their own path by being a leader not a...
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...director is a male, he illustrates the movie in a different and altered version of Sarah’s novel. The characters analyzed are Nola, Alex, Nancy and Deb. The genre of this movie revolves around comedy, drama and romance. The main character Nola is a magazine editor who is neglected due to her being overweight. Nola is shy and concededly writes a book but authors it as Belinda Apple, although as it being her alter-ego. Nola creates a Cinderella pact with her friends for their journey to health. The hidden identity of Belinda Apple comes into question and Nola is pressure into accepting what “beauty” in the modern world comes to believe. I’ve chosen this movie because of its quality to show the ability of how society affects gender roles particularly women, in the way they present themselves to how they should act. It also portrays hegemonic feminism and the actual reality of it. The movie ends in way that reflects upon the male character which proves the reality of male dominancy that is normalized in our world but yet ignored. The characters are interesting because of their struggles to acknowledge beauty. In this essay I tend to...
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...will also prove to be a highly profitable concept change. After months of research and hundreds of ideas we would like to present the Mirror, Mirror Show me All Make-up Mirror. In keeping with the times, we have created a mirror with a built in camera, internet capabilities and speakers. With the camera, a woman can snap a quick photo of herself and choose from hundreds of different Make Me Beautiful eye shadows, lip glosses and blushes, in varying colors and textures, and try them on her image without having to remove each layer before trying the next. If the lady has found her signature color, she will have the ability to place an order right then and there. In order to further enhance this shopping experience, we’ve partnered with Apple and added an i-pod doc to the mirror so she can listen to ambiance music while she glamorizes. Marketing Strategy...
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...multinational approach to get a competitive advantage over others in the global environment. Competitive analysis is an important component in environmental scanning. In this paper, the internal and external environments of three popular companies will be studied and contrast the ways in which companies analyze their internal as well as external environment and the strategies formed accordingly to get a competitive edge over others. Three popular companies selected in this paper are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All three organizations are related to different industries and carry out different businesses. The competitive strategies and their measurement guidelines will evaluate their internal and external environmental perspective. Determine what competitive advantages each company has and what strategies each company is using. Coca Cola Company is known in the beverage industry, P&D is known in the consumer product industry and Apple Inc. is known for their technology. All three organizations are one of the top market giants in their respective industries and have competitive advantage over other firms in their relevant industries. Coca Cola strongest competitive rival in beverage industry is Pepsi. Both have competing efficiently in the market; however, Coca Cola has many competitive edges over others. Because of a competitive environment, Coca Cola has invested a large amount of effective competitive strategies in the market and to gain...
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...Getty Center Berger Assignment 1. The Getty Center in being as opulent as it is must therefore have been sanctioned by several very wealthy people, a prima facie case for its oppressive nature. A recent survey revealed that four out of five experts agree that if the average citizen were able to situate themselves in comparison to just the tension present in Johannes Vermeer’s The Music Lesson alone on any given Saturday morning, there would be an armed class revolt within that very same weekend. The Getty must therefore work tirelessly to ensure these poor saps are endowed with certain worthless learned assumptions. These mislead ignoramuses might look at a Rembrandt or a Monet and relate it to something ridiculous (beauty, truth, genius,...
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...Snow White Fairy Tale Comparison The story of young girl forced to flee from her home due to the jealously of her step-mother has been told in many languages in a variety of ways since its first publication by the Brothers Grimm in 1812. Storytellers capture their audiences by relating the common man’s plight to that of Snow White. To gain a greater understanding of this story, it is best to examine three versions that have been told at significantly different times within society. The original story “Little Snow-White” by the Brothers Grimm, Disney’s “Snow White and the Seven Dwarfs”, and Disney’s “Mirror Mirror” serve as inspiration when discussing the story, language, art direction, heroines, heroes, conflict and resolution with them. As each new adaptation of the story Snow White is told, many individuals will reference the Walt Disney version as fact over the original story by the Brothers Grimm. Two hundred years have passed and the story of Snow White has kept true to its original telling with only minor changes that have been implemented only as a way to appeal to the intended audiences at the time. The physical description of Snow White, our heroine, has always remained close to the original, “a child as white as snow, as red as blood, and as black as ebony wood” (Taylor, 1884). With Walt Disney being a family oriented individual he made only a minor change to her description, "lips red as a rose, hair black as ebony, and skin white as snow" (Snow White and the...
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