...ng Lungsod ng Maynila Intramuros Manila Graduate School of Management MBA-Top Executive Program (TEP) Book Report: Think Big: Make it Happen in Business and Life By Donald Trump and Bill Zanker In partial fulfillment of the requirements in the subject Marketing Management Submitted by: Bustillo, Nicole Lance O. Submitted to: Dr. Edza Zialcita Title: Think Big Make it Happen in Business and Life (Think Big and Kick Ass) Author: Donald Trump and Bill Zanker Main Learning Point: How “thinking big” can help you become successful in business and in life Summary: This book of Donald Trump is about him, discussing the things he had done that lead to him to become who he is right now, as well as the proper attitude one must possess to become successful. The book also showcased insights from Bill Zanker, President/Founder of The Learning Annex, an educational institution which focuses on entertainment and filmmaking. The insights he give in the book helps the readers to comprehend more on what Mr. Trump wants every readers to absorb in his book: to think big to become successful in life. The book is divided into 10 Chapters. Each chapter has a very important message every readers is expected to comprehend. The following are the summary of the important points in every chapter of the book: Chapter 1: Do you have what it takes? The starting point of the book. It aims to build the reader’s mind setting about aiming to become successful in life and in career. Generally...
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...three-factor model is mathematically expressed as follows: Where: ------------------------------------------------- r = portfolio expected return ------------------------------------------------- Β3 = “three factor” beta (conceptually analogous to the CAPM beta but not equal to it due to the presence of the two other coefficients in the regression) ------------------------------------------------- (Km- Rf) = market risk premium ------------------------------------------------- bs = sensitivity of expected return to size factor ------------------------------------------------- SMB = Small (market capitalisation) minus big ------------------------------------------------- bv = sensitivity of expected return to value factor HML = high (book to market ratio) minus low Fama and French (1992a) found that the historical-average returns on stocks with small market capitalisations and higher book-to-market ratios are higher than what the security market line would predict (Bodie, Kane and Marcus 2014). They assumed that any factors which corresponded to higher or lower returns consistently are indicators of a source of systematic risk and hence included the size premium (SMB) and value premium (HML) in their model along...
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...Summary This paper is about Book publishing industry in the USA. Main analysis are done using Porter’s five forces analysis. First analysis is on industry before e-books while indentifying main levels of threats for industry from existing rivalry, new entrants, bargaining power of buyers, bargaining power of suppliers and substitutions. Also, same research is being conducted for industry after e-books emerged. Next part is looking to the future of industry and identifying main opportunities and threats looking forward. Finally paper is concluded with suggestions for suppliers how to sustain their business. Introduction Book publishing business recently has been going through lots of changes. New technologies opened doors for new competitors in industry and started to reshaping many processes. To sustain long-term profitability publishers now must respond strategically to new competition. Natural thing to do is to track your established rivals and react accordingly. However, as you scan competitive arena, are you also looking beyond your direct competitors. As Porter explains four additional forces can hurt your prospective profits. (1) * Savvy customers can force down prices by playing you and your rivals against one another. * Powerful suppliers may constrain your profits if they charge higher prices. * Aspiring entrants, armed with new capacity and hungry for market share , can ratchet up the investment up the investment required for you to stay in the...
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...Question 1 A text book publisher can sell his book chapters on-line by using 2 types of e-payment methods. Credit card payment method: Credit card which is an electronic card with coded users, issuers and account number information embedded in the card chip. The buyer can login to the book publisher's website, view the book chapters, choose the one he or she wants place it in the shopping cart. Buyer’s input card information and the transaction is forwarded through the publishers gateway containing the publishers account information, the acquiring and issuing backs exchange information transactions and money is deposited into the publishers account, as long as the buyer's credit limit is not reached. Then the publisher sends the book to the customer by post or through web server electronically. Charge card payment method: Charge card is also an electronic card containing coded information embedded in the card chip, it is similar to a credit card but there are no credit limits, the card holder only has to settle his balance at the end of every month. The customer login to the website, make a purchase of the book chapter and the customer and publisher's bank gateway exchange information and transaction is done. The problem with both types of payments methods is that some people are not comfortable with on line payments because of hackers, crackers, spoofing and phishing, which are ways and means of identity and information thefts. Question 2 A retail...
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...Problems and Prospects of Small Business Development in Bangladesh Section One: Definition & Characteristics of Small Business Our essay is divided into five sections. Section one will discuss about the definition, nature and scope of Small Business. In section two we will get the opinion of some entrepreneurs according to our questionnaire. Section three will deal about some common problems that our Small Business firms face, according to the answers of previous section, which will be followed by some suggestions from our group in section four. And our discussion will come to an end with some concluding remarks in the last section. Section One: Small Business DEFINATION: * According to Small Business act 1934,” A business which is independently owned and operated and not dominant in its field” is a Small Business. * Bolton Report on the commission of the inquiry on Small Business firms, 1977,”Small firm is one that has a relatively small share profits market.” * Stoner, Freeman, & Gilbert, 1995, “Small Business refers to business locally owned and managed, often with very few employees working at a single location”. * US Government, “A Small Business is one with fewer than 500 employees.” According to executive committee for national economic development,”A Small Business one of which process at least two of the following characteristics: * -Managers are the owners, * -Capital supplier and the owner is individual or a small group, * -Worker...
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...Business Concepts : 'The general idea behind a project, campaign or slogan' The important things to start up a business is to look at each concept of business of small scale and large scale business. e- business also plays a vital role in business concepts. References: * Small Business Management and Entrepreneurship by David Stokes and Nicholas Wilson Chapters /topics: * Understanding small business and entrepreneurship * Creating entrepreneurial small business * Managing the entrepreneurial small business * Case studies * The Small Business Start-up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of by Cheryl D. Rickman Chapters and topics: * Where to begin-What the big idea? * What to do and sell-Opportunities, products and services * Researching your Market ,Target Audience and Opportunity * Defining your brand * Figuring Out the Finance: Costs, Funding, Grants and Loans * Marketing and Selling your products and Services * The importance of good customer Services * Planning and creating a website that works * Launching and Promoting * How to manage and grow * Entrepreneurship and Small Business Management by Steve Mariotti and Caroline Glackin Chapters/Topics: * Sources/funds debt & equity * right location & layout * Global aspects of entrepreneurship in global economy a competitor six time zones away is potentially a serious threat as the competitor . ...
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...How to Clean up your Business Overview: The article Spring Cleaning by Gwen Moran focuses on mistakes small businesses make and the simple yet effective solutions to them. Most of these solutions are presented by consultants who have worked first hand in turning companies around. Many of these concepts show how little changes can make a big difference to small and mid size businesses. It biggest point is how to keep cost down and be more efficient. This article will be described and compared to real life opinions and management 325. This article specifically finds solutions to business problems with simple and cost effective solutions. One of the more interesting topics is how to utilize employee salaries. Kristen Marquet founder of Marquet media found this to be a big problem with a simple solution. She realized that she had spent ten thousand dollars on menial tasks like book keeping and web designing. After doing further research she hired a book keeper at a quarter of the cost and a web designer. These simple and quick solutions freed her up to do more important tasks like running her business. It also saves money and leaves the higher level executives to focus on their tasks at hand. Kimberly Medlock talks about how to focuses on untamed distraction that needs to be cut out of the work place. An estimated thirty eight hours a year is lost by employees looking for misplaced items. Not to mention the constant web browsing during office hours. It goes on to say that...
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...Dimensional Fund Advisory was an investment firm composed of small stocks. This firm believed in the efficient market theory. They believed in diversification to reduce firm specific risk, but they did not rely on indexing or passive investment. They believed in the “small stock effect”: small stocks provide greater returns than large stocks for the same amount of volatility. Their strategy was to invest in small cap stocks based on deciles. They started with the “DFA 9-10 Strategy”, in which they invested in companies chosen from the 9th and 10th deciles of the NYSE, the American Stock Exchange and the NASDAQ. Later, they added the “DFA 6-10 Strategy” and the “DFA 6-7-8 Strategy”. The implemented an active strategy by searching for attractive purchases. They screened stocks. They looked for impatient or desperate sellers. They rejected stocks that were expected to divulge news soon. They questioned themselves about the seller and the nature of the sells. Once they ensured that sellers were not selling because they had adverse information or negative private information about the stock, they then negotiated for a good price. DFA had an additional competitive advantage by creating trading efficiencies to reduce transaction cost. They charged an active management fee that was higher than passive management fees, but smaller than what the average active manager charges. It was part of their core beliefs to offer low transaction costs. They traded in blocks to extract a discount...
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...Wyoming was a great business but this business was has very many challenges for both the big cattle owners and small local cattle owners these challenges would later cause a dispute between lager cattle company called Wyoming Stock Growers Association and the people that resided in Johnson County. The two had very different ideas and approaches on how to raising cattle. The problems Johnson County started when a big company call Wyoming Stock Growers Association blamed that the main loss of the calves is due to the smaller cattle owners who they believed the cattle owners were encroaching on prime feeding lands. They also blamed the cowboys or rustlers who were stealing by branding or rebranding young calves. This term is called mavericking. Another reason that the big cattle owners did not believe that the local laws was doing anything to protect there business for thieves. . Johnson County started to see more problems when a big cattle company called Wyoming Stock Growers Association passes and order that In 1884 in order to control losses the Wyoming Stock Growers Accusation Started to prohibit its employed member (cowboys) to own...
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...Business Analysis Small Giants: Companies that Choose to be Great Instead of Big By: Bo Burlingham Most businesses believe that size and growth equate to success, but Burlingham, Inc. magazine's editor-in-chief, reminds us that there are different classes of great companies that focus not on growing bigger, but on improving where they are. He sees them as Small Giants. In his book, Burlingham reviews 14 small businesses that were highly looked upon by others in business for their accomplishments and their willingness not to look to be bigger, go public, or expand significantly. SMALL GIANTS’ MOJO Burlinghan's company profiles varied substantially in employee size, management approach, corporate structure, life cycle stage and by different industries. But something was similar about each one, and Burlingham's shared three of seven characteristics they share: - Passionate business leaders no matter what kind of business they may be in, including constant torque hinges manufacturing and designing, construction project planning, music making, special effects creation, or even beer brewing, show subject matter passion, as well as deep emotional business commitment to its suppliers, employees and customers. - Leaders and founders built companies/businesses to live in instead of business accommodations shaped by outside entities. Union Square Cafe's Danny Meyer said "he earned more money by choosing the right things to say no to than choosing things to say yes to...
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...the financial future. As highlighted by the boom in the I.T sector towards the end of the last century that DFA missed out on completely, DFA on principle is always poised to miss out on new technology companies, as they intrinsically have low book to market value. Also my another objection to DFA’s selection of small cap stocks only is that these category of companies are among the worst hit companies during a financial crisis because of their limited access to credit and most of these companies don’t survive a major recession. Even some proponents of the efficient market hypothesis have argued that due to DFA and similar companies investing in this particular style, this style’s edge had been eroded. Lastly many prominent academicians and financial institutions have called into question the efficacy of the efficient market theory due the financial bubble created in the financial markets. That fact that market price of a stock represents the fair price has been called into question. Most of the big banks now act as quassi-exchanges and execute trades within themselves without needing to inform the stock exchange, in which case the market may not posses sufficient information. What do you think of DFA as a business? a. Does it add value for...
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...MD REZAUL KARIM-300792787 June 12, 2014 Fundamental business June 12, 2014 Fundamental business Secret Acres is a publishing company established in 2006 published many novels and comic books. This company is started by Barry Matthews and Leon Avelino. In spite of presence big giants company like Marvel and DC Secret Acres become successful in this business. They publish comic in any shape and sizes. 1. Visit Secret Acres’ website at http://www.secretacres.com to learn more about the firm’s product line. Write a marketing piece describing the product line to a potential distributor. * Secret Acres is a famous comic publishing company. It’s a small enterprise started in 2006. Their product are different than other comic publisher (Secret Acres, 2014). For marketing Secret Acres also use 4P of the marketing mix. * Product: Secret Acres has different types of comic books with various shape and sizes. * Place: Secret Acres sell their books to wholesaler and then they sell those thing to book store. * Price: Product prices are almost same with competitors. Also Secret Acres offer discount for the customer over the year. Secret Acres join various fest and give discount. * Promotion: Secret Acres are good at this marketing piece. They have several plans to promote the product. They have website to promote their product. Secret Acres join all the fest over the year to promote their books. Authors are invited there to help them to promote the...
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...Comments welcome The Anatomy of Value and Growth Stock Returns Eugene F. Fama and Kenneth R. French* Abstract We break average returns on value and growth portfolios into dividends and three sources of capital gain, (i) growth in book equity primarily due to earnings retention, (ii) convergence in price-tobook ratios (P/B) due to mean reversion in profitability and expected returns, and (iii) upward drift in P/B during 1927-2006. The capital gains of value stocks trace mostly to convergence: P/B rises as some value firms become more profitable and their stocks move to lower expected return groups. Growth in book equity is trivial to negative for value portfolios, but it is a large positive factor in the capital gains of growth stocks. For growth stocks, convergence is negative: P/B falls because growth firms do not always remain highly profitable with low expected stock returns. Relative to convergence, drift is a minor factor in average returns. Graduate School of Business, University of Chicago (Fama), and Amos Tuck School of Business, Dartmouth College (French). We are grateful for the comments of Jonathan Lewellen. * Value stocks (with low ratios of price to book value) have higher average returns than growth stocks (high price-to-book ratios). (See, for example, Rosenberg, Reid, and Lanstein 1985, Fama and French 1992.) Our goal is a better understanding of the sources of this value premium in returns. The one-period simple return on a stock from t to t+1 (Rt+1)...
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...HOW DAVID TAUGHT GOLIATH TO WIN Title: Who Says Elephants Can't Dance? Author: Louis V. Gerstner, Jr. I choose this book before the assignment was given. This was referred by a friend of mine. Introduction: The book speaks about the historic IBM turn around by Louis V. Gerstner,Jr. (the Chairmen and CEO from 1993 to 2002) The book is divided into five parts, in which he did not miss out even a tiny factor that happened at IBM in his tenure. We have to learn a thing before going into the part 1. Gerstner took the job only when he believed that he can do it. One has to believe himself, to succeed. Part 1: Grabbing Hold In this part, the author talks about key things he did after joining IBM. He didn’t take any major decisions immediately after joining. Instead, observed the things around him by meeting all the stake holders and noted the things he has to do and acted accordingly and in time, to stop the bleeding. Some critical decisions are: Keep the company together: He considered the size and breadth of IBM as a distinct competitive advantage. A leader should know what are their competitive advantages and cash upon it, rather than mulling over new policies or decisions. Creating leadership team: This shows that a leader should always have a longer vision for the company. He should build a team of talented people who can lead the company with passion. Communication with the employees: communication is a very important part in any organization. The employees...
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...the companies. The paper also will discuss the disadvantages and advantages of using this type of strategy in the business to help grow rapidly and steadily. A business organization should consider numerous things when trying to be successful. The company has to take in account what product or service to offer to the consumer. Companies should also consider how the product is going to be marketed. This brings us to the 4 Ps of traditional marketing strategies should be considered for the success of a business which are pricing, placement and promotion. However, marketing strategies alone do not ensure a successful business (Freeman, 2009). There should also be a lot of research done before developing a product. A business will only be successful if it’s earning profits (Boyd & Ellison, 2007). This happens when the company has the right mixture of products and marketing strategies. Business organizations that have been successful in including traditional marketing strategies in the past but now that are using social media marketing to help expand or to keep their businesses running. Social media marketing has made it possible for businesses to expand the customers they have and also gain new ones. Before social media was invented, businesses rely on traditional marketing in order to distribute their products and services to their selected market. Business organizations...
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