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The Beef Stew

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Submitted By xpectricky
Words 1204
Pages 5
Texas A&M University Commerce

Case 2: Beef Stew
CWID: 50132828

1. Should Luis look to hire an external advertising agency or perform most of the task in-house? Why?
As the new brand manager faced with this kind of task , the objectives he outlined are as follows; to project a strong image of Dinty Moore beef stew products, knowing more on role price in purchasing decisions as well as consumers, getting more information about consumer promotions which would be more effective with external advertising agencies than in-house the reason is not farfetched, as a matter of fact the external agencies specializes more on consulting and giving advice suggestions on how to project a strong image and theme, the external agency also assist in selecting company logos and a strategic slogan, that would complement Dinty Moore brands better. External advertising agencies would also help plan and purchase media time and space for the products to be advertised and review advertisements better before putting it in the media thereby creating better opportunities to access top talent, which is what Luis needs, the company already satisfies the average need of their customers so an external agency is a better choice than the in-house. Luis also would have access to un biased opinions using an external agency 2. If an external agency is chosen, what relevant experience would be most helpful to Luis and the Dinty Moore brand?
Luis will have access to most relevant information's such as, updated information on competitors from an un-biased point of view, what is being done to maintain a high percentage of the market share, access to information on what consumers consider healthy or not healthy from an outside perspective, by teaming up with an external agency, Luis and the external agency can create a brand awareness for the beef stew products by undergoing relevant

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