...where a vision statement defines the motivation of an organization with a strategic plan in place to meet the organization’s vision. Life’s Scents built the shops strategic plan around the mission and vision statement opposed to the mission and vision statement based on the strategic plan to ensure success reaching the goals of the shop. Life’s Scents is a local shop that specializes in aromatherapy, relaxation products, and workshops that teach relaxation, meditation, and massage techniques. The shop caters to a multicultural community by creating sections within the store dedicated to a variety of cultural needs reminiscent of Indian cultural oils, spices, aromas, and relaxation techniques. Life’s Scents strives to meet the demand and desires of all potential customers and continues to change and expand product lines to provide the most current quality products and services available. The shop originally focused on high end quality products but has since added product lines that focus on the middle income market. Mission Statement Life’s Scents hopes to enrich people’s lives by helping to enlighten their sense of well being, health, and relaxation. We strive to provide quality products and services at a fair price as well as superior customer service to meet the needs and desires of our customers. Vision Statement Within the next five years Life’s Scents will become the premier aromatherapy shop within community by creating harmony, teaching relaxation techniques, and...
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...catalogue record for this book is available from the British Library. ISBN 1 902448 98 7 ISSN 1393-9424 Cover design by Butler Claffey, Dún Laoghaire Typeset by the Institute of Public Administration Printed by Future Print, Dublin 3 CONTENTS Executive Summary 7 Part 1: Chapter 1: 1.1 1.2 1.3 1.4 SETTING THE SCENE FOR THE STUDY Introduction Focus of report Study background and terms of reference Study approach and methodology Report structure 18 18 18 19 23 24 Chapter 2: Putting Local Government in Context: a Brief Historical and Comparative Sketch 26 2.1 2.2 Historical context Recent developments in Irish local government 26 28 Part 2: Chapter 3: COMMUNITY LEADERSHIP Strategic Policy Committees, Area Committees and Corporate 33 Policy Groups - Developing Political Decision Making 34 3.1 3.2 3.3...
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...Semester III UNIT – I STRATEGY AND PROCESS |Conceptual Framework for Strategic Management – Concept of Strategy and Strategy Formation Process – Stakeholders in Business – Vision, | |Mission and Purpose – Business Definition – Objectives and Goals – Corporate Governance – Social Responsibility | CONCEPTUAL FRAMEWORK FOR STRATEGIC MANAGEMENT Strategic management deals with decision making and actions which determine an enterprise’s ability to excel survive or die by making the best use of a firm’s resources in a dynamic environment. The main purpose of study of strategic management is to examine why some organization succeed while others fail and yet others completely change. Consider the following examples: ➢ Bharat Heavy Electricals Ltd. (BHEL) is now planning to expand its range to 800 MW supercritical power projects. ➢ LG Electronics India Ltd. (LGEIL) signed a MOU with Maharashtra government to expand manufacturing facility at Pune for Rs.900 crores. ➢ GAIL India has received an offer from China Gas Holdings for participation in a gas based petrochemical project to be set at Humor in Mangolia. ➢ The world’s largest steel conglomerate Mittal Steel Company is to become the second largest stakeholder in a Chinese Steel firm in Hunan Province. ➢ Mittal singed three MOUs with Jharkhand Government for setting up 12 million tonne Greenfield project in two phases. ➢ Maruthi Udyog slashed the price of Maruti-800 by...
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...have dramatically increased as we become more educated and aware of how to live longer. In the early 20th century, life expectancy has increased from 47.3 years of age to nearly 77 years of age in 2009 (Polan & Taylor, 2007). As we look at today’s awareness on health, most people are aware of early childhood vaccinations, government spending and debate on health care reform, and the growing debate on childhood obesity. The more we become concerned with the quality of life and prevention of many health diseases, life expectancy will continue to gradually increase. One popular approach to increasing awareness about healthy lifestyles includes the focus on maintaining a healthy eating lifestyle and living actively to ensure the human body is strong in every sense. More companies and businesses have started offering healthy alternatives to their product lines to remain competitive with the growing health awareness trends of most consumers. However, one aspect of healthy living which is just as important as healthy eating or awareness is the personal one-on-one guidance when concerning making the right food choices and fitness activities that individuals need. This industry has not been widely accepted or positively viewed as affordable and necessary. Lifestyle Fitness-Who We Are and What We Do From my personal experiences, it is important to have a support team in place before making a lifestyle change. Not only will individuals be faced with food temptations, but they...
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...Note: Attempt Any Four Case Studies Case I THE STRATEGIC ASPIRATIONS OF THE RESERVE BANK OF INDIA The Reserve Bank of India (RBI) is India's central bank or 'the bank of the bankers'. It was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The Central Office of the RBI, initially set up at Kolkata, is at Mumbai. The RBI is fully owned by the Government of India. The history of the RBI is closely aligned with the economic and financial history of India. Most central banks around the world were established around the beginning of the twentieth century. The Bank was established on the basis of the Hilton Young Commission. It began its operations by taking over from the Government the functions so far being performed by the Controller of Currency and from the Imperial Bank of India, the management of Government accounts and public debt. After independence, RBI gradually strengthened its institution-building capabilities and evolved in terms of functions from central banking to that of development. There have been several attempts at reorganisation, restructuring and creation of specialised institutions to cater to emerging needs. The Preamble of the RBI describes its basic functions like this: '...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.' The vision states...
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...applied mediocre strategy, than a series of ad hoc brilliant strategies.” Introduction to strategic planning To achieve certain strategically valuable results, specific actions are required to be planned and acted upon by an organisation or an individual. What inputs are made by the management of an organisation define the expected outputs. Steiner, George A. (2010) in his book explains that strategic planning is indissolubly mixed with field of management these days and is not regarded as a separate process. Managers focus has largely shifted from ‘operations only’ to ‘strategize and operate’ philosophy (Steiner, 2010). However, organisations are in a state of dilemma over the concept of effective strategy implementation (Grimshaw, et al., 2004). Some believe in single strategical approach that is consistent with one pre-planned scheme which slowly adapts to the environment; is most effective, while others point of view is that; to survive in this competitive market environment one has to adopt to series of ad hoc brilliant strategies because it can provide their business cutting edge over the others (Pietersen, 2002). I believe that both the strategies has a role to play in achieving desired strategical outcomes. What is important is that they fit right in the current environment and are implemented in a risk free manner. Changes in theories of Strategic planning When strategic planning was modernised in 1950s, large scale companies were the ones that adopted it first...
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...BUSINESS PLAN 105, Mutiara Inn, Politeknik Seberang Perai, Jalan Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang Telephone number : 04-55649860 Fax number : 04-55649870 Email : serimutiaraspa@gmail.com EXECUTIVE SUMMARY 1.0 INTRODUCTION Professional women today must juggle a great deal of responsibilities in the home and in the workplace. Women with schedules that are stretched very thin lack the personal relaxation and balance that their bodies and minds require to be healthy. Currently, busy women often use day spas in an attempt to fulfill their physical needs for relaxation and stress relief. However, day spas, and the services they provide, are becoming more and more uniform only offering the basic massages, facials, and body wraps. Most women feel that if they have been to one day spa for physical relaxation, they have been to them all. Isn’t there a better relaxation solution out there that caters to both the physical and emotional relaxation needs of today’s modern woman? The answer is yes, and the solution is Seri Mutiara Spa. isn’t a day spa for professional women it is a wellness facility centered on its signature Asian Wellness Springs. Seri Mutiara Spa goes beyond the services provided by a day spa by offering its female guests access to the Wellness Springs and specialty saunas, in addition to unique spa services and a retail center. 1.1 NAME OF THE COMPANY : Seri Mutiara Spa, Mutiara Inn. 1.2 NATURE OF BUSINESS : Seri Mutiara...
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...Final Strategic Plan and Presentation Name University of Phoenix Bus/475 Instructor April 22, 2011 Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles. Mission Statement The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience. Vision Statement The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is...
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...This essay will entail an overview of The Body Shop’s origins; an analysis of the brand using academic theory to evaluate its position within the market, and its existing communications strategies; and finally a proposal detailing how The Body Shop can tailor its communications toward specific target market in Dorset. ------------------------------------------------- [Document Title] ------------------------------------------------- Brand Analysis & Communications Plan Brands & Brand Communications WORD COUNT: 2,972 Brand Origins (See appendix 1) Strategic Brand Analysis Customer Analysis The Body Shop segments its target market psychographically. This is because their target market is defined entirely on their outlook and opinion on body care products, as opposed to targeting towards a certain age group. Typically adult females, the target consumer of The Body Shop would be one that is willing to sacrifice a low cost, for the benefit of high quality. It is likely that they will have an interest in issues such as recycling and ethical trade, and also be open-minded to experiencing new products with unconventional ingredients, which is why they would choose The Body Shop over a typical supermarket brand. Interbrand (2011) notes The Body Shop as a brand that has created a halo around its products due to its sustainable innovation, which is why customers choose it over other brands. Customers of The Body Shop buy from there because the brand’s unique...
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...Table of Contents ABSTRACT 3 1. INTRODUCTION 4 2. DEFINITION ETHICAL CONSUMERISM 5 3. BODY SHOP ETHICAL CONSUMERISM 6 4. MARKETING RESEARCH SURVEY QUESTIONAIRE 10 5. CONCLUSION 13 6. REFERENCE LIST 15 ABSTRACT A business intervention and technology advances the urge for ethic and corporate responsibility has gained vast attention. Consumers are more educated about what impact products have on human, animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed. The approaches that were used by Body shop to becoming more socially conscious business, linking these elements with the ethics and values of Body shop. A short survey was conducted to gain understanding of consumer buying behaviour was carried out to give a transparent view on the consumer buying behaviour toward Body shop. Finally a conclusion is made on the findings from the research conducted using the annual report of Body shop and other related articles to design an overall perception of the findings. 1. INTRODUCTION Body shop is one of the leading skin and hair care product distributer in the United Kingdom with more than 2,600 store in 66 markets globally selling over 1,200 products with Anita Roddick at the head of its...
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...Strategic Planning of BMW's Global Production Network Author(s): Bernhard Fleischmann, Sonja Ferber and Peter Henrich Source: Interfaces, Vol. 36, No. 3 (May - Jun., 2006), pp. 194-208 Published by: INFORMS Stable URL: http://www.jstor.org/stable/20141389 . Accessed: 23/12/2013 16:01 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . INFORMS is collaborating with JSTOR to digitize, preserve and extend access to Interfaces. http://www.jstor.org This content downloaded from 195.229.156.147 on Mon, 23 Dec 2013 16:01:50 PM All use subject to JSTOR Terms and Conditions Interfaces Vol. 36, No. infjffiHJL 2006, pp. 194-208 DOI i0.l287/inte.l050.0187 ISSN 0092-21021 EissN 1526-551X1061360310194 @ 2006 INFORMS 3, May-June Strategic Planning Production Bernhard and Logistics, Germany, of BMW's Network Fleischmann University of Augsburg, Global of Production Department D-86135 Augsburg, Universit?tsstra?e 16, bernhard.fleischmann@wiwi.uni-augsburg.de BMW AG, D-80788 Sonja...
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...short foundation of the organization and how it got to be so outstanding. At that point the analysis of Virgin's macro-environment and current strategy and circumstance will be given to support with giving the perfect suggestions to the organization. The objective of this report is to furnish Virgin with important proposals that can help or enhance their current circumstance so they can perform above desire. Introduction Strategic management Strategic management comprises of the examination, choices, and activities an association embraces keeping in mind the end goal to make and support preferences. This definition catches principle component that go to main field of strategic management. The strategic management of an association involves three progressing procedures: analysis, choices, and activities. In order that strategic management is an interest with the analysis of strategic objectives (vision, mission, and goals) alongside the examination of the inside and outside environment of the association. Next, leaders must settle on strategic choices. These choices, comprehensively talking, address two fundamental inquiries: What commercial enterprises would it be advisable for us to challenge in? How would it be advisable for us to face in those businesses? These questions additionally frequently include an association's local and its global...
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...REPUBLIC ACT No. 9593 Tourism Act of 2009 and otherwise known as Its Implementing Rules and Regulations DOT Manual Guides.indd_edited.indd 1 1/26/2010 1:33:03 PM DOT Manual Guides.indd_edited.indd 2 1/26/2010 1:34:00 PM REPUBLIC ACT No. 9593 AN ACT DECLARING A NATIONAL POLICY FOR TOURISM AS AN ENGINE OF INVESTMENT, EMPLOYMENT, GROWTH AND NATIONAL DEVELOPMENT, AND STRENGTHENING THE DEPARTMENT OF TOURISM AND ITS ATTACHED AGENCIES TO EFFECTIVELY AND EFFICIENTLY IMPLEMENT THAT POLICY, AND APPROPRIATING FUNDS THEREFOR Be it enacted by the Senate and the House of Representatives of the Philippines in Congress assembled: CHAPTER I GENERAL PROVISIONS SECTION 1. Short Title. – This Act shall be known as “The Tourism Act of 2009.” SECTION 2. Declaration of Policy. – The State declares tourism as an indispensable element of the national economy and an industry of national interest and importance, which must be harnessed as an engine of socio-economic growth and cultural affirmation to generate investment, foreign exchange and employment, and to continue to mold an enhanced sense of national pride for all Filipinos. Towards this end, the State shall seek to: (a) Ensure the development of Philippine tourism that is for and by the Filipino people, conserve and promote their heritage, national identity and sense of unity; (b) Recognize sustainable tourism development as integral to the national socio- economic development efforts to improve the quality of life of the...
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...Lush “Happy people making happy soap” EXECUTIVE SUMMARY Lush Marketing Plan Page 1 I. Situation Analysis Lush Products and Services: Creators of Lush have been working together to craft their handmade cosmetics since the 1970’s, but not under the name Lush. Luckily in 1994 the company was able to recreate itself and reopened its doors as Lush Inc. Their headquarters are in Poole, England where they really changed the bathing world by introducing the public to new bath products such as Bath Bombs, Shampoo Bars and Massage Bars. Lush offers organic hair care, shower care, skin care and body fragrances. 1 The company was an instant success in England and now they have over 600 stores in 43 different countries. Lush believes in “happy people making happy soap.” Industry Analysis: Lush Inc. is a privately held company based in Poole, England. The company manufactures and has a market of personal health care products and gifts. There is no industry yet for organic cosmetics, which Lush ultimately falls into, however, Lush advertises itself as a cosmetic company. Thus Lush falls into the industry of cosmetic, perfume, or beauty supply stores that primarily engage in retailing cosmetics, perfumes, toiletries, and personal grooming products. 2 In 2002, there were 10,786 cosmetic, beauty supplies and perfume stores in the United States.3 Also in 2002, the cosmetic industry 1 Marketline, “Lush Limited,” Marketline, http://0www.marketlineinfo.com...
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...[Title Page meets APA Guidelines] Strategic Plan, Part 1: Conceptualizing a Business Sherita Darden University of Phoenix / BUS475 May 22, 2013 Bill Pickron Strategic Plan, Part 1: Conceptualizing a Business In planning an opening of a designer clothing and accessory boutique, the plans are to have high-end exclusive pieces from some of the major cities worldwide from New York to Miami where local suppliers and boutique owners does not offer. The Boutique will deliver a uniqueness that will separate consumers shopping experiences of other local boutiques and department stores. I would also like to display a variety of men shirts, ties, socks, and belts. I also want tap into the international market. Paris, France is the capital of fashion dating back to the eighteenth century (Stratford, 2013). I like European styles and want to be more diverse and give customers a better selection of fashion locally. My research began with the cost of the tax licenses and total cost of ownership. The research will include the cost of operations and total labor cost for the number of employees needed to run the store. How much money it will take to operate for six months. I like the European styles and want to offer a more diverse business and give customers a better selection of fashion. The plan is to research of the cost of ownership from how much the license cost. How much money it will take to operate for six months. Who and where suppliers or importers...
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