...The Beauty of Malaysia - Essay - Siyu 5/7/14, 2:16 PM Login Join The Research Paper Factory Join Search Browse Saved Papers Search over 100,000 Essays Home Page » Historical Events The Beauty of Malaysia In: Historical Events The Beauty of Malaysia Malaysia was called "Malaya" at first, after independent from the British Colonisation in 1957. It was only made up of Malay Peninsula and Singapore Island. After a few years, Sabah and Sarawak decided to join Malaya to form Malaysia in 1963. However, Singapore seceded in 1965. Now, Malaysia is independent for 53 years. This multi-racial and multi-cultural country consists of thirteen states and three federal territories and has a total landmass of 329,845 square kilometres (127,354 sq mi). The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. The population stands over 28 million made up of Malays, Chinese, Indians and numerous ethnic groups. Malaysia gained its independent on August 31, 1957. Since independence Malaysia has had six Prime Ministers namely, Tunku Abdul Rahman the first Prime Minister and known as “Bapa Kemerdekaan” (Father of Independence), Tun Abdul Razak the second sitting Prime Minister, known as the Father of Development, Tun Hussein Onn was granted the soubriquet “Bapa Perpaduan” (Father of Unity) sited as the third Prime Minister ,Tun Dr Mahathir Mohamad was the fourth Prime Minister of Malaysia is the longest running leader in Asia serving...
Words: 484 - Pages: 2
...Malaysia was called "Malaya" at first, after independent from the British Colonisation in 1957. It was only made up of Malay Peninsula and Singapore Island. After a few years, Sabah and Sarawak decided to join Malaya to form Malaysia in 1963. However, Singapore seceded in 1965. Now, Malaysia is independent for 53 years. This multi-racial and multi-cultural country consists of thirteen states and three federal territories and has a total landmass of 329,845 square kilometres (127,354 sq mi). The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. The population stands over 28 million made up of Malays, Chinese, Indians and numerous ethnic groups. Malaysia gained its independent on August 31, 1957. Since independence Malaysia has had six Prime Ministers namely, Tunku Abdul Rahman the first Prime Minister and known as “Bapa Kemerdekaan” (Father of Independence), Tun Abdul Razak the second sitting Prime Minister, known as the Father of Development, Tun Hussein Onn was granted the soubriquet “Bapa Perpaduan” (Father of Unity) sited as the third Prime Minister ,Tun Dr Mahathir Mohamad was the fourth Prime Minister of Malaysia is the longest running leader in Asia serving for 22 years since 1981, the fifth Prime Minister was Dato' Seri Abdullah Ahmad Badawi and the current Prime Minister is Dato' Sri Mohd. Najib bin Tun Haji Abdul Razak. The national language is Bahasa Melayu, but English is widely spoken and understood, and taught as a second language...
Words: 845 - Pages: 4
...Asian Journal of Case Research 7(1) 2014 ISSN 1985-4579 pp:1-16 FUNDING PROMOTIONAL ACTIVITIES: THE CASE OF JASMINE BEAUTY ENTERPRISE Wan Sharinee Fitri Wan Yahaya1, A.K Siti-Nabiha2, Fathyah Hashim3 ABSTRACT Established in 2008, Jasmine Beauty Enterprise (JBE) specialises in halal health and beauty products that it markets and sells in Malaysia. However, after four years of operation, the company’s founder, Jasmine, is still under pressure to sustain the business. Much of this pressure comes from health and beauty being such a competitive and volatile market, which requires JBE, a newbie in the industry, to invest heavily in brand and product promotions. Not only does JBE need to promote its products but, as customers are not really familiar with the company, it also needs to build brand trust and image. From 2008 to 2012, the company spent RM1.2 million on marketing and promotional activities. However, sales did not increase as expected, and the lower-than-expected revenue has reduced the company’s profit margin. There is also an issue of accrued sales, as a large amount of accounts receivables are affecting cash flow in the company, which needs to be addressed. Overall, these problems are limiting the company’s cash reserves, and its ability to grow. Jasmine felt that the company was not getting value out of the promotional activities and, as a result of JBE’s costly marketing and promotional activities, the company needs to seek a bank loan. A thorough...
Words: 4842 - Pages: 20
...School of Communication and Creative Arts Department of Communication & Media Studies Subject Code: MBAM 003 Subject Name: Media Planning & Buying Group Assignment May 2015 Semester Group Members: 1) Yew Chi Yin (0103082) 2) Liew Kah Chun (0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...
Words: 7242 - Pages: 29
...Globalization is a process of interaction and integration among companies and government of different nations. This is a process driven by international trade and investment and aided by information technology. And also it effects on the environment, on culture, on political system, on economic development and prosperity, and in societies around the world. The aim of this report is to provide finding and on Malaysian economy in a nutshell with regard to beauty and cosmetic products, identify the current trends and changes in the industry. And also analyze the cultural differences and the impact on Globalization, analyzed the Impact of multinational brands, local brands in the industry and future of the industry. Identify the direction and a coherent, overall plan is particularly important to a global Companies, like Ceylon spa which produces many different product lines worldwide. This report will provide holistic view of the findings and analyzing the environment and the basic structure of Malaysia. The PESTLE analysis of Malaysia identified different impacts on the country’s...
Words: 4353 - Pages: 18
...Shiseido (pronounced ‘she-say-doe’) offers a variety of make-up, skin care, hair care, body care, sun care and fragrance products. In Japan and selected foreign countries, the company markets additional products, including toiletries, health and beauty foodstuff, pharmaceuticals and fine chemicals. In addition to the flagship Shiseido brand, the company markets products under a number of other brands including Aqua Label, Benefique, d’ici la, Elixir Superieur, Integrate, Maquillage, Tsubaki and Uno. Shiseido has built a network of some 25,000 franchised cosmetics retail outlets in Japan, both stand-alone and within department stores and supermarket; additional retails outlets are located overseas, particularly in China. Going beyond company controlled outlets, Shiseido products are distributed through approximately 83,000 stores in Japan and about 39,000 overseas. The company also runs various salons, upscale boutiques and restaurants. Of Shiseido’s sales, about 79 percent come from its cosmetics division, about 9 percent from its toiletries division, which comprises soaps, hair-care products, mass market cosmetics, and fine toiletries and the remaining 11 percent from catch all others division which includes beauty salon products, health and beauty foods, pharmaceuticals, fashion goods and fine chemicals. In global, Shiseido now derives nearly 30 percent of its sales from outside of Japan. The company’s various products are manufactured at eight plants in Japan and a dozen abroad. ...
Words: 1271 - Pages: 6
...References…………………………………………………………………………….....13 1.0 EXECUTIVE SUMMARY The following marketing plan forms the basis for introduction of new product and new brand to Malaysian market. The product is Missha Snail Cream from Missha Cosmetic, A South Korea Cosmetic Company. Missha Snail Cream is a skincare product that is effective in healing, soothing and regenerating the skin. The analysis allows us to select the best strategies for this product. Out main aim is penetrating the Malaysian market and become the top brand of cosmetic in this country. Success will be reflected by the number of sales, of course and loyal customer of the brand. 2.0 INTRODUCTION/OVERVIEW The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives the passion that she shows. The beauty of a woman grows with the passing years....
Words: 3212 - Pages: 13
...Form 5 Nature Table of Contents Introduction Synopsis Elements Activities Assessment Answer Key Glossary Panel of writers NATURE POETRY The Poet Flag of Jamaica Map of Jamaica Hugh Doston Carberry, 1921-1989, was educated at Jamaica College before going to Oxford University. He worked as a Barrister of Law and was later appointed a Judge of the Court of Appeal, where he remained until his retirement at the age of 67. Synopsis This poem is about celebration. It is a descriptive poem about the changing scenes. It celebrates the richness of the land’s produce and how alive and plentiful Nature is. However, amidst the harsh rain and lashing wind, things are always bright and glorious when the sun shines again. NATURE POETRY SETTING The poem is set in Jamaica. The poet uses nature and describes the weather being hot and wet. The poet also uses trees, bushes, flowers, and fruits to portray nature as alive and abundant. The...
Words: 4432 - Pages: 18
...MA Design Management for Fashion Industries Name: Leong Ruoh Shiang Course: Fashion Brand Marketing Course Leader: Anna Watson Case Study: Chinese Herbal Medicine Cosmetics brand, Herborist Topic A International Marketing Strategies of Herborist Abstract This paper attempts to investigate the internationalization process of a Chinese domestic cosmetics brand, Herborist by making a comparison of marketing strategies applied for different countries as a case study. In addition, by gaining understanding on the development of a local brand and analyzing the issues, which block the way for business expansion, suggestions are made for the exploration of future potential market. This case study is mainly based on quantitative research, which was carried out in the form of a questionnaire conducted by 100 local and Malaysian Chinese. Besides from that, secondary data are taken from Internet and based on literatures published in English and Mandarin. The crucial steps for a domestics brand to enter the international arena is by utilizing different or undifferentiated strategy, reinforcing the innovation of Chinese oriental essence and also enhancement on brand awareness. Keywords- Oriental, Domestic cosmetics, International marketing strategy, Market entry, Brand story, France, International business, Marketing Channels 1. Introduction In recent years, it is obviously seen that there is a thriving and robust...
Words: 4563 - Pages: 19
...much more enhanced level compared to its contenders and this has been shown in their dedication and hard work since the early 19th century when they first advertised their soap and candle products on the New York newspaper. Similarly, the launch of the Optic White series by Colgate was no different. Optic White is widely regarded as one of Colgate’s greatest successes of the last ten years and the brand has extended into mouthwash, toothpaste and other oral care segments. The product has also received acclaim from media and analysts. The objective for the launch of this series back in 2011 was to position Optic White as a beauty product and the latest beauty must-have, away from therapeutic angles. The stylish sensation Fazura was selected as the brand ambassador for the product and just within one month saw it becoming Colgate’s leading selling product in Malaysia. Launching a new product is a critical moment as during that time period no one knows what to expect since it is being presented to the customer for the first time. To ease this situation what the current chairman Ian Cook did, was to establish strong relationships with the dental professionals which allowed them to produce the new product in a familiar and friendly environment. Brand loyalty is another reason why Optic White series was such a hit globally as since the past 75 years in Latin America and 50 years in Asia, Colgate has been the leading brand in dental care and oral hygiene. Finally, Colgate also played a...
Words: 510 - Pages: 3
...towards to customer-oriented so that they could meet the needs of customer thus gain customer loyalty towards their brand. This brings me to the core of my assignment, which is to identify and analysis the communication activity of the cosmetics brand and recommend a better customer-oriented communications for the brand. I have choose The Body Shop as my main subject. 1.0 Introduction of Organisation The Body Shop is solely franchisee by Rampai-Niaga Sdn Bdn in West Malaysia. There are more than 64 stores operating in the western Malaysia. The Body Shop is driven by values, high quality skin and body care retailer for natural inspired skin and body care products. The Body Shop is authority in developing 100% Vegetarian personal care products. The company only use a few products that are animal-derived ingredients such as honey. All products cruelty-free as endorsed by People for the Ethical Treatment of Animals (PETA) and the products are not tested on animals. The Body Shop strongly believe that true beauty...
Words: 2440 - Pages: 10
...EXECUTIVE SUMMARY Sendayu Tinggi was founded by Mrs. Rozita Ibrahim with a capital of RM 400 for a start with Enigma Beauty products. The packaging and products made in a small scale with her child at home sold to her nearby friends and family. Upon receiving the capital, she started the production of slimming products that use herself as the earliest testimony. She brought the name of Sendayu Tinggi at that time, which was among the earliest developer of herbs in Malaysia. Besides, Sendayu Tinggi now has more than 400 kinds of products, a wide selection of herbs, facial & styling themselves in an exclusive boutique. Sendayu Tinggi design the products that includes product formulation, design, ideas, and marketing to the consumers. In 2000-2004, the production is done by 2 Sendayu Tinggi's manufacturer contract which is Pollensa Sdn. Bhd. & also Ganoderma Nutriceuticals. Sendayu Tinggi now is able to run multiple production comprising capsuling, blistering, and sachet. Sendayu Tinggi also in the process of adding production of tableting, oil, and liquid filling. Moreover, Sendayu Tinggi also ever get the third place in the competition's best cleanliness and landscape around Selangor organized by MPK. Other than that, the company also get the good results for 3 consecutive years for health control inspection by JKKP. Sendayu Tinggi produce products based on the medicinal herbs. There were 3 types of products, which is supplements, facials, and make ups. The supplement...
Words: 7818 - Pages: 32
...natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market. In year 1995’s, Bobbi Brown has sold over her brand to Estée Lauder Company for further development. Within 10 years, Bobbi Brown has expanded her business to more than 60 countries. “Pretty powerful” is one of the charity program created by Bobbi in America and Cambodia, to empowering women and girls with the basic job skill, education and bring them back into a real society. Date established 1991 Listed in SGX 2000 Corporate HQ & Factory United State Manufacturing Location New York Canada London Japan Korea. Major Market United state Europe Asia Australia SWOT Analyze Strengths * Worldwide recognition by famous makeup artists, celebrities , bloggers and magazine editors. * High quality of the products built a very good market reputation and loyalty. * With all experienced and certified makeup artists as their brand consultants, it is always satisfied customer needs and built confident to the brand. Weakness * Lack of advertising - It is unfavorable to the company. * Limitation of products - Certain products only carried in US and Europe markets only * High turnover rate in South East Asia – It’s indirectly affected the company market performance. * Markets decline - Singapore and Malaysia markets...
Words: 1524 - Pages: 7
...SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market share and billion-dollar names. The company divided into three global units which are household care, beauty and grooming, and health and well-being. P&G also makes pet food, water filters and produces a soap opera. P&G's many famous brand are under P&G Multinational Corporation which included Febreze, Fusion, Always, Braun, Bounty, Charmin, Crest, Downy or Lenor, Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, SK-II, and so on. Their market capitalization is greater than the GDP of many nations. They penetrate more than 180 nations of the world. Their purpose is to come out with the branded products and services of superior quality and value that improve the lives of the world’s consumer. In return, the consumer will reward the P&G with leadership sales, profit and value creation (P&G, 2011). SK-II is a one of the Procter & Gamble Beauty brand. This product has been launched in Japan market since 1980. SK-II can be considered as the one of the most expensive beauty brands in the world until today. SK-II history started at 30 years ago, when a scientist in Japan noticed that old women who working in a Japanese Sake brewery have very soft and youthful hands accidentally. The scientist was curious with that incident. So, they started conducting a research to...
Words: 4704 - Pages: 19
...Amway business starts to develop, in geography, sales and product offering. The company had achieved $50 million during 60’s to 70’s years. Amway produced the brand of Artistry which debuts with 11 products and 37 shades. This product has grown to become one of the top five selling premium skin care brands. Another famous brand which is Nutrilite, which is belongs to Amway had developed their product line into home, beauty and nutrition sections. Nutrilite had grown to become the world’s leading brand of vitamin, mineral and dietary supplements. In Amway 80’s to 90’s century, it reaches an additional 20 countries through the power of more than one million distributors, included in Malaysia. The founder, Jay Van Andel had proudly announced that Amway had surpassing the $1 Billion sales mark. The company develops into 33 other markets in the region of the world, including Malaysia, China and South Africa. Amway would in excess of double in size during the decade; this is the result of hardworking by our distributors, employees and partners around the world. In Malaysia, Amway is the leading direct selling company. The company established during 1976 year,...
Words: 663 - Pages: 3
