...Benefits and Challange of Digital Forensic In this figital era like now, cybercrime are critical issue. We can see it from the increased victim of cybercrime. In principle, digital forensics is the use of science and methods finding, collecting, securing, analysing, interpreting, and presenting digital evidence related to the case in the interests of reconstruction of the incident as well as the legitimacy of the juducial...
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...Strategic Marketing Lecture part 1 Recources: assets and capapilities (customer-based assets, supply chain assets, internal marketing support assets, alliance-based marketing assets) (Advertising, promotion and selling; pricing and tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new assets External Factors: Macro-environment: PESTEL (Political,Economic,Social, Technological, Environmental,Legal) ! Focus on key driving factors of change ! Scenario-Analysis: uncertainty, plausible view of future, danger: not looking at extreme scenarios (useful when number of key factors limited and high level of uncertainty) Industry: group of firms that produce same principal product Sector: concept for public services Strategic groups: Scope of activities (e.g. distribution) Resource commitment (e.g. brands) knowing strategic groups: + understand competition + analyse opportunities + analyse mobility barriers → take into account action and reaction of your competitors Market segments: groups of customers with similar needs → what is important to reach segment? → Importance of relative strenghts SWOT and TOWS: strengths, weaknesses, opportunities and threats - with a TOWS analysis, threats and opportunities are examined first and weaknesses and strengths are examined last. After creating a list of threats, opportunistic...
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...SECTION ONE INTRODUCTION BACKGROUND OF STUDY In years past, when enterprises were starting, it suffered data lose and information retrieval was difficult since there was no strong security service to protect already gathered information. Production, distribution and some other functions were very difficult to achieve due to weak security services but as the days passed by enterprise has struggled to secure its services and with the aid of growth in technology and programming enterprise services has reached a reasonable degree in achieving its dream by protecting its services from harm. An enterprise is an activity or a project that produces services or products. There are essentially two types of enterprise, business and social enterprises. Business enterprises are run to make profit for a private individual or group of individuals. This includes small business while social enterprise functions to provide services to individuals and groups in the community. These shows that an enterprise security service is a form of protecting the services or the product of individuals and groups in the community from harm (preventing unauthorized users from gaining access). Enterprise now uses Biometric, Encryption and some others forms of security to form the backbone of its services. The term "biometrics" is derived from the Greek words bio (life) and metric (to measure). Biometrics refers to the automatic identification of a person based on...
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...Bushry (2005) defines electronic commerce as „an emerging concept that describes the process of buzing and selling or exchanging of products, services and information via. telecommunication and computer networks including the Internet“ (p. 1). Bajaj and Nag (2009) notice that „E-commerce not only automates manual processes and paper transactions, but also helps organizations move to a full electronic environment and change the way they operate“ (Nansi, 2004, p. 14). In a word, E-commerce today involves business information sharing, business relationships maintaining, and business transactions conducting by telecommunications networks (Web catalogues, advertazing and other). Besides, e-commerce considers electronical orders of products and services, payments (traditional payment, by credit cards, EDI, digital money), form filling (Web form, e-mail, faxing and others), services and technical support (Frequently Asked Questions, e-mail, bulletin boards and others). One of the major advantages of e-commerce is low connection and usage prices and multichanelled access and delivery. On the other hand, M-commerce reffers to mobile commerce and it “is defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices.” (p. 1-2). In another words, mobile commerce refers to the implementation of e-commerce over wireless devices. It is commercial mobile computing application based on wireless networks...
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...BEIHANG UNIVERSITY 北京航空航天大学 SCHOOL OF ECONOMICS AND MANAGEMENT 经济管理学院 ELECTRONIC COMMERCE Mini Report “Flipkart.com – The E - business success story in India ” Profesor: CHEN JING Students: GANTA. MURALI - LS 1508233 VU THI THU HIEN - LS 1508226 NGUYEN KHANH LINH - LS 1508230 NGUYEN HAI YEN - LS 1508256 NGUYEN THI THU HIEN - LS 1508257 Beijing, April 11th, 2016 Flipkart.com The E - business success story in India ABSTRACT: The Research paper provides information about overall of e commerce leading platform Flipkart from India. Incredible growth in e-commerce sites in India show high rate of internet penetration in the world leading to changing facets of economic growth in the country. Today no company can afford to avoid e-commerce, and in the future E-commerce shall become part of core business functions just like marketing or finance. Flipkart is one of the first in presenting people in India with an option of online shopping and has grown to become a biggest in the business today. KEYWORDS: E-tailing , E-business, E-Commerce, Online Shopping, Flipkart,… Beijing, April 11th, 2016 INTRODUCTION Flipkart .com Vision “ To become Amazon of India” Mission “Providing a delightful and memorable customer experience” Objective “Completely hassle free shopping experience with best prices in India Flipkart, an Indian e-commerce firm, was founded by Sachin Bansal and Binny Bansal, both being graduates from IIT, after...
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...Literature review The concept of Supply Chain Management is based on two core ideas. The first is that practically every product that reaches an end user represents the cumulative effort of multiple organizations. These organizations are referred to collectively as the supply chain. The second idea is that while supply chains have existed for a long time, most organizations have only paid attention to what was happening within their “four walls.” Few businesses understood, much less managed, the entire chain of activities that ultimately delivered products to the final customer. The result was disjointed and often ineffective supply chains. Supply chain management, then, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities. The organizations that make up the supply chain are “linked” together through physical flows and information flows. Physical flows involve the transformation, movement, and storage of goods and materials. They are the most visible piece of the supply chain. But just as important are information flows. Information flows allow the various supply chain partners to coordinate...
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...Algorithms and Methods in Recommender Systems Daniar Asanov Berlin Institute of Technology Berlin, Germany Abstract—Today, there is a big veriety of different approaches and algorithms of data filtering and recommendations giving. In this paper we describe traditional approaches and explane what kind of modern approaches have been developed lately. All the paper long we will try to explane approaches and their problems based on a movies recommendations. In the end we will show the main challanges recommender systems come across. II. T RADITIONAL R ECOMMENDER A PPROACHES A. Content-based filtering Content-based recommender systems work with profiles of users that are created at the beginning. A profile has information about a user and his taste. Taste is based on how the user rated items. Generally, when creating a profile, recommender systems make a survey, to get initial information about a user in order to avoid the new-user problem. [2] In the recommendation process, the engine compares the items that were already positively rated by the user with the items he didnt rate and looks for similarities. Those items that are mostly similar to the positively rated ones, will be recommended to the user. Figure 1 shows an example of a user profile with the movies he/she has watched and the ratings the user made. Figure 2 shows the list of movies and their attribute-values. A contentbased recommender system would find out movies from the list (Figure 2) that the user has already watched and...
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...The term “Organisational Change” implies and can be defined as the adoption of a new idea or behaviour within an organization (Robbins and Judge, 2010). It’s the adjustment made among people, technology and structural foundation which was being established within an organisation for period of time. The fundamental concept is for the employees to comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry. Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website,...
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...Aston, is preparing big agenda that afternoon. He is busy coordinating big projects of his new office HK Aston. As a subsidiary company of Hutama Karya a State Own Enterprises in construction business, HK Aston have specific mission to be a focus company in managing Asphalt and Steel business. One of the big projects on the pipeline is Tanjung Benoa Toll Road in Bali. First of all HK Aston is a newly startup company set up in 2009 with mission to differentiate services and bring more value to the industry towards better services as a group of businesses. Main purpose setting up subsidiary company with core business of specific services is to gain focus in asphalt services which value added perceive values. HK Aston business operation is still active during the process of spin off from division under Operation Directorate to become full fledge company. Even though setting up a good foundation of strong business need more than just a legal documentation and given business, moreover they must have a strong entrepreneurial spirits towards vision of the new company. In this case Budi will have to manage the three basic questions, “where are we now”, “where do we want to be” and “How to get there”. Those 3 questions will manage the expectation of action to be taken. Budi saw HK Group trust him and the new company plenty of resources ready to be maximize and also a fruitful connection to be explored. Similar with that on the risk side Budi also facing big risk of big projects outside APBN...
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...A review on cloud computing security issues & challanges F. A. Alvi1, Ψ, B.S Choudary2 ,N. Jaferry3 , E.Pathan4 1 Department of Computer Systems Engineering, QUEST Nawabshah, Sindh, Pakistan 2 Department of Computer Systems Engineering, MUET Jamshoro, Sindh, Pakistan 3 Department of Computer Systems Engineering, QUEST Nawabshah, Sindh, Pakistan 4 Department of Electronic Engineering, QUEST Nawabshah, Sindh, Pakistan Abstract The new developments in the field of information technology offered the people enjoyment, comforts and convenience. Cloud computing is one of the latest developments in the IT industry also known as on-demand computing. It provides the full scalability, reliability, high performance and relatively low cost feasible solution as compared to dedicated infrastructures. It is the application provided in the form of service over the internet and system hardware in the data centers that gives these services. This technology has the capacity to admittance a common collection of resources on request. It is proving extremely striking to cash-strapped IT departments that are wanted to deliver better services under pressure. When this cloud is made available for the general customer on pay per use basis, then it is called public cloud. When customer develops their own applications and run their own internal infrastructure then is called private cloud. Integration and consolidation of public and private cloud is called hybrid cloud. But having many advantages for...
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...INFORMATION SYSTEM DOVELOPMENT ASSIGNMENT ON CLOUD COMPUTING Course Title: INFORMATION SYSTEM DOVELOPMENT . PRESENTED BY AKSHAY SINGH 00353-894512153 akshaaysingh@gmail.com TABLE OF CONTENTS INTRODUCTION 2 CLOUD COMPUTING 4 ATTRIBUTES OF CLOUD COMPUTING 5 SERVICE MODELS 6 DEPLOYMENT MODELS 8 TECHNOLOGY REVIEW 10 DRIVERS FOR CLOUD COMPUTING 12 BUSINESS EFFECT OF CLOUD COMPUTING 13 CHALLENGES 15 CONCLUSION 16 REFRENCE 17 APPENDIX 19 INTRODUCTION In recent years Cloud computing is turned out as an emerging area of interest especially for the corporate world. In recent times cloud computing going through transformation phase because of the use of storage, processing, operating systems, and software applications. Now these resources are not owned but instead they are installed on one system and then its used by no of people via virtual machines. This helps us to use our resources as a service and allocate our...
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...COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,") Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed ("Colgate-Palmolive Company History,"). 1. CURRENT SITUATIONAL ANALYSIS a. Current Products The company is organized around four core segments: oral care, personal care, home care, and pet nutrition. i. Oral care products are such as: * toothpastes: colgate total, CDC, optic white, sensitive, CSPR, kids, advavced whitening, kayu sugi etc. * Toothbrushes: colgate 360, Twister, Zig Zag, Slim Soft, Classic, Kids ...
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...other work done by me or others. Signature of Student: _____________ Signature of Company Mentor: ___________ Name of Student: ________________ Name of Company Mentor: ______________ Designation: __________________________ Date: Date: Place: Place: Contents Sl no. | Topic | Page no. | 1. | Acknowledgement | 3 | 2. | Executive summary | 4 | 3. | Objective | 5 | 4. | Company profile | 6 | 5. | History of talkingtrendo.com | 8 | 5.1. | Vision and culture | 9 | 6. | Digital marketing sector in India | 10 | 7. | Social media marketing tools | 15 | 8. | Log book of trends covered during internship | 16 | 9. | Methodology | 26 | 10. | Content building for trends | 27 | 11. | Challanges | 34 | 12. | Learning | 35 | 13. | References | 36 | ACKNOWLEDGEMENT I take the opportunity to express special acknowledgment to Ms. Nidhi Khanna(Manager of human resource) & Mr. Hardeep ( Manager of Digital Marketing) the guidance and support that they gave truly helped in the progression of the internship program. Their cooperation is much indeed appreciated. I would like to show my greatest appreciation to...
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...The new restaurant in london city Marketing skill and Entrepreneurship Assignment Submitted by: Darpan Shrestha ID: C0420BSBS0213 Submitted to Dr. Rajendra Kumar & Dr Lawernce Akwetey Submitted on 19/04/2013 Table of Contents Task 1 4 1. Introduction 4 2. Effectuation 4 3.Causation 5 4. Theory of effectuation 5 5. Conclusion 6 Task 2 8 1 Introduction: 8 2. Business description 8 2.1 Overview 8 2.2 Opening hours 8 2.3 Atmosphere 8 2.4 Product and services 8 2.5 Mission statement: 10 2.6 Our Goal: 10 2.7 Purpose: 10 2.8 Objectives 10 3. Start up Summary 10 4. Market Analysis 10 4.2 Market Analysis Summary 11 4.2.1 Size Selection: 11 4.2.2 Variety: 11 4.2.3 Price 11 4.3 Market segmentation 11 4.3.1 The business people: 11 4.3.2 Local People: 11 4.3.3 Family: 11 4.3.4 Tourist: 11 5. Target Market 12 5.1 Target market segment strategy 13 5.2 Market Needs 13 6. Service Business analysis 13 7. Market Analysis Summary 13 7.0.1 Competitive Edge: 14 7.0.2 Main Competitors: 14 7.1 Marketing Strategy 14 7.2 Marketing Program 14 7.2.1 In store marketing program 14 7.3 Promotion and publicity 15 8. Sales Strategy: 15 8.1 Sales Forecast: 16 9. Management Summary 17 9.1 Personnel plan 18 9.2 Kitchen 18 9.3 Restaurant Operation 18 10. Financial Plan 18 10.1 Financial format 18 10.1.1 Assumption: 19 10.1.2 Business growth 19 10.1.3 Estimated Weekly Sales 19 10.1.4 Estimated Seasonal...
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...CHAPTER ONE – Introduction to Marketing Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large Marketing Exchange * Exchange: is defined as the mutually beneficial transfer of offerings of value between the buyer and seller. A successful exchange involves: * Two or more parties * All parties must benefit * The exchange must meet both parties’ expectations * Value: is defined as a customer’s overall assessment of the utility of an offering based on perceptions of what is received and what is given * Value = quality / price * Value = benefits expected / benefits received * A Market is a group of customers with homogenous (similar) needs/wants * Geographic markets * Product markets * Demographic markets * Players in the market are: * Customers, consumers * Clients * Partners * Society * Ethics: a set of moral principles that guide attitudes and behaviour * Law and Regulatory Bodies: governs the conduct of individuals plus org behaviour, ensuring actions are beneficial/acceptable to society * Corporate Social Responsibility: businesses have an obligation to act in the interest of societies that sustain them * Stakeholders: individuals, organisations and other groups that have a rightful interest in the activities of a business...
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